SOFT DRINKS. Demo General Report. Report Monthly Oct 30, Nov 28, 2013
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1 Report Monthly Oct 3, Nov 28, 213 Sep 3, Oct 29, 213 (Comparison) "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
2 Goals & Campaign. Progress by goal Winter Campaign 74.1% GOALS ACCOMPLISHED : +.12% % 113.3% % 72.9% 96.5% 89.4% 81.4% 86% 75.1% % 1. Visits 2. Unique pageviews 3. Bounce rate 4. Total likes 5. Reach (unique) 6. Retweets 7. Engagement 8. Conversions 9. Clicks 1. Unique Tweets 1/39
3 2. Unique pageviews - Google Analytics ROI Lovers - Historical Winter Campaign 72.9% 2. Unique pageviews 3k 2k 1k k Apr 1, 213 Jul 1, 213 Oct 18, 213 Jan 26, Unique Tweets - Twitter Hashtag #cocacola - Historical Winter Campaign 75.1% 1. Unique Tweets 6k 4k 2k k Apr 1, 213 Jul 1, 213 Oct 18, 213 Jan 26, 214 2/39
4 Analytics. "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Visits Roi lovers - analytics % /39
5 Visits uniques Roi lovers - analytics % /39
6 Bounce rate Roi lovers - analytics 71.83% % Time on page Roi lovers - analytics 2h:54m +1.96% 3k 2k 1k k 5/39
7 Percentage new visitor Roi lovers - analytics 94.37% % Coste ponderado TSM #1 Weighted cost SMT $ % /39
8 Regions Roi lovers - analytics OTHERS 64 COMMUNITY OF MADRID 5 FEDERAL DISTRICT SANTIAGO METROPOLITAN 9 REGION (NOT SET) 9 Countries Roi lovers - analytics Oct 3, Nov 28, 213 Spain 72 Others 34 Mexico 17 United States 1 Chile 9 7/39
9 Adwords. Cost Roberto rodríguez - adwords account $ % Conversion rate Roberto rodríguez - adwords account 8.36% % 8/39
10 Total conversion value Roberto rodríguez - adwords account 3 Conversions and average CPA Roberto rodríguez - adwords account Conversions % Cost per acquisition (CPA) $ % /39
11 Impressions Roberto rodríguez - adwords account 92.9K % 15k 1k 5k k Cost-per-thousand impressions (cpm) Roberto rodríguez - adwords account $ % /39
12 Cost-per-click (cpc) Roberto rodríguez - adwords account $ % Cost per acquisition (cpa) Roberto rodríguez - adwords account $ % /39
13 Click-through rate (ctr) Roberto rodríguez - adwords account.3% % 2 1 Conversions and cost Roberto rodríguez - adwords account Conversions % Cost $ % /39
14 Conversions category Roberto rodríguez - adwords account LEAD Average position of ads Roberto rodríguez - adwords account % /39
15 Facebook. Likes - timeline Welovroi - fan page % Engagement rate Welovroi - fan page 5.42% +2.4% /39
16 Reach Welovroi - fan page 7, % 1,5 1, 5 Reach (paid, organic and viral) Welovroi - fan page Reach of posts paid Reach of posts organic 5, % Reach of posts viral % 1, 5 15/39
17 New posts & People talking about this Welovroi - fan page New post published % People talking about this % People talking about this Welovroi - fan page % /39
18 Consumptions by type Welovroi - fan page OTHER CLICKS 8 PHOTO VIEW 2 LINK CLICKS 1 11 Reach per post Welovroi - fan page Oct 3, Nov 28, 213 NUEVA VERSIÓN: Ya tienes disponible la app de Klout! Descubre quienes son los usuarios más influenciados e influyentes con tus clientes/marcas y competidores Seguimos avanzando 79 Conoces los nuevos informes de Welovroi? Desde SEM, SEO, SM, Analytic... Todos marca blanca!! Descúbrelos --> El próximo 3 de diciembre participamos en el evento Social Media ROI "Cómo medir la rentabilidad de tu estrategia digital" a través de Kilian Barrera :) _KRoWOw#t=38 Te esperamos! #SMRoi 342 #NuevaApp Klout aterriza en #Welovroi Descubre quienes son los usuarios más influenciados e influyentes con tus clientes y competidores /39
19 Twitter. Followers - timeline Welovroi - twitter 1, % 1,33 1,32 1,31 1,3 Engagement Welovroi - twitter.2528% % /39
20 Engagement (Total, mentions & retweets) Welovroi - twitter Engagement.2528% % Engagement (Mentions).21% % Engagement (Retweets).432% % Updates & mentions Welovroi - twitter Published tweets % Mentions % /39
21 Retweets Welovroi - twitter % 4 2 Unique tweets #cocacola - twitter hashtag 48.5K % 3, 2,5 2, 1,5 1, 2/39
22 Favorites Welovroi - twitter 15-4% Following Welovroi - twitter 1, % Lists Welovroi - twitter % 21/39
