Welcome to the Roskilde Festival Design Guide

Transcription

1 Welcome to the Roskilde Festival Design Guide The design system of the Roskilde Festival Group uses a symbolic canopy stage as the brand DNA for the whole Roskilde Festival Group. Together with a custom-made typography 4000, a distinct orange colour and the naming of the group s divisions, the canopy secures consistence and coherence in the visual identity of the group. This design guide contains descriptions and visualisations of the basic elements in the visual identity. It will help you find the right tools to apply the visual identity correctly. All ready-to-use elements can be downloaded from logo.roskilde-festival.dk Please contact Roskilde Festival if you have any questions regarding the brand identity.

2 The Logo

3 The Basic Canopy

4 The Festival Canopy

5 The Basic logo / The Festival logo One-deck logo

6 The Basic logo / The Festival logo Two-deck logo

7 The Colours

8 Colours The Orange is the primary colour and plays an important part in the visual identity. It has historic references to the canopy and it is warm, vibrant, and powerful. The colour is to be present on - and to be produced as similar as possible across all platforms and materials from Roskilde Festival. Background colour is primarily Orange. The Orange is defined on basis of the simple CMYK definition with the corresponding PMS 151. Colour is reproduced differently on different materials e.g on vinyl, uncoated paper, and paper of different colour tones and the result also depends on humidity, printer settings etc. why the produced colour will never match 100%. However, by simplifying (having a fewer suppliers, a fewer types of materials etc.) there is a probability that the Orange will be represented consistently. Moreover, always use the Orange PMS and not any other left-over or cheaper colours. Orange Orange CMYK 0/65/100/0 RGB 233/88/20 Pantone 151 Black and White are used for accompanying the Orange. Always use logo files in RGB for screen use. White Black

9 Colour Gradient and Multiply Multiply may be used and the annual festival identity may introduce a temporary colour. E.g the Blue (with multiply) in the identity for. Orange Orange Orange Orange Orange 100% Orange 75% Orange, Multiply 50% Orange, Multiply 25% Orange, Multiply 10% Orange, Multiply Black Black Black Black Black 100% Black 75% Black 50% Black 25% Black 10% Black Mutiply Colours Orange Black Orange Black 75% Black, Multiply 25% Black, Multiply 100% Orange 100% Orange

10 Colours Orange

11 Colours White

12 Colours Black

13 Roskilde Festival Logos Versions The logo exists in three versions and in three different colours: white, black and orange. Furthermore, there is - for each of these versions a basic and a festival logo. The basic logo is the general logo used on platforms and elements across the annual festivals. The festival logo includes year and is only used on festival specific platforms and elements. The primary logos: One-deck logo and two-deck logo (basic and festival versions) The choice of one- or two-deck logo depends on the format it is to be applied upon. The secondary logo: The canopy logo (basic and festival version) The canopy logo may be used alone, for instance on merchandise or on signage on the festival site. The canopy logo may also be used accompanied by the url: roskilde-festival.dk The basic logo One-deck The Festival logo One-deck The Canopy logo The basic logo Two-deck The Festival logo Two-deck The Canopy Festival logo

14 The Typography

15 Typography 4000 Regular ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz (&).,-!?

16 Typography 4000 Italic ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz (&).,-!?

17 Typography 4000 DemiBold Italic ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz (&).,-!?

18 Typography 4000 BoldItalic ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz (&).,-!?

19 Typography 4000 DemiBold ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz (&).,-!?

20 Typography 4000 Bold ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz (&).,-!?

21 Typography 4000 Heavy ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz (&).,-!?

22 Typography 4000 Heavy Left ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz (&).,-!?

23 Typography 4000 Heavy Right ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz (&).,-!?

24 CVI & Campaign Typography The font 4000 is custom-made for Roskilde Festival and is the primary font. A simple, yet characteristic font. Simple in its basic design and expression - especially when used in one weight and in small sizes. However, combining the different weights makes it possible to vary the expression, it creates a characteristic look, and makes the font flexible for multiple stakeholders and purposes Heavy Left (-22 ) 4000 Heavy 4000 Heavy Right (22 ) Furthermore, the font is slightly condensed which makes it optimal for the annual music poster and the font has great applicability in both small and huge text sizes. The font has super script level and is applicable to 120 languages is applied in all professional and published material as well as in dynamic headlines and menus on web Bold DemiBold BoldItalic 4000 DemiBold Italic 4000 The secondary font is the office font Arial in the weights Regular, Italic, Bold and Bold Italic. This font is used in office materials (power points, s, body text on both web and in letters etc.). In all professional materials advertising, publications, graphics etc. - and on heading level on web the primary font, 4000, is used Regular Italic (11 ) 4000 Arial Arial, Italic, Bold, Bold Italic Tahoma Tahoma, Bold

