We join with ambitious brands to accelerate their paid media results through uncommon clarity and constant innovation.

Size: px
Start display at page:

Download "We join with ambitious brands to accelerate their paid media results through uncommon clarity and constant innovation."

Transcription

1 The following sample of our GEM Report was completed for a client that hired Searchlogic after reviewing it. Many of slides are blurred to protect their data. It is important to understand that not every page seen in this sample will show up in your GEM report. Each report is tailored to your brand and the opportunities that exist within your accounts.

2 We join with ambitious brands to accelerate their paid media results through uncommon clarity and constant innovation. 2

3 Results On average, within the first 6 months of working with us, we increase lead volume by 109% and reduce cost per acquisition by 35%. 6 months CPA + 109% - 35% Volume

4 Relationships They were open to teaching me, to showing me the details. They weren t trying to keep things a secret. They were always explaining to me what they were doing. There s so much transparency with SearchLogic we re always talking about pain points. They address concerns straight away. They have a pervasive knowledge of the business. They re always proactively doing things differently. Their daily knowledge was way beyond what I ve experienced. Their reporting provided clarity to my superiors and their work helped me get a promotion. They re genuine you ask them tough questions and there s never a poor reaction. Some people can t handle hard questions. These guys are innovative they implement new features & betas immediately. But you wouldn t know that from their blog.

5 Case Study Pond Lehocky Account Architecture Strategically re-architected all channels to better control spend, improve quality scores, increase ad relevance. Channel Growth We worked with Pond Lehocky over the life of our partnership to expand online initiatives resulting in an increase in profitable spend of over 500% resulting in them being a top player in Social Security Disability nationwide. Landing Pages & Testing Re-designed their lead capture site to a mobile responsive microsite that increased conversion rates by 22%. After seeing poor results with one of the largest SEM agencies in the Country, we were ready to quit using Paid Search. We hired SearchLogic as a final attempt to get things on track. We could not be more pleased with the outcome. Jackie Donovan, COO Pond Lehocky Track Deeper Implemented Analytics UID tracking to push unique ID s into salesforce and back to analytics upon completion of an opportunity. 1400% INCREASE IN YoY LEAD VOLUME 55% REDUCTION IN CPA 22% INCREASE IN CONVERSION RATE

6 Increased lead volume by 55% and reduced CPA by 13%. Reduced CPA by 25%, cut costs by 24%. 6 Designed and launched business school campaigns. Increased ROAS by 40% in four months. Increased YoY lead volume by 68% and Reduced CPA by 62%. Increased campaign lead volume 1,400% and reduced CPA 55%.

7 Analysis Details Account & Campaign Structure 7 Based on date from the previous 90 days

8 Quality Score 1200 Score Totals $3, # of keywords w/ each quality score Sum of Cost $3, $2, $2, $1, $1, $ Cost spent on each quality score keyword quality score $0.00

9 Quality Score 1200 Score Totals $3, # of keywords w/ each quality score Competitor #1 Competitor #2 Competitor #3 Your Company Sum of Cost Keyword Bid Quality Score Ad Rank $ $ $ $ $3, $2, $2, $1, $1, $ Cost spent on each quality score keyword quality score $0.00

10 Search Impression Share 2% 55% Share Received Lost Share - Rank Lost Share - Budget 43%

11 Keyword Bid Strategy Settings 19% CPC CPA Target Enhanced CPC CPM Auto Flexible 81%

12 Ad Serving Settings 12% Rotate Indefinitely Rotate for 90 Days Optimize for Clicks Optimize for Conversions 88%

13 Ads Per Ad Group 35 amount of ad groups w/ # of ads Number of ads per ad group

14 Keywords Per Ad Group (Sample Set) Ad Group Name # Of Keywords Sample Campaign > Ad Group 34 Sample Campaign 2 > Ad Group 29 Sample Campaign 3 > Ad Group 13

15 Keywords Per Ad Group Sample All Campaigns > Campaign Name> Ad Group Name Too many keywords or keyword themes within an ad group, especially if they are not similar or thematic, will lower quality scores and cause less relevant ads to show up on search queries. Images blurred to protect client data.

16 Budget Hogging All Campaigns > Campaign Name> Ad Group Name You ll learn which campaigns and ad groups might be competing with each other due to poor match-type organization and account structure. Images blurred to protect client data.

