OEM Reseller Incentives Program. FY16 Partner Guidebook

Transcription

1 OEM Reseller Incentives Program FY6 Guidebook

2 Table of Contents The OEM Reseller Incentives Program provides reimbursements to participating OEM Resellers to help differentiate and drive preference for Microsoft products. Incentive funds may be claimed to reimburse qualifying costs associated with the following activities: - Broad reach advertising to increase awareness and preference. - ing and business development activities designed for a specific audience, specifically for channel recruitment, education activities and sales acceleration activities. - Training and readiness of internal personnel to improve Microsoft product sales and technology expertise. Accruing Funds and Enrollment (3) Channel Incentives Platform (CHIP) (4) Activity (5) Claim Requirements (6) Core Requirements (7) Content Guidelines: Tagline, Logo and Graphics Usage (8 9) Screenshots (0) Product Names () Incentives Program Process (2) Activity Plan (3) Creative Material Preapproval (4) Incentives Program Categories (5 2) This guidebook is provided as a resource to be used with the OEM Reseller Incentives Program Agreement. The marketing Programs referenced herein are subject to the terms contained in the agreements with Microsoft. The agreements are hereby incorporated by reference. Nothing in this guidebook shall be deemed to modify or amend the terms and conditions of the agreements, unless specifically stated in the agreement. Capitalized terms not defined in this guidebook have the meanings in the agreements. This guidebook does not constitute an offer on the part of Microsoft. MICROSOFT (INCLUDING MS, MSCORP, AND THEIR RESPECTIVE SUBSIDIARIES, AFFILIATES, AND ASSIGNS) MAKES NO REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, IN THIS GUIDEBOOK. This guidebook does not give you or your organization any license to any Microsoft or third party patents, trademarks, copyrights, or other intellectual property. This guidebook makes no claims about the legality of any of the described uses in your specific jurisdiction; you are solely responsible for ensuring that your advertising activities comply with all applicable laws including, without limitation, advertising and intellectual property laws. This guidebook is Microsoft Confidential Information subject to the confidentiality and non-disclosure agreement between the user s organization and Microsoft. (22 34) (35) (36) appendix Glossary (37) Payment Processing, Tax Requirements (38) Certification Statement and Report (39) Screenshot Resolution (40)

3 OEM Reseller Incentives Program Guidebook 3 Accruing Funds and Enrollment OEM Reseller Incentives Program To be eligible for the OEM Reseller Incentives Program, resellers must meet purchase minimums and eligibility requirements. Eligibility Requirements Resellers must meet the OEM Software Incentives Eligibility Criteria to receive OEM Software Incentive Funds as a Tier or Tier 2 OEM Reseller, and resellers must meet the Windows Device Incentives Eligibility Criteria to receive Windows Device Incentive Funds as a Tier or Tier 2 OEM Reseller. Tier OEM Resellers earn both OEM Rebate and OEM Co-op Funds. Tier 2 OEM Resellers earn OEM Rebate Funds. Accruing Funds Eligible OEM Resellers accrue OEM Software Incentives up to a maximum of $300,000 in U.S. Dollars (USD) for A, $200,000 in USD for B, and $00,000 in USD for C, and Windows Device Incentives, per 6-month program period, based on net purchases of Eligible Products from Authorized OEM Distributors and OEM Channel Distributors as reported in MS Sales during the Accrual Period. Rates and funding allocations are specified in the Program Flyer available at MyOEM. Using Funds Participating OEM Resellers may claim OEM Rebate Funds, and reimburse eligible costs from OEM Co-op Funds for, and activities conducted during the Program Period. Program Period Schedule OEM Reseller Incentives Program has 6-month, fiscal half-year Program Periods. FY H: Jul 3 Dec FY H2: Jan 30 Jun Resellers must meet eligibility requirements during the Accrual Period. Participating Resellers can then view funds, and submit claims to reimburse qualifying expenses during the following Program Period. Accrual Period Meet eligibility requirements and accrue funds. Purchase qualifying products. Meet program eligibility requirements. PROGRAM PERIOD View and claim funds. Enroll in Program Period. View funds based on Accrual Period sales and eligibility. Enter plans and conduct eligible activities. Submit reimbursement claims. FY H2 Jan 30 Jun FY H Jul 3 Dec FY H2 Jan 30 Jun Accrual Period FY H2 ( Jan 30 Jun) Program Period FY H ( Jul 3 Dec) Accrual Period FY H ( Jul 3 Dec) Program Period FY H2 ( Jan 30 Jun)

4 OEM Reseller Incentives Program Guidebook 4 Channel Incentives Platform (CHIP) The Channel Incentives Platform (CHIP) is used by eligible Resellers to manage the Incentives Program to: Register and enroll for Program View Program funds Access Program resources Submit Activity Plans Submit claims and proof of execution documents Review plan and claim status Manage account profile CHIP Registration First time Incentives Program participants must register in CHIP at The eligible Reseller's Primary Program Administrator will receive 2 s containing registration instructions:. Invitation to CHIP with the log-in URL. 2. Eligible Reseller's unique Invitation Code. Upon initial log-in to CHIP, the invited Primary Program Administrator must enter their Microsoft Account and password, to establish their CHIP access credentials, and register for CHIP by accepting the CHIP End User License Agreement (EULA). Using CHIP, OEM Resellers can view: PAYMENT PROFILE Resellers registered for the OEM Reseller Incentives Program must set up the Bank Payment Profile before submitting claims. For all Resellers outside of Russia and Ukraine, set up a vendor ID called a ZCHIP Vendor ID. OEM Resellers will receive an from Microsoft Accounts Payable requesting a New Vendor Authorization (NVA) form to be completed up to 3 business days after registration in CHIP. For Russia and Ukraine Resellers only, set up Online Payment profile. OEM Resellers will need to log-in to CHIP and go to the I need to menu and select Manage Company Profile. All banking details can be added directly in CHIP. Program Enrollment At the start of each Program Period, eligible Resellers who choose to participate in the Incentives Program must enroll: Eligible Resellers are directed to sign the Program agreement at the start of the Program Period. Resellers must enroll to view Program Period funds and to submit plans and claims. Manage Company Profile After registration, the Program Administrator is directed to the organization home page. Click on Manage Company Profile from the I Need to links. Review organization contact information and add users. User Roles There are two levels of user on CHIP:. Program Administrator Has access to the organizational profile, enrollment, the payment profile and may add or remove Program Users. Must be listed in the organization s MPN Profile at Welcome.aspx. 2. Program User Does not have access to the organizational profile or the payment profile. Cannot add or remove users. Note: Users accessing CHIP for multiple programs may receive separate CHIP invitations. Adding Users New users must be invited to access CHIP. The Program Administrator should: Click Add Users from the I Need To links. Enter the user name, address and select the appropriate role. An invitation will be ed to the selected user. First time users are instructed to associate a Microsoft Account for their CHIP account.. Action items 2. Summary of funds 4 3. Amount of funds allocated to OEM Co-op and/or "I Need To" links for submitting claims, Activity Plans, and managing users 3 5. "Quick Links" to access additional Program information

5 OEM Reseller Incentives Program Guidebook 5 Activity Traditional advertising with broad reach that furthers the marketing and promotion of Microsoft software and Windows Devices. Results and audience size are measurable. Qualifying Activities Direct Mail Direct Mobile SMS Web/Online Advertising Print Advertising/Brochures/Catalogs Outdoor Advertising ing activities designed for a specific customer audience that support the sale of Microsoft software and Windows Devices. Qualifying Activities Events: Microsoft Seminars/Events Multi-Vendor Expositions Tradeshows Internal Incentives and SPIFFs Customer Offers Telemarketing Services Promotional Retail Merchandising Proof of Concept Services E-Commerce Mobile Commerce Social Media Web Syndication Search Engine Optimization Expenses related to Microsoft training, technical certification, and program fees for internal Reseller personnel that promote the development of Microsoft technology expertise. Qualifying Activities Microsoft Network (MPN) Registration Fees Microsoft Training Tuition Fees Microsoft Exam Fees Microsoft Conference Attendance Fees Microsoft On-Site Training Demo Units Windows Logo Program Fees These guidelines apply to all activities. Specific requirements are listed with each activity description. Activities may include components and messaging from complementary vendors. General Activity Requirements Activities must: Be focused on eligible Microsoft software that has been officially released as part of General Availability (GA) or otherwise notified by the Incentives Program. Only use approved Microsoft assets and logos found on or otherwise notified by the Incentives Program. Be customer focused or targeted. Not appear to be conducted by, on behalf of, or sponsored by Microsoft. Adhere to all applicable international, national, regional, corporate, and local guidelines, laws and rules, and privacy policies. Meet standards of good taste and must not be sexually oriented or otherwise offensive or inappropriate. Be placed on media with content adhering to high standards of good taste. Inclusion of Non-Microsoft Products Resellers may claim: 00% of the cost for qualifying activities that meet the Core Requirements and promote only Microsoft operating system, productivity suite, server solution, collaboration suite software or devices. A maximum of 30% of the cost for qualifying activities that meet the Core Requirements when any non-microsoft operating system, productivity suite, server solution, collaboration suite software or device running a non-microsoft operating system are present. The Microsoft-specific portion of the cost of Catalog, Multi-Vendor Exposition, Tradeshow, and Microsoft On-Site Training activity categories that meet the Core Requirements and contain a non-microsoft operating system, productivity suite, server solution, collaboration suite software or device. Ineligible Activities and Expenses Program funds may not be used to reimburse: Microsoft software (except as specified at the activity level). Operating expenses and costs associated with the manufacture or distribution of systems, including costs related to bills of materials and costs of goods (packaging, shipping, freight, etc.). Giveaway items that include non-microsoft operating system, productivity suite, server solution, collaboration suite software or device, or any specified supporting Accessories of such items. Infrastructure, overhead, depreciable asset expenses (e.g., vehicles, capital equipment, etc.), or real property. Placement costs associated with advertising on a web site or telephone on-hold message systems owned or operated by Company or Company Subsidiary(ies). Costs associated with Microsoft joint agreements or marketing agreements by Microsoft or affiliates that require Company to match or otherwise contribute additional marketing funds. (i.e. Company may not use any Coop Funds to satisfy any marketing funds contribution requirement by Microsoft or its affiliates as detailed in said marketing agreement.) Multiple claims for a single activity expense. Submitting the same expense for reimbursement from multiple Incentives and Co-op Programs. Travel expenses, including flights and hotels (except as specified at the activity level), meals, mileage, and any other travel costs. Costs for an activity paid at more than its fair market value. Costs incurred by an entity other than the registered OEM Reseller or wholly owned subsidiary, or funds redistribution to third-parties (excludes marketing agencies contracted by the OEM Reseller). The OEM Reseller Incentives Program reimburses activities executed by the OEM Reseller to engage the customer channel.

