Enterprise Certified Application Partner (CAP) Programme Overview

Transcription

1 Enterprise Certified Application Partner (CAP) Programme Overview Whilst the above information has been prepared by Inmarsat in good faith, and all reasonable efforts have been made to ensure its accuracy, Inmarsat makes no warranty or representation as to the accuracy, completeness or fitness for purpose or use of the information. Inmarsat shall not be liable for any loss or damage of any kind, including indirect or consequential loss, arising from use of the information and all warranties and conditions, whether express or implied by statute, common law or otherwise, are hereby excluded to the extent permitted by English law. INMARSAT is a trademark of the International Mobile Satellite Organisation, the Inmarsat LOGO is a trademark of Inmarsat (IP) Company Limited. Both trademarks are licensed to Inmarsat Global Limited. Inmarsat Global Limited All rights reserved.

2 Contents 1. Introduction What is the Certified Application Partner (CAP) programme CAP programme objectives Why become a Certified Application Partner CAP benefit structure 5 5. CAP programme structure Inmarsat Certified Application Partner (Bronze): Inmarsat Certified Application Partner (Silver): Inmarsat Certified Application Partner (Gold): 6 6. How to become certified Joining criteria Tiered points system 8 8. Understanding our key markets Media sector Aid & NGO Resources Machine-to-Machine (M2M) Transport & logistics Inmarsat network overview L-Band service offering Ka-band (Global Express) network offering SEP (Gateway to Inmarsat s Network Interface) - feature summary Application Requirements Enterprise CAP Programme Overview inmarsat.com

3 1. Introduction This document aims to provide you with an overview of the Enterprise Certified Application Partner (CAP) programme, the objectives of the programme, how you can become certified and the criteria for eligibility. This document also provides an overview of Inmarsat s networks, the core Enterprise sectors we target and the Service Enablement Platform (SEP); Inmarsat s interface to the network Application Programming Interface (API). 2. What is the Certified Application Partner (CAP) programme The Certified Application Partner (CAP) programme is designed to recognise applications, both hardware and software that: > drive growth for both the provider and Inmarsat - predominantly by increasing airtime, and opening up new market areas and > increase operational efficiency for end-user customers. By certifying applications through this programme, Inmarsat aims to offer speed, operational efficiency and flexibility, to its global customer base. When it comes to achieving operational efficiency, the right business solution can make all the difference. Inmarsat is known for its reliability, quality and leadership in global, mobile satellite communications services and is committed to supporting and enabling solutions that are tailored to meet end-user requirements. Partners with certified solutions will benefit from being promoted throughout Inmarsat communications and through the use of an Inmarsat certification logo which will demonstrate the credibility of the solution. 3. CAP programme objectives The objective of the Enterprise Certified Application Partner (CAP) programme is to create a rich ecosystem that drives GROWTH & PROFITABILITY, extends MARKET REACH, increases OPERATIONAL EFFICIENCY and rewards SPECIALISATION by enabling and approving third-parties to deliver innovative applications that help drive airtime revenue in Enterprise vertical markets. 4. Why become a Certified Application Partner As technology evolves so to do customers needs. Inmarsat is known for its reliability and innovation within the satellite industry. In fact, Inmarsat is the market leader in the provision of mobile satellite services, with the largest portfolio of global satellite communications solutions and value-added services on the market. Translating customer needs into business value is critical to its continued success. In today s competitive environment, Inmarsat can set your company apart from the competition by creating new opportunities for your business, building strong business relationships with customers and sales channels, improving customer satisfaction by delivering turnkey Inmarsat ready solutions and by providing in-depth knowledge of the market. 3 Enterprise CAP Programme Overview inmarsat.com

