Product/Package Project

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1 Product/Package Project A project undertaken by the class Design Studio 1 Section B in the Fall Semester 2010: Carrie Allison Caitlin Bauman Kristen Brophy Adam Carey James Gaudet Alexandra Maes Conrad McGee-Stocks Charline Giffard Sarah Pilgrim Natasha Rider Ryon Sampson Kyle Shields NSCAD University Design Division Copyright rests with the students.

Gaudet Alexandra Maes Conrad McGee-Stocks Charline Giffard Sarah Pilgrim Natasha Rider

2 Isn t it funny How a bear likes honey? Buzz! Buzz! Buzz! I wonder why he does? -A.A. Milne, Winnie The Pooh If there s a formula for designing casino ads and lottery graphics, how would that apply to drug packaging? Pharmaceutical packaging and labeling is regulated by Health Canada in Canada and the FDA in the USA. Because both agencies (and the manufacturers) come from a science background, the labeling and marketing of these products tends to the logos side. The gaming industry, in contrast, is largely unregulated. Casinos typically use pathos to appeal to customers emotional sides. It is well known that both industries generate products that have risk, particularly with individuals who have addictive personalities. Process 1. Research the typical visual elements of current pharmaceutical packaging. 2. Research the typical elements of gaming visual communication. 3. Do a comparison and contrast analysis and save it in your Process Book. 4. Download the Box Template and the Packaging Copy files. 5. Develop your design, first by hand, then using Illustrator CS5. 6. Print your design and cut it out using glossy photo paper. (if glossy photo paper is not available to you, print it on card stock in the Design Printshop) 7. Take a few product shots of your work with your digital camera, and post them on Picasa. 8. Make a JPEG of your flat design and, along with your research, design development and product shots, add them to your Process Book. stablecasino.org photography-match.com In this assignment you will design a box label for a new pharmaceutical product, Butane Honey Oil. You will research the typical visual elements of current pharmaceutical packaging: typefaces, colours, and graphic tropes and other schemes that visually say pharmaceutical drug. You will research the typical elements of gaming visual communication: the typefaces, colours and graphic tropes in casino ads, lottery graphics, video lottery terminals, casino iinteriors and Nevada gambling culture, and you will compare and contrast the two visual styles in your Process Book. Assessment You will be assessed on your research (20%) your comparison/contrast (20%) your final design (40%) box-making skills and product shots (20%) This assignment is worth 12% of the final course grade. This project is due on Tuesday November 30. Your label design for the box will NOT use the standard pharmaceutical graphic design; it will incorporate casino style visuals. The design that you produce should speak to the consumer that this is a fun and exciting new drug, full of thrills, spills and surprises! Atlantic Lottery Corporation Although your design will fly in the face of Health Canada labeling standards, you will be given copy, a box design and certain other requirements for inclusion in your assignment. The specification files are available for download in the Specifications box on the class website at php?pid=119420&sid=

Pharmaceutical packaging and labeling is regulated by Health Canada in Canada and the FDA in the USA.

3 Box Template Box Template for BHO Copy Butane Honey Oil (tetrahydrocannabinol 98% USP) 5 ml A potent extract of psychoactive cannabinoids derived from cannibis sativa grown in Manitoba, Canada under the strict supervision of Health Canada Uses: pain relief appetite enhancement day trips mind expansion and a general feeling of well-being! Instructions: Inhale, apply topically or eat. Visit our website for tasty recipes: luckygoldenleaf.com/recipes Dosage: Do not use more than twice per day. Avoid eye contact. Do not use if pregnant or breastfeeding. Store at room temperature (15 30 C), away from children. See a health care practitioner on a regular basis if you suspect, or are diabetic. Consult a health care practitioner if symptoms worsen. Manufactured by: Lucky Golden Leaf Ltd. (Hong Kong) Huile de miel Butane (tetrahydrocannabinol 98% USP) 5 ml Un extrait puissant de cannabinoïdes psychoactifs dérivés de cannabis sativa cultivé au Manitoba, au Canada sous la stricte supervision de Santé Canada Utilisations: soulagement de la douleur stimulation de l'appétit voyages d'un jour élargissement de la conscience et un sentiment général de bien-être Instructions: Inspirez, appliquer localement ou à manger. Visitez notre site Web pour des recettes savoureuses: Dose: Ne pas utiliser plus de deux fois par jour. Évitez le contact avec les yeux. Ne pas utiliser en cas de grossesse ou d allaitement. Gardez à température ambiante (15 30 C) et hors de portée des enfants. Consultez un professionnel de la santé régulièrement si vous êtes diabétique ou si vous soupçonnez être diabétique. Consultez un professionnel de la santé si vos symptômes s'aggravent. Fabrication par: Lucky Golden Leaf Ltd. (Hong Kong) [include UPC code on bottom: ]

Visit our website for tasty recipes: http:// luckygoldenleaf.com/recipes Dosage: Do not use more than twice per day. Avoid eye contact. Do not use if pregnant or breastfeeding.

4 Student Work Charline Giffard Caitlin Bauman Natasha Rider Carrie Allison

5 Conrad McGee-Stocks Kristen Brophy Ryon Sampson James Gaudet

6 Kyle Shields Sarah Pilgrim Alex Maes Adam Carey

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