6 OEM Reseller Incentives Program Guidebook 6 Claim Requirements Claim Requirements Participating Resellers may submit claims for qualifying activities completed within the Program Period. Claims and Proof of Execution (POE) must be submitted after the activity has been completed and no later than the claim submission deadline. Claim Deadlines FY H Period (Jul Dec) FY H2 Period (Jan Jun) Activity Deadline 3 Dec 30 Jun Claim Submission 5 Feb 5 Aug Deadline Claim amounts are limited to: The amount of funds available at the time of the claim submission. Individual activity or expense limits as detailed in this guidebook. Approved Plan amounts. Claims and POE submitted after the Claim Deadline will not be reimbursed. Proof of Execution (POE) All,, and claims require submission of Proof of Execution (POE) for validation and to assess program compliance. POE includes itemized third-party invoices and activity materials listed in this guidebook. POE must be provided as part of claim submission and may be: Uploaded directly to CHIP (maximum combined file size limit of 00MB, individual file size limit of 20MB). Sent via , if unable to upload to CHIP, to: [email protected]. A list of accepted file types is available on page 37. Incomplete or missing documentation will delay claim processing. The costs associated with submitting proof of execution are not reimbursable through the Program. This excludes the services of a Microsoft designated marketing agency to assist in submitting claims. Certification Statement and Report (CSR) Resellers who develop Program activities through their internal marketing services staff instead of using a third-party agency may use the Certification Statement and Report (CSR) in their claim in lieu of an itemized third-party invoice. Use of the CSR in lieu of a third-party invoice for the claim must solely be in connection with the implementation of qualified Program marketing activities, as listed on the CSR (page 39). The CSR: Must be completed in its entirety and only used when a third-party invoice is not available. May not be used to claim expenses that are not eligible for reimbursement. Must be signed by a senior officer of Company and returned to Microsoft. (CSR may be printed, signed and then scanned; or signed electronically). Is subject to verification upon request from Microsoft (or Microsoft designated claim validation entity). Is available on MyOEM. Claims claims may be submitted for both Media Placement and ing Services/Agency Fees (page 37). Expenses can be claimed at the same time for activities conducted in the Program Period with proper documentation. ing Services are reimbursable only with proof of distribution of the advertising. Creative materials preapproval is optional but recommended. See (page 4) for details. Claims activity claims may only be submitted after the required Activity Plan (MD Activity Plan) has been approved in concept by the Microsoft Sales Executive via CHIP (page 3). Approval of an MD Activity Plan does not guarantee reimbursement of claims as activities need to meet the Program requirements and guidelines. Creative materials preapproval is optional but recommended. planned activities completed in the Program Period may be submitted up to the amount of the approved MD Activity Plan. Claims claims may be submitted for any qualifying readiness activity that has been completed within the Program Period. Claim Status The status of submitted claims may be viewed via CHIP. Select View Claim Summary to search for a specific claim number, or to view a list of recent claims and their associated Claim Status. A summary of the status definitions follows: Claim Status Definition Action Required Pending POE Claim is saved, but no POE is uploaded View the claim and upload the required POE Pending Approval Claim and POE have been submitted to Microsoft No action required for review Action Required Claim has been reviewed by Microsoft and is missing information View the claim, review the missing documents and notes from the Microsoft validation team. Collect additional information and resubmit claim Non-Compliant Claim did not meet Program requirements and is not eligible for reimbursement View the claim and reasons for claim denial Compliant Claim meets Program requirements and is eligible for reimbursement Ensure banking details are current to ensure timely reimbursement Microsoft reserves the right to request original proof of execution documents. You must maintain all original documents for a period of 24 months from the activity date.

7 OEM Reseller Incentives Program Guidebook 7 Core Requirements To be eligible for reimbursement, and activities must include the three core marketing requirements, unless otherwise specified in the activity. FY6 Program Period Approved Taglines Taglines must be used as is and not modified in any way. Prominently display Program Tagline The Program Tagline must be present in select and activities. Prominent display of the Tagline (page 9) demonstrates commitment to marketing and promoting Microsoft software and Windows Devices. Include Company/Brand name and contact information Company/Brand name and contact information must be included in all and activities. Contact information must include at least one of the following: Your company address Your company web site URL or phone number When promoting one Microsoft product: [ABC Company] recommends Windows. We recommend Windows. [ABC Company] recommends Microsoft Office. We recommend Microsoft Office. [ABC Company] recommends Microsoft Office 365. We recommend Microsoft Office 365. [ABC Company] recommends Windows Server. We recommend Windows Server. When promoting multiple Microsoft software products: [ABC Company] recommends Microsoft software. We recommend Microsoft software. When promoting Windows devices: [ABC Company] recommends Windows devices. We recommend Windows devices. Include a minimum of 30% Microsoft content that furthers the marketing and promotion of Microsoft software and/or Windows Devices Program Tagline Messaging and activities should include: A minimum of 30% content that must further the marketing and promotion of Microsoft software and/or Windows Devices and/or preinstalled Microsoft products in the system specifications, where specifications are listed and a minimum of 00% Microsoft focused content in some and training activities. An associated software graphic, Windows Device graphic, campaign description, or other eligible logo for each activity being claimed for reimbursement (page 9). Device Line List Windows 0 Home Line List Line List Line List $### Note: s will be reimbursed at only 30% for qualifying activities when a non-microsoft operating system, productivity suite, server solution, collaboration suite software or device running a non-microsoft operating system are also present (page 5). Home 0 Company Name/Brand Contact Information

8 OEM Reseller Incentives Program Guidebook 8 Content Guidelines: Tagline, Logo and Graphics Usage Use of the creative elements on the following pages must comply with all the guidelines outlined in this document. These product images complement existing logo programs and are not intended to replace any programs or other guidelines currently in place. The creative elements may only be used to promote the Microsoft products and services represented by the element. They may not be used in any manner that may cause confusion about whether your products or services are from Microsoft, or that implies that Microsoft is affiliated with, sponsors, endorses or approves of you or your products or services. No translations or localizations are permitted. Microsoft will provide localized assets if applicable. You may not combine the creative elements with any other symbols, words, images or designs. When using the Microsoft product images, you must also display your own product name, company name or logo or other branding in the primary and more prominent branding position. The creative elements may not be used on or in connection with any material that disparages Microsoft or any of its products or services. The creative elements may not be used in connection with materials, products, or services that would violate applicable laws, rules, or regulations. Your use of product images may not be obscene or pornographic. You must include the following attribution statement: Microsoft product images reprinted with permission from Microsoft Corporation. If any Microsoft product is mentioned in your marketing materials, the full name of the Microsoft product(s) must be used at first and most prominent mention.

9 We recommend Windows. The Windows you know, only better Windows 0 feels familiar so you can get more done from the get-go. The Start menu is back with space to pin your favorite apps. And simple navigation means you don t need to spend much time learning anything new. Universal Apps, including Office The Store in Windows 0 is a one-stop shop for hundreds of thousands of apps Enterprise-quality security Windows security features are designed for the world s largest enterprises and governments. And the foundation is built into all Windows editions, so every business small to large can benefit from it. Windows 0 helps you secure devices, user identities, and data. Cortana s got your back Cortana is your truly personal digital Sample Company 23 Sample Street tel: Simpler setup and management Whether you have a new Windows 0 device or are doing an in-place upgrade from Windows 7 or 8, setup is quicker and easier than ever before with Windows 0 and only a light touch is required to manage your devices and stay current with the latest Windows feature updates in the way that works best for your business. Take your gaming further * Pre-release product shown, subject to change. Apps sold separately. Windows 0 Upgrade Offer valid for qualified Windows 7 and Windows 8. devices (including devices you already own) for one year after Windows 0 upgrade availability. Visit windows.com/windows0upgrade for more details. ** App availability and experience may vary by market. Cortana available in select global markets at launch. Cortana experience may vary by region and device. Features only available in supported games in Xbox Live-supported countries, see xbox.com/live/countries. Limited number of games available in 205 support cross-device play; additional games to follow. Stream to one device at a time; Streaming with multiplayer from Xbox One requires home network connection and Xbox Live Gold membership (sold separately); Gold also required for multiplayer play on Xbox One. DirectX 2 only available with supported games and graphics chips. OEM Reseller Incentives Program Guidebook 9 Content Guidelines: Tagline, Logo and Graphics Usage Tagline Prominence Clear Space. Keep a border of clear space around the Tagline. The required border of clear space must be a minimum of the height of the letters. Placement. The Tagline must be prominently displayed in the activity. Typically, this is within the upper one-third of a publication, or is otherwise easily identifiable. The Tagline may not appear to be a part of another sentence or graphic. Background. The Tagline must appear on a background that adequately contrasts with the Tagline text to make the Tagline clearly legible. Translation. Use Tagline as provided. Localized Taglines are available on MyOEM. Font. Fonts must be consistent with the core advertisement and text size. Do not mix typefaces or weights. All words must be the same size and color. Logo and Graphics Usage Approved graphical elements may be used in activities, and are available on Any use of logos must comply with logo usage eligibility. You may not use logos for which you have not met requirements. Participation in the Program must not be construed as endorsement or approval of content by Microsoft, including but not limited to any brand, company name, product technology, or product execution claims. Use of approved logos or graphics must follow guidelines. For details on each type of logo and graphic, please see page 0. Approved Logo Usage Use of approved logos or graphics must follow guidelines. Inappropriate use of logos or unapproved graphics may result in claim denial. Windows Logo Program The Windows Logo Program graphic may be used only in conjunction with the system that has passed Windows Logo Program testing. Prior to using Windows Logo Program images in advertising, s must sign and accept the Logo License Agreement (LLA). All use of the graphic must follow the guidelines in the LLA. For general Certification information, Windows 8 Compatible go to: Windows 8 Compatible Product TILES AND BOX SHOTS Product tiles and box shots are available to partners for limited use in marketing activities such as advertising, documentation (including educational brochures), tutorial books, videotapes, or web sites, provided that all uses comply with all terms in this document, including the following additional guidelines: Use in full color only. Do not alter the artwork provided: do not change the color, and do not skew or stretch the shape of the asset. Assets are available for online (RGB) and print (CMYK) use. Minimum size: The width of the box (x) should be at least.0 inch or 2.54 cm (for print) or 00 pixels (on-screen). Clearance: Maintain a minimum clearance X, where X is equal to ¼ of the width of the product tile. Product Tiles. Should be used when marketing a device pre-installed with Windows. Product tile examples: Home Size: Home X Size Size x 0 0 x Professional 203 Clearance: X X X Pro Clearance Clearance 0 Box Shots. Should be used in marketing related to offering of the full packaged product (when a customer will receive the actual Windows product box). Box shots must not be used to represent a preinstalled edition of Windows product tiles should be used in those scenarios. Box shot examples: X X Microsoft Network Competency Logo One Color. The Microsoft logo can appear in either black or white. The logo with the Microsoft corporate logo and the words Microsoft in black should appear on a white or light colored background. Alternately, it is acceptable to reproduce the logo on a colored background as long as there is sufficient contrast between the logo and the background. When placed on a black or dark colored background, the logo should always appear in white. Incorrect Usage. The Microsoft logo should not be reproduced in any color other than black or reversed out to white. It should not be skewed or modified in any way, and never overlap or connect to any other logo or type. Clear Space and Minimum Size. Always maintain clear space around the logo. The logo should never appear smaller than inch wide in any print application. For online applications, the logo should never be smaller than 35 pixels in width. Always maintain proportional hierarchy between Microsoft Certified logos and the Microsoft logo. The Microsoft logo should be the same height as the Microsoft Certified logos if displayed together. Logo Builder can help you create customized logos featuring the MPN competency you have achieved. To visit this site, go to: Print: 0.75 inch On-screen: 80 pixels The Microsoft logo should appear in English and should not be translated. Microsoft Templates Microsoft has created easyto-use marketing campaign templates for partners. Customize these templates by adding the Tagline and Company/Brand name and contact information. Templates are available on Get Windows 0 free. * Get your free upgrade when available at windows.com/windows0upgrade including games, music, videos, as well as a new version of Office. ** assistant who works across all your devices to help get things done. Contact us today to learn more. With Xbox on Windows, play and connect with your games and friends. Everywhere.

