DIRECT MARKETING STRATEGY. Web & Software Development Services
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1 DIRECT MARKETING STRATEGY Web & Software Development Services Document created by : Rakesh Negi Business Development & Market Research Consultant New Delhi, India Skype: rakesh_negi1 MSN:
2 Table of Contents 1. Objective of the Plan 2. Target Industry 3. Potential Market 4. Online Market Sources 5. Online Market Sources (List) 6. Market Research Strategy 7. Cold Calling Strategy 8. Lead Generation Factors 9. Lead Filtration Process (Pre sales activities) 10. Approach (Methodology)
3 Objective of the Strategy 1. To Search Potential Business deals across NORTH AMERICA, EUROPE, ASIA, AUSTRALIA, SOUTH AMERICA. 2. To form Venture with Software and Web Development Companies and work as a backend for these companies where they will be outsourcing their projects to CIPL in India 3. To Get Direct Business from Corporate or individuals having requirements related to Web Development and Software Development
4 Target Industry Accounting/Finance Healthcare Non-Profit/Volunteering Administrative Computer/Internet Pharmac eutical/bio-tech Arts/Entertainment/Publ ish ing Hospitality/Travel Real Estate Banking/Loans Human Resources Restaurant/Food Service Construction/Facilities Insurance Retail Customer Service Law Enforcement/Security Sales Education/Training Legal Telecommunications Engineering/Architecture Government/Mi litary Apparel/ Fashion Manufacturing/Mechani cal Marketing/Adverti sing/ PR Transportation/Logistics Upper Management/Cons ulting E- Business
5 Potential Market NORTH AMERICA SOUTH AMERICA 1) USA 2) Canada 3) El Salvador 4) Costa Rica 5) Mexico 1) Argentina 2) Brazil 3) Bolivia 4) Chile 5) Colombia 6) Ecuador 7) Peru 8) Paraguay 9) Uruguay 10) Venezuela
6 Potential Market EUROPE Austria Belgium Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Germany Gibraltar Greece Hungary Iceland EUROPE Ireland Italy Latvia Lithuania Luxembourg Norway Portugal Romania Russia Slovakia Slovenia Spain Sweden Switzerland The Netherlands United Kingdom
7 Potential Market ASIA Iran Iraq Israel Kuwait Oman Qatar Saudi Arabia Turkey United Arab Emirates AUSTRALIA Australia New Zealand AFRICA South Africa Egypt
8 Online Market Sources 1. Classifieds websites 2. Business/ Professional Networking websites 3. Online Business Directories 4. Social Networking websites 5. Trade show websites 6. Blogs 7. Forums 8. Skype
9 Online Market Sources (List) Professional Networking websites (Meeting Offline ) (Real estate Networking) (Mobile Networking)
10 Online Market Sources (List) Business Directory / Classifieds websites Business Directory / Classifieds websites
11 Market Research Strategy COUNTRY > STATE > INDUSTRY 1. Select a Country 2. Select a State 3. Select an Industry 4. Search Data from Online Market Sources 5. Maintain a Database 6. Repeat the whole process until the potential industry from a state and then a country completes and then move on to the next country and repeat the same strategy
12 Cold Calling Strategy COUNTRY > STATE > INDUSTRY 1. Select a Country 2. Select a State 3. Select an Industry 4. Effective Cold calling 5. ing 6. Follow- up 7. Conference call 8. Repeat the whole process until the potential industry from a state and then a country completes and then move on to the next country and repeat the same strategy
13 Lead Generation Factors Database Cold Calling Conference Follow -up Face to Face Deal
14 Lead Filtration Process (Pre sales activities) Cold Calling Conference Database Face to Face Follow -up Deal
15 Approach (Methodology) Each of us will follow the Pre-sales Activity Individually. Market Research A Database generation Cold Calling ing Follow-up Conference calling Posting on Social/ professional networking websites B Segregate the Pre-sales activities EXECUTIVE 1 Market Research Database generation Introductory mails & Messages First Level Cold Calling Posting on Social/ professional networking websites EXECUTIVE 2 Cold Calling (First level) & update the database Follow up through s and Cold calling Conference calls Posting on Social/ professional networking websites Deal
16 Thank You for your Valuable Time!
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