PUBLIC RELATIONS, COPYWRITING, WEB CONTENT DEVELOPMENT, BRAND MESSAGING, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA & ONLINE REPUTATION MANAGEMENT,
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1 PUBLIC RELATIONS, COPYWRITING, WEB CONTENT DEVELOPMENT, BRAND MESSAGING, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA & ONLINE REPUTATION MANAGEMENT, VIDEO PRODUCTION AND MARKETING
2 MEET SHAKIRA M. BROWN SMB Strategic Media LLC was founded by award-winning, seasoned public relations and branding expert Shakira M. Brown. Shakira has over 20 years of experience in public relations, television production, branding, marketing and website strategy. She has won over 13 industry awards in various disciplines for her work. Shakira has worked with numerous corporate communications and branding departments in both small and large firms and has served clients in a myriad of industries. She has worked for ABC, CBS, VH1, NBC, MSNBC, and HBO in various production capacities honing her skills and knowledge of the television industry. She is a recognized media expert and has been featured in PRWeek, Fridge Magazine, BrandWeek, Woman's World, Smartmoney.com, Working Mother, Creditcards.com, Black Enterprise, Linkedin, AOL Money & Finance, Plastic Surgery Practice Advisor,and NJBIZ, among many others for her knowledge and insights.
3 WHAT WE DO Media Relations Public Relations - Direction of media relations strategies including proactive/reactive pitching, media training, press release writing and media follow-up for small to large entities and corporations (private and publicly traded). Reputation Management - Initiatives including monitoring of media clips and social media networks. In addition to being a member of your rapid response team. Thought Leadership - Pitching senior company leaders for award programs and speaking engagements offered by various industry business groups, academia and publications. Coordinate and provide strategic counsel for targeted media outreach and press release development on proactive and reactive issues. Video production (including corporate videos) and script development. Media training for executives and field managers.
4 WHAT WE DO Outsourced Internal Communications Employee Engagement - Development of content releases including memos, presentations, infographics content development, newsletters, electronic bulletin board messages and video scripts aligned with the business vision, strategic objectives and annual key priorities. Training - Conceptualizing and preparing internal webinars to train employees on branding, social media engagement and company key messages. Strategic Counseling - Advisement on change management, merger & acquisitions, employee communications and significant organizational announcements. In addition, we can assist you in the development of external and internal communications strategies, policies and procedures for all media-related issues, including crisis communications planning. Company Messages
5 WHAT WE DO Brand Messaging & Product/Company Naming SMB Strategic Media offers all the services that a company needs to develop, evaluate, and select a name that delivers strategic impact. These services include: Name Development Strategy Development Trademark Evaluation Consumer Research Logo/Color Palette Development Linguistic and Cultural Research HELLO MY NAME IS Your Brand Branding projects typically begin by reviewing the new brand s reason for being, its value proposition, and its mission in the marketplace. Often, we help to refine and strengthen that proposition.
6 WHAT WE DO Digital/Social Media Strategy Web Design Project Management - We serve as outsourced project managers on website design/redesign projects including managing vendor relationships, creative design, copywriting, site usability, information architecture advisement and search engine optimization (SEO). Social Media Engagement - Driving internal adoption and success by providing governance advice, content curation, day-to-day management, usage/adoption recommendations, identification and mitigation. SEO Management - Development of metadata and search optimized landing page copy leading to top level page rankings for specific keywords and long tail phrases. Online Advertising Campaign Management - Oversight and advisement on online ad content and landing page selection. Also ongoing campaign management. Measurement - Using analytics to evaluate website performance to improve ROI.
7 WHAT WE DO Digital/Social Media Strategy: Online Reputation Management - A full suite of services include regular proactive engagement of online review sites, remediation of negative reviews, positive review outreach to real customers, company profile development on review sites and client customer service talking points regarding online reviews.
8 Clients & Industries Small Businesses Medical Practices Entertainment/Nightlife Travel & Tourism Hospitality Culinary Arts Celebrity Personalities Financial Public Figures/Entities Life/Business Coaches Health & Beauty/Spas Nonprofits Business Consultants Professional Associations Speakers Bureau Insurance Brokerage Firms Diversity (Minority, LGBT) Waste & Recycling Management Sports Instructional Schools Accountants Interactive Inventors Editorial Professional Services Construction/Electrical Consumer Brands
9 Select Media Placements AgileIndy 2015
10 Let's Partner Today! Shakira M. Brown ext. 1 shakira@pradviser.net
11 WE ARE AN INDEPENDENT PR AGENCY/ SMB Strategic Media LLC pradviser.net
12
13 Past & Present Client Sample Media
14 Client - Chef Justin Antiorio Season 9 Runner-Up Fox Network's Hell's Kitchen Cover Story
15 Client - Chef Justin Antiorio Season 9 Runner-Up Fox Network's Hell's Kitchen Video Demo
16 Client - Chef Justin Antiorio Live Appearances
17 Client -Jason Dukes Founder & Life Coach - Captain's Chair Coaching Featured Contributor, Thought Leadership
18 Client -Jason Dukes Founder & Life Coach - Captain's Chair Coaching Thought Leadership Quoted as an Expert
19 Thought Leadership Quoted as an Expert Client -Jason Dukes
20 Keynote Speaker Thought Leadership Client -Jason Dukes
21 Client -Kecia Clarke Brand Positioning - Personality Image, Logo & Color Palette
22 Entrepreneur Feature Client -D'Leche
23 Entrepreneur Feature Client -D'Leche
24 Product Review Client -D'Leche
25 Client - Pro Risk Solutions Company & Entrepreneur/ Executive Branding
26 Client -Stephen's Stovetop BBQ Product Review
27 Client -National Association of Black Accountants Thought Leadership
28 Client -National Association of Black Accountants Thought Leadership
29 Client -Rothstein Kass Thought Leadership and Expert Branding
30 Client -Rothstein Kass Thought Leadership and Expert Branding
31 Client - Cynthia Salter-Lewis MD Corporate Social Responsibility and Branding
32
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