10 OEM Reseller Incentives Program Guidebook 0 Screenshots Screenshots are Microsoft-approved graphics representing the Windows OS screen in use. For all Activities, an approved Screenshot must be on every Device display shown. Approved Screenshots available at: Primary Screenshot The largest or first viewable Screenshot in an Activity (if all Device display sizes are the same). Primary Screenshot examples It Just Works Mini-start No Cortana Cortana Secondary Screenshot Any Microsoft-approved Device display that is not a Primary Screenshot. Secondary Screenshot examples Continuum Continuum Photo Album Home Daily Broadcast Activity Screenshots Broadcast Activity Primary and Secondary Screenshots are subject to additional Broadcast Activity Screenshot Requirements. Partial Screenshot A Device display showing less than ¼ of the full screen does not require an approved screenshot, and may appear as a black screen. This applies to displays that are: Covered by other graphics/content Cut off at the edge of the advertisement Angled or tilted A partial screenshot is not considered a primary screen, and a fully visible Primary Screenshot is required in the Activity. Screenshot Expiration Screenshots may be retired from usage at any time. Access current Screenshots at MultiDoing MultiTasking Snap

11 OEM Reseller Incentives Program Guidebook Product Names PROPERLY USE THE PRODUCT NAMES All words must start with a capitalized letter. ;; For example, don t state windows 0, windows 0 update, or Office home & business 203. Include spacing where applicable. ;; For example, don t state Windows0 or Office Home&Student 203. The full product name must be used and not abbreviated. ;; For example, don t state 0, Win 0, or Office H&B 203.' The full product name must appear on the same line and not split or word-wrapped. Always use the numeral, do not spell out the numeral, and do not localize the numeral in writing. ;; For example, Windows 0 should not be displayed as Windows ten. Do not use the product name in the possessive. ;; For example, don t state Windows 0 s security features are impressive. Instead say: The security features of Windows 0 are impressive. Do not include Microsoft in the product name. ;; For example, don t state Microsoft Windows 0. Use only official translations of the product names available on MyOEM. Trademark symbols are not required in marketing execution. WINDOWS For ing Copy and Line Lists Reference all Windows products as Windows 0 or simply Windows in marketing copy such as headlines or body copy. Reference the specific Windows product name in body copy or text when delivering system specifications that are exclusive to the particular product. For example: Windows 0 Home Windows 0 Pro Windows 0 Mobile In Line Lists, the specific SKU must be defined. The following product names may be referenced: Windows 0 Home Windows 0 Pro Windows 0 Education Windows 0 Mobile WINDOWS SERVER For ing Copy Reference all Windows Server products as Windows Server in marketing copy such as headlines or body copy. Reference the specific Windows Server product name in body copy or text when delivering system specifications that are exclusive to the particular product. For example: Windows Server 202 R2 Datacenter Windows Server 202 R2 Standard Windows Server 202 R2 Essentials OFFICE For ing Copy Office The first mention of Office in body copy must be referenced as Microsoft Office. After the first mention, Office may be referenced as: Microsoft Office Office The latest version of Office Office is a brand, not a version. Never refer to Office as Office 203 Office Products must be referenced with the version year, for example: Office Home & Business 203 Office Professional 203 Office 365 Office 365 is a sub brand of Office that reflects Office as a service and includes traditional Office apps and cloud-based services. The first mention of Office 365 in body copy must be referenced as Microsoft Office 365. After the first mention, Office 365 may be referenced as: Microsoft Office 365 Office 365 Office 365 SKUs should be reference as follows: Office 365 Home Office 365 Personal Office Mobile Apps The Office apps must be referenced as follows: Word Mobile Excel Mobile PowerPoint Mobile Line Lists When used in Line Lists, Office 365 SKUs, Office Products and/ or Office Trial must be referenced on its own on a separate row after the Windows mention.

12 OEM Reseller Incentives Program Guidebook 2 Incentives Program Process (DG) Traditional advertising with broad reach that furthers the marketing and promotion of Microsoft software, services, and Windows Devices. (MD) ing activities designed for a specific customer audience that support the sale of Microsoft software, services, and Windows Devices. (PR) Expenses related to Microsoft training, technical certification, and program fees that promote the development of Microsoft technology expertise. (OR) A cash rebate claim that requires no proof of execution. OEM Rebate claims are limited to the total amount of OEM Rebate Funds available. The Incentives Program process follows the steps outlined below. Plan Activities Submit Activity Plan in CHIP Get Preapproval of Creative Material (Recommended) Conduct Activities, Collect Documentation Submit Claims DG MD PR Plan,, and activities. Review the activities outlined in this guidebook for ideas, requirements, and guidelines. MD Activity Plans (MD Activity Plans) are required to be approved in CHIP by a Sales Executive before activities may begin (page 3). DG MD It is strongly recommended that creative material for and activities be submitted for preapproval to ensure compliance with program guidelines. To request preapproval of creative materials, OEM Reseller Incentives Program: [email protected] DG MD PR Conduct activities and collect all required proof of execution documentation according to the guidelines found in this guidebook. Failure to do so may result in denied claims. DG MD PR OR Submit claims for activities into CHIP. Adhere to program deadlines and proof of execution requirements (page 6). Failure to do so may result in denied claims.

13 OEM Reseller Incentives Program Guidebook 3 Activity Plan (MD Activity Plan) activities are designed for a specific customer audience. For this reason, a Activity Plan (MD Activity Plan) is required and must be approved in CHIP ( by a Sales Executive before activities begin. The MD Activity Plan must have a well-defined strategy and success metrics that lead to a 0X Return on Investment (ROI), increased sales pipeline, and/or sales velocity. A list of eligible activities is available on page Plan Activities Submit MD Activity Plan in CHIP Get Preapproval of Creative Material (Recommended) Conduct Activities, Collect Documentation Submit Claims Submit MD Activity Plans in CHIP as early as possible before the planned activities are scheduled to begin. It is recommended to submit MD Activity Plans 30 days before the planned activity start date and no later than 30 November for H and 3 May for H2 Program Period. Notification of the decision will be sent via to the Primary Program Administrator listed in CHIP and will also be displayed in CHIP under the MD Activity Plan Summary page. After approval of the plan, the activities associated with the plan may be conducted. Refer to page 2 for details on the Incentives Program process. Activity Plan Submission Steps Plan your activities and estimate total plan expenses well in advance before the activities begin. Fill out the MD Activity Plan in CHIP with accurate and complete information. MD Activity Plans cannot be altered once submitted. Complete the "Description" box of the MD Activity Plans with details pertaining to the planned activity(ies). Enter the estimated expenses for the total activity cost. Submitting a MD Activity Plan does not commit Incentive Funds, however the approved plan amount will limit the resulting claim amount. Await decision on plan from Sales Executive. Plan approval does not guarantee claim approval. Activities must meet the program guidelines outlined on the following pages in order to receive approval. Get creative material preapproved (page 4) to ensure compliance with the program guidelines. Submit a claim to request reimbursement of qualifying activity expenses before the claim deadlines below. Program Period MD Activity Plan Submission Deadline Claim Submission Deadline H 3 Dec 5 Feb H2 30 Jun 5 Aug

14 OEM Reseller Incentives Program Guidebook 4 Creative Material Preapproval Plan Activities Submit MD Activity Plan in CHIP Get Preapproval of Creative Material (Recommended) Conduct Activities, Collect Documentation Submit Claims Preapproval Recommendation for Creative Materials It is strongly recommended that creative material for and activities be submitted for preapproval to ensure compliance with the Incentives Program guidelines. Creative material may be submitted for preapproval by before the activity is scheduled to begin. The Preapproval team will review the activities and approve or request changes/corrections within 3 business days. Approved activities will be assigned a preapproval code which should be entered into the claim form on CHIP along with proof of execution at the time of claim submission. The activities must be conducted exactly as approved. Any deviation from the approved activities, with the exception of dates and pricing, will result in the activities being re-assessed and the claim may be denied. Activities that run repeatedly should receive a new preapproval number each Program Period to ensure the activity continues to meet program requirements. Preapproval Best Practices The following suggestions will assist in receiving a quick and accurate preapproval response: Include the OEM Reseller Incentives Program ID in the preapproval request. The Program ID can be found on the CHIP homepage following your company name. Include the activity type in which the creative material will be used. Including the activity type planned will assist the Preapproval team in accurately evaluating the activity. Leave ample lead time in order to make any necessary changes before starting the activity. Recommended lead time is a minimum of 7 business days. Do not send MD Activity Plans for preapproval. MD Activity Plans must be entered into CHIP and approved by the Sales Executive. SUBMITTING PREAPPROVAL REQUESTS To request preapproval of creative materials, please the materials to the address noted below. Each preapproval code is specific to the submitted request and Program, and cannot be used interchangeably. For the OEM Reseller Incentives Program: [email protected] Assigned preapproval codes are valid for one year from the date of preapproval.

15 OEM Reseller Incentives Program Guidebook 5 : Quick Reference Activity Type Program Tagline Required Company/ Brand name & Contact Information Required Minimum 30% Microsoft Content Eligible Expenses Required Proof of Execution Documentation Direct Mail, Direct , Mobile SMS (Page 6) Web/Online Advertising (Page 7) Print: Ads (Page 8) Print: Brochures (Page 9) Print: Catalogs (Page 20) Outdoor Advertising (Page 2) ing services, including agency fees 2 for creative development Media placement Printing/Postage (direct mail) ing services, including agency fees 2 for creative development Media placement ing services, including agency fees 2 for creative development Media placement ing services, including agency fees 2 for creative development Printing Postage ing services, including agency fees 2 for creative development Printing Postage ing services, including agency fees 2 for creative development Media placement Copy of communication showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Copy of communication must include: Postmarked shipping envelope or other proof of mailing (direct mail); or Dated header ( ); or Photo of phone message (mobile) Estimated customer reach Dated and itemized third-party invoice(s) including goods/services delivered URL and/or screenshot of web/online advertisement and landing page showing: Tagline Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Third-party click-through report Dated and itemized third-party invoice(s) including goods/services delivered Tear sheet(s) from print ad or final printed piece showing: Tagline Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Dated and itemized third-party invoice(s) including goods/services delivered Final printed piece showing: Tagline Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Dated and itemized third-party invoice(s) including goods/services delivered Final printed (or electronic version) piece showing: Tagline Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Dated and itemized third-party invoice(s) including goods/services delivered Indicate total number of pages in catalog and how many pages are being claimed Final outdoor advertisement piece showing: Tagline Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Photographs showing detail and overall view of live outdoor placement Date and itemized third-party invoice(s) including goods/services delivered Claims and proof of execution must be received by the validation team no later than the Claim Deadlines. 2 Agency fees and/or creative piece development cost by internal marketing staff are considered reimbursable expenses. Creative development piece executed by internal marketing staff will require a Certification Statement Report (CSR).