23 Favorites per tweet Welovroi - twitter NUESTRO #FF CARGADO DE ROI @ENRED_C #SEM AUTOMATIZA TUS INFORMES MARCA 1 BLANCA Y AUDITA EL RENDIMIENTO DE TUS CAMPAÑAS DE EL NUEVO EDITOR AVANZADO DE TEXTO 1 ES MÁS POTENTE Y HARÁ QUE TUS INFORMES DE #SOCIALMEDIA NOS ALEGRA TU INTERÉS! PARA 1 DARTE TODOS LOS DETALLES EN VIVO TE ANIMAS A UN TRAININ SI ESTÁS POR BILBAO NO TE PIERDAS EL 1 PRÓXIMO #SEOPRO EL #SEOPRO TE DA MÁS Retweets per tweet Welovroi - twitter Oct 3, Nov 28, 213 El nuevo editor avanzado de texto es más potente y hará que tus informes de #SocialMedia o #SEM luzcan mucho mejor. 2 El próximo 3 de diciembre participamos en el evento Social Media ROI, a través Te esperamos! #SMRoi 2 #SEM Automatiza tus informes marca blanca y audita el rendimiento de tus campañas de #Google #Adwords Te animas? 2 Tenemos una consulta para los de #SocialMedia. En la formula de engagement en twitter sumarias los twitts Favoritos a RT 1 #SEM Monitor all your SEM performance and Build up Google #Adword reports with your logo in 5 minutes /39
24 Klout. Score Cocacola - klout Score per influencer Cocacola - klout SHANNONALTON ROCKON CHRISTOPHERLGB DOPEPENNYXO 4.58 ULISESMEJIAS_ 4.31 Score per influencee Cocacola - klout SURGEMOVEMENT ECBYERLY MYPIZZASTEAK WITSCFE KHANDILJS /39
25 Klout Benchmarking #1 - Score Klout - Score CocaCola redbull pepsi Nov 28, /39
26 Facebook benchmark. Facebook Benchmarking #1 - Total likes Facebook - Likes COCA-COLA 76.4M REDBULL 41.4M FANTA 12.8M MOUNTAINDEW 8.17M PEPSI 29M BURNENERGY 1.86M SPRITE 15.9M DRPEPPER 15.9M SCHWEPPES 287K Facebook Benchmarking #1 - People talking about this Facebook - People talking about this COCA-COLA 1.7M DRPEPPER 67.6K REDBULL PEPSI FANTA SPRITE 385K 212K 191K 182K BURNENERGY 53.4K MOUNTAINDEW 38.2K SCHWEPPES 2,378 25/39
27 Facebook Benchmarking #1 - New post published Facebook - New posts Nov 28, 213 DrPepper 66 redbull 53 mountaindew 42 BurnEnergy 38 pepsi 2 coca-cola 18 Schweppes 17 fanta 13 Sprite 1 26/39
28 Twitter benchmark. Twitter Benchmarking #1 - Followers Twitter - Followers PEPSI 2.41M COCACOLA 2.18M REDBULL 1.26M SPRITE 97.7K PEPSIMAX 61.3K BURN 41.6K MTN_DEW DRPEPPER 27K 212K FANTAFUN 16.9K Twitter Benchmarking #1 - Mentions Twitter - Mentions REDBULL 79.5K COCACOLA 43.8K DRPEPPER 2.6K PEPSI 17.7K MTN_DEW 9,12 BURN 8,29 SPRITE 1,834 FANTAFUN 52 PEPSIMAX 9,243 27/39
29 Twitter Benchmarking #1 - Updates Twitter - Updates 1k 75k 5k 25k k CocaCola 84.5K redbull 31.9K burn 6,59 pepsi 25.8K Nov 28, 213 Sprite 5,886 drpepper 17.8K FantaFun 5,12 mtn_dew 15K PepsiMAX 6,783 28/39
30 SEO. Mozrank - timeline - seomoz % External links - timeline - seomoz 434K -31.7% 7k 6k 5k 4k 29/39
31 Links - seomoz 44K % Page authority - seomoz % 3/39
32 Page authority by link - seomoz Oct 3, Nov 28, en.wikipedia.org/wiki/pepsi /39
33 MOZ - Benchmark - Mozrank - Mozrank Seomoz - Mozrank MOUNTAINDEW.COM BURN-ENERGY.TUMBLR.COM 4.72 MOZ - Benchmark - Links - Links Seomoz - Links K 227K 219K 1,178 BURN-ENERGY.TUMBLR.COM 1,75 1, K K WELOVROI.COM /39
34 MOZ - Benchmark - Domain Authority - Domain authority Seomoz - Domain authority BURN-ENERGY.TUMBLR.COM WELOVROI.COM /39
35 Alexa. Rank - timeline Pepsi.com - alexa 16.2K -.47% 16,6 16,4 16,2 16, Reach - timeline Pepsi.com - alexa.117% % /39
36 Import CSV. Sales $ Csv demo :) - import.csv (beta) $7,288 1,5 1, 5 Leads Csv demo :) - import.csv (beta) /39
37 Country - leads Csv demo :) - import.csv (beta) GERMANY 253 ITALY Country - sales $ Csv demo :) - import.csv (beta) GERMANY ITALY 4, , , /39
38 Youtube. Videos count Welovroi - youtube channel 2 Upload views - timeline Welovroi - youtube channel % Subscribers Welovroi - youtube channel 6 37/39
39 Head 1 Head 2 Head3 Head4 The new advanced text editor is more powerful and will make your reports look much better #SocialMedia #SEM This new feature enables you to customize them as you like... And remember, all reports can download in PDF or CSV. You can also change the color as you like. You can create indexes: 1. Social Media 2. Google Adwords 3. Google Analytics 4. Youtube Or upload images: 38/39
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