17 Search Query Reports (SQR) Analysis All Campaigns > Campaign Name> Ad Group Name We will review key SQR reports for important campaigns to determine how effectively the account is built to strategically bid on important and valuable keywords. Images blurred to protect client data.

18 Negative Keywords All Campaigns > Campaign Name> Ad Group Name How are negatives affecting campaign performance? Are they being frequently added and removed when necessary? Also, is their impact being measured? Images blurred to protect client data.

19 Searchlogic s Proven Accounts Structure Using current data, we show you how we will restructure your campaigns, ad groups and keywords (if necessary) to have better control of your spend. Images blurred to protect client data.

20 Assessment of Branded Terms Sample Screen Shots How are branded terms performing? Are they cannibalizing organic traffic? Are you competitors bidding on your terms? How can we create a dominant Paid Search add to capture all branded traffic? Images blurred to protect client data.

21 Analysis Details Ad Extensions 21 Based on date from the previous 90 days

22 Ad Extensions Extension Type Campaigns Ad Groups Sitelink Extensions 4/16 44/96 Location Extensions 1/16 12/96 Call Extensions 4/16 12/96 App Extensions 0/16 0/96 Review Extensions 0/16 0/96 Callout Extensions 2/16 0/96 Structured Snippet Extensions 0/16 0/96 Automated Extensions (social, seller ratings) 16/16 96/96

23 Proper Ad Extensions Sample Current SERP Results: Proper formatting, Sitelinks, Callouts, Phone, Review, seller ratings (sample): Images blurred to protect client data.

24 Ad Extensions Sample If you have shopping ads, we will review and analyze the product feed to ensure it is properly optimized. We will also investigate your site s product pages, identifying opportunities to expand your shopping ad presence. Images blurred to protect client data.

25 Analysis Details Display & Remarketing 25 Based on date from the previous 90 days

26 Display Remarketing: Audiences What is your retargeting strategy, it you are using it? Are audiences created to allow unique messaging based upon time decay and different website behaviors? Would you like to know how retargeting would enhance your overall strategy? Images blurred to protect client data.

27 Display Remarketing Sample of Proper Strategy Here is an example of a targeted audience strategy from one of our accounts. This set up allows meticulous control over which audiences will see specific advertisements based upon their online actions.

28 Display Creative Examples

29 Predictive Growth Where Are You? 29

30 GEM Report: Where Are You? YOUR ACCOUNT LIFE OF AN ACCOUNT NEW STRATEGY RE-ASSESS MAINTENANCE GROWTH LARGE OPPORTUNITY ACCELERATION EFFICIENCY

31 istat Matrix: What Matters Most? LABEL ACCOUNT STRUCTURE BID MANAGEMENT KENSHOO OR MARIN AD EXTENTIONS The istat chart tells you the impact of our key findings. The size of the bubble represents how hard the effort needed to improve them. Our goal is to get all elements to the right side of the chart. IMPACT RESTRUCTURE SITE PAGES FOR SHOPPING STRATEGY SEACH COMPANION BETA BUILD NEW RETARGETING AUDIENCES BETAS SET UP PROPER GOAL TRACKING UPDATE AD COPY AND START A/B TEST KEYWORD EXPANSION DYNAMIC SEARCH ADS CURRENT STATUS

32 Predictive Growth The Future 32

33 Potential Results After 6 Months Current Results Average Change After 6/mo Potential results after 6 months of working with Searchlogic * Difference Spend: $15,514 33% Spend: $20,633 $5,119 Cost Per Lead: $93 35% Cost Per Lead: $61 $32 ConvertedClicks: % Leads per month: *Calculations are based off our historical averages. Because of this these figures may not add up.