16 OEM Reseller Incentives Program Guidebook 6 Direct Mail, Direct , and Mobile SMS Direct Mail, Direct , and Mobile SMS are communication pieces that are mailed or delivered electronically to customers. SUBMISSION STEPS ELIGIBLE EXPENSES ing services, including agency fees for creative development Media placement Printing/postage (direct mail) CORE REQUIREMENTS Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/devices Complete communication piece, including components of the communication, should include the Program Tagline and must meet Core Requirements. No proportional reimbursement is allowed for communications that do not meet the Core Requirements. A maximum of 30% of the activity cost may be claimed when any non-microsoft operating system, productivity suite, server solution, collaboration suite software or device running a non-microsoft operating system are present. Components of a communication piece, such as individual banners or graphics, may not be claimed separately. Database acquisition costs are not eligible for reimbursement. 2 CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. PROOF OF EXECUTION REQUIREMENTS Copy of communication* showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Copy of communication must include: Postmarked shipping envelope or other proof of mailing (direct mail); or Dated header ( ); or Photo of phone message (mobile) Estimated customer reach Dated and itemized third-party invoice(s) including goods/ services delivered *Add organization to the distribution list in order to provide original communication with proof of delivery as proof of execution. 3 SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP, select Submit a Claim, and select Direct Mail, Direct , or Mobile SMS from the drop down menu. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP. Microsoft template example

17 OEM Reseller Incentives Program Guidebook 7 Web/Online Advertising Web/Online Advertising includes web banners and /advertising placed on a third-party site and is designed to drive traffic to the Reseller's web site or offer page. SUBMISSION STEPS ELIGIBLE EXPENSES ing services, including agency fees for creative development Media placement CORE REQUIREMENTS Prominently displayed Program Tagline Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/devices Complete web/online advertisements, including the landing page and associated web banners, must meet the Core Requirements as a whole (e.g. contact information may be omitted from web banner advertisements if included on the landing page). A maximum of 30% of the activity cost may be claimed when a non-microsoft operating system, productivity suite, server solution, collaboration suite software or device running a non-microsoft operating system are present. Web/online advertisements must be placed on a third-party site with an established advertising rate, of which not more than 0% is Reseller-owned. Web/online activities utilizing the Reseller's own engines should be reviewed under /E-Commerce activities and require Activity Plan (MD Activity Plan) approval. PROOF OF EXECUTION REQUIREMENTS URL and/or screenshot of web/online advertisement and landing page showing: Tagline Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Third-party click-through report Dated and itemized third-party invoice(s) including goods/ services delivered 2 3 CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP, select Submit a Claim, and select Web/Online Advertising from the drop down menu. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP. Banner placed on a third-party site and directs traffic to the Reseller's landing page or web site.

18 OEM Reseller Incentives Program Guidebook 8 Print: Ads Print - Ads appear in printed materials such as newspaper, magazine or other publications with established circulation (distribution) rates. SUBMISSION STEPS ELIGIBLE EXPENSES ing services, including agency fees for creative development Media placement CORE REQUIREMENTS Prominently displayed Program Tagline Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/devices Meet the new Windows. Windows 8 Beautiful, fast, fluid Windows 8 Pro Ready for business Complete print ad must meet the Core Requirements. No proportional reimbursement is allowed for pages that do not meet the Core Requirements. A maximum of 30% of the activity cost may be claimed when any non-microsoft operating system, productivity suite, server solution, collaboration suite software or device running a non-microsoft operating system are present. PROOF OF EXECUTION REQUIREMENTS Tear sheet(s) from print ad or final printed piece showing: Tagline Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Dated and itemized third-party invoice(s) including goods/ services delivered 2 3 CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP, select Submit a Claim, and select Print: Ads from the drop down menu. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP. Windows 8 has been reimagined to be all about you. Put what matters most right on your Start screen, and get instant access to your people, apps and stuff, so you can spend less time searching and more time doing. With Windows 8 Pro, you get everything in Windows 8, plus enhanced features that help you easily connect to company networks, access files on the go, encrypt your data, and more. company ABC Company recommends Windows. Microsoft template example

19 VPN: WN SKU: VPN: FQC-0694 SKU: VPN: SVR-0040 SKU: VPN: 6GQ-0007 SKU: Internet connection required. Internet and mobile telephone usage charges may apply. Microsoft account and setup necessary. 2. Windows RT devices come preinstalled with Office Home & Student 203 RT. 3. Must be enrolled in a New Zealand Tertiary Institute. VPN: R4T-0095 SKU: OEM Reseller Incentives Program Guidebook 9 Print: Brochures Print - Brochures are printed publications promoting Microsoft software and online solutions. Examples include a trifold brochure or one page reference guides. SUBMISSION STEPS ELIGIBLE EXPENSES ing services, including agency fees for creative development Printing Postage CORE REQUIREMENTS Prominently displayed Program Tagline Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/devices company 0 West Street, Anytown USA Telephone Edition May 204 Get the best of work and play with the new Windows. Subscription options for Home Use. Microsoft Get Modern Guide Windows 8 introduced innovation for a Office 365 is the complete Office in the cloud. It includes all the familiar Microsoft Office new era of devices designed for mobility desktop applications you reply on, plus Skype AND cloud based storage all working and touch. It s designed for how you together to help you get things done faster and be more productive anywhere. work and play, create, connect with people, and discover, while using the widest range of hardware, modern apps, Smarter Office Cloud-connected Optimised for applications Wherever and whenever and other cloud-connected services., touch Time-saving features help you sign in to Office, Experience Office at its you create, read, share, your personal documents best on devices running and connect to Office and settings are always Windows 8 RT 2, optimised documents in new ways. available, just as you last for touch. Introducing Windows 8. left them. Get the latest Office Also available: applications on up to 5 PCs and Macs as well as selected mobile devices, plus 20GB of online storage for easy RRP: $299 incl. RRP: $499 incl. access RRP: $249 to documents. incl. RRP $65 incl. Microsoft RRP $45 incl. Microsoft Office 365 Office 365 Home Premium University Personalised Start Screen. Familiar Desktop Still Here. 3 Everything you care about most is on the The desktop that you re used to with its Year, taskbar, 5 PCs folders, or Macs and and icons select 4 Years, 2 PCs or Macs and select mobile devices. mobile devices. new Start screen. Tiles on the Start screen is still here and better than ever, with a new taskbar and streamlined are connected to people, apps, folders, file management. Launch the desktop right from the Start Screen. photos or websites, and are alive with the latest info, so you re up to date at a glance. Always have the latest Office. Enjoy the latest full-featured version of your familiar Office applications such as Word, Excel and PowerPoint on your PC or Mac. Your subscription includes version upgrades, so you can stay up to date and take advantage of the newest features. ABC recommends Microsoft software. Live Tiles Complete print brochure must meet the Core Requirements. No proportional reimbursement is allowed for pages that do not meet the Core Requirements. A maximum of 30% of the activity cost may be claimed when any non-microsoft operating system, productivity suite, server solution, collaboration suite software or device running a non-microsoft operating system are present. PROOF OF EXECUTION REQUIREMENTS Final printed piece showing: Tagline Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Dated and itemized third-party invoice(s) including goods/ services delivered 2 3 CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP, select Submit a Claim, and select Print: Brochures from the drop down menu. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP. Your favourite apps, sites, and people: Make each one a tile you can resize, move around, and organize the way you want. Some tiles animate with the latest information so you can see live updates at a glance. All Office 365 FPP SKUs are available via ESD (Electronic Software Download). Benefits of ESD: Fast Your customers can immediately download the product. No waiting for the product to arrive Easy and secure Reduced cost of deployment No shipping costs No inventory holding costs No Minimum Order Quantities

20 OEM Reseller Incentives Program Guidebook Print: Catalogs Print - Catalogs are multi-page print publications which include Microsoft products and may include other vendors. SUBMISSION STEPS ELIGIBLE EXPENSES ing services, including agency fees for creative development Complete pages of the catalog focused on Microsoft must meet the requirement for 30% minimum Microsoft content, and the catalog must meet the Core Requirements as a whole. Printing Postage Reimbursement for catalogs is calculated based on the number of pages out of the total that meet the requirement for 30% minimum Microsoft content. CORE REQUIREMENTS To calculate the claim amount, divide the total number of pages containing 30% minimum Microsoft content by the total number of catalog pages. Prominently displayed Program Tagline Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/devices company 0 West Street, Anytown USA Telephone We recommend Microsoft software. IMPROVE YOUR TEAM Take it with Windows 8. A maximum of 30% of the per page cost for each page containing the required 30% minimum Microsoft content may be claimed, when any non-microsoft operating system, productivity suite, server solution, collaboration suite software or device running a non-microsoft operating system are present. IMPROVE YOUR TEAM Maletín 5,6 Firenze $540Femenine Take it with Intel i3430 to 3.4 GHz INN5423 ASUS Transformer Book T00TA Dell Venue 8 Pro Fujitsu LIFEBOOK S904 IMPROVE YOUR TEAM Take it with processor Intel i GHz and Windows 8. Travel companion Staying power $XX.XX $XX.XX Portable and powerful Keyboard dock included InstantGo technology USB 3.0 connection Thin, light, portable All day battery life 24 hours of battery life Plenty of storage and speedy performance Full Disk Enryption, fingerprint reader, optional TPM Long battery life and replacement battery Intuitive control of touchscreen Full HD webcam and rich audio $XX.XX GIGABYTE Take it with $650 Windows 8. Maletín 5,6 SP0 INN25424 KEN87 $7 INN es Desktop PC Specifications Specifications Specifications Specifications Weight:.2 lbs Battery: hrs Thickness: 0.4 in Memory: 2 GB Hard drive: 32 GB Processor: Intel Bay Trail Weight: 0.87 lbs Battery: 9.9 hrs Thickness: 0.35 in Memory: 2 GB Hard drive: 32 GB Processor: Intel Bay Trail Weight: 2.9 lbs Battery: 30 hrs Thickness: 0.54 in Memory: 2 GB Hard drive: 320 GB Processor: Intel Core i5 - Dual-Core Weight: 3.32 lbs Processor AMD E GHz Windows 8. - Memory DDR3 RAM 4 GB - HDD Battery: hrsgb SATA 7200 rpm Thickness: 0.83 in HP6224 Memory: 4 GB Hard drive: 250 GB Processor: AMD A6 Maletín 5,6 Firenze Femenine HP6224 $ es Desktop PC $45 IMPROVE YOUR TEAM Funda y teclado tablet 0 Bluetooth universal Take it with Intel i3430 to 3.4 GHz $44 - Dual-Core Processor AMD E GHz Windows 8. - Memory DDR3 RAM 4 GB - HDD 500 GB SATA 7200 rpm EVI26 $78 Bolígrafo óptico Stylus Lenovo ThinkPad 8 Microsoft Surface Pro 2 Panasonic TOUGHPAD FZ-G Sony VAIO Pro Toshiba Portege Z0t Small and mighty Power. Up. Ruggedly tough Light and mighty Detachable convenience $XX.XX $XX.XX $XX.XX $XX.XX $XX.XX Internet Security L+ Full HD, high resolution display 8 MP rear camera with auto focus and flash USB, Micro HDMI and MicroSD slot Touch that s fast and precise Fast performance Longer battery life Full Ruggedized Pure Slate Windows 8 quality Specifications Specifications Specifications Weight: 0.93 lbs Battery: 8 hrs Thickness: 0.34 in Memory: 2 GB Hard drive: 64 GB Processor: Intel Bay Trail Weight: 2.0 lbs Battery: 4 hrs Thickness: 0.50 in Memory: 4 GB Hard drive: 64 GB Processor: Intel Core i5 Weight: 2.20 lbs Battery: 8 hrs Thickness: 0.75 in Memory: 4 GB Hard drive: 28 GB Processor: Intel Core i5 TRU58 INN5423 PS47 Mobile Security L Ultrabook Extremely durable Complete Slender yet sturdy power with touch and carbon fiber exterior TEAM pen Low profile palmrest Tablet when detached $45 $27 Take it with processor Intel i3specifications $9 Altavoces Z-30 LOG696 Teclado + ratón Desktop MK20 Specifications 430 GHzWeight: and3.30windows 8. Weight: lbs lbs Internet Security Battery: 7 hrs Battery: 8 hrs Thickness: 0.52 in Thickness: 0.67ES in SYM258 Norton Utilities 5.0 Memory: 4 GB Memory: 4 GB Hard drive: 256 GB Hard drive: 28 GB TEAM Core Processor: Intel i7 Processor: Intel Core i5 $26 IMPROVE YOUR TEAM $28 INN25424 LOG699 $34 OEM Reseller Incentives Program: [email protected] 2 CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. 3 SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP, select Submit a Claim, and select Print: Catalogs from the drop down menu. PROOF OF EXECUTION REQUIREMENTS IMPROVE YOUR TEAM HP 25 G Business Notebook Hours of productivity and fun $XX.XX CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, Claim 00% of the per page cost for each page containing the required 30% minimum Microsoft content. $553 INN25422 Final printed (or electronic version) piece showing: Tagline Complete claim form and include preapproval codes for creative pieces. Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Dated and itemized third-party invoice(s) including goods/ services delivered Indicate total number of pages in catalog and how many pages are being claimed Your Printer And Mobile Smartphone not connect? Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP. PRINT AND SCAN FROM YOUR SMARTPHONE OR TABLET IPRINT & EASILY WITH SCAN only have to install the iprint & Scan app you can print and scan-to when your Wi-Fi network! IMPROVE YOUR TEAM - Monochrome laser printing - Save using a single toner TN200 lasting,000 p. (*) According to ISO / IEC Card Wi-Fi network - Multitasking, can print while you scan - Uses color scanner, scan, save or share your documents witahout printing - Scansoft Paperport : You can scan documents in color, edit pdf, save and even tag the pdf electronically Maletín 5,6 SP0 Maletín 5,6 Funda y and copy functions (DCP7055W Altavoces Z-30 BRAdmin Professional (*): monitors remotely and configure your printer (available in (*) scanner scanner model only) 7055W KEN87 Firenze Femenine $7 $44 Teclado + ratón Compatible with all Windows Phone, Android and Apple platforms. teclado tablet 0 Desktop MK20 LOG696 Bluetooth universal LOG699 EVI26 Take it with processor Intel i3$ $26 $28 8. GHz and Windows HL235W INN25424 DCP7055W BRT73 BRT775 - Printer with Wi-Fi and iprint & Scan Speed 20 ppm - Printer, Scanner, Copier with Wi-Fi and iprint & Scan Speed 20 ppm $24 $78 $52 TN200 BaRT669 - Valid for model HL230, HL235W, DCP7055 and 7055W - Monochrome laser printing - Save using a single toner TN200 lasting,000 p. (*) According to ISO / IEC Card Wi-Fi network - Multitasking, can print while you scan - Uses color scanner, scan, save or share your documents witahout printing - Scansoft Paperport : You can scan documents in color, edit pdf, save and even tag the pdf electronically - BRAdmin Professional (*): monitors remotely and configure your printer (available in (*) scanner and copy functions (DCP7055W scanner model only) 7055W- Uses color scanner, scan, save or share your documents witahout printing - Scansoft Paperport : You can scan documents in color, edit pdf, save and even tag the pdf electronically - BRAdmin Professional (*): monitors remotely and configure your printer (available in 20

