Digital Marketing Strategy and Support

Transcription

1 Digital Marketing Strategy and Support Speech Bubble collaboratively creates goal-orientated strategy, to be your in-house out-house digital marketing managers, from social, , customer manager and websites, through a fresh collaborative process.

2 Goal To colloborate with you to create measurable digital and goal orientated strategy and digital marketing campaigns focused on your customers and your business goals - all delievered in a fresh and uncomplicated way. What We Offer Our monthly retainer packages are designed to give you digital marketing support where you need it most. We start with a digital strategy session which results in a specific plan with measurable deliverables and objectives. From this we work along side your team to develop and maintain your marketing channels. What we actually do month to month We could be labelled as your digital marketers, social managers, content managers, community managers and website manager. All bundled together into monthly packages that mean you have an inhouse, out-house: Digital Strategist - effecting managing the optimal channels. Marketing Directors - joining the gaps between online and offline and report back data which ultimately shows a return on investment. Content Producers - Utilising the support of all the services Speech Bubble has to offer. Advertising Managers - Effectively managing your paid digital marketing campaign. Website Managers - Updating your website content or utilising are technical back end team.

3 Our Story Speech Bubble started in Charlie Ellington s university bedroom back in 2011 seeing a growing demand from small and medium businesses to understand social media. We organically grew to offer website design and development, digital content generation through audience-centric video campaigns and marketing support through all digital channels. Our focus remained always on digital strategy - meeting business objectives to the needs of the customer, video viewer or website user. This means we have a wide range of skills, experience and technical know-how to offer a fresh uncomplicated approach to your digital channels. Helping you grow your business. An Experience Working with Speech Bubble should be an experience. Collaborative, audience driven, results based, clear thinking, personality driven, passionate youthful exuberance offering a fresh face to digital.

4 Objective 1: Furfill Your Business Goals A GOSPA orientated strategy to to give specific, measurable, achievable, realistic and timely plans for your digital activities on budget. Goal - An overall business goal to, Objectives - to define measurable and realistic objectives that will offer return on investment, Strategy - to build a goal oriented strategy focused on user experience and audience-centric quality content delivered in an uncomplicated way. Plans - Which creates an agile plan and colloborative process to produce your website. Actions - enforced by responsibilities, budgets whilst implementing the necessary tools for an up-to-date and comprehensive approach to your digital channels.

5 Objective 2: Value To give you a digital strategy with in-depth value, by sitting in the middle of our value triangle: Strategy Focused on your digital marketing goals to grow your company, customers and digital power. We are focused heavily on creating a strategy that helps our clients achieve their digital goals as well as creating content that is visually exciting and an end user experience that really delivers on looks and usability. Creative We re young (geeky with our digital tools) yet experienced to bring a totally fresh approach to digital strategy and explain it in an uncomplicated way. Technology

6 Objective 3: Digital is more than websites - focused on the full picture To use our knowledge of what is required to make sure you re up to date at each stage on the digital customer journey and sales funnel. To make sure you re getting traffic along with a website that converts to your goals. Attract Audience Convert Traffic Using digital marketing and existing channels to attract your audience to your website. Close Leads Reviewing the user experience and design of your website and digital materials to optimise conversion. Engage Customers Implement strategies to convert potetial leads into customers. Promoters A digital stategy that engages your existing customers into repeat clients and promoters of your products.

7 Monthly Digital Marketing Plans Our monthly digital marketing plans give you a level of digital support based on your plan. Package 1 - Digital Management Together we put a basic digital strategy in place based on your marketing objectives. Month to month we help implement that strategy for a set amount of monthly time. Includes: - Digital Strategy Basic Sessions - Meeting, Research, Strategy implementation and training day - Monthly marketing campaign design and implementation - Social media posting and management - Website updates and support - Other digital support as necessary Price: 400/m Package 2 - Digital Strategy More in depth digital strategy based on your organisation goals and marketing objectives. This level of strategy ensures there is a measurable action plan and measurement to report return on investment. Includes - In-depth Digital Strategy Sessions - marketing - Social media management and engagement - PPC/Advertising campaign set up and maintenance - Landing pages - Unlimited (to a fair degree) website updates - In depth digital analytics Price: 800/m Package 3 - Digital Director We effectively manage all your digital channels with minimal input from yourselves month by month. Includes - All of the digital strategy package + - A dedicated community and inbound marketing manager for sales, s, social or - Digital content creation through images or video Price: 1400/m