4 Discover the benefits of becoming a Certified Application Partner > Create more demand and new revenue streams for your solution Inmarsat sells its services through a global sales distribution network of value-added airtime resellers. We are committed to our partners success and are constantly looking for new solutions that can empower our global sales channel to serve our customers better. Additionally, Inmarsat is investing in enhancing its core network offering, including its investment with Cisco to develop a Service Enablement Platform (SEP) that can open up new revenue-generating opportunities for our CAPs, distribution partners and other value-added service providers. > Demonstrate trust, credibility and expertise An Inmarsat CAP logo demonstrates the readiness and endorsement of your solution for use over our network. > Access marketing support The CAP benefit structure offers sales and marketing support to increase visibility of your solution to our distribution partners, service providers and online throughout relevant areas on our website. > Hands-on training for customers The Enterprise CAP programme allows CAP providers to place their application in one of Inmarsat s solutions labs in London, Dubai, Washington and Singapore. This allows customers and Inmarsat s sales channels to get hands-on experience to better promote your solution. > Improve customer satisfaction Inmarsat s solutions are aligned to customers KPIs to increase operational efficiency. As a customer progresses through the performance indicators, solutions become more aligned with business objectives, resulting in a strategic asset for our customers. > Easy integration Through Inmarsat s network APIs, solution developers can leverage Inmarsat s network capabilities such as billing, bandwidth utilisation, content pre-provisioning and network availability in order to deliver integrated solutions to customers. 4 Enterprise CAP Programme Overview inmarsat.com

5 4.1 CAP benefit structure PARTNER BENEFIT CAP (BRONZE) CAP (SILVER) CAP (GOLD) TECHNICAL SUPPORT Inmarsat API, SDK Inmarsat lab access Inmarsat airtime (Lab) Limited Inmarsat test SIM Technical & integration support Limited Inmarsat sales team training on partner solution Pre-launch availability of test environment Product & services road map insight Inclusion in customer beta testing and trials Access equipment for demonstrations (case-by-case basis) Access to Enterprise webinars Nebula (online training access) Train Inmarsat channel partners TRAINING SALES & MARKETING SUPPORT Receive invitations to industry update webinars Access to Inmarsat partner portal for marketing collateral & tools Priority to exhibit or present at Inmarsat partner conferences* Promotion of solution within Inmarsat s enewsletters to partners and end-users Promotion of solution in relevant pages on Inmarsat.com Co-brandable solution sheet Joint press release announcing certification Receive leads captured by Inmarsat** Use of Inmarsat CAP logo (case-by-case basis) (case-by-case (case-by-case basis) basis) *Subject to availability **Where relevant and at Inmarsat s discretion 5 Enterprise CAP Programme Overview inmarsat.com

6 Note: Partner benefits and tiers equally apply to L-band and Ka-band (GX) developers. Inmarsat reserves the right to amend or adjust the partner benefit structure at its discretion. 5. CAP programme structure The Enterprise CAP programme allows third party companies including Inmarsat valueadded airtime resellers to develop applications and solutions that use the capabilities of the Inmarsat network. There are three tiers for Inmarsat solution partners in the CAP programme. All three tiers are linked to the CAP programme core benefits and have basic joining criteria. The Enterprise CAP programme is open to qualified companies offering commercial solutions that integrate with products and services operating over the Inmarsat network, including BGAN, BGAN M2M, IsatData Pro (low data rate M2M), GX, SEP and other API s. The three levels of partnership, with clear benefits and requirements, are designed to foster mutual success and reward our partner s investment in the integration of Inmarsat products and capabilities 5.1 Inmarsat Certified Application Partner (Bronze): This level is open for: > Qualified companies that are ready to test their commercial solution and make it Inmarsat ready with no deeper technical integration and sales engagement with the Inmarsat sales channel At this level, requirements and support provided are minimal. Inmarsat offers a number of technical and marketing benefits to assist in taking your solution to Enterprise markets. 5.2 Inmarsat Certified Application Partner (Silver): A silver level CAP meets the demands of Inmarsat and its channel partners often with sector specific applications. This level is open for three types of applicants: > Solution partners offering integrated Inmarsat capabilities but with limited sales visibility > Solution partners with a unique solution and deeper sales visibility > Inmarsat airtime partners (Bronze accredited airtime partners). 5.3 Inmarsat Certified Application Partner (Gold): This level is open for: > Qualified market leading solution partners with integrated Inmarsat capabilities who also want to maintain Inmarsat sales channel engagement 6 Enterprise CAP Programme Overview inmarsat.com

