Today we're going to officially start the program by working on a unit focused on Spoken production.

Transcription

1 Today we're going to officially start the program by working on a unit focused on Spoken production. You will be evaluated on a spoken production task at the end of the unit. You will also train the other skills during this unit

2 Advert-teasing ( book p.17) Spoken Production Learn how to analyse ads or awareness campaigns Discover a new form of marketing What influence do ads have on teenagers?

3 Your Task You are working for an advertising agency. Choose a product or a cause, and make a radio spot. Check further details and instructions p.41 Don't do it Now

4 Tune in! Pair work The class will be divided into pairs: Student B Open your book page 30 and look at the document. Student A Your Job is to discover the product in this document

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6 Now Students A open your book page 30 and look at the document.

7 1. React a. Both groups react to this document

8 Structures utiles pour parler de ses premières impressions When we look at the ad, we are immediately struck by What immediately catches the eye is the contrast between the two colours: white and red We also immediately notice the logo of the company

9 1. React a. What immediately strikes you? Use the help box at the bottom of the page.

10 b. Name the logo, the slogan and the catchphrase.

11 c. What is advertised?

12 d. Do you like this advert? Why? Why not?

13 a. A baby is lying on a white blanket. We may think it s a baby boy. He may be in a room or in a bathroom. He is watching the camera. He seems to be talking to us. He has got short red hair, dark eyes, and a small, red nose. He has got red lipstick / His mouth is made up with red lipstick and his skin is covered with white foundation. He looks like a clown.

14 The advertiser has used a clown, which will remind everybody of McDonald s. He relied on easily recognizable signs to reach his goal. There is a contrast between the white skin and the red colours on his nose and mouth. The layout underlines the contrast between white and red. The effect produced is all the more shocking since babies do not usually wear make-up, let alone get dressed up as clowns!

15 This ad attracts our attention immediately since the colours are bright and garish. Colours are well-known devices to influence and attract consumers. Colours have a subliminal effect on buying decisions. Yellow and red are the colours that most stimulate the appetite.

16 Mac Donald's former logo

17 b. The document is an advert. The logo represents a yellow M which is the first letter of the brand McDonald s. We immediately recognize the logo of the fast food chain. This advert promotes the well-known brand.

18 c. To be more precise, it advertises a new restaurant which is opening as the sentence Just opened near Kimaya Kothrud suggests. It s the new branch, the new baby of the famous firm. The famous catchphrase I m lovin it! could be said by children. Therefore we understand this ad targets young children and their parents.

19 d. Personal reactions

20 2. Check your vocabulary Match each definition with the corresponding word below.

21 the name of the product: brand the group of people who may be interested in the product advertised: target audience an objective or aim, something you hope to achieve: goal the way the printed ad is designed: layout

22 Renforcement lexical Now check the mindmap I've given you and try to fill it in.

23 This is how you are going to improve your vocabulary. Try to use this example to create vocabulary mind maps in the future.

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25 Language at work << Faire faire quelque chose à quelqu'un >> << agir sur quelqu'un >> Manuel p.38

26 1. Observez et classez Observez les phrases a à f et classez les verbes en gras en 2 colonnes en fonction des éléments qui les suivent: + V (= base verbale) Ou...+ TO + V

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28 2. Make ou have? Parmi les énoncés a à f, lesquels peuvent être traduits en francais avec le verbe << faire>>?

29 Les énoncés d. et e. peuvent être traduits à l aide du verbe «faire».

30 Quelles énoncés expriment une contrainte forte?

31 Les énoncé a. et c. impliquent une contrainte forte.

32 Quels énoncés indiquent que l'on a eu recours à la persuasion?

33 Dans les énoncés b. et f., on a eu recours à la persuasion.

34 Forget-me-not Make +nom ou pronom +V exprime une cause directe ou une contrainte forte. Have +nom ou pronom + V peut exprimer la persuasion.

35 Remarque : dans l énoncé d., l équivalent français de think about est «réfléchir».

36 To your agendas! For Friday Oct 7 Commenter une image fixe (p.244) Language at work: practice ex. 3 (p.39)

37 Thank you very much Have a nice week!