25 Typography Full Character Set This Character set provides coverage for both Western, Eastern European, Cyrillic and Greek languages plus an advanced set of OpenType features. In addition the Pro character set contains Small Caps characters. Basic Latin Latin 1: Supplement Latin 2: Eastern Europe Latin Extended A Latin Extended B Spacing Modifier Letters Combining Diacritical Marks Proportional Lining Figures Proportional Oldstyle Figures Fractions General Punctuation Currency Symbols Letterlike Symbols Number Forms Turkish Small Caps Cyrillic Greek Applicable to 120 languages Afar, Afrikaans, Albanian, Aragonese, Aymara, Basque, Bislama, Bosnian (Latin Script), Breton, Catalan, Chamorro, Cornish, Corsican, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Fijian, Finnish, French, Galician, Ganda, German, Greenlandic, Haitian, Hungarian, Icelandic, Ido, Indonesian, Interlingua, Interlingue, Irish (new orthography), Italian, Javanese, Kazakh (Latin Script), Kikuyu, Kinyarwanda, Kirundi, Kongo, Kuanyama, Kurdish (Latin Script), Latin (basic classical orthography), Latvian, Limburgish, Lithuanian, Luxembourgish, Malagasy, Malay (Latin Script), Maltese, Manx, Moldovan (Latin Script), Nauruan, Navajo, Northern Sami, North Ndebele, Norwegian (Bokmål and Nynorsk), Occitan, Oromo, Polish, Portuguese, Quechua, Raeto-Romance, Romanian, Samoan, Sardinian, Scottish Gaelic, Serbian (Latin Script), Shona, Slovak, Slovenian, Somali, Southern Sotho, South Ndebele, Spanish, Sundanese, Swahili, Swati, Swedish, Tagalog (Latin Script), Tahitian, Tatar (Latin Script), Tongan, Tsonga, Tswana, Turkish, Turkmen (Latin Script), Twi, Uyghur (Latin Script), Uzbek (Latin Script), Venda, Volapuk, Walloon, Welsh, Western Frisian, Wolof, Xhosa, Zulu, Romanian, Russian, Samoan, Sardinian, Scottish Gaelic, Serbian (Cyrillic Script), Serbian (Latin Script), Shona, Slovak, Slovenian, Somali, Southern Sotho, South Ndebele, Spanish, Sundanese, Swahili, Swati, Swedish, Tagalog (Latin Script), Tahitian, Tajik (Cyrillic Script), Tatar (Cyrillic Script), Tatar (Latin Script), Tongan, Tsonga, Tswana, Turkish Uppercase ABCDEFGHIJKLMNOPQRSTUVWXYZ Lowercase abcdefghijklmnopqrstuvwxyz Accented Uppercase ÁÀÂÄÃÅĀĄĂÆÇĆČĈĊĎĐÐÉÈÊËĒĚĖĘĔĜĠĢĞĦĤÍÎÌÏIĨĬĮĴĶĻĿĹŁĽŊÑŃŇŅN ÓÒÔÖÕŌŐØŎŒŔŘŖŠŚȘŞŜŤȚŦÚÙÛÜŪŲŮŰŬŨẂẄẀŸÝŶỲŹŽŻÞIJ Accented Lowercase áàâäãåāąăæçćčĉċďđðéèêëēěėęĕĝġģğħĥíîìïıĩĭįīĵķļŀĺłľŋñńňņʼn óòôöõōőøŏœŕřŗšśșşŝßťțŧúùûüūųůűŭũŵẃẅẁÿýŷỳźžżþſĸij Standard Punctuation Currency and Symbols Math Symbols {[()]}*,.:;?&@/ \ - _ $ ƒ # π% µωªº +<=> ± ~ Tabular Lining (Default Figures), Tabular Oldstyle, Proportional Lining, Proportional Oldstyle Superscript, Subscript, Numerators & Denominators ⁰¹²³⁴⁵⁶⁷⁸⁹ ₀₁₂₃₄₅₆₇₈₉ ⁰ Prebuilt Fractions ½⅓¼¾⅔⅛⅜⅝⅞ Ligatures fb fh fi fj fk fl ff ft ffb ffh ffi ffj ffk ffl Small Caps Small Caps Figures Small Caps Punctuation, Currency and Symbols abcdefghijklmnopqrstuvwxyz *,.:;?&@{[( )]}/\ $ ƒ% Accented Small Caps áàâäãåāąăæçćčĉċďđðéèêëēěėęĕĝġģğħĥíîìïıĩĭįīĵķļŀĺłľŋñńňņʼn óòôöõōőøŏœŕřŗšśșşŝßťțŧúùûüūųůűŭũŵẃẅẁÿýŷỳźžżþĸij Superscript Stylistic Alternates (S#04) abcdefgʰiʲklmⁿopqrstuvʷˣʸz Stylistic Alternates (S#01) Stylistic Alternates (S#02) Uppercase Punctuation (S#03) &QR rt H Greek Uppercase Greek Lowercase ΑΒΓ ΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩ αβγδεζηθικλνξπρςστυφχψωο Greek Accented Uppercase Greek Accented Lowercase ΆΈΉΊΌΏΪΫ ΐϊάέήίΰϋύώό Cyrillic Uppercase Cyrillic Lowercase АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ абвгдежзийлмнопрстуфхцчшщъыьэeюя Cyrillic Accented Uppercase ЀЁЂЃЄЅІЇЈЉЊЋЌЍЎЏѢѴҊ ҌҎҐҒҔҖҘҚҜҞҠҢҤҦ ҨҪҬҮҰҲҴҶҸҺҼҾӀӁӃӅӇӉӋӍӐӒӔӖӘӚӜӞӠӢӤӦ ӨӪӬӮӰӲӴӶӸ Cyrillic Accented Lowercase ѐёђѓєѕіїјљњћќѝўџѣѳѵҋ ҍҏґғҕҗҙқҝҟҡңҥҧ ҩҫҭүұҳҵҷҹһҽҿӂӄӆӈӊӌӎӏӑӓӕӗәӛӝӟӡӣӥӧөӫӭӯӱӳӵӷӹ