34 6 Month Initiatives January February March April May June Setup Kenshoo Tracker on all websites to capture clicks on ads as cookies for cross-domain tracking on paid media Come up with a labeling and organizational system for the various websites and determine KPIs per website and product line Setup tracking on tertiary goals such as live chat, phone calls, form leads, quote submissions, and others in addition to transaction Restructure Google search campaigns and segment campaigns by match type and goals Provide product page recommendations for Google Shopping and Bing Shopping eligibility Build new retargeting lists in Google AdWords based on website, intent, and behavior Work with Material Flow on a product feed for product listings to capture search and shopping traffic simultaneously Build and launch Google and Bing Shopping campaigns with segmentation based on goals Build new creative for display retargeting Restructure Bing Ads search campaigns and segment campaigns by match type and goals A/B test search ad copy Test retargeting campaigns A/B test paid media landing pages Build new campaigns for direct display placements Launch Dynamic Search Ads Test Google betas based on performance of the above

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Keywords, impressions and clicks

Keywords, impressions and clicks PPC Case Study THE PPC STORY Hidepark is a leather garment manufacturer based in Grantham, Lincolnshire. Before coming to Fifteen, they already had an established client base and a successful Google Adwords

More information

Campaign and Ad Group Management. Google AdWords Fundamentals

Campaign and Ad Group Management. Google AdWords Fundamentals Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN

More information

I Love AdWords & So Should You! The Beginners Guide to AdWords. By Ameet Khabra

I Love AdWords & So Should You! The Beginners Guide to AdWords. By Ameet Khabra I Love AdWords & So Should You! The Beginners Guide to AdWords By Ameet Khabra Who is Ameet Khabra? Who the Heck is Ameet Khabra? v Search Engine Strategist at Top Draw v Freelance SEM (Search Engine Optimization

More information

Here are our Pay per Click Advertising Packages:

Here are our Pay per Click Advertising Packages: Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.

More information

DIGITAL ADVERTISING (PPC)

DIGITAL ADVERTISING (PPC) DIGITAL ADVERTISING (PPC) Having a great website is essential. However, if you really want to get noticed by customers and search engines alike, you need to pair your website with top-notch marketing services.

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

KIA MARKETING DIGITAL ADVERTISING (PPC)

KIA MARKETING DIGITAL ADVERTISING (PPC) KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch

More information

Master-Classes in Google AdWords & Google Analytics. WORKSHOP Series Live Online Weekend Series ARKET MARTER. Powered by: in association with:

Master-Classes in Google AdWords & Google Analytics. WORKSHOP Series Live Online Weekend Series ARKET MARTER. Powered by: in association with: Master-Classes in Google AdWords & Google Analytics WORKSHOP Series Live Online Weekend Series tm ARKET MARTER Powered by: in association with: WE LL MEET YOU WHERE YOU ARE AND TAKE YOU WHERE YOU WANT

More information

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals

More information

MAKE YOUR PRESENCE KNOWN

MAKE YOUR PRESENCE KNOWN Let s face it. With the intense competition for eyeballs online today, it s not enough anymore to simply build a digital MAKE YOUR PRESENCE KNOWN presence. You have to draw people to it if you re going

More information

Must-Read Tips for Creating a Successful Retargeting Campaign

Must-Read Tips for Creating a Successful Retargeting Campaign 10 Must-Read Tips for Creating a Successful Retargeting Campaign Retargeting, a.k.a. remarketing, is today s hot paid advertising choice for marketers and it is only getting more popular as time goes on.

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

Digital marketing services

Digital marketing services Digital marketing services Experience. Capability. Technology A website must be supported with marketing and advertising if it is to become a true business channel. Sam Saltis, Managing Director, bwired

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

profitable Google shopping

profitable Google shopping profitable Google shopping Google Shopping is a constantly evolving medium that can show outstanding results when managed correctly. Your campaigns achieve maximum profitability when we shift your account

More information

Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads

Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads May 2012 Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads Introduction

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

Google AdWords: A Primer on Higher Education Digital Advertising

Google AdWords: A Primer on Higher Education Digital Advertising Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified

More information

4 Social Media Advertising Strategies learned from PPC

4 Social Media Advertising Strategies learned from PPC 4 Social Media Advertising Strategies learned from PPC Using Social & PPC data to drive more profit Jamie Smith CEO Engine Ready Jamie@EngineReady.com http://blog.engineready.com Twitter: EngineReadyCEO

More information

Google AdWords Audit. Prepared for: [Client Name] By Jordan Consulting Group Ltd. www.jordanconsultinggroup.com

Google AdWords Audit. Prepared for: [Client Name] By Jordan Consulting Group Ltd. www.jordanconsultinggroup.com Audit Prepared for: [Client Name] By Jordan Consulting Group Ltd www.jordanconsultinggroup.com Table Of Contents AdWords ROI Statistics for 2013 3 AdWords ROI Statistics for 2013 (Continued) 4 Audit Findings

More information

Google AdWords vs Google Analytics: Dissecting Remarketing Lists. Written by Carrie Albright, Senior Account Manager. hanapinmarketing.

