Hello. We re a digitally-led, full service creative agency.

Transcription

1 Hello. We re a digitally-led, full service creative agency.

2 3F / Level 3, 47 High Street, Auckland, New Zealand. +

3 OUR COMPANY Digitally led. Full service. We make business better. We design digital and physical experiences that transform brands, engage customers and grow businesses. Our award-winning team creates these experiences for our clients and their customers using research, strategy, design, technology, communications, media and data.

4 Our Profile. We re not a traditional agency that doesn t understand digital, a purely digital agency who doesn t understand brand, a web development shop or a boutique graphic design studio. Little Giant is a digitally-led, creative agency helping brands transform for what is fast becoming a digitally-led world. Best Design Awards Finalist 2015 We create brands, campaigns and digital platforms that help our clients grow and thrive.

5 01 We have a world class team. 02 We re a full service agency. 03 We re proven and experienced. OUR PROFILE We ve worked incredibly hard to build a talented, industry-leading team of 24+ professionals. We have graphic, UX, UI and identity designers, creatives, frontend and server-side developers, account directors and account managers inhouse, led by a solid management team. The scope of the work we do with our clients is huge. Whether it s building a simple responsive web application or taking over their full brand presence, including strategy, marketing, comms, design and development, we can scale our services to suit any need. We ve been doing this for a long time. Our team is vastly experienced across digital, technology, brand, communications and marketing. Our workflow is second to none when it comes to delivering quality work on time and on budget without surprises We understand business. We work in smart, practical ways. We re exceptional at what we do. We take a holistic approach when it comes to our work. We know what it takes to build a great business and we understand how to get the most out of what we do. Whether it s a NZ based start-up or a global company, we become an extension of their team. Creativity can often come at the expense of practicality and vice versa. Our working environment and methodologies allow us to create solutions, strategies, media and assets that can be practically executed without unlimited budgets or unrealistic plans. We re proud of our work and humbled by the accolades we ve earned as a team. We re a Deloitte Fast 50 company, CAANZ Effie Award winners, finalists for Best Design Awards and we ve picked up a bunch of other recognitions inbetween and along the way.

6 Beliefs. Everything we do is based around one important idea - making business better. We believe the key to making business better for our clients is creating brilliant experiences for their customers, users and audiences across every touchpoint of their brand.

7 01 Never compromise on quality. 02 Everything is experienced. 03 It has to be integrated. OUR BELIEFS We make quality things, we give quality advice and we only hire quality people. We don t believe that one-size-fits-all, so we don t use off the shelf or templated solutions. We tailor everything specifically for our clients and we focus on delivering high-quality outcomes. Having a great experience vs. a poor one can be a make-or-break for a customer buying from you - not just in the short term either, but for life. We understand the power that experiences have and we work hard to continously design them to be outstanding. Everything is integrated. The digital and physical worlds are fast becoming one - the evidence is all around us. We know that everything we do is part of something greater and we re big on taking an integrated approach so that nothing is left isolated without purpose We are the future. The power is in the data. We re in this together. Traditional advertising channels are in decline. The world is changing fast but the future of communication is already here; in the new economy it s digital first and everything else second. We re digitally-led leaders who bring the future into the present for our clients. The true value of digital is the data that can be gathered, measured and used to optimise assets, refine strategies and learn more about users. We help our clients continuously gather the right data, find meaningful insights and take action to improve their returns. We want to make every business we work with better. To do that, we know we need to do it together. With our experience, expertise and ideas plus our clients knowledge of their business, their market and their customers, we make a damn good team.

8 People. We ve worked hard to put this team together and the sum of our parts is truly world class. Little Giant becomes an extension of the brands we work with. We re here to make their business better with our people, ideas, skills and experience. 01. AARON INTERACTION DESIGNER 02. MATT CREATIVE DIRECTOR 03. NIQ ACCOUNT MANAGER 04. MARK CEO 05. ANNA COO 06. BOBBY UX & VISUAL DESIGNER 07. OLLIE DEVELOPER 08. LAURA DESIGNER & ILLUSTRATOR 09. SHANE INTERACTION DESIGNER 10. JAMES DEVELOPER

9 11. JESSE ACCOUNT MANAGER 12. ARMIN ACCOUNT MANAGER 13. GIDEON ACCOUNT MANAGER 14. EMMA UX & VISUAL DESIGNER 15. JESS PRODUCTION MANAGER 16. JEREMY DEVELOPER 17. TOM INTERACTION DESIGNER 18. BECCA DESIGNER & BRAND STRATEGIST 19. STEVIE CTO 20. CAMILLE HR & FINANCE 21. CHRIS DEVELOPER 22. JOSH INTERACTION DESIGNER NP. HANNAH ACCOUNT MANAGER NP. LAUREN COPYWRITER

10 Clients. We work with some of New Zealand s leading brands and organisations. Regardless of whether you are an ambitious startup or an established global brand, we can help.

