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1 Rackspace Hosting 1

2 The IT World Is Embracing!!! IT (2000) IT (2010) IT (2020) Custom Apps 3% Hosted Custom Apps Custom Apps 10% 40% Hosted Hosted BACK-OFFICE APPS BACK-OFFICE APPS BACK-OFFICE APPS is choosing hosting at Rackspace!!!

3 What Means to Businesses More Apps Less Servers!!! 0.2 (vs) 20 Smaller Firms Stereotype Larger Firms

4 4 App Portfolio Circa Collaboration#1 Marketing General Ledger Collaboration CRM Billing Payroll Presentation Spreadsheet Document Web Site Project Mgmt Blog Accounting Conferencing Advertising Storage/Backup Server-Based 70% 28% 2% Server Payroll HRIS Recruiting Help Desk CAD Bus.Unit #1 Collaboration CRM Billing Accounting Conferencing Marketing Advertising Officel E-Commerce IndustryApp #1 Web Site Project Mgmt Blog 25% 45% 30% Server Billing Payroll Partner Portal Intranet Bus.Unit #1 Bus.Unit #2 Office Public Co.#1 Compliance Benefits Inventory Conferencing CRM Analytics E-Commerce IndustryApp #1 IndustryApp #2 88% Server 10% 2% 1-4 Employee Firms Employee Firms 1,000-1,499 Employee Firms

5 5 App Portfolio Circa Collaboration#1 Marketing General Ledger Collaboration CRM Billing Payroll Presentation Spreadsheet Document Web Site Project Mgmt Blog Accounting Conferencing Advertising Social Storage/Backup Server-Based 9% 90% 1% Server Collaboration CRM Billing Payroll HRIS Recruiting Help Desk Social Web Site Project Mgmt Blog Accounting Conferencing Marketing Advertising Officel E-Commerce CAD IndustryApp #1 Bus.Unit #1 IndustryApp #2 Bus.Unit #2 IndustryApp #3 15% 65% 20% Server Collaboration#2 Billing Payroll Partner Portal Intranet Bus.Unit #1 Bus.Unit #2 Bus.Unit #3 Bus.Unit #4 Compliance Benefits Recruiting Inventory Advertising Supply Chain CRM Analytics E-Commerce Office IndustryApp #1 Presentation IndustryApp #2 Public Co.#1 IndustryApp #3 Public Co. #2 IndustryApp #4 45% Server 15% 40% 1-4 Employee Firms Employee Firms 1,000-1,499 Employee Firms

6 6 App Portfolio Circa Collaboration#1 Web Site General Ledger Collaboration CRM Billing Payroll Presentation Spreadsheet Document Web Site Project Mgmt Blog Accounting Conferencing Advertising Social Storage/Backup Server-Based 5% 90% 5% Server Collaboration CRM Billing Payroll HRIS Recruiting Help Desk Social Web Site Project Mgmt Blog Accounting Conferencing Marketing Advertising Officel E-Commerce CAD IndustryApp #1 Bus.Unit #1 IndustryApp #2 Bus.Unit #2 IndustryApp #3 5% 80% 15% Server Collaboration#2 Billing Payroll Partner Portal Intranet Bus.Unit #1 Bus.Unit #2 Bus.Unit #3 Marketing Compliance Benefits Recruiting Inventory Advertising Supply Chain CRM Analytics E-Commerce Office IndustryApp #1 Presentation IndustryApp #2 Public Co.#1 IndustryApp #3 Public Co. #2 IndustryApp #4 20% Server 1% 79% 1-4 Employee Firms Employee Firms 1,000-1,499 Employee Firms

7 Rackspace Hosts The Most B2B Apps 1,000+ B2B Clients 10%+ OF SALES FROM SAAS CLIENTS 2.0 MILLION PAID MAILBOXES

8 Critical Sites 8

9 9 Some Apps/Sites Are Core

10 10 Critical (Business Perspective) Zero Downtime & Site Optimization Advertising campaigns include URLs Time to Market budget constraints Often Business Leader owns P&L (not IT) Incorporates Social Media and Web 2.0

11 11 Concerned About The Risks?

12 12 It Cannot Fail

13 13 It Needs To Be Secure

14 14 It Should Run On New Tech

15 15 In One Word Advanced Advanced Support Team (Resource Alignment & Expansion) Advanced Tool Set (Deep Monitoring, Load Testing, Release Engineering, Server Burst) Advanced Support Level (Best in Class SLAs)

16 16 Critical (Customer Perspective) When Customers Count on Your Site to Deliver

17 Hybrid Hosting 17

18 18 Cloud Offers Compelling Price Dollars / Day Pennies / Hour

19 19 The Rackspace Cloud CLOUD SITES Virtual Hosting on steroids, redundant and replicated CLOUD SERVERS High performance customizable raw compute CLOUD FILES Inexpensive, CDN enabled scalable storage All backed by Fanatical Support & Industry leading Service Level Agreements

20 20 For Everyone, Not Everything Every Firm Not Every App

21 21 Get There Sooner with Hybrid Cloud Dedicated

22 22 Rackspace Hybrid

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