26 How to use the logo

27 Minimum Logo size 15 mm 15 mm 15 mm 15 mm 15 mm 15 mm 15 mm

28 The Festival logo Placement of logo The logo may be placed flexibly on the different formats and materials as shown in the examples. Always leave clear space around the logo though to keep it prominent and visible. The logo may be placed on images as well. Just make sure it is visible. Basis placement

29 The Festival logo Placement of logo and url Basis placement Roskilde-Festival.dk

30 The Festival logo Placement of logo and url Basis placement LORUM EST LARUME Roskilde-Festival.dk

31 LORUM EST LARUME

32 LORUM EST LARUME

33 Roskilde Festival Collaboration logos Collaboration logos: Sponsors, Partners and Associations Sponsors, partners and associations are to use the official logos in their original version and may not seperate the canopy from the appertaining text. Main Partner Official sponsor Main Partner The logos exist in Orange, White and Black. Contact Roskilde Festival if you are in doubt which of the collaboration logos you are to use. Partner Product Partner Service Partner Media Partner Transportation Partner Advertising Partner Associations etc. A PART OF

34 Roskilde Festival Official sponsor Official sponsor Main Partner Official sponsor Main Partner Official sponsor Main Partner

35 Roskilde Festival Partner Product Partner Product Partner

36 Roskilde Festival Associations etc. A PART OF A PART OF

37 Naming and logo system All legal units and Roskilde Festival-gruppen use the canopy and the custom typeface. Subbrands may use the canopy as well but consider affiliation and ownership. GRUPPEN FONDEN FORENINGEN KULTURSERVICE A/S RENTAL GREEN FOOTSTEPS LAB