David Lawler Vice President Server, Access & Virtualization Group

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1 Data Center & Cloud Computing David Lawler Vice President Server, Access & Virtualization Group 2009 Cisco Systems, Inc. All rights reserved. 1

2 We Are Facing Unparalleled Growth 1.7 billion+ people on the Net today 390 gigabytes of data created every second 60-90% new data growth 140M new handsets/yr 450M Skype 500M facebook users Billions Internet Users The network of everything TIME 2

3 Cloud Computing Flexible Dynamic On Demand Efficient 3

4 Legacy Systems Approach Simplify by adding software layers providing professional services Layering software on hardware only increases overall system complexity Virtual & Physical NIC Config and Multi-server Manager Automation Framework Physical and Logical Server Migration Virtual Machine Deployment Manager Complexity increases exponentially with OS Deployment Manager the number of independent variables Low-level Server Monitor and Everything has to tested with everything Configuration Manager Legacy mentality = Difficult to scale & change High OpEx, High CapEx Result: Complex infrastructure stacks Fragile Data Center environments Increasing management costs Database Software Agent Remote Support and Recovery Virtual Server Manager Capacity and Resource Manager Accidental OS Patch/Update Management Architecture HW Power Manager HW Performance Manager HW Device Monitor and Configuration Manager 4

5 Impact on the Data Center Operations & Maintenance Now ~80% of IT Budgets and Growing Spending (US$B) $300 $250 $200 $150 $100 Server mgmt. and admin. costs Power and cooling costs New server spending Virtualization i makes things worse Admin Costs Dominate Budgets Logical server installed base (millions) Physical server installed base (millions) $50 $0 Source: IDC

6 Where Does This Lead Us Insanity: Doing the same thing over and over again and d expecting ti diff differentt results. Albert Einstein 6

7 Past Data Center Inflection Points Thinking Different Followed by Cost Savings First Inflection Point Virtualization Minicomputer Client Server Distributed Computing Web Mainframe Second Inflection Point

8 Inflection Point: Cloud Computing 8

9 Inflection Point: A Definition An event ee that changes the way we think and act. Andy Grove, Founder of Intel. 9

10 WHAT IS CLOUD COMPUTING? IT delivered as a service over the network IT resources and services that are abstracted from the underlying infrastructure t and provided d on-demand d and at scale in a multi-tenant environment 10

11 Cisco Strategic Planning John Chambers and the Cisco executive team saw 3 trends on the horizon that would change the Data Center Virtualization X86 Evolution 10Gb Ethernet 11

12 Virtualization More Than Just Software Virtualization is not new It s just mainstream now Changing the Data Center Applications now move around in the network Driving different system requirements Integral piece of IT infrastructure 18.2% of all servers shipped in 2009 were virtualized* Virtualization is a top priority for x86 servers* * IDC Report, April

13 X86 Evolution More than Just Transistors Moore s Law wins Transistors density doubles every ~2 years More transistors = more capable X86 Greater scale Gordon Moore Better Optimization Higher RAS Migration to x86 WW shipment of x86 servers up 25.3% in Q1 2010* Shipment of RISC/Itanium down 23.7% in Q1 2010* *Gartner Study, June

14 Ethernet Evolution More Than Just Bandwidth Technology innovation leads to More Bandwidth 10MbE 100MbE 1GbE 10GbE 40GbE and 100GbE More Bandwidth leads to New Capabilities in the Fabric Shared Switched VLANs QoS L3 Switching PoE Security L4-7 Svcs New Capabilities drive Standards Evolution 802.1d Q 802.1P af L2 Congestion Management Lossless Ethernet Multipathing FCoE ++ ANSI T11, 802.1Qaz 802.1au IEEE HSSG 14

15 The Next Data Center Inflection Point Virtualization: Application Mobility X86 Evolution: Common Compute Architecture 10Gb Ethernet: Common Fabric 15