7 > Inmarsat distribution partners, Platinum, Gold and Silver (predominantly within Enterprise) connect accredited airtime partners with Enterprise focused value-added services Gold level partners provide customer support and work with Inmarsat s Enterprise Solutions Engineering team to integrate their solution with end-user projects. Gold Partners are given priority on early integration of new Inmarsat products and network capabilities. They offer first-line support, and have demonstrated the value their solution brings to a sector or market proposition. 6. How to become certified The process to become an Enterprise CAP is: ACTIVITIES DESCRIPTION PROCESS 1 Registration of interest - sign the NDA and TMLA - CAP requirement filled out and submitted - introduction - meeting 2 Scoping & Enterprise review - internal review - sector focus, revenue impact, technology adoption, price point, distribution model, buying selling model, solution components - test license and solution provided to Inmarsat (if required) - internal review - key stakeholder engagement Inmarsat Internal Review Week 4 3 Test priority & schedule agreement - test plan, development, enhancement, optimisation - meets Inmarsat initiatives e.g. our launch event timelines, etc 4 Logistics organised - Inmarsat lab booking, equipment, SIM cards - CAP carry out testing, integration, development with solutions engineering - solution engineering resource allocated - labs booked - kit signed out - test results shared Proceed only after completion of successful test results (max 6 weeks of testing) 5 Documentation, collateral development - develop solution sheet - sales presentation - s/ telephone - templates exchanged - liaise with marketing team 6 Certification - certified to display CAP logo - receive certification 7 Promote solution - via business development - listing on inmarsat.com - introduction to sales channel - preferred status at partner conferences, exhibitions - & post - liaise with marketing team - liaise with market development - liaise with sales channels Click here to start your application. 7 Enterprise CAP Programme Overview inmarsat.com

8 7. Joining criteria To join the Enterprise CAP programme, applications must meet the following criteria: Criteria Bronze Silver Gold Solution clearly responds to market-driven requirements and its ability to increase usage in Inmarsat s services Solution has supporting documentation, website, etc Stability & track record Enterprise sector focussed (priority areas include Media, O&G, Aid/NGO, M2M, Transport & Logistics) Inmarsat sales team sponsorship and approval (Inmarsat Airtime Partners) Customer support Minimum support via 8x5 24/7 Successful completion of testing over Inmarsat s network Involvement of Inmarsat products & services in solution deployment, through joint sales & Business Development activity (3 rd Party Solution Providers) Integration of Inmarsat specific commands, products and API Tier points required to maintain and advance to next level * Case by Case Optional Term of certification 1 Year 1 Year 1 Year * CAP s to meet eligibility criteria in addition to points to maintain and advance to next tier. Note: Inmarsat reserves the right to amend or adjust the eligibility arrangements at its discretion. 7.1 Tiered points system Earning and maintaining points enables solution providers to demonstrate the value of their solution to customers and commitment to Inmarsat. It is also a key requirement for advancing to a higher level or maintaining the existing tier. Points are not applicable on the first year of joining the programme but will be used for the following year s renewal. Points per tier are: > Bronze 3-9 Points > Silver Points > Gold 15+ Points 8 Enterprise CAP Programme Overview inmarsat.com

