Reducing the Burden of Proofing

Transcription

1 Reducing the Burden of Proofing Scott Draeger M-EDP, Vice President Product at GMC Software Aaron Pressley, Solution Architect at GMC Software

2 20 + Leader years of continuous innovation DISRUPTOR! Solve critical business issues with multichannel technology according to major analyst firms covering CCM LARGEST CCM-focused R&D team on Earth over 1 Trillion pages with over1600 clients in production WINNER xcelent Advanced Technology

3 Success in an Omnichannel World

4 With Just One Interaction: You may lose a customer Reducing your customer defection rate by 5% can increase your profitability by 25 to 125%. * Leading on the Edge of Chaos, Emmet Murphy and Mark Murphy You may sell an additional product Up to 63% of shoppers used multiple channels when making orders over $150 * The OmniChannel Opportunity, Deloitte, 2014 You may create a brand advocate Every communication, whether mandated by regulation or otherwise, is an important touchpoint with the customer that can grow the relationship and build upon the brand promise * Magic Quadrant for Customer Communications Management Software, Gartner, GMC - 4

5 Sharing your Vision Transform customer experiences Streamline communication processes Span the entire customer journey GMC - 5

6 Sharing your Vision Transform customer experiences Streamline communication processes Customer Business Span the entire customer journey Legacy Cloud GMC - 6

7 Sharing your Vision Transform customer experiences Streamline communication processes Span the entire customer journey Expand your service! GMC - 7

8 Reducing the Burden of Proofing

9 Your Communication Matrix.. You have a communication matrix that winds through many teams, departments, technologies and processes. Most enterprises do not have a consolidated communication strategy. Your communications X Your communication categories X Your communication technologies X Your channels GMC - 9

10 Communication Channels Print (Batch) Print (ad-hoc) Web portal (internet) Web portal (intranet forms and processes) (html 4) Social Twitter/facebook Mobile (SMS) Mobile (hybrid Mobile apps) Tablets Wearables GMC - 10

11 The Burden of Proofing Cross channel consistency is not visible Single channel views are designed Single channel views are approved Cross channel experiences are rarely, if ever, tested Multiple channels confuses approval Different channels often created by different teams Channels designed in different formats Approvals arrive in different formats Regulators don t know current state Different files from different teams at different times create confusion Which outputs are missing, outdated, incorrect, etc? GMC - 11

12 Demonstration

13 Connecting to your Business

14 CCM s 1 st responsive design user interface Change responsive view Reuse common components Toggle between web, mobile and Integrate tablet video and multimedia Select device orientation Create inter-object interactions Toggle on wifi view Ensure consistency across entire communication portfolio Optimize for form factor Navigate directly from the UI Single click actually does the navigation function View device-specific views GMC - 14

15 Industry s ONLY multichannel proof CCM s first multichannel PDF signoff file ensures consistency and delivers visual accountability across end to end customer experiences. With cloud-based proofing accessed by QR code Instant sharing of design via or QR code Access current and previous versions GMC - 15

16 CCM s 1 st multichannel design preview From multichannel to omnichannel When you can see all the channels together, it s beyond multichannel. Fully operational Click, swipe and tap all the way through each and every optimized experience. Amazing view on large monitors With more space, you can test movement Only visual consistency validator in CCM GMC - 16

17 Preview all channels from the browser Business user in Inspire Interactive authors content and messages in multiple designated areas of a Dynamic Communication template GMC - 17

18 Increase compliance and agility Approve and deploy changes to every channel from one design Empower business users to design, and deploy communications Speed complex product development and easily combine multiple documents Ensure compliance with full auditing and reporting on processes Accelerate lengthy approval processes by moving them to glass Get single PDF and one-button proofs for all channels GMC - 18

19 Inspiration

20 Inspire R10 is ready to help you win R10 launched June 17, product innovations to existing products 300+ additional customer-submitted updates, changes, or improvements Focused on improving your business: Increase the range of communications by streamlining your design experiences Deliver omnichannel accountability by enhancing your proofing capabilities Create innovative cross channel experiences with self-service design and previews GMC - 20

21 GMC wants to help you transform your business Engage your customers Create new business models Quantify the value of communications Increase the strength of your connections Bring new products to market GMC - 21

22 GMC wants you to win in new markets with new offerings! Move the industry forward Expand your range of communications Deliver value to new business users GMC - 22

23 Questions and Answers

24 Thank you!