21 OEM Reseller Incentives Program Guidebook 2 Outdoor Advertising Outdoor Advertising involves advertising on a billboard or similar outdoor venue. SUBMISSION STEPS ELIGIBLE EXPENSES ing services, including agency fees for creative development Media placement CORE REQUIREMENTS Prominently displayed Program Tagline Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/devices Complete outdoor advertisement must meet the Core Requirements. The Core Requirements must be proportionately sized in the activity to be clearly visible. No proportional reimbursement is allowed for ads that do not meet the Core Requirements. A maximum of 30% of the activity cost may be claimed when any non-microsoft operating system, productivity suite, server solution, collaboration suite software or device running a non-microsoft operating system are present. PROOF OF EXECUTION REQUIREMENTS Final outdoor advertisement piece showing: Tagline Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Photographs showing detail and overall view of live outdoor placement Date and itemized third-party invoice(s) including goods/ services delivered 2 3 CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP, select Submit a Claim, and select Outdoor Advertising from the drop down menu. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP.

22 OEM Reseller Incentives Program Guidebook 22 : Quick Reference Activity Type Program Tagline Required Company/ Brand name & Contact Information Required Minimum 30% Microsoft Content Eligible Expenses Required Proof of Execution Documentation Microsoft Seminars and Events (Page 24) Event signage, display and/or printed materials Registration fees ing services, including agency fees for creative development or event management External speaker fees Event facility fees, equipment rental, and catering (excluding alcohol) Qualifying giveaway items Event invitation including event agenda Event invitation, event agenda, presentation materials, and/or event photos showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Number of registered guests Dated and itemized third-party invoice(s) including goods/services delivered Events: Multi-Vendor Exposition (Page 25) Event signage, display and/or printed materials Registration fees ing services, including agency fees for creative development or event management External speaker fees Event facility fees, equipment rental, and catering (excluding alcohol) Qualifying giveaway items Event invitation including event agenda Event invitation, event agenda, presentation materials, and/or event photos showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Number of attendees/booth visitors Dated and itemized third-party invoice(s) including goods/services delivered Tradeshows (Page 26) Event signage, display and/or printed materials Tradeshow registration fees ing services, including agency fees for creative development or event management External speaker fees Equipment rental, and catering (excluding alcohol) Qualifying giveaway items Photos of booth (required), and tradeshow agenda, and/or presentation/ printed materials showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Number of attendees/booth visitors Dated and itemized third-party invoice(s) including goods/services delivered Internal Incentives and SPIFFs (Page 27) Signage and display or printed materials Qualifying giveaway items ing services, including agency fees for creative development or event management Offer communication materials, sales event agenda, and/or sample/photos of giveaway item(s) showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Summary of results, including sell out/inventory reports, and attestation confirming award receipt Dated and itemized third-party invoice(s) including goods/services delivered Customer Offers (Page 28) Signage and display or printed materials supporting the offer ing services, including agency fees for creative development Qualifying giveaway items Offer communication materials and sample/photos of giveaway item(s) showing: Tagline Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Sample giveaway items, photos and/or summary of results Dated and itemized third-party invoice(s) including goods/services delivered Claims and proof of execution must be received by the validation team no later than the Claim Deadlines stated. 2 Only Company name required. 300% focused on driving Microsoft initiatives.

23 OEM Reseller Incentives Program Guidebook 23 : Quick Reference Activity Type Program Tagline Required Company/ Brand name & Contact Information Required Minimum 30% Microsoft Content Eligible Expenses Required Proof of Execution Documentation Telemarketing Services (Page 29) 2 00% 3 ing services, including agency fees Call center charges (third-party) Copy of script showing: 00% Microsoft content furthering the marketing and promotion of Microsoft software/devices Summary of results including number of calls and/or number of successful contacts Dated and itemized third-party invoice(s) including goods/services delivered Promotional Retail Merchandising (Page 30) In-store and outdoor retail displays Printed materials Signage Agency fees Dated photographs, and electronic copy of display and printed materials showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Dated and itemized third-party invoice(s) including goods/services delivered Proof of Concept Services (Page 3) E-Commerce, Mobile Commerce, and Social Media (Page 32) Web Syndication (Page 33) Services provided by Reseller personnel in support of 00% 3 the proof of concept services ing services, including agency fees Programming and development fees ing services, including agency fees Programming and development fees Placement fees Statement of work and/or service agreement itemizing the Microsoft product proof of concept services provided Dated and itemized third-party invoice(s) including goods/services delivered URL and/or screenshots of site pages showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Summary of results, such as click-through report Dated and itemized third-party invoice(s) including goods/services delivered URL and/or screenshots of site pages showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Summary of results, such as click-through report Dated and itemized third-party invoice(s) including goods/services delivered Search Engine Optimization (Page 34) ing services, including agency fees Programming and development fees SEO optimization and maintenance services Statement of work and/or service agreement for SEO project Dated and itemized third-party invoice(s) including goods/services delivered Claims and proof of execution must be received by the validation team no later than the Claim Deadlines stated. 2 Only Company name required. 300% focused on driving Microsoft initiatives.

24 OEM Reseller Incentives Program Guidebook 24 Events: Microsoft Seminars and Events Microsoft Seminars and Events are customer-facing training and recruitment events hosted by the Reseller, utilizing content developed by the Reseller. SUBMISSION STEPS ELIGIBLE EXPENSES Event signage, display and/or printed materials Booth signage Table-top signage and handouts Large table-top sign Product sheets, sales sheets, promotional materials Event binders and attendee materials Registration fees ing services, including agency fees for creative development or event management External speaker fees Event facility fees, equipment rental, and catering (excluding alcohol) Qualifying giveaway items Must be limited to no more than 40% of Co-op Funds per Program Period May include up to twenty (20) systems with preinstalled Microsoft software per Program Period Must not include Microsoft software (except as specified above) CORE REQUIREMENTS Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/devices Complete Microsoft Seminars and Events must meet the Core Requirements. No proportional reimbursement is allowed for events that do not meet the Core Requirements. Events must be Reseller-led and/or Reseller-branded and not appear to be sponsored by Microsoft. Microsoft Business Model Transformation consultants may be leveraged as external speakers to deliver workshops. PROOF OF EXECUTION REQUIREMENTS Event invitation including event agenda Event invitation, event agenda, presentation materials, and/or event photos showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Number of registered guests Dated and itemized third-party invoice(s) including goods/ services delivered MARKET DEVELOPMENT ACTIVITY PLAN APPROVAL (REQUIRED) Submit MD Activity Plan via CHIP, well before planned activity start. Plan must be approved by your Microsoft Sales Executive, via CHIP. CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP and select Submit a Claim. Select and the associated Activity Plan. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP.

25 OEM Reseller Incentives Program Guidebook 25 Events: Multi-Vendor Exposition Multi-Vendor Expositions are sales events hosted by the Reseller that promote multiple vendors. The primary focus of the event should be to promote the sale of Microsoft products through demonstrations and handouts. (Third-party hosted events may be eligible to claim under Events: Tradeshows.) SUBMISSION STEPS ELIGIBLE EXPENSES Event signage, display and/or printed materials Booth signage Table-top signage and handouts Large table-top sign Product sheets, sales sheets, promotional materials Event binders and attendee materials ing services, including agency fees for creative development or event management External speaker fees Event facility fees, equipment rental, and catering (excluding alcohol) Qualifying giveaway items Must be limited to no more than 40% of Co-op Funds per Program Period May include up to twenty (20) systems with preinstalled Microsoft software per Program Period Must not include Microsoft software (except as specified above) CORE REQUIREMENTS Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/ devices General Event Expenses Multi-vendor exposition spaces featuring Microsoft content must meet the requirement for 30% minimum Microsoft content. Only the Microsoft portion of the general event expenses is eligible for reimbursement. To calculate the claim amount of general event expenses, divide the total amount of booth space dedicated to Microsoft and meeting the Core Requirements by the total event cost. Event Communication Materials All communication materials used at the Microsoft booth such as signage, display, and printed materials, must meet the Core Requirements. No proportional reimbursement is allowed for communications materials that do not meet the Core Requirements. To calculate the claim amount for communication materials: Claim 00% of the expenses for activities meeting the Core Requirements. A maximum of 30% of the communication material expenses for activities meeting the Core Requirements may be claimed, when any non-microsoft operating system, productivity suite, server solution, collaboration suite software or device running a non-microsoft operating system are present. PROOF OF EXECUTION REQUIREMENTS Event invitation including event agenda Event invitation, event agenda, presentation materials, and/or event photos showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Number of attendees/booth visitors Dated and itemized third-party invoice(s) including goods/ services delivered MARKET DEVELOPMENT ACTIVITY PLAN APPROVAL (REQUIRED) Submit MD Activity Plan via CHIP, well before planned activity start. Plan must be approved by your Microsoft Sales Executive, via CHIP. CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP and select Submit a Claim. Select and the associated Activity Plan. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP.