9 Points can be earned for the following activities: Activity Dedicated Inmarsat Enterprise solution proposition listed on the solution partner website Traceable, joint sales and business development activity between solution partner sales and Inmarsat sales channel Inmarsat Connect Accredited (Airtime Partners) Inmarsat L-band integration (AT Command/API) Inmarsat GX Integration (API) Points Earned 1 point per proposition 3 points per activity 3 for Gold/Platinum 2 for Silver 1 for Bronze 2 points 2 points Note: CAP s must meet the joining criteria in addition to the points system to maintain and advance to the next tier. 8. Understanding our key markets It is important to have a good understanding of our core target markets and the key performance indicators (KPIs) for each sector when developing your solution. Only when a solution meets the KPI s of the sector and the end-user do we really have a valuable solution to take to market. Below is a brief overview of the sectors we target. For more details on each sector visit Inmarsat s Enterprise business unit addresses a broad range of market sectors including: > Media > Resources (oil & gas, mining and utilities) > Aid & NGO > Transport and logistics > Banking and finance > Agriculture > Environmental monitoring > Machine-to-Machine (M2M) 8.1 Media sector Inmarsat has a longstanding relationship with the media sector, which dates back to the early 1990s. It is no exaggeration to say that Inmarsat has changed the way that audiences experience the world by providing journalists with the ability to report live from the front line, wherever that may be. Initially this was restricted to audio but as improved encoders became available, it became possible to transmit still and then moving video. This process culminated in the launch of BGAN in 2005, which for the first time provided global broadband connectivity. Some of the key images of the past 10 years have been delivered by BGAN and with the launch of a higher speed streaming service at the end of 2013 (BGAN HDR with a QoS of 580kbps) has sharply increased the quality of video. Furthermore, bonding two terminals together means that a throughput of up to 1.5Mbps 9 Enterprise CAP Programme Overview inmarsat.com

10 can be obtained, ie. the equivalent of a low end VSAT. Inmarsat has a track record of constant innovation, which means it remains a key part of the toolkit of the world s leading broadcasters Media key trends Journalists used to work to specific deadlines throughout the day to meet the requirements of specific bulletins. The introduction of 24-hour news and consumption of content on mobile devices means that they now face a rolling deadline. A journalist covering a story might begin by sending a Tweet and a still picture or a short burst of video. A short piece to camera and some additional video and copy might follow this. The studio presenter might then interview the journalist. Only then would they begin thinking about a traditional report and in some cases they might never do that. All the time, the person in the field needs to be connected to the information available through their newsroom computer system and on the wider web. A journalist cut off from this network cannot hope to be competitive. Inmarsat s constant innovation by adding new capabilities to its network opens the door for creative application and solution developers to meet the needs of media broadcasters and newsgathering today Media sector - KPIs > To constantly seek new ways of improving the delivery of news through new technologies > Combining financial and non-financial measures to better understand the performance and ratings of news bulletins 8.2 Aid & NGO For more than a decade Inmarsat has been delivering voice and data communications to the Aid and NGO sector throughout the life cycle of an emergency situation Emergency response and relief When disaster strikes and terrestrial networks go down, Aid & NGO organisations rely on Inmarsat to communicate. With Inmarsat s voice and always-available broadband data services, they can restore essential connectivity independently of local networks, enabling humanitarian teams to coordinate a rapid and effective first response to disasters. Inmarsat enables first responders to be on the phone with fresh updates as soon as they arrive, streaming live video of the disaster scene, sending real-time data on the rescue operations and connecting with other aid agencies to co-ordinate crisis relief Disaster relief Following the initial response, when the focus shifts to meeting survivors basic needs, Inmarsat s BGAN service helps ensure they get aid to where it's needed most. Field workers can set up a mobile broadband office with the same BGAN service they used on arrival to coordinate relief efforts and exchange information with their HQs. 10 Enterprise CAP Programme Overview inmarsat.com

11 8.2.3 Sustainable development Agencies helping to facilitate longer-term development can use BGAN to give field teams access to project management tools and other corporate applications. Inmarsat services can also enable the establishment of community services, such as remote healthcare and education Post-disaster reconstruction As the situation improves and Aid teams move into reconstruction mode, BGAN and IsatPhone Pro continue to provide essential connectivity for managing multiple development projects and for staying in touch when field workers travel to remote areas Aid & NGO KPIs Greater cost-effectiveness > Low bandwidth consumption > Control of excessive usage Ease of use a key requirement > Usability by untrained personnel > Plug and play capability Healthcare & education KPIs Ease of use a key requirement > Teachers or medical workers with no digital literacy skills > Online support Low bandwidth requirement > Enabling more users simultaneously > Caching on local server > Connecting for updates/ uploading assignments or patient records Improving quality of medical service provision > Enabling access to expertise > Sharing of medical and patient information > Building capacity Improving quality of education > Building capacity > Teacher support material, e.g. course plans > Full visibility on student s online activities (tracking, reporting,) > Enabling group discussions / chatting, sharing apps and documents 11 Enterprise CAP Programme Overview inmarsat.com

