Dell Technology Partner Brand Identity Guidelines. Version 1.0 June 2011
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1 Dell Technology Partner Brand Identity Guidelines Version 1.0 June 2011
2 Dell Technology Partner logo The Dell Blue Technology Partner logo must never be altered, modified or recreated. Any attempt to modify or alter it is a direct violation of our brand policy. Dell logo Dell Blue* - Spot C92 M34 Y0 K0 - Process (coated) RGB #0085C3 - He Note: Dell Blue is a custom color. When reproducing