26 OEM Reseller Incentives Program Guidebook 26 Tradeshows Tradeshows are third-party events in which multiple industry vendors may participate. Resellers may participate at a third-party tradeshow to promote Microsoft products. (Reseller-hosted events may be eligible to claim under Events: Multi-Vendor Exposition.) SUBMISSION STEPS ELIGIBLE EXPENSES Event signage, display and/or printed materials Booth signage Table-top signage and handouts Large table-top sign Product sheets, sales sheets, promotional materials Event binders and attendee materials Tradeshow registration fees ing services, including agency fees for creative development or event management External speaker fees Equipment rental, and catering (excluding alcohol) Qualifying giveaway items Must be limited to no more than 40% of Co-op Funds per Program Period May include up to twenty (20) systems with preinstalled Microsoft software per Program Period Must not include Microsoft software (except as specified above) CORE REQUIREMENTS Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/devices General Tradeshow Expenses Tradeshow spaces featuring Microsoft content must meet the requirement for 30% minimum Microsoft content. Only the Microsoft portion of the general event expenses is eligible for reimbursement. To calculate the claim amount of general tradeshow event and registration expenses, divide the total amount of tradeshow booth space dedicated to Microsoft and meeting the Core Requirements by the total tradeshow event cost. Tradeshow Communication Materials All communication materials used at the tradeshow such as signage, display, and printed materials, must meet the Core Requirements. No proportional reimbursement is allowed for communications materials that do not meet the Core Requirements. To calculate the claim amount for communication materials: Claim 00% of the expenses for activities meeting the Core Requirements. A maximum of 30% of the communication material expenses for activities meeting the Core Requirements may be claimed, when any non-microsoft operating system, productivity suite, server solution, collaboration suite software or device running a non-microsoft operating system are present. PROOF OF EXECUTION REQUIREMENTS Photos of booth (required), and tradeshow agenda, and/or presentation/printed materials showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Number of attendees/booth visitors Dated and itemized third-party invoice(s) including goods/ services delivered MARKET DEVELOPMENT ACTIVITY PLAN APPROVAL (REQUIRED) Submit MD Activity Plan via CHIP, well before planned activity start. Plan must be approved by your Microsoft Sales Executive, via CHIP. CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP and select Submit a Claim. Select and the associated Activity Plan. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP.

27 OEM Reseller Incentives Program Guidebook 27 Internal Incentives and SPIFFs (Sales Performance Incentive Funds) Internal Incentives/SPIFFs are activities in which prizes are awarded to Reseller employees (e.g. sales staff) for achieving specific goals. SUBMISSION STEPS ELIGIBLE EXPENSES Signage and display or printed materials ing services, including agency fees for creative development or event management Qualifying giveaway items Must be limited to no more than 25% of Co-op Funds per Program Period May include up to twenty (20) systems with preinstalled Microsoft software per Program Period Must not include Microsoft software (except as specified above) CORE REQUIREMENTS Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/devices Complete Internal Incentives/SPIFFs, including offer communications, promotional materials, sales events such as Floor Days, and giveaway items, must meet the Core Requirements as a whole. No proportional reimbursement is allowed for Internal Incentives/SPIFFs that do not meet the Core Requirements. Internal Incentives/SPIFFs: Must be determined based on overall achievement relative to a peer group. Should not be awarded based on individual minimum commitments, first unit structures, attach rates, year-over-year growth %, or volume targets. PROOF OF EXECUTION REQUIREMENTS Offer communication materials, sales event agenda, and/or sample/photos of giveaway item(s) showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Summary of results, including sell out/inventory reports, and attestation confirming award receipt Dated and itemized third-party invoice(s) including goods/ services delivered MARKET DEVELOPMENT ACTIVITY PLAN APPROVAL (REQUIRED) Submit MD Activity Plan via CHIP, well before planned activity start. Plan must be approved by your Microsoft Sales Executive, via CHIP. CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP and select Submit a Claim. Select and the associated Activity Plan. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP.

28 OEM Reseller Incentives Program Guidebook 28 Customer Offers Customer Offers are thru-partner marketing activities with promotional giveaway items offered to the Reseller's channel partners to create excitement, generate sales opportunities, and reward outstanding sales performance. SUBMISSION STEPS ELIGIBLE EXPENSES Signage and display or printed materials supporting the offer ing services, including agency fees for creative development Qualifying giveaway items Must be limited to no more than 40% of Co-op Funds per Program Period May include up to twenty (20) systems with preinstalled Microsoft software per Program Period Must not include Microsoft software (except as specified above) CORE REQUIREMENTS Prominently displayed Program Tagline Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/devices Complete customer offer, including thru-partner marketing materials, offer communications, and giveaway items, must meet the Core Requirements as a whole. No proportional reimbursement is allowed for customer offers that do not meet the Core Requirements. Customer Offers: Should not advertise bundles or include a discount on a bundle which includes software. Should not be awarded based on first unit structures. PROOF OF EXECUTION REQUIREMENTS Offer communication materials and sample/photos of giveaway item(s) showing: Tagline Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Sample giveaway items, photos and/or summary of results Dated and itemized third-party invoice(s) including goods/ services delivered MARKET DEVELOPMENT ACTIVITY PLAN APPROVAL (REQUIRED) Submit MD Activity Plan via CHIP, well before planned activity start. Plan must be approved by your Microsoft Sales Executive, via CHIP. CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP and select Submit a Claim. Select and the associated Activity Plan. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP.

29 OEM Reseller Incentives Program Guidebook Telemarketing Services Telemarketing involves calling partners/customers or potential customers to promote and sell Microsoft products. It can be an effective tool to prospect for leads, communicate directly with customers and build a sales pipeline. SUBMISSION STEPS ELIGIBLE EXPENSES ing services, including agency fees Complete telemarketing activity must be focused on 00% Microsoft content. Company name/brand information must be included in the telesales script. Third-party call center charges CORE REQUIREMENTS Telemarketing activities must be Reseller-led and not appear to be from Microsoft. Prominently displayed Company/Brand name and contact information Microsoft products must be properly referenced in the script. 00% Microsoft content furthering the marketing and promotion of Microsoft software/devices What s new in Windows 8.: What makes Windows 8. Pro the right edition for business? The new Windows. The best of work and play on any device. All the benefits of Windows 8., plus: More productive: Windows devices and services bring together everything you do, at work, at home, or on the go. More security and control: BitLocker, BitLocker To Go, Domain join, Group Policy. More personal: With Windows, you can create a truly one of a Business class capabilities: Assigned access (kiosk), Offline files, Remote Desktop (Host), Client Hyper V. kind experience that is made for the way you live. More choice: There is a Windows device tablet, convertible, notebook, all in one that has the style you want, the function upgrades. Eligible for Windows Enterprise, 24/7 support and training and more, all through Software Assurance. Handling Customer Objections Windows XP / Office 2003 works fine for my customers. Introducing the new Windows Are you aware of the End of Support risks? Security Risks: Unsupported OS/software (after April, 8, 204) results in unpatched PCs which are vulnerable e.g. malware, data loss, virus transmission. Compliance Risks: May fail an audit, impacting certification, public notification of customer data at risk. Loss of Software or Hardware support: New applications and PC hardware unlikely to be supported for Windows XP in 202 Gartner. No one to call: When problems arise, online and phone-based technical support will unfortunately no longer be available to assist you or your IT partner, leaving you on your own to deal with the problem. Start screen with live tiles: Brings favorite things front Windows 8. Windows 8. Pro OEM Reseller Incentives Program: [email protected] Dated and itemized third-party invoice(s) including goods/ services delivered FAQ and center. Down time: The risks of system failure and business disruption could increase because of the end of support, lack of supported software, and the increasing age of hardware running Windows XP. Personalize withnew apps: Pinto favorite apps, Productivity: Moving to current software helps enhance productivity and professionalism. The latest version of Office adds features help people stayphotos, content, sites, and contacts. productive regardless of device, no matter where they are working from, and no matter who they are working with. It is designed for touch, pen, and keyboard, providing an experience optimized to the device being used; and it supports access to content from virtually anywhere, whether through a browser or smartphone. Windows 7 has all my customers need Why should I move them to a new Windows 8 device? Windows 8 is a Better Windows 7 : Familiar interface, high compatibility, plus improved: Performance: Faster boot, Higher Performance, Longer Battery Life. Safety: BitLocker & USB encryption (not on Windows 7 Professional) & UEFI chip protection. Picture password: Never forget a password again. Use gestures to sign in. Sync across devices: Settings and files go with you on all Connectivity: Easy implementation of DirectAccess (only in Windows 8 Enterprise), better than VPN. BitLocker: Encrypt drive to help protect against Windows 8. works great on both touch and non-touch systems. Your customer can take full advantage of everything Windows 8. hasan to entire offer with a mouse and keyboard. Click on tiles to launch apps, including the Desktop Tile to open the desktop. From the Start screen, start typing to quickly find apps, documents, and more. Right-click on tiles and in apps to reveal menus. loss and theft. Advanced backup: Back up data to another drive, DVD, or network location. PC. Your customer may also consider purchasing Touch devices have dropped considerably in price you might be surprised at the prices if you have notremote looked recently. a laptop with a touch pad that supports gestures. These touch pads allow you to swipe and pinch on the touch pad just like you would on a touchscreen. Offline files: Access important files on the network, even not connected. Apps on Windows do more than ordinary apps. Multitask up to four apps* side by side, view real-time app info on the live tiles from the Start screen, search all apps from one place, and share content between apps without leaving the app they re using. *The number of apps you can multitask depends on the screen resolution. Gather all Proof of Execution materials required for submission. 4 SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Group policy: Better manage the security costs of multiple PCs. The Windows Store has many favorites to choose from apps like Twitter, Facebook, Skype, and Angry Birds Star Wars. Additionally, pin websites to the Start screen and use them like apps. Ensure pre-approved creative materials are not modified in any way. Complete claim form and include preapproval codes for creative pieces. Domain Join: Connect to company or school networks. Use the scroll bar at the bottom of the screen or your mouse wheel to move to the left or right. My customer would like to use the touch gestures in Windows 8. but cannot afford a touch computer. WhatDesktop: are their options? Remote Access the apps and files of a Do Windows 8. devices have my favorite apps? CONDUCT ACTIVITY Select and the associated Activity Plan. of your devices. I hear that the new Windows was designed for touchscreens and that the experience is not as good using mouse and keyboard. Is this true? It is actually simple and natural. Here are a few basics: 3 Log into CHIP and select Submit a Claim. Windows Store: Open a world of great apps designed especially for Windows 8.. Integrated Wireless: Mobile broadband, WiFi, and Bluetooth integrated for easy, more secure connectivity, faster connection from sleep, one click airplane mode. It seems challenging to use the Start screen with a mouse and keyboard. Is this true? CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, Summary of results including number of calls and/or number of successful contacts Grows with your business: Eligible for future volume license you need and the experience that s right for you. 2 Database acquisition costs are not eligible for reimbursement. Copy of script showing: 00% Microsoft content furthering the marketing and promotion of Microsoft software/devices 0 West Street, Anytown USA Telephone MARKET DEVELOPMENT ACTIVITY PLAN APPROVAL (REQUIRED) Submit MD Activity Plan via CHIP, well before planned activity start. Plan must be approved by your Microsoft Sales Executive, via CHIP. PROOF OF EXECUTION REQUIREMENTS company Introducing the new Windows Client Hyper-V: Run multiple operating systems on a single computer. Submit claim. Actual category names may vary or be displayed in local language on CHIP. Microsoft template example 29

30 OEM Reseller Incentives Program Guidebook 30 Promotional Retail Merchandising Promotional Retail Merchandising materials include displays, materials, signage, etc. that are displayed in a retail store and further the marketing and promotion of Microsoft software and Windows Devices. SUBMISSION STEPS ELIGIBLE EXPENSES In-store and outdoor retail displays Printed materials Signage Agency fees CORE REQUIREMENTS Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/devices Promotional Retail Display activities must be displayed in retail storefront and 30% minimum focused on Microsoft products. Proof of Execution Requirements Dated photographs, and electronic copy of display and printed materials showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Dated and itemized third-party invoice(s) including goods/ services delivered 2 3 MARKET DEVELOPMENT ACTIVITY PLAN APPROVAL (REQUIRED) Submit MD Activity Plan via CHIP, well before planned activity start. Plan must be approved by your Microsoft Sales Executive, via CHIP. CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. 4 SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP and select Submit a Claim. Select and the associated Activity Plan. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP.