12 8.3 Resources Inmarsat offers a compelling combination of services to the resources sector (oil & gas, mining and utilities), whether an oil & gas site in the Gulf of Mexico, a mine in Africa, or a smart grid in Asia, Inmarsat offer instant, remote voice and high-speed data using portable, lightweight terminals that are quick to set up and easy to use. Inmarsat brings real-time office connectivity to remote locations. So the mobile field force can start working immediately, sending test data, images and video from site to base for analysis, helping to reduce decision time. Applications enabled by Inmarsat s products and services for resources sectors are: > VoIP > Video conferencing > Streaming, collaboration and data management > Enterprise applications (e.g. SAP, Citrix, ) > FTP > High-speed broadband internet access and video chat > VPN access > Video surveillance > Telemedicine > Crew Welfare > Prepay Resources key trends While oil, gas and other hydrocarbons continue as mainstays of the world s energy market, all are becoming increasingly difficult and expensive to exploit as many of the world s proven, untapped reserves lie in remote and inaccessible regions. Despite the growing popularity of alternative energy sources, demand for crude oil and natural gas has never been greater and whether onshore or offshore, new field developments bring their own set of challenges and, equally, opportunities. The lack of infrastructure at new ventures introduces difficulties with terrain, climate and communications. This can often lead to delays, putting pressure on budgets and schedules. Being first on the scene and requiring no specialist training to setup, Inmarsat s voice and data communications services are widely deployed in this sector. There is a growing demand in resources sectors for remote management. In today s digital field operations, resources companies expect to be able to manage their sites in real-time, to enable faster decision making, increased efficiencies, reduced cost, and enhanced security of staff. 12 Enterprise CAP Programme Overview inmarsat.com

13 8.3.2 Resources KPIs > Rapid deployment, minimising down time 8.4 > Asset protection keeping insurance premiums low > Meeting HS&E targets to minimise incidents > Remote management to track and monitor fixed and mobile assets for faster decision making, increased efficiency and reduced cost > Reducing downtime of SCADA networks > Increase crew morale through elearning, entertainment and prepay Internet access. Machine-to-Machine (M2M) The demand for satellite M2M is growing as organisations seek better visibility and control over remote assets. Inmarsat extends the reach of remote management applications such as those that monitor sensors on pipelines, power grids and weather stations. Inmarsat s hybrid satellite-cellular solutions ensure constant visibility of assets on the move, including shipping containers and the trains or trucks that move them. Services such as BGAN M2M enable critical infrastructure to be monitored and controlled, protecting vital services such as power lines, wind turbines and railway tracks. Inmarsat M2M deployment is quite diverse, ranging from rural ATMs, environment monitoring, oil and gas pipeline monitoring, transport, asset tracking, utilities and automation. Inmarsat offers two main M2M services: BGAN M2M and IsatData Pro. Between them they enable a range of capabilities, from basic data collection to full IP networking. Both services are accessed through terminals designed for long-term, unmanned deployment in remote locations and offer high availability in all weather. Machine-to-machine (M2M) services are expanding rapidly worldwide, driven by the need for efficient monitoring, control and data acquisition across industries of all kinds. Many M2M services rely on cellular networks, but this can be limited - especially in remote or hard-to-reach areas. The growth in M2M application requirements such as environmental monitoring, fleet management, Smart Grid systems and healthcare monitoring have placed Mobile Network Operators (MNOs) under increasing pressure to provide reliable solutions that meet these needs. There are number of factors driving growth within M2M: Network accessibility The possibility of connecting anything from anywhere brings new scenarios and exciting prospects. Impact on core business processes 13 Enterprise CAP Programme Overview inmarsat.com