11 OPERA SHOWCASE & TICKETING SOLUTION NZO JUMP ROPE FOR HEART CHARITY PLATFORM HEART FOUNDATION RESPONSIVE ECOMMERCE WEBSITE CHESTERS PLUMBING

12 Services. We re a full-service agency with a collective mix of skills, experience, ideas and know-how. Our team is pretty damn passionate about making business better for our clients. Here s an overview of how we do it.

13 Strategy. Brand & Comms. Creative. 04 Media & Marketing. OUR SERVCIES We work closely with our clients to design intelligent and creative strategies that deliver. We know how to capture hearts and minds to win business and loyalty. We help brands understand themselves, communicate effectively and establish industry leadership. We ve created success for B2B and B2C brands. We design practical ways to execute the full spectrum of our big ideas. The user, audience and experience is at the core of our creative thinking and processes. We identify our clients marketing needs and create smart strategies, plans and campaigns that makes the most of their budgets across all channels Technology. Design & User Experience. Data & Analytics. 08 Social & Content. We work with a variety of common and emerging opensource technologies to build powerful business solutions that help our clients get ahead. We believe in the power of user experiences and we know that great design is at the heart of every brilliant product, service, brand and business. We collect and analyse data for our clients in order to find meaningful insights and use them to refine assets, strategies and media for greater returns. We tell our clients story to the right people in relevant and engaging ways through the right channels to help them build loyal brand advocates and customers.

14 01 Strategy. Business. We design strategies that solve challenges, achieve goals and keep our clients at the forefront of their markets and industries, regardless of their size or scale. Media. The media landscape is constantly changing. We design integrated strategies that include digital, traditional and immersive media that cut through the advertising noise. Campaigns. Our team designs smart campaigns that make all the difference when it comes to creating loyal, engaged and active communities, customers and brand advocates. Digital. We help our clients streamline their business processes, improve efficiently and increase profitability. We understand how companies can leverage digital and tech for growth. Brand & Comms. Great brands stay true to their beliefs regardless of time or adversity. We help brands understand themselves, communicate effectively and establish market leadership. Content. In an increasingly connected world, content is the currency of successful brands. We design relevant and engaging content strategies for digital, social and traditional channels. Marketing. Every organisation needs to continuously stay relevant and in the minds of their customers. We design marketing strategies that deliver real results and tangible outcomes.

15 02 Brand & Comms. Strategy. We design strategies that help our clients stand-out and stay relevant. We focus on positioning, development, evolution and sometime revolution in our brand strategy work. Identity Design. Every great brand can be stripped back to the same basic foundations - who, what, why, where, when and how. We help our clients identify, refine and establish their brands. Experience Design. Our team creates branded experiences that work alongside brand and communications strategies, marketing activities, brand touchpoints, media and other assets. Collateral & Assets. We design practical, effective and engaging collateral, assets and guidelines that help our clients communicate with consistency across digital, print and other mediums. Visual Identity Design. We design emotive brands and visual identities that help our clients communicate more effectively, market themselves better, grow faster and become more valuable to people. Copywriting. The foundation of great communications, marketing and ad campaigns is clever copywriting. Our wordsmiths are skilled at writing for both digital and traditional channels. Touchpoint Planning. We know how to cultivate memorable, emotive and consistent brand experiences through their touchpoints, whether they re physical, digital or ethereal.

16 03 Creative. Campaign Creative. We design memorable campaigns that evoke emotion, inspire action and create social buzz. The way we think is what makes us unique and it shines through in all of our creative work. Our ideas drive success for our clients. Storytelling. Great storytelling is key to any great business or brand in the digital age. Every brand has access to online publishing tools and content is king. We understand how to create content that people look for and value. Art Direction. Our designers are skilled Art Directors. We don t hire mac operators, we hire talented, bright and passionate individuals who are responsible for art direction in collaboration with management. Copywriting. Writing is heavily integrated into everything we do at Little Giant. We re focused on ensuring brand tone and personality is captured and conveyed while making sure that copy is authentic, consistent and engaging. Ideation. We don t just come up with ideas - we validate, test and refine everything we do before we reveal it to our clients and their customers. Our team views ideas as currency and we understand how to bring them to life. Integrated Marketing. Our team designs integrated marketing campaigns that extend across digital and physical mediums. We create solutions that have measurable outcomes and success criteria that add value to our clients.