Google AdWords vs Google Analytics: Dissecting Remarketing Lists. Written by Carrie Albright, Senior Account Manager. hanapinmarketing. Google AdWords vs Google Analytics: Dissecting Remarketing Lists Written by Carrie Albright, Senior Account Manager In PPC, the power of remarketing is undeniable. Being able to interact with those who

More information

SITE OPTIMIZATION OVERVIEW

SITE OPTIMIZATION OVERVIEW SITE OPTIMIZATION OVERVIEW The purpose of Site Optimization is to make sure your website and all landing pages are properly optimized for search engines by carefully executing the approved strategy brief.

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

How to Turn Online Marketing Into a Profit Center

How to Turn Online Marketing Into a Profit Center How to Turn Online Marketing Into a Profit Center Sheila Frugé, info@frugeconsulting.com About Sheila 10+ years technology marketing experience 7+ PPC & B2B Online Marketing Specialty AdWords Certified

More information

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising [Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google

More information

SEO National Plans Value Bronze Silver Gold Platinum

SEO National Plans Value Bronze Silver Gold Platinum ADVENT DIGITAL NATIONAL & LOCAL SEO Phone: 210-493-6193 SEO National Plans Value Bronze Silver Gold Platinum Fee $550 $799 mo $1199 mo $1899 mo $2599 mo Reporting & Customer Dashboard Target Keywords 12

More information

»EXAMPLE.com Traffic & Budget Estimate

»EXAMPLE.com Traffic & Budget Estimate »EXAMPLE.com Traffic & Budget Estimate Daniel Hildebrandt dth internet marketing corporation TABLE OF CONTENT Executive Summary... 3 Your advertisements on Google... 4 Traffic estimate & recommended Cost-

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

Your Business: Acquiring visitors and building an audience with valuable content.

Your Business: Acquiring visitors and building an audience with valuable content. 1 Your Business: Acquiring visitors and building an audience with valuable content. Who are they? Who do think you are? What are they looking for? What do they engage with? When do they visit? When do

More information

SEO National Plans Value Bronze Silver Gold Platinum

SEO National Plans Value Bronze Silver Gold Platinum ADVENT DIGITAL NATIONAL & LOCAL SEO Phone: 210-493-6193 SEO National Plans Value Bronze Silver Gold Platinum Fee $550 $799 mo $1199 mo $1899 mo $2599 mo Reporting & Customer Dashboard Target Keywords 12

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

Shallow Review of Online Advertising

Shallow Review of Online Advertising Shallow Review of Online Advertising There are four main types of online advertising: 1. Search Engine Marketing: Techniques that increase a sites visibility in search engine results. 2. Social Media Marketing:

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

CASE STUDY. Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING National Data Center Services Provider, CoreLink Data Centers, Relies on KEO Marketing s Online

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Expanding Your Digital Audience

Expanding Your Digital Audience Expanding Your Digital Audience By Steven Sentosa +62 878787 51411 steven.sentosa@gmail.com https://id.linkedin.com/in/stevensentosa AGENDA 1. Introduction 2. Understanding Your Audience 3. Different Type

More information

Retargeting with Google AdWords

Retargeting with Google AdWords CASES IN MANAGEMENT 247 Introduction Retargeting with Google AdWords You can t just place a few Buy buttons on your website and expect your visitors to buy. Neil Patel, Co-founder of Crazy Egg, Hello Bar

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

PPC Plan Proposal. Exioms - "Dream Never Sleep"

PPC Plan Proposal. Exioms - Dream Never Sleep PPC Plan Proposal PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding

More information

Best Practices for PPC on Google AdWords

Best Practices for PPC on Google AdWords Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren

More information

PAID SEARCH OPTIMISATION

PAID SEARCH OPTIMISATION PAID SEARCH OPTIMISATION Boosting the performance of your paid search campaigns ebook 1 Contents 1 // Introduction 03 2 // Fine-Tuning Your Paid Search Campaign 04 3 // The Optimisation Mix 05 4 // The

More information

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO) PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click

More information

CASE STUDY. Delivering Quality Traffic and Online Leads SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Delivering Quality Traffic and Online Leads SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Delivering Quality Traffic and Online Leads SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING Arizona s Leading Solar Installation Company, American Solar, Depends on KEO Marketing s Online

