CLOUD BIG DATA. Pat Gelsinger President & COO Information Infrastructure Products EMC Corporation TRANSFORMS IT TRANSFORMS BUSINESS

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1 CLOUD TRANSFORMS IT BIG DATA TRANSFORMS BUSINESS Pat Gelsinger President & COO Information Infrastructure Products EMC Corporation 1

2 Waves Of Change In IT Minicomputer PC/ Microprocessor Networked/ Distributed Computing Cloud Computing Mainframe 2

3 CLOUD TRANSFORMS IT 3

4 Phases Of IT Maturity Packaged Applications Flat IT Tax, Project-centric Dedicated Vertical Stacks Service Catalog Cost & Use Metrics Dynamic Resource Pools New Business Applications Pay-For-Use Automated Infrastructure Reactive Respond To Business Request Proactive Increase IT Agility Innovative Differentiate The Business 4

5 Steps Of IT Transformation Cloud Applications Build Mobile & Predictive Apps Cloud Operating Model Standardize & Automate To Run IT-As-A-Service Cloud Infrastructure Build A Software-Defined Data Center Reactive Respond To Business Request Proactive Increase IT Agility Innovative Differentiate The Business 5

6 Cloud. 6

7 Flash Fills The Performance Gap Ops / Second 1,000,000,000 s Processors 100,000,000 s DRAM Memory 100,000 s Flash Hard Disk 100 s Picoseconds Nanoseconds Microseconds Milliseconds Seconds Latency 7

8 Dramatic Performance Growth For x % Performance Increase Since 2005 Xeon E Xeon 7500 Ten Core 32nm Xeon 3.66GHz Single Core 90nm Xeon 7040 Dual Core 90nm Xeon 7100 Dual Core 65nm Xeon 7300 Quad Core 65nm Xeon 7400 Six Core 45nm Eight Core 45nm Source: Intel internal OLTP database workload performance estimates as of 15 April Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. 8

9 Dominant Market Share For x86 Source: IDC 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% x86 As A Percent Of Worldwide Server Shipments x86 Unit Share x86 Rev. Share 9

10 Waves of Change MOBILE CLOUD BIG DATA Revenue (in $1 Million USD) 35,000 30,000 25,000 20,000 15,000 10,000 5, * 2011 Net Revenue From CPUs & Chipsets Massive Transition in a Decade Other Mobile x86 Mobile x86 Desktop x86 Servers +: Data from Intel 2011, 2005, 2001 Annual Reports, www2.uta.edu/marketing 10

11 Future Si Design - Mobile More than Power, Performance, Cost and Footprint Embed HW in SoC for: Virtualization Graphics: Remote desktop / graphics-rich remote UI Security: e-currency, DRM, Anti-Virus Encryption: Fast, secure endpoint communication Standard HW interface for generic OS / SW management Cloud. 11

12 Future Si Design- Server More than Power, Performance, Cost and Footprint Design for the Software- Defined Data Center & Big Data Server NICs integrate VXLAN VTEP HW accelerates remote graphics-rich desktops and connection protocols Programmable HW to classify and inspect network packets Large on-chip, high-speed memory (SRAM, PCM, Flash) Cloud. 12

13 2009: More Apps On Virtual Infrastructure 17,500,000 15,000,000 12,500,000 10,000,000 The Tipping Point Virtual Machines Physical Hosts 7,500,000 5,000,000 2,500,000 Source: IDC

14 Storage / Availability Servers Networking Security Management / Monitoring VDC SOFTWARE-DEFINED DATACENTER SERVICES WEEKS DAYS / HOURS MINUTES / SECONDS FUTURE 14

15 SOFTWARE-DEFINED DATACENTER All infrastructure is virtualized and delivered as a service, and the control of this datacenter is entirely automated by software. 15

16 Traditional View of the DC Environment Windows Linux Databases Mission Critical Big Data HPC 16

17 Windows Linux Databases Mission Critical Big Data HPC COMPUTE MGMT STORAGE/AVAILABILITY NETWORK/SECURITY ABSTRACT. POOL. AUTOMATE. 17

18 Windows Linux Databases Mission Critical Big Data HPC SOFTWARE-DEFINED DC COMPUTE VDC VDC VDC VDC VDC MGMT STORAGE/AVAILABILITY NETWORK/SECURITY Software-Defined Datacenter Services 18

19 TRUST TRANSFORMS CLOUD 19

20 Old World: Static Security Static Attacks Generic, Systems-Based Static Infrastructure Physical, IT Controlled Static (Bolt-On) Defenses Signature-Based, At Perimeter 20

21 New World: Dynamic Security Hybrid Cloud Public Clouds Dynamic Attacks Targeted, Human-Based Dynamic Infrastructure Virtual, User-Centric Dynamic (Built-In) Defenses Analytics & Risk-Based 21

22 BIG DATA TRANSFORMS BUSINESS 22

23 IN 2000 THE WORLD GENERATED TWO EXABYTES OF NEW INFORMATION Sources: How Much Information? Peter Lyman and Hal Varian, UC Berkeley, IDC Digital Universe Study. 23

24 IN 2000 THE WORLD GENERATED TWO EXABYTES OF NEW INFORMATION EVERY DAY Sources: How Much Information? Peter Lyman and Hal Varian, UC Berkeley, IDC Digital Universe Study. 24

25 How Companies Are Using Big Data Functional Areas Where Companies Are Using Big Data Customer Intimacy 49% Budgeting & Planning Operations & Supply Chain Customer Service Performance Management New Product Strategy 39% 37% 33% 30% 28% Pricing 21% McKinsey Global Survey of 1,469 C-level executive respondents at a range of industries and company sizes, Minding Your Digital Business,

26 big data \ datasets so large they break traditional IT infrastructures. 26

27 BI focuses on managing and reporting on existing data to monitor and manage concerns within the enterprise Data Science applies advanced analytical tools and algorithms to generate predictive insights and new product innovations that are a direct result of the data Who Is The Data Scientist? Source: EMC Study, Data Science Revealed: A Data-Driven Glimpse into the Burgeoning New Field, December 5,

28 Training Tomorrow s Talent EMC Academic Alliance EMC Data Science Associate Certification (EMCDSA)» 28

29 In Summary Silicon design remains essential HW/SW codesign is critical The action is in the edges (Mobile & Server) Cloud becomes the Software-Defined Datacenter Big Data opens up new opportunities for HW design 29

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