Location based mobile advertising and communication platform

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1 Explore more outside your front door Location based mobile advertising and communication platform Only one metric matters and that s sales! Available on: 1

2 Welcome to Spotcast What is it? Advertising with Spotcast is the simplest way to go mobile and connect with consumers through our real-time, location based social communication and advertising platform. Consumers want to know more than simply where you are they want to know why they should check out your business. The Spotcast solution combines search, social, and deals in a highly mobile and hyper-local app that gets people talking about your business. What are the benefit? Spotcast provides broad and targeted reach. Spotcast uses geo-location technology. Geo-location allows retailers to create a virtual fence around a single or several retail locations increasing the ability to target consumers in a very local and immediate way. Spotcast is also a social network offering broad reach and engagement features that allow consumers to advocate and share your business announcements 2

3 Connecting to nearby consumers shouldn t be this complicated Mobile Apps Ad Network and Agencies Tradi/onal Media Local Directories 3

4 Spotcast deliver instant connectivity, not ads Spotcast drives real-time foot traffic when needed most Spotcast means I never miss out on valuable info around me! 4

5 Spotcast was built for retailers, events, AND consumers I wish there was a single platform that could combine 1. Real time communication 3. Hyper-local advertising 2. Local Search 5

6 Why Spotcast is the best mobile advertising platform for your business: 1. 20M+ N.A. Business Listings -Content 2. Geo-fencing technology -Relevancy -Target nearby consumers without the effort of building a follower base 3. Ad Platform -Self-serve and ultimate control 6

7 Why Spotcast is the best mobile advertising platform for your business: 4. CC terminal integration -Loyalty/Redemption/Customer Behavior -No costly POS integration -Fastest/most scalable deployment 5. 1 Desktop & 4 mobile OS platforms -Greatest mobile reach 6. Online solution -Increased discoverability 7

8 Spotcast offers a turn-key mobile marketing solution 1. Create real-time, location specific campaigns online 2. Connect instantly to consumers nearby 8

9 Spotcast also closes the gap on customer behavior through an integrated redemption solution President Thai Restaurant Great food, Great Price Store: # E Valley Blvd San Diego, CA Phone (565) Date: Apr Time: 6:25 PM retailer name deal name description start datetime expire datetime terms customer first, last name verification description description offer code order number (barcode) actreason short text terminal ID This was purchased at: client name client URL client support phone number Merchant Copy -- IMPORTANT -- retain for your records 9

10 Spotcast lets you instantly go mobile! 1. Lift your listings off the screen and in to the hands of consumers. Spotcast gives your listings a new dimension of timely and hyper-local interactivity. 2. Unlike traditional above the line advertising media, Spotcast allows you target at the hyper-local level without the additional cost to segment your campaign/ message. Want to offer a deal at one location only? 3. Spotcast connects to consumers nearby and within range of the store. Each store can speak to their customers in real-time. 4. Traditional media such as print, radio and TV is expensive and does not offer instant feedback on a promotion. 5. Why pay for broad reach when you only need local foot traffic? Spotcast can help you get the message out to local shoppers. 6. By partnering with Spotcast, your helping to grow an advertising network that will provide you with cost effective and highly target reach to consumers who are ready to act. 10

11 How retailers are using Spotcast Trial/ Sampling: Offering something new or opened a new location? Spread the word through Spotcast s social network. LTO/ Daily Deals: Capitalize on key timing and generate business during off-peak windows with strategically timed mobile alerts. Upsell: Deliver coupons to your customers to drive increased sales or product interest. Inventory mmt: Deploy deals quickly to get inventory cleared instantly. React quickly to move daily specials/perishable product and minimize loss through greater control over time sensitive offers. Explore more outside your front door 11

12 How it works: Simple and Easy Explore more outside your front door Simply sign in to to create real-time, location specific Spotcasts and target nearby consumers via Spotcast s mobile app Consumers use Spotcast to share and discover what s happening around them 12

13 Our customers say it best: There is no better advertising solution than Spotcast to drive instant connectivity and timely advertising to our customers. As a franchisee with 22 Mr. Lube locations in multiple cities, it s beneficial to partner with a mobile app that understands what retailers need to drive location specific customer traffic. JASON GUENTER CEO PRAIRIE LUBE 13

14 How Spotcast engages local communities across North America 14

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24 Explore more outside your front door A simple way of describing advertising consumer apps: (let s use a coffee example) This is the best place to get coffee around me NOW! Real-time hyper-local I m drinking a #coffee I coffee My skills include drinking coffee Real-time Hyper-local Here is a vintage photo of my coffee Here I am drinking a coffee This is where I drink coffee This place has good coffee Hyper-local Real-time 24

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