14 Companies across industries are investing in this initiative because it is tightly integrated with improving the efficiency of their core business processes and hence they can directly realise business benefits. Affordability Prices of end devices, platforms and connectivity costs have all declined in recent times. As these continue to drop, M2M solutions will become more mainstream and established. Regulatory and compliance needs Country and region specific regulatory environments are expediting M2M adoption rates. For example, smart meter/ smart home adoption is being driven by green initiatives and monitoring of driving patterns is being driven by the Insurance industry in developed countries. Inmarsat offers a single point of contact for organisations seeking to implement M2M applications in any region, on any scale. Delivered via our I-4 satellite network, our M2M services - BGAN M2M and IsatData Pro - are global, meaning that our customers can plug any gaps in local coverage as well as extending their international service offerings. Reliable coverage on cost-effective terminals means that Inmarsat M2M solutions are worthwhile compared to GSM roaming data tariffs, offering global coverage with data aggregation plans. Inmarsat also provides tailored pricing solutions optimised for the needs of M2M market M2M KPIs 8.5 > High reliability and robustness maximum uptime > Improving efficiency of core business processes > Scalable solutions to support project expansion > Device management for big data analysis Transport & logistics Inmarsat has been serving the transportation sector for a decade with Voice, M2M and Broadband solutions. Increasing costs and tight profit margins within the sector have been key drivers for aiming towards operational efficiencies. Vehicle connectivity has proven to play a major role in achieving lower cost of operations and can be seen as an enabler of efficiency gains. Real time communication allows drivers, warehouses, dispatch control and customers to receive access to the latest information about hold-ups and other problems en-route. This also facilitates a quick response to emergencies, such as calling out a mechanic, sending additional documents for customs control, or re-routing a nearby driver. Inmarsat services provide highly reliable connectivity in every environment to allow control over an entire fleet, ranging from rail cars in Africa transporting ore from the mines, or trucks carrying high value goods through the Amazon, to a fleet of vehicles maintaining infrastructure in central China. Inmarsat is currently at the forefront of innovation and is actively entering into partnerships with system integrators and application developers to enable customers to drive more business in a cost effective manner. 14 Enterprise CAP Programme Overview inmarsat.com

15 8.5.1 Transportation key trends The days in which truck drivers were sent away from the warehouse with a paper sheet of addresses and a fixed order of goods to pick up and deliver are long gone. Trends leading to achieving supply chain efficiencies such as reduced stock levels, just-in-time production and vendor-managed inventory strategies call for a high degree of flexibility to reduce waste and minimise inefficiencies. A sector being driven by cost competitiveness requires reliable means of communications with key supply chain members to streamline operations. Inmarsat has a strong interest in making satellite connectivity available to a wider market and offers value to transportation companies operating in demanding supply chains Transportation KPIs Increase capacity 9. > More freight, more passengers Reduce carbon > Keep fuel consumption down Lower the cost of operations > Lower running, maintenance costs Improve customer satisfaction > Reduce delays, faster delivery, improve flow of information Inmarsat network overview Inmarsat has been in operation since 1979 and is the preeminent L-band mobile satellite operator in the world serving Land, Maritime and Aviation markets. Inmarsat runs and operates geostationary L-Band and Ka-band global networks. Inmarsat operates an end-toend high speed IP network with global points of presence and coverage. Inmarsat Coverage Map 15 Enterprise CAP Programme Overview inmarsat.com