31 OEM Reseller Incentives Program Guidebook 3 Proof of Concept Services Proof of Concept Services include the development of a solution model for customer demonstration and evaluation purposes. SUBMISSION STEPS ELIGIBLE EXPENSES Services provided by Reseller personnel in support of the proof of concept services CORE REQUIREMENTS 00% Microsoft content furthering the marketing and promotion of Microsoft software/devices Proof of Concept Services must be 00% focused on Microsoft products. Labor cost supporting qualifying services activities may be claimed for reimbursement. Costs of Microsoft software, hardware, venue expenses, and other capital expenditures are not reimbursable. PROOF OF EXECUTION REQUIREMENTS Statement of work and/or service agreement itemizing the Microsoft product proof of concept services provided Dated and itemized third-party invoice(s) including goods/ services delivered 2 3 MARKET DEVELOPMENT ACTIVITY PLAN APPROVAL (REQUIRED) Submit MD Activity Plan via CHIP, well before planned activity start. Plan must be approved by your Microsoft Sales Executive, via CHIP. CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. 4 SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP and select Submit a Claim. Select and the associated Activity Plan. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP.

32 OEM Reseller Incentives Program Guidebook 32 E-Commerce, Mobile Commerce, and Social Media E-Commerce includes activities that promote solutions or set up online storefronts to drive sales of Microsoft software licenses, services, and Windows devices. Social Media and Mobile Advertising includes paid placement for advertising within social network sites. Social Media Community and Pages are earned (unpaid placement) within social networking sites. Mobile Commerce includes activities that support mobile E-Commerce efforts such as the development of a mobile-friendly web site or mobile application. SUBMISSION STEPS ELIGIBLE EXPENSES ing services, including agency fees Programming and development fees CORE REQUIREMENTS Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/ devices Complete e-commerce or mobile commerce activity, including the landing page and associated web banners, must meet the Core Requirements as a whole (e.g. contact information may be omitted from web banner advertisements if included on the landing page). No proportional reimbursement is allowed for e-commerce or mobile commerce activities that do not meet the Core Requirements. PROOF OF EXECUTION REQUIREMENTS URL and/or screenshots of site pages showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Summary of results, such as click-through report Dated and itemized third-party invoice(s) including goods/ services delivered 2 3 MARKET DEVELOPMENT ACTIVITY PLAN APPROVAL (REQUIRED) Submit MD Activity Plan via CHIP, well before planned activity start. Plan must be approved by your Microsoft Sales Executive, via CHIP. CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. 4 SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP and select Submit a Claim. Select and the associated Activity Plan. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP.

33 OEM Reseller Incentives Program Guidebook 33 Web Web Syndication involves the placement of Microsoft created and maintained content on the Reseller's web site. SUBMISSION STEPS ELIGIBLE EXPENSES Actual costs up to $8,750 USD per program period for: ing services, including agency fees Programming and development fees Placement fees CORE REQUIREMENTS Prominently displayed Company/Brand name and contact information 30% minimum Microsoft content furthering the marketing and promotion of Microsoft software/ devices Syndicated web banners and microsites should be prominently placed on the partner s own home page, within the top 20% of the page. A minimum of two web banners should be syndicated. Syndicated content should be placed for 90 days or reach 250 clickthroughs. Targets must be achieved in the period in which the claim is filed. Visit the Microsoft Digital Commerce and Campaign Network at to access content. PROOF OF EXECUTION REQUIREMENTS URL and/or screenshots of site pages showing: Minimum 30% Microsoft content furthering the marketing and promotion of Microsoft software/devices Summary of results, such as click-through report Dated and itemized third-party invoice(s) including goods/ services delivered 2 3 MARKET DEVELOPMENT ACTIVITY PLAN APPROVAL (REQUIRED) Submit MD Activity Plan via CHIP, well before planned activity start. Plan must be approved by your Microsoft Sales Executive, via CHIP. CONDUCT ACTIVITY Gather all Proof of Execution materials required for submission. SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP and select Submit a Claim. Select and the associated Activity Plan. Complete claim form. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP.

34 OEM Reseller Incentives Program Guidebook 34 Search Engine Optimization Search Engine Optimization (SEO) includes services that help Resellers attract customers, lower customer acquisition costs, and increase content relevancy to their site. SUBMISSION STEPS ELIGIBLE EXPENSES Actual costs up to $3,000 USD per program period for: ing services, including agency fees Programming and development fees SEO optimization and maintenance services CORE REQUIREMENTS Prominently displayed Company/Brand name and contact information 00% Microsoft content furthering the marketing and promotion of Microsoft software/devices Search Engine Optimization (SEO) services must be 00% focused on Microsoft products. PROOF OF EXECUTION REQUIREMENTS Statement of work and/or service agreement for SEO project Dated and itemized third-party invoice(s) including goods/ services delivered 2 3 MARKET DEVELOPMENT ACTIVITY PLAN APPROVAL (REQUIRED) Submit MD Activity Plan via CHIP, well before planned activity start. Plan must be approved by your Microsoft Sales Executive, via CHIP. CREATIVE MATERIALS PREAPPROVAL (OPTIONAL, RECOMMENDED) To request preapproval, OEM Reseller Incentives Program: [email protected] CONDUCT ACTIVITY Ensure pre-approved creative materials are not modified in any way. Gather all Proof of Execution materials required for submission. 4 SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP and select Submit a Claim. Select and the associated Activity Plan. Complete claim form and include preapproval codes for creative pieces. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP.

35 OEM Reseller Incentives Program Guidebook 35 is for the Reseller's internal sales and technical personnel and includes specific expenses related to product training, certification, and Microsoft conferences that help develop the partner s sales and technical expertise on Microsoft software and solutions. activities must be 00% Microsoft focused. SUBMISSION STEPS ELIGIBLE EXPENSES PROOF OF EXECUTION REQUIREMENTS claims may be submitted for qualifying readiness activities completed in the 6-month Program Period. Claims are based on the activity completion date. For example: MPN Registration Fees may be claimed in the Program Period associated to the date of enrollment and payment. Training Tuition and Exam Fees may be claimed in the Program Period associated to the date of training or exam completion. Training vouchers may be claimed in the Program Period associated to the date of training course completion. Invoice or certificate showing date(s) of completion is required. INELIGIBLE EXPENSES Travel expenses, meals, mileage, and any other travel costs (except as noted above for defined conferences) Upgrades or add-ons for airfare/train fare/hotel Materials other than predefined course materials Training or exams not listed on learning Testing environments and other technology Microsoft Network Registration Fees Plaque and DVD (st set) Microsoft Training Tuition Fees Microsoft official curriculum training tuition through www. microsoft.com/learning Microsoft Exam Fees Microsoft exam fees for certifications and competencies Microsoft Conference Registration Fees (Worldwide Conference, TechEd, and Approved Microsoft Conferences*) Registration fees for up to three (3) attendees * List of Approved Microsoft Conferences is available: OEM Resellers: MyOEM Microsoft Conference Airfare/Hotel Expenses Air/train fare and hotel room rate only (excluding room service, minibar, laundry, and other services) for up to a maximum of $5,000 USD per person and up to three (3) attendees with a total cap of $45,000 USD air/train fare and hotel expenses per Program Period Microsoft On-Site Training Third party expenses for catering, facility/equipment rental, external speaker fees, signage, display or printed materials Qualifying giveaway items must be limited to no more than 40% of Co-op Funds per Program Period Product/Seeding/Demo Units Up to the greater of $0,000 USD or 25% of total accrued Co-op funds per Program Period for Demo Units preinstalled the latest Windows operating system. May include associated keyboard, docking station, mouse and/or pen. Windows Logo Program Fees VeriSign Fee Windows Logo Program Testing Fee for Single Audio Test up to $360 Windows Logo Program Testing Fee for Client or Device Submission up to $2400 Windows Logo Program Testing Fee for Windows Server 2003 Submission up to $3,200 Windows Logo Program Testing Fee for Windows Server 2008 Submission up to $9,500 Original invoice issued by Microsoft Invoice with course code and date of completion Attendee list and per person cost Invoice with exam number and date of completion Attendee list and per person cost Invoice Flight itinerary with travel dates Third-party invoice for airfare and hotel Claims should be submitted separately for each attendee Training agenda and/or Microsoft presentation showing 00% Microsoft content Itemized third-party invoice(s) for reimbursable expenses. Only expenses associated to dedicated Microsoft On-Site Training are eligible for reimbursement, when part of a larger event System specifications and third-party invoice and proof of delivery for Demo Units purchased from a third-party System specifications and CSR form for Demo Units built in-house Itemized third-party invoice(s) for fees 2 CONDUCT ACTIVITY Ensure activity includes only eligible expenses. Gather all Proof of Execution materials required for submission. SUBMIT CLAIM AND PROOF OF EXECUTION Claims should be submitted within 45 days of activity completion, and must be submitted by the period claim deadline. Log into CHIP, select Submit a Claim, and select from the drop down menu. Complete claim form. Upload Proof of Execution materials or send via to: OEM Reseller Incentives Program: [email protected] Submit claim. Actual category names may vary or be displayed in local language on CHIP.

36 OEM Reseller Incentives Program Guidebook 36 claims are cash rebate claims that require no proof of execution. claims are limited to the total amount of OEM Rebate Funds available. SUBMISSION STEPS OEM Rebate Claims can be submitted up to the amount of OEM Rebate Funds and funds available in CHIP. No Proof of Execution is required for OEM Rebate claims. The OEM Reseller Incentives Program cannot process claim amounts that are less than $ USD. Any OEM Rebate claim amount resulting in a residual of less than $ USD will be considered non-compliant and a new claim must be entered to utilize the full amount of OEM Rebate Funds. SUBMIT CLAIM AND PROOF OF EXECUTION Claims must be submitted by the period claim deadline. Log into CHIP, select Submit a Claim, and select from the drop down menu. Complete claim form. Submit claim. Actual category names may vary or be displayed in local language on CHIP.

