Concept. Texting Service

Transcription

1 Concept User Profiles Business Advertising Texting Service Users Cellphone User Coupons

2 Texting Service Users create account name or Handle on account creation Can search and contact other users by texting the system and entering users Handle Users are connected (texting) through the system without ever providing real phone number Users can save their phone number for personal contacts and use their Handle for public contact; Leaving their real phone number private

3 Receives Business Ads Receives Points for accepting Ad s Points Redeemable on Points Store Public Account Texting via masked number User Profile Creation Basic setup questions: name, location, phone When creating an account, users choose Public or Private to determine account advertising permission Receives Business Coupons Private Account Texting via masked number

4 Business Account User Marketing Choose basic demographic Select Users When selecting user demographic and users to advertise to, business are provided with generic user information: Location, Age, Sex Then just choose how many they want to send their marketing to. Send out Advertisement Send out Coupon Charged per text sent

5 Business Account: Alternate User Marketing Choose basic demographic Select Users When selecting user demographic and users to advertise to, business are provided with generic user information: Location, Age, Sex Then just choose how many they want to send their marketing to. Send out Advertisement Send out Coupon What benefit does a business have sending out an Ad over a Coupon? Why not have businesses send out only Coupons. There is a much greater user appreciation for a Coupon than an Ad and from a business perspective a greater return. Charged per text sent

6 Business User Foundation and Front End Develop Store Texting Integration Test and Implement

7 Stages:Time line Business Accounts User Accounts Foundation/Front End Develop Store Test and Implement Texting Integration 2-3 weeks 4-6 weeks 6-9 weeks 8-12 weeks

8 Stage Attributes Business Accounts User Accounts TO CREATE ACCOUNT - Answer basic profile questions: - Real Name - Handle Name - Date of birth - Sex - Zip Code - Cell phone -Choose account type (both free): - Public (receive marketing) - Private (no marketing) Foundation/Front End - Accept terms/conditions stating: -Approval to send texts - Approval to send marketing - Explains points process INSIDE USER ACCOUNT - Users can see their 'Handle' - See messages and send messages - Can see their balance accrued - Can block certain advertisers - Points Store to redeem points Develop Store Test and Implement Texting Integration 2-3 weeks 4-6 weeks 6-9 weeks 8-12 weeks

9 Stage Attributes Business Accounts TO CREATE ACCOUNT - Answer basic profile questions: - Business Name - Business Type INSIDE USER ACCOUNT - See demographic stats - Option to create new Campaign - When creating new Campaign: - Choose demographic - Insert Message Content - Set 'Budget' - Amount to send to User Accounts Foundation/Front End Develop Store Test and Implement Texting Integration 2-3 weeks 4-6 weeks 6-9 weeks 8-12 weeks

10 Stage Attributes Business Accounts User Accounts Foundation/Front End - Wire up most of the site with frames of what will tie up to the database - Layout the structure of pages - Create all initial framed pages - user page/signup - user account - business account/setup - marketing pages Develop - Create power of the site: - Profile functionality - advertising functions - demographic - Develop database frames to tie to the front end - Create backend system to handle and sync up front end content Store - Custom ecommerce system to sync with user Points. - shopping cart - user recognition - admin panel - product uploading - product stats - content management system - Checkout with points and/or credit card Test and Implement Texting Integration 2-3 weeks 4-6 weeks 6-9 weeks 8-12 weeks

11 Stage Attributes Business Accounts User Accounts Foundation/Front End Develop Store Test and Implement Texting Integration - The texting system will have to be tested and integrated throughout each stage of builds - System needs to be cleaned up and easier to navigate. Example initiation:! "user"! - "Who are you looking to contact?"! - "JoshBol"! - " connecting" 2-3 weeks 4-6 weeks 6-9 weeks 8-12 weeks

12 More Details User Accounts TO CREATE ACCOUNT (web) - Answer basic profile questions:! - Real Name! - Handle Name! - Date of birth! - Sex! - Zip Code! - Cell phone -Choose account type (both free):! - Public (coupons and points for accepting marking)! - Private (will not receive marketing or incentives) - Accept terms and conditions stating:! -Approval to send texts at standard phone fees! - Approval to send direct marketing! - Explains points process Business Accounts TO CREATE ACCOUNT - Answer basic profile questions:! - Business Name! - Business Type INSIDE BUSINESS ACCOUNT - See demographic (map, # of users, user age, user sex) - Has an option (button) to start a new Campaign - When creating new Campaign:! - Choose demographic 'Choose your audience'! - Insert Message Content! - Set 'Budget'! - Message is sent to as many users as budget allows INSIDE USER ACCOUNT - Users can see their 'Handle' - Users can see their messages and send new messages - Can see their balance accrued - Can block certain advertisers

13 User Sign up Step 1- basic info Step 2 - Questionnaire Real Name User Name Date of birth Basic questions to help understand the users likes and interests for targeted marketing Sex ZIP Code Cellphone # M F Sign Up Sign Up

14 User Profile Search Users Josh Bolinger (jbol) Balance: 1,000 My Messages My Account Store All Messages Saved Trash Bill-bob 7/7/2011 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bill-bob 7/7/2011 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bill-bob 7/7/2011 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bill-bob 7/7/2011 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

15 User Profile Search Users Josh Bolinger (jbol) Balance: 1,000 My Messages My Account Store Account Info Privacy Settings Blocked Users Blocked Advertisers

16 User Profile Search Users Josh Bolinger (jbol) Balance: 1,000 My Messages My Account Store Buy Buy Buy Buy Buy Buy

17 User Profile Search Users Josh Bolinger (jbol) Balance: 1,000 My Messages My Account Store Buy Buy Buying this product will deduct Buy 300 points from your balance, are you sure you want to continue Buy Buy Buy Buy

18 User Profile Search Users Josh Bolinger (jbol) Balance: 1,000 My Messages My Account Store You purchase was successful! Buy Buy Your Walmart redemption code is Buy XXXXX. You can get more instructions here: Close Buy Buy Buy

19 Business Sign up Your Name Your Phone # Business Name Business Type Business Phone Business Type Your information needs to be reviewed before your account will be enabled. Sign Up

20 Business Profile Walmart Inc. Demographic My Account New Campaign Stats Drop Drop Age Range Sex down State down Drop down Showing All Users

21 Business Profile Walmart Inc. Demographic My Account New Campaign Stats 1,235 Results Age Range Drop down Select All Male Male Male Texas Texas Texas Sex State Drop down Drop down User Interest Drop down Build Campaign Male Texas Male Texas Male Texas Male Texas

22 Business Profile Walmart Inc. Demographic My Account New Campaign Stats Select All You have selected 1235 users to 1235 Results message for $618. Male 25 Texas Message Content... Male 25 Texas Male 25 Texas I agree to the terms Male 25 Texas Male 25 Send! Texas Age Range Sex State Drop down Drop down Drop down User Interest Drop down Build Campaign Male 25 Texas Male 25 Texas