More information

Search Marketing. Dealer Days 2013. Presented By Andrew Polhemus. SEM Team Lead, Dealer.com. Dealer Days at Google HQ October 4, 2012

Search Marketing. Dealer Days 2013. Presented By Andrew Polhemus. SEM Team Lead, Dealer.com. Dealer Days at Google HQ October 4, 2012 Search Marketing Dealer Days 2013 Presented By Andrew Polhemus SEM Team Lead, Dealer.com Agenda KPIs to Watch Ad Copy Testing Bidding on Branded Keywords Ad Extensions The Importance of Strategic Collaboration

More information

In all cases I would recommend ongoing link building to ensure that the website achieves good results from the initial SEO work.

In all cases I would recommend ongoing link building to ensure that the website achieves good results from the initial SEO work. SEO Set-up Looking to generate more business from your website? Build an online presence for your business through Search Engine Optimisation (SEO) and get traffic to your business from relevant keywords

More information

PPC Marketing with Google AdWords

PPC Marketing with Google AdWords PPC Marketing with Google AdWords 1. Overview 1.1 What is PPC Marketing? PPC stands for Pay Per Click, which is one of the most popular paid search engine marketing programs. Google is the leader in search

More information

8 Google AdWords ad extensions you should know.

8 Google AdWords ad extensions you should know. 8 Google AdWords ad extensions you should know. Have you heard about the changes Google made to its AdRank formula? What do they mean, and how do they apply to you? Ultimately, what they mean is that you

More information

Digital Marketing: Strategies & Measurement

Digital Marketing: Strategies & Measurement 1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through

More information

PPC Automation 2014: The ROI of Paid Search Automation

PPC Automation 2014: The ROI of Paid Search Automation PPC Automation 2014: The ROI of Paid Search Automation A Digital Marketing Depot Whitepaper Executive Summary: Paid search is the lynchpin for a robust digital marketing strategy and can enable brands

More information

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Table of Contents succeed ONLINE I. Introduction - Page 2 II. PPC Campaign Management - Page 2 III. Funnels Optimization -

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million

More information

Advance Diploma in Digital. Marketing. Full Time Part Time Online.

Advance Diploma in Digital. Marketing. Full Time Part Time Online. Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE

More information

CASE STUDY. Expanding Brand and Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Expanding Brand and Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Expanding Brand and Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING Leading Global Colocation Provider CyrusOne Inc, Relies on KEO Marketing s Business

More information

POSITIONING STATEMENT

POSITIONING STATEMENT www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult

More information

THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY

THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY Bidding strategy 3 steps for setting up your bidding strategy 1 Define your business goal 2 Choose your bidding strategy

More information

The Definitive Guide to Google AdWords

The Definitive Guide to Google AdWords The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns a ii a Bart Weller Lori Calcott Apress* Contents y About the Author About the Technical Reviewer

More information

The Google. Dynamic Remarketing Guide

The Google. Dynamic Remarketing Guide The Google Dynamic Remarketing Guide 2 What Is Remarketing? Remarketing (also referred to as retargeting) is a form of online display advertising which allows online retailers to show ads to shoppers who

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

INTERNET MARKETING PRODUCT CATALOGUE

INTERNET MARKETING PRODUCT CATALOGUE INTERNET MARKETING PRODUCT CATALOGUE search engine optimization pay per click ad retargeting reputation monitoring call tracking advanced analytics a/b testing info-graphics about our services who we are

More information

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic?

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

Content for PPC Training. Have Any Question Regarding To PPC Training? Contact Us

Content for PPC Training. Have Any Question Regarding To PPC Training? Contact Us PPC training in Gurgaon, Delhi-NCR, W3training School follow latest trends of Pay per click advertising and complete course is based on live projects with real or dummy products. We provide training to

More information

INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101. Presented by DAMIAN NEWTON level91.com.au

INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101. Presented by DAMIAN NEWTON level91.com.au INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101 Presented by DAMIAN NEWTON level91.com.au Influence on Australian Society Australian Population: 22.6 million Australian Internet