37 OEM Reseller Incentives Program Guidebook 37 : Glossary Accessories: Accessory items for operating system, productivity suite, server solution, collaboration suite software, or devices, such as a gift card, case or cover, docking station, power-supply adapter, etc. Accrued Funds: The total amount of Incentives Funds calculated based on the net sales of eligible Microsoft software licenses and/or devices as specified in the distribution incentives program and/or plan. Available Funds: Funds that can be used for claiming and reimbursement of qualifying activities in the 6-month Program (Usage) Period following the Accrual (Earning) Period. Cash Equivalents: Cash equivalents may include gift cards, and pre-paid credit/debit cards. Catalog: Multi-page publication containing products from multiple departments of the company. May be printed or published digitally. : A marketing activity in which performance and the size of the audience can be verified. Examples include direct mail, direct , and web/online advertising that support the sale of Microsoft products. Device: Any PC (including a desktop, laptop, tablet, all-in-one, 2-in-, or ultra mobile), mobile internet device (MID), or phone form factor (including any type of cell/mobile phone). Also includes wearables, video gaming systems, electronic music players, streaming media players, televisions, and electronic readers. Eligible Products: The specific Microsoft software and Windows Devices for which Company is eligible to accrue OEM Reseller Incentives Program Funds. Incentives Program: The OEM Reseller Incentives Program is designed to help qualified Resellers grow their business. The funds provide reimbursement for qualifying,,, and Rebate activities. Reseller funds accrue based upon qualifying eligible product sales. Funds are available in the 6-month Program Period that follows the Accrual Period. Incentives Program Flyer: Details program eligibility requirements, key dates, and per-unit Incentive Funds for Eligible Products in a given Program Period. Program Flyers are available on MyOEM. Incentives Program Periods: 6 month periods running from July through 3 December (FY H), and January through 30 June (FY H2). : ing activities for which performance and the size of the audience cannot be verified, such as customer events, sponsorships, tradeshows, telemarketing services, e-commerce/mobile commerce, customer offers and incentives that support the sale of Microsoft products. ing Services Costs: Costs associated with the creation or design of the marketing piece by a third-party. Media Placement Costs: Costs associated with purchasing measured media space from a third-party. Microsoft Authorized Distributor: A Distributor who has entered into a Microsoft Commercial Distributor Agreement to license Microsoft software and hardware. Microsoft Authorized OEM Distributor: A Distributor who has entered into a Microsoft OEM Distributor Channel Agreement to license Microsoft OEM software and Windows Devices. Microsoft Sales Executive: Microsoft field personnel who are assigned to individual Microsoft partners to monitor marketing and other business development activities. OEM Co-op Funds: OEM Reseller Incentive Program Funds that can be claimed for reimbursement of qualifying,, and activity expenses. OEM Rebate Funds: OEM Reseller Incentive Program Funds that can be claimed as a cash rebate claim, or for reimbursement of qualifying,, and activity expenses. : Microsoft training, technical certification, exam, conference, and program fees for Reseller personnel that promote the development of Microsoft technology expertise. Proof of Execution (POE): To be eligible for reimbursement, proof of execution materials must be submitted by the Claim Deadline. Proof of execution is critical to the reimbursement process. Accepted file types are: Document - doc, docx, xls, xlxs, csv, ppt, pptx, msg, rtf, mht, htm, html Media - bmp, dib, jpeg, jpg, jpe, jfif, gif, tiff, png, psd, wmv, wma Reader - pdf, xps System: A fully assembled computer system consisting of at least a central processing unit, a motherboard, hard drive, a power supply, and a case. Tax Requirements: Certain geographies are required to submit tax documentation to Microsoft. s required to submit invoices should use the History of Claims report available on CHIP for approved claim amounts. Third-party Vendors: Businesses or service providers that are not affiliated with Microsoft or the partner company enrolled in the Incentives or Co-op Programs. Wholly owned subsidiary: Company or subsidiary which is at least 5% owned by the registered OEM Reseller.

38 OEM Reseller Incentives Program Guidebook 38 : Payment Processing, Tax Requirements Payment Processing Payments for approved claims are processed twice a month. Payments are typically disbursed 6 weeks from the date of claim approval. Multiple approved claims in the same disbursement period, will be consolidated into one payment. Currency Exchange Rates Currency exchange rates are applied at the time a claim is entered. Payment is made in the local currency per the associated payment profile. Microsoft will use the foreign exchange mid-range rate published by Reuters in the Financial Times on the Wednesday before the last day of the Microsoft fiscal month before the payment date. If Reuters does not publish such rate on the Wednesday before the end of the Microsoft fiscal month, Microsoft will use the previously published rate. Tax Documentation Requirements for China s in China are required to submit Business Tax invoices to Microsoft for all approved claims. Tax invoice requests are sent at the time of claim approval and include submission instructions. Please forward your Business Tax invoice for the approved claim to the address listed below and include your Incentives Program Identification Number, the Claim Number, and your Vendor Identification Number on or with the invoice so that it is applied appropriately. PRC Business Tax invoices should be sent to: Attn: Jing Meng Microsoft (One Finance) BSS EDM c/o Accenture Technology Solutions (Dalian) Co. Ltd. No. North Section Digital Road Dalian, China Post code: 6023 Tax Documentation Requirements for Europe, Middle East, and Africa (EMEA) Incentives Program s requiring submission of invoices for tax documentation should refer to the Claim Summary available on CHIP for approved claim amounts. Upon logging in to CHIP, select "View Claim Summary" from the right menu, select the desired Program Period, then download to Microsoft Excel. EMEA VAT invoices should be sent quarterly to: Microsoft Ireland Operations Limited Dublin, Ireland c/o Incentives Program PO BO X Versmold Germany Payment Status on CHIP Payment Status Details Actions Validating Payment in queue for review No action Payment Held Action required Contact [email protected] Action Required Pending Payment Profile Payment Sent Payment Cancelled For China only. Tax approver must approve before validated by Microsoft Banking profile needs to be set up to receive payment Please allow 5-0 business days for the deposit Payment cannot be made; Microsoft will contact Primary Program Administrator (PPA) with more information No action s must contact [email protected] to set up banking details in CHIP. Check with bank in 5-0 business days for deposit No action Payment Approved Payment process initiated No action

39 OEM Reseller Incentives Program Guidebook 39 : Certification and Statement Report (CSR) Sample of a CSR form Certification Statement and Report (CSR) Form: Certification Statement and Report (CSR) for the OEM Reseller Incentives Program FY6 H Program Period OEM Resellers who develop marketing activities internally (meaning Company is not using a third-party agency) may use this Certification Statement and Report (CSR) to claim internal costs incurred related to the limited activities documented below in section, and only for the specific expenses identified in section 3. For all other activities third-party invoices are required for reimbursement. Microsoft only reimburses claims based on the qualified OEM Reseller Incentives Program marketing activities detailed in the Guidebook. ing Activities for each Incentives Program Period will be conducted under the following schedule: *Completed and signed CSR, marketing activity claims, and POE must be submitted via CHIP by the deadlines above. Claim Type (choose one): Select the Claim Category that matches the submission in CHIP (Channel Incentives Platform at Develoment Incentives Program Period E-Commerce, Search Engine Placement, Social Media Web Syndication FY H: JUL through 3 DEC FY H2: JAN through 30 JUN All other activities not listed here require a third party invoice. Complete ing Activities by: 3-Dec 30-Jun Windows Demo Units* up to the greater of $3,000 USD or 0% of OEM Co-op Funds per Program Period. 2 Check this box and sign in the adjacent space only if the Claim Activity has a non-microsoft operating system, productivity suite, server solution, collaboration suite software or a device running a non-microsoft operating system is present. {If applicable} Signature required to receive reimbursement if your Claim Activity has a non-microsoft Sign here if box is checked operating system, productivity suite, server solution, collaboration suite software or a device running a non- Microsoft operating system is present. See instructions 2 and 3 for details. 3 ing Expenses Provide marketing expense details - enter the amount claimed in CHIP in US Dollars. Internal Expenses Amount in USD If Company has checked and signed the box designated in STEP 2, Company can only submit 30% of the Windows Demo Units* $ total expenses associated for this qualifying activity. Other: (describe expenses) If Company has not checked or signed the box designated in STEP 2, Company is stating activity is focused $ on Microsoft operating system, productivity suite, server solution, collaboration suite software or a Windows $ Device. Company can submit 00% of total expenses associated for this qualifying activity. 4 Staffing Expenses Amount in USD Design # hours = $ Distribution/Execution # hours = $ TOTAL $ 0.00 All Documentation* uploaded to CHIP by: Company and Designated Signer hereby certifies to the following: Understands that this Certificate Statement and Report (CSR) is in connection with the OEM Reseller Incentives Program Agreement with Microsoft (MS). Company has read the OEM Reseller Incentives Program Guidebook and is complying to the rules for submitting required Proof of Execution materials for the claim referenced above. Microsoft only reimburses according to the OEM Reseller Incentives Program approved marketing activities detailed in the Guidebook. 5-Feb 5-Aug *Demo units must be sold through direct OEM, distribution and reseller channels only. Third party Demo Units must be claimed using the third party invoice and not the CSR. Double check the total amount entered on this form is accurate and equal to the amount of internal expenses claimed in CHIP. Company must keep complete and accurate records relating to its performance under the OEM Reseller Incentives Program Agreement up to two years. This CSR is subject to verification upon request from MS (or MS designated claim validation entity). By signing below, Company confirms that it has made no changes or modifications to the Incentives Program claim, invoices, and/or the original execution copy of this CSR. The designated senior officer of the Company is duly authorized to make the above certifications. Designated signer must fill out ALL fields to be eligible for reimbursement. Contact information will only be used as needed for auditing purposes. OEM Resellers may use the Certification Statement and Report (CSR) found on MyOEM to claim internal costs associated with the following activities - Sales Executive approval is required:. E-Commerce 2. (must be filed under : E-Commerce) 3. Web Syndication 4. Windows Demo Units All other activities require a third-party invoice. Refer to the updated CSR prior to submitting the form via MyOEM. Best Practices Ensure that the CSR is correctly and fully completed, paying extra attention to the following items: The claim type marked in box and total amount in box 4 must match the submitted claim type and invoice amount entered in CHIP. Select appropriate ing Expense(s) in box 3. If Other is selected, provide an explanation of the specific expense(s) claimed. Please note that restating the claim type is not considered an eligible expense. If claiming expenses for an Onsite Resource in box 3 for services rendered internally, indicate both the number of hours and amount of funds being claimed. Complete all entries in box 5, including a signature of a senior officer of the Company. 5 Have a senior officer of the Company fill in the information box at the bottom and sign. Original copy of the CSR must be retained for two years after the program period ends. Choose one: ) Print out the form, physically sign, and then scan, or 2) Sign electronically COMPANY NAME: {Type Company Name Here} A company organized under the laws of Country or Region: {Type Country and/or Region Here} SIGNATURE: Name: Address: Title: Date:

40 OEM Reseller Incentives Program Guidebook 40 : Screenshot Resolution Windows Devices vary in size, aspect ratio, and dimensions. The rows of the Screenshot used on a device display must match the rows of the Start Screen image preinstalled on the promoted Device. Use the Screenshot resolution chart to determine the correct ratio for the Device. The chart displays the typical number of tile rows on different display size and resolution combinations. Screenshot resolution chart Monitor size (inches) Aspect ratio Menu dimensions (pixels) 6:0 768 x 366 4:3 024 x 768 or 080 x :3 440 x 920 6:9 366 x 768 6:9 600 x :9 600 x 900 6: x :9 366 x :9 600 x 900 6:9 >8 6:9