16 9.1 L-Band service offering Service BGAN IsatData Pro BGAN M2M Capabilities > Best effort IP - speed up to 492kbps - charged by megabytes > On demand streaming rates IP - from 32, 64, 128, 176, 256, BGAN X- Stream and BGAN HDR provides a minimum throughput of 580kbps with its full channel option, but users can expect to see an average speed of kbps, reaching as high as 800kbps. BGAN HDR is charged by time. > SMS messages (160 Characters) > ISDN 64kbps circuit-switched > Circuit-switched voice > Voic and other 3G supplementary services > Global coverage > AT command set available > TCP/IP > Global coverage > Store & forward > 25/10,000 bytes > Packet data > GSM and satellite mode > SDK available > BGAN platform > Best effort IP 464Kkbps > TCP/IP > Watch dog > Remote terminal manager 9.2 Ka-band (Global Express) network offering Service GX (Ka-Band) Capabilities > Global high speed Ka-band > Speed up to 50Mbps > Best effort & QoS > TCP/IP > Voice > AES Encryption > Mobile and fixed operation GX will provide high-speed broadband services through a new geostationary constellation of three Ka-Band satellites, built by Boeing, and a ground network based on idirect technology. Key differentiators of Global Xpress: > Fast, global broadband - three high performance Ka-Band satellites provide high-speed broadband connectivity globally > Cost effective - on a global scale GX is more efficient than existing Ku and C-Band networks, and the airtime pricing will reflect this. GX has a range of fixed and mobile terminals to cater for diverse user requirements. A range of Enterprise GX terminals will be available from Cobham, Paradigm and Skyware Technologies ranging from 60cm to 1.8m. 16 Enterprise CAP Programme Overview inmarsat.com

17 > Highest quality - unlike existing VSAT networks, which are a patchwork of components, the GX system will be quality assured end-to-end to Inmarsat s high standards with fully redundant gateways in separate beams > Reliable - customers will be assured of the highest level of uptime in the industry. GX also employs dual satellite ground stations to assure the utmost reliability. > Flexible and scalable - the GX network has the capability to scale in areas of high demand with its unique steerable beams. GX also seamlessly supports additional satellites, so Inmarsat can launch additional satellites to provide more capacity as needed. Global Xpress is a result of partnerships and many of its key strengths come from this. Inmarsat has partnered with Cisco, which provides core networking infrastructure and base functions of the system. This includes provisioning, configuration, monitoring, service assurance, billing and customer support functionality. Cisco is working closely with idirect to develop the specialised bandwidth and content management that GX will support. GX also provides an advanced Service Enablement Platform (SEP) to application developers. Applications can access and manage the functions of GX directly, and may be able to enhance the capabilities and features of applications. Inmarsat s SEP APIs are platform and programming language agnostic and can simply be incorporated into new or legacy applications. 9.3 SEP (Gateway to Inmarsat s Network Interface) - feature summary Developer portal and network APIs: > Dedicated Application Programming Interface (APIs) > Ability to charge end-customer through applications using billing APIs > Enhance apps by using network APIs, deliver on demand bandwidth for time critical applications > Inmarsat apps catalogue market place for Inmarsat optimised apps Fast and efficient content delivery network: > Bandwidth control > Content delivery network offering content pre-positioning using unicast or multicast Inmarsat GX cloud computing & hosting: > Industry standard VMware vsphere virtual machines > Test/ development & live environments Developer network: > SDK, code samples and technical documentation > Application publishing > Forums/ networking/ collaboration Note: Documentation on SEP, GX terminals and how solution developers can utilise its capabilities is available on request. 17 Enterprise CAP Programme Overview inmarsat.com

18 10. Application Requirements If you are interested in participating in the Enterprise CAP programme, please stating briefly: > Your name, title, company name and company overview > address and contact details > A short description of your solution along with supporting documentation, including solution URL > State your focused sectors: media, aid & NGO, oil & gas, mining, utilities, M2M, logistics & transport, elearning, healthcare > Your geographic presence > Your key geographic target markets > In which phase is your solution (development or commercial) > The business benefits a customer may derive from your solution > If you are looking to integrate Inmarsat capabilities in your solution, specify what capabilities > If you already work with any Inmarsat airtime partner > If you are an Inmarsat airtime partner then state your accreditation status (Platinum, Gold, Silver or Bronze) > Any existing network relationships (cellular, satellite operators, etc) > Your current business model (direct, in-direct or both) > Level of CAP tier you are interested in (Bronze, Silver or Gold). Please review section 5 and 7 before deciding > The gap in the market that the solution fills and supporting data We look forward to receiving your application. 18 Enterprise CAP Programme Overview inmarsat.com