17 04 Media & Marketing. Media Strategy. We know how to get the most out of our clients media budgets. We re not afraid to work with small or big budgets because we know how to get media working so that we can achieve the goals and returns we re aiming for. Media Buying. We buy and manage a variety of media for our clients including digital, social, search, display and remarketing as well as traditional advertising opportunities like outdoor, TVC and radio. Marketing Strategy. The key to great marketing is understanding what is share-worthy and what isn t. We design integrated marketing strategies that deliver great returns for our clients because we know how to make things remarkable. Campaign Management. We design and manage marketing, advertising and media campaigns for our clients that span across digital and physical channels. Our team proactively manages communications, activities and communities. Customer Activation. Our team creates immersive and interactive experiences designed to activate, engage and empower customers. We combine digital, traditional and experiential marketing for powerful activation solutions. Content Creation. Content is one of the pillars of great marketing and advertising. Our copywriters and creatives work with our clients and their customers to create on-brand content for a variety of communication channels.

18 05 Technology. Website Development. We ve developed websites for hundreds of companies around the world. No matter the size, scale or purpose, we ve probably done it before and if we haven t, we can. Ecommerce. We have vast experience designing and building both standard and bespoke ecommerce solutions for retailers, charities, B2B companies and everything in between. Mobile / Responsive. Our team designs and builds adaptive-responsive websites, applications and platforms that work seamlessly across desktop, mobile, tablet and other devices. API Integrations. We can integrate almost any CRM, inventory management, accounting, payment processing or other software with the technology we build. We re vastly experienced with API -s. App Development. We design and build a wide variety of web-based applications including social apps for Facebook, tools that make tasks easier and programmes that help get jobs done. Search Optimisation. Search is a key part of any comprehensive digital strategy and public-facing digital build. We deliver powerful search solutions for our clients that yield tangible results. Bespoke Development. Our highly capable team of developers are constantly building highly complex bespoke solutions for our clients including gift-registries, intranets, auction platforms and more.

19 06 Design & User Experience. UX Design. Our user experience (UX) design process involves research, design, testing and refinement through continuous learning with our clients and their customers. UI Design. The user interface (UI) design team at Little Giant has extensive experience designing user interfaces, from basic web catalogues to crowdfunding platforms, cloud-software and beyond. Products & Services. We work with our clients to identify market opportunities, develop innovative products and services, then put them in a strong position to be commercially successful. Application Design. We design web, mobile, social and software applications for our clients for single device or multi-device use. We design for Android and ios as well as web-based apps. Website Design. We re known for designing exceptional websites. Our approach enables our design team to create some of the most beautiful, functional and intuitive websites you ll ever see. Packaging & Print. The need to hold something tangible will never fade. Our team uses a mixture of design disciplines to create a wide variety of beautiful brand, print and packaging collateral. Responsive Design. Our team designs seamless experiences for mobile, tablet, desktop and emerging devices that scale, adapt and interact with users in practical, emotive and useful ways.

20 07 Data & Analytics. Strategy. We design comprehensive data strategies that allow our clients to get a deeper understanding of their customers. Our team implements various tools for data mining including Google Analytics as a baseline. Reporting & Analysis. It s one thing having the data - using it is another thing entirely. We understand how to extract meaningful patterns, insights and trends that we can use to identify opportunities for our clients and increase profitability. Search Optimisation. Search is a key part of any comprehensive digital strategy and public-facing digital build. We deliver powerful search solutions for our clients that yield tangible results in major search engines. User Testing. We re focused on giving users the experience they want, need and value. It s much easier to figure that out by taking it straight from them. Our team creates test plans that allow us to constantly improve our work. Optimisation. Most digital assets are designed for conversion, whether it s completing a purchase or making an enquiry. We leverage data and conversion tools to monitor, analyse and optimise our client assets for profitability.

21 06 Social & Content. Social Media Strategy. We understand how businesses can leverage social media for marketing, communication, customer loyalty and customer activation. We design smart strategies for our clients and their audiences. Campaign Creation. We design, produce and manage marketing, advertising and media campaigns that span across digital and physical channels. We execute campaigns end-to-end, from planning to design and implementation. Influencer Engagement. Our team proactively identifies, engages and manages a variety of influencers who have a strong social or digital presence and following that can help our clients promote, market and endorse their brand. Content Development. Content is the currency of social media, marketing and advertising. We develop entertaining, inspiring, empowering, informative, educational and other relevant types of content for social, digital and traditional channels. Management. Community management is essential to communications and business in general. We help our clients manage their social and digital communities and ensure they re building their brand equity at the same time.