16 Simplify the Data Center: Unified Fabric Wire Once and Walk Away Management & Control Primary Network Secondary Network Unified Fabric Legacy Server = Application Inefficient Complex High Cost Fragile Unified Server = Resource Efficient Simple Lower cost Agile 16

17 Simplify the Data Center: Unified Fabric Decouple Scale & Complexity: Lower Costs Cross-bar & Supervisor Fabric Extenders Modular Switch Fixed backplane Distributed Modular Chassis 10Gb Ethernet for the Backplane FEX-Link Technology: Available in UCS and the Nexus Nexus

18 Technology Evolution: Early 1990 s Simplify The Data Center Disk Drive Storage Array System Administrators used to manage each disk drive The Storage Array fundamentally changed the focus How many disk drives do you have in your Data Center? 18

19 Technology Evolution: Today Simplify The Data Center Server Unified Computing System System Administrators have to manage each server Unified Computing changes the focus You shouldn t care how many servers you have 19

20 Cisco Unified Computing System A Platform for Tomorrow s Data Center. And Today s. Run any application: virtualized or non-virtualized Integrate with existing networks, storage, and management infrastructure Run side by side with legacy infrastructure Self integrating: Deploy rapidly & increase productivity 20

21 Cisco Unified Computing System A single system Compute: Industry standard x86 Network: Unified fabric Virtualization: Control, scale, performance Storage Access: Wire once for SAN, NAS, iscsi Embedded d management Increase scalability without added complexity Dynamic resource provisioning Ability to integrate with broad partner ecosystem Highly efficient Fewer servers, switches, adapters, cables Lower power and cooling requirements Fewer people to deploy and manage 21

22 The Datacenter Today Trusted Control Reliable Secure 22

23 Cloud Computing? Cloud Computing Trusted Control Reliable Secure Flexible Dynamic On-demand Efficient 23

24 The Goal: Unified Platform Virtualization a Security Applications Information Cloud Computing Trusted Control Reliable Secure Flexible Dynamic On-demand Efficient 24

25 Cisco UCS After 1 Year UCS CUSTOMERS #3 US Blade Vendor 11 WORLD RECORDS Industry Benchmarks 4S Servers 2S Servers High Memory Small form factor Extended Memory 2S Servers 2-Socket Servers Blade Rack Mount Form Factor Form Factor Intel Nehalem EX Processor Family B440 M1 C460 M1 B230 M1 NEW Intel Westmere EP Processor Family B250 M2 C250 M2 C210 M2 C200 M2 B200 M2 25

26 Cisco-on-Cisco Results: ROI Achieved by Cisco IT Average TCO -37% Speed of delivery 6-8 Weeks IT Maintenance / IT Innovation Average TCO Speed of Delivery 2-3 Weeks IT Maintenance / IT Innovation -32% Average TCO Speed of Delivery 15 Minutes IT Maintenance / IT Innovation 70/30 60/40 40/60 100% Physical, Legacy Computer Platform 40% Physical, 60% Virtual, Legacy Computer Platform 35% Physical, 65% Virtual, Unified Computing Platform, 100% Automated Virtualization Unified Computing and Automation 26

27 Cisco s Track Record 25 Years of Anticipating and Driving Industry Change Major IT Transitions Lead by Cisco Innovation Market tarea Technological l Innovations Enterprise Networks Carrier Networks Business Telephony Unified Fabric Unified Computing SNA networking over IP and Ethernet Switching transformed Enterprise networking Tag Switching was the basis of MPLS, the foundation of today s Service Provider networks IP telephony technology revolutionized legacy PBX market by converging telephony with IP networks. Unified Fabrics allow integration and simplification of disparate LAN and SAN switching domains Unified Computing combines compute, network, and storage systems to further optimize data center architectures In Each Case Legacy Vendors Attacked the New Approach In Each Case Cisco Defined the Next-Generation Architecture 27

28 Join Us as We Change the Data Center What is happening in the data center today is a once in a decade opportunity Cisco is innovating to simplify the Data Center so you can scale to tomorrows needs Learn about Cisco s Unified Computing System Unified Network Services Unified Fabric 28

29 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29

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