REINSCLASSEN was founded by Veronika Classen and Armin Reins known as co-founder of Texterschmiede Hamburg e. V. and a published author.

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2 T H E A G E N C Y REINSCLASSEN The Corporate Language Agency is Germany s first agency for language. Our focus is on the excellence of linguistic creation. Our passion is texts which grab people s attention, trigger emotions, tell and sell complicated things in a simple way. REINSCLASSEN was founded by Veronika Classen and Armin Reins known as co-founder of Texterschmiede Hamburg e. V. and a published author. C O R P O R A T E L A N G U A G E It is our goal to lend brands and companies a characteristic, recognisable language by developing a corporate language a language that is distinct, that sells and that convinces readers. O U R S E R V I C E S Classic communication Corporate language Visual language Dialogue marketing Text optimisation

3 Full-service client since 2005 Development of a corporate language Classic communication Lexware at work. When your accounts are shipshape, the rest of your business just falls into place. All you need is the software to match. Look no further than Dialogue marketing All you need for a successful football evening. Overtime? Lexware has a great deal more to offer.

4 IKEA Client since 2003 IKEA is looking for 200 new Bosse 29,- with Karisma 19,95 Recruitment advertisements and Format 19,95 for the Communication & Design and Corporate language seminars Recruitment web page POS campaigns Sales & Logistics departments. Optimal 1,49 with a Mixtur of Idealisk and 3,50 would be someone ideas. If you are Laxån yet Energisk and are Hopen 69,- 199,- Behandla 5,- 6,- Fantastik 1,49 one of the Bestå in your Sektor you would 1.499,- 425,- 2,50 be Perfekt 55,- for the team. You always customers and colleagues with Respekt 3,50 and a lot of Charm. Would you like to stage your 1,- Debut 2,99 with us? Magnifik! Have a Prompt look at 4,99 4,99 We are you soon. to hear from _IKEA_jahrbuch 1 abc-job#: Kunde: Reinsclassen Etat: IKEA Motiv: Stellenanzeige Titel: Bosse Englisch Format: 240 x 310 mm abc-opix#: Werbeträger: Anzeige Farbe: CMYK Das Dokument ist ohne Überfüllung/Trapping angelegt, vor weiterer Verarbeitung diese anlegen! :41:37 Uhr

5 Client since 2005 Publisher s communication Development of packaging design Mobile advertising Catalogues ROOM FOR SOMETHING NEW.

6 Client since 2004 Classic publisher s communication Editorial seminars Name development for books (Text and concept: REINSCLASSEN, illustration: Hißmann, Heilmann, Hamburg)

7 (Bremen Savings Bank) Client since 2004 Dialogue marketing Classic communication Client since 2004 Development of a corporate language Revision of regular communication

8 Client since 2006 Publisher s communication Development of book concepts Client since 2004 Development of slogan Classic publisher s communication PIPER. BOOKS PEOPLE TALK ABOUT.

9 Client since 2006 Text optimisation of dialogue marketing campaigns Text revision of regular communication Unser Dankeschön für Ihre Treue. Our thank you for your loyalty.

10 A. Morbach (Colorist, Germany) Romain (Colorist for Romain Colors, France) L. Shepherd (Colorist & British Hairdresser of the Year 2005) rhapsody Smoothest consistency Color crème & developer in perfect unity New Color Crystal Complex New Miracle Tree Proteins (Moringa Oleifera) & caring developer Defined by the global Color Circle of interdisciplinary experts Real partners who speak your language * proven by an external institute The color of rhapsody Client since 2004 Corporate language name development International B2B campaign If I can rely on the formulas then I can concentrate on creativity. A. A. Morbach (Colorist, Germany) Discover The color of imagination. The first color developed with colorists for colorists. Best Performance* The color of glamour Perfect equalisation & 100 % faster to mix Smoothest consistency Color crème & developer in perfect unity Unrivalled coverage & color intensity New Color Crystal Complex Colors should be intense and the result equalised. Brand new level of care & inner strengthening New Miracle Tree Proteins (Moringa Oleifera) & caring developer Romain (Colorist for Romain (Colorist, Colors, France) Latest Inspiration Visionary bi-annual color trends Defined by the global Color Circle of interdisciplinary experts I need a partner who understands my needs, who excites my creativity. L. Shepherd (Colorist & British Hairdresser S. Goldsworthy of the (Colorist, Year 2005) UK) glamour Real Partnership Great ongoing support in business & training Real partners who speak your language * proven by an external institute the color of imagination Performance, Inspiration, Partnership. Now you can release your color of imagination! Real understanding frees the imagination. Together. A passion for hair If I can rely on the formulas then I can concentrate on creativity. The color of imagination. The first color developed with colorists for colorists. Discover Best Performance* Perfect equalisation & 100 % faster to mix Unrivalled coverage & color intensity Colors should be intense and the result equalised. Brand new level of care & inner strengthening Latest Inspiration Visionary bi-annual color trends Real Partnership I need a partner who understands my needs, who excites my creativity. Great ongoing support in business & training the color of imagination Performance, Inspiration, Partnership. Now you can release your color of imagination! Real understanding frees the imagination. Together. A passion for hair

11 Client since 2006 Development of a corporate language Revision of regular communication in customer dialogue Client since 2005 Strategic products in the field of corporate communication

12 t h e f a c t s Owners: Veronika Classen, Armin Reins Founded: February 2005 Location: Hamburg, Germany Regular employees (last updated: February 2007): 13 Permanent freelancers in the REINSCLASSEN copywriter network: 14 H O W T O F I N D U S Herbert-Weichmann P P P Hofweg Uhlenhorster Weg Schwanenwik Papenhuder Straße -Str. R E I N S C L A S S E N Eduard-Rhein-Ufer Mundsburger Damm U 2 Uhlandstraße Außenalster Kennedybrücke An der Alster Lange Reihe Sechslingspforte Lohmühlenstraße Lombardsbrücke