22 Our Work. Here s a selection of projects, campaigns and solutions that we particularly like.

23 CASE STUDY Sileni NANO Sileni Estates asked us to design a website that could showcase NANO to local and international consumers while offering support to their in-store POS campaigns and other NANO marketing. Sileni NANO is an event, festival and outdoor wine. The design and execution of this website reflects the innovative and fun nature of the product. The responsive site has a dynamic stockist finder, NANO tasting notes, information and to top it all off, it s even won a couple of design awards.

24 CASE STUDY Junk Free June The Cancer Society approached Matt, our Creative Director, to create a brand and platform that could engage new audiences and raise funds for the Society. This is how Junk Free June was born. $357,000+ RAISED IN 2015 $0 GOAL $250,000 We led the creative, strategy, design and development of the entire Junk Free June concept, including the business model, brand, website, communications, marketing and advertising. Furthermore, we led the day-to-day management of the campaign alongside the Cancer Society, overseeing every aspect from social media marketing to community management and PR. The results speak for themselves. 17,000 5,500 #1 NEW LIKES ON FACEBOOK NEW FOLLOWERS ON INSTAGRAM 1 MILLION+ PEOPLE REACHED VIA SOCIAL MEDIA TRENDING TOPIC ON TWITTER Between Junk Free June, Ambassador and Sponsor social media accounts across Facebook and Instagram.

25 361,604 UNIQUE WEBSITE SESSIONS BETWEEN 1ST MAY AND 5TH JULY 2016 Junk Free June has been a fantastic success for the Cancer Society and I highly recommend Matt and the team at Little Giant to anyone who needs a capable, talented, creative and proactive agency to work with. Mike Smith, CEO, Cancer Society of NZ (Wellington Division).

26 CASE STUDY Kea 113K+ NEW LIKES ON FACEBOOK >$2 PER APP INSALL Kea is New Zealand s global network, helping 1 million Kiwis living offshore connect with home and with each other. We were initially engaged to create a far better user experience and a simple, intuitive user interface for the Kea app. Since then we ve worked closely with Kea on their marketing, brand, print, digital assets and advertising campaigns. Our work has led directly to Kea s social audience growing by over 100,000 people on Facebook, the cost of app installs going down significantly and their advertising campaigns generating a great return on investment. Always happy to recommend Little Giant to any organisation. Matt Monk, Communications Director, Kea.

27 CASE STUDY NZ Opera New Zealand Opera is the face of professional opera in Aotearoa. Their goal is to bring human stories, glorious music and the passion of opera to all. The responsive solution provides a stunning user experience across all modern devices. The navigation & architecture was carefully designed to optimise user pathways for conversion to help NZO increase revenue through ticket sales, subscription sales and donations. The beautiful user interface reflects the emotive experience felt when attending one of NZO s performances. A custom built version of the Silverstripe CMS allows NZO s internal marketing staff to easily manage all dynamic content on the site.

28 CASE STUDY Honey Centre The iconic Honey Centre brand was founded in 1992 and it hadn t had any love until the owners approached us to overhaul their whole visual identity. We started by redesigning the Honey Centre brand itself. From there, the real challenge began. Our team then recreated literally everything that the brand was present on, including their products themselves, all of their sales and marketing collateral and their ecommerce website. The brand needed an evolution. As the Honey Centre transitions into selling their products through supermarkets and online around the world, the brand had to transition too. You can see the results of our work here - an elegant, instantly identifiable and contemporary brand that is visually stunning across digital, print and physical mediums. This is what we mean by transforming brands.

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30 CASE STUDY NZVIF The New Zealand Venture Investment Fund was established by the NZ Government in They ve backed some of NZ s most well known tech companies including Vend, Xero and more. NZVIF commissioned us to completely overhaul their website after a recent re-brand. We revised every line of copy and threw the book out the window when it comes to the design of government websites. We wanted this asset to reflect the vibrant nature of the tech industry and the result is an award-winning, world-class site.

31 CASE STUDY GiftSpaces Frustrated by the poor design and lacklustre experience of the online gift registries they d used, the founders of GiftSpaces came to us to create their own. This highly-bespoke, flexible and beautifully designed platform allows users to list anything that they want, for any event imaginable like weddings, baby showers or renovations. Each user has the ability to truly make their GiftSpace unique with simple drag-and-drop functionality and the ability to customise almost everything they can see. We ve received the most amazing feedback from people on the site.. Thanks again so, so much.. you have a great team! Caroline, Founder, GiftSpaces.