List Building for Fun & Profit. Proven Audience Development Tactics to Build Your List
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- Cornelius Simon
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1 List Building for Fun & Profit Proven Audience Development Tactics to Build Your List 1
2 About Me Ed Coburn, Partner & Chief Content Officer Publisher, Harvard Health Publications Founder and Publisher, Circadian Information Group Publisher, Cutter Information Corp. Director and Past President, Specialized Information Publishers Association Director, Software & Information Industry Association Content Division Mequoda = Media Quote Daily 2
3 The Mequoda Method ATTRACT CONVERT ENGAGE MONETIZE SCALE 3
4 Audience Strategy 4
5 Audience Strategy Event Buyers Magazine Buyers Subscribers Portal Visitors 5
6 Content Strategy 6
7 5 Audience Development Sources Your Search Website Social Legacy Paid 7
8 Conversion Architecture 12 Ways to Build your List 8
9 Rapid Conversion Landing Page (RCLP) 9
10 Page Access Challenge 10
11 Capture Navigation Links 11
12 Interrupter Text Ads 12
13 Free Download Index Page 13
14 Free Download Index Widgets 14
15 Curated Download Widget 15
16 Order Forms in Editorial (OFIE) 16
17 Order Forms in Navigation (OFIN) 17
18 Free Offer Floaters 18
19 Online Buyers 19
20 Order Flow Abandons 20
21 Searchable Content 6 Ways to Make your Content Rank Highly in Google 21
22 Well-Branded Home Page Brand Search Beading Daily Google Position: 1 Generic Search Beading Google Position: 1 22
23 Well-Optimized Post Google Position: 3 best SEO keyword strategy Posts Page title URL Headline Subhead Body copy Category Free report link Share Comment 23
24 Well-Optimized RCLP Google Position: 2 sock knitting patterns RCLP Elements Free report title Page Title URL Headline Subhead Body copy Up to 20 related phrases Internal linking 24
25 Strategically-Optimized Author Page Google Position: 1 Raymond Horwitz Author Pages Bio Links to posts Inbound links 25
26 Well-Built Topic Page Google position: 1 ceramic sculpture Topic Pages SEO d description Links to RCLP/tag pages Most recent posts 26
27 Frequently-Updated Tag Page Google Position: 1 distributive negotiation Tagging strategy SEO d definition 27
28 5 Ways to Use to Drive Traffic & Capture New Addresses 28
29 Daily Feature Story Preview pane Nameplate Featured post Main sponsor Featured product Interrupter text ad Conclusion text ad Subscription admin 29
30 Daily Product Review Nameplate Product review related to previous day s editorial Featured product Embedded links Conclusion text ad Subscription admin 30
31 Weekly Story Snippets Preview pane Nameplate Post snippets Featured product Sponsor ad Interrupter text ads Conclusion text ad Subscription admin 31
32 Spotlight Sales Letter Nameplate Product review Featured product Embedded links Conclusion text ad Subscription admin 32
33 Circulation Builder Free product promotion Pass-along features Embedded links Subscription admin 33
34 Newsletter Templates Newsletter Templates (NLs) Sched Daily M-F 5 Weekly Sa 1 Publisher Spotlight M 2 Freebies (Circulation Builder) Fri 1 Qty/ Wk Sponsor Spotlight T-Th 3 34
35 Social Referrals 10 Ways to Get Other Sites to Link to You 35
36 Twitter Twitter visitors convert 200% better than search visitors 36
37 Pinterest 72 boards 25,000+ followers 3,000+ pins 37
38 Facebook 62,171 likes 7,241 talking about 38
39 Google + 224,000+ followers 6.5M+ views 39
40 LinkedIn Promote free reports on LinkedIn 40
41 YouTube 14.6M web pageviews 5.5M YouTube views 41
42 Press Release Sites Choosing a PR Site: Check page rank and inbound links Allows images & videos Paid vs Free Unique content for each site Resource: 42
43 Portals 43
44 Bloggers Look for Bloggers with a higher page rank unlimited golf vacations Google Position: 2 44
45 Legacy Referrals 6 Old School Ways to Drive People to your Website 45
46 Live Events 46
47 Contributions to Other Magazines 47
48 Books 48
49 Print Newsletter Contribution 49
50 Television Show 50
51 Radio Show 51
52 Paid Media 4 Ways to Use Money to Drive Traffic 52
53 Appends 53
54 Paid Search (Cost Per Click/CPC) 54
55 Banner Advertising 55
56 Affiliate Co-Registrations 56
57 Thank You Mequoda Group, LLC Ed Coburn Chief Content Officer (781)
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