More information

Pay Per Click: AdWords Optimization and Opportunities Handbook

Pay Per Click: AdWords Optimization and Opportunities Handbook Pay Per Click: AdWords Optimization and Opportunities Handbook Table of Contents Executive Summary.......3 Google Display Network...4 Campaign Opportunities...14 Remarketing...14 Mobile...21 Video...27

More information

DRIVING GROWTH in CHALLENGING TIMES. February 22-25, 2014 New Orleans Convention Center/Hilton Riverside & Towers New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES. February 22-25, 2014 New Orleans Convention Center/Hilton Riverside & Towers New Orleans, LA Facebook and Google+ Essentials for Franchise Systems February 24, 2014 Facebook and Google+ Essentials for Franchise Systems Todd Juneau President / COO Aviatech Dan Monaghan Co-Founder WSI Digital Jon

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

PPC TUNE UP CLINIC. Beginner Track. Presented By Brian Jones. Senior Manager, Advertising Performance, Dealer.com

PPC TUNE UP CLINIC. Beginner Track. Presented By Brian Jones. Senior Manager, Advertising Performance, Dealer.com PPC TUNE UP CLINIC Beginner Track Presented By Brian Jones Senior Manager, Advertising Performance, Dealer.com Bio 14 + yrs in digital marketing 10 yrs in search marketing Variety of industries & business

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

smart. uncommon. ideas.

smart. uncommon. ideas. smart. uncommon. ideas. EXECUTIVE OVERVIEW In October 2009, Google introduced a new beta feature in AdWords called ad extensions, which allows major advertisers to display additional links - up to four

More information

Multi-dimensional Bid Management

Multi-dimensional Bid Management Conversion Optimizer: Conversion Optimizer: Multi-dimensional Bid Management Conversion Optimizer Interesting Facts Multi-dimensional Bid Management tool which can improve your campaign s performance Works

More information

7 Tips for Google AdWords Optimisation. By Ferdie Bester

7 Tips for Google AdWords Optimisation. By Ferdie Bester 7 Tips for Google AdWords Optimisation By Ferdie Bester 1. Set a single clear objective for your AdWords campaign With any marketing campaign you need to set an objective before your start. The same holds

More information

THE AGENCY S GUIDE CALL TRACKING. Copyright 2014 Century Interactive. All rights reserved.

THE AGENCY S GUIDE CALL TRACKING. Copyright 2014 Century Interactive. All rights reserved. THE AGENCY S GUIDE TO CALL TRACKING Copyright 2014 Century Interactive. All rights reserved. DELIVER QUALITY LEADS. MEASURE RESULTS TO PROVE IT. Deliver quality leads to your client and measure the results

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Digital Marketing Brochure Professional Diploma in Digital Marketing Online Mode Classroom Mode #discoverdigital www.digitalhogwarts.com Contents 1. Welcome 2. Course structure 3. Course content 4. Course

More information

Paid Search Services

Paid Search Services Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want

More information

What s new in Shopping ads and buy buttons

What s new in Shopping ads and buy buttons What s new in Shopping ads and buy buttons By Ann Stanley Managing Director of Anicca Digital Our brands Digital & Search Marketing (Paid advertising, SEO, PPC, Analytics, ecommerce) Marketing training

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

YOUR DIGITAL TEAM WHO WE ARE?

YOUR DIGITAL TEAM WHO WE ARE? YOUR DIGITAL TEAM WHO WE ARE? World Web Partners started as a lead generation company specializing in the Higher Education sector in 2008. Since then, World Web Partners has expanded its reach by becoming

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

SEO and Internet Marketing. For Professionals

SEO and Internet Marketing. For Professionals SEO and Internet Marketing For Professionals Effective from: Jan 2014 SEO TRAINING OUTLINE Internet AND Search Engine Basics What is Internet Marketing? Importance of Internet Marketing Types of Internet

More information

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 (888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS

More information

What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

CASE STUDY. Generating Qualified Leads that Translate into Increased Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Generating Qualified Leads that Translate into Increased Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Generating Qualified Leads that Translate into Increased Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING A leader in employee performance management solutions, Profiles International

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

4 Major Trends That Will Make You Rethink PPC in 2015

4 Major Trends That Will Make You Rethink PPC in 2015 4 Major Trends That Will Make You Rethink PPC in 2015 Brought to you by: www.wordstream.com/learn Want to get smart in paid search? www.wordstream.com/learn Join the conversation on Twitter #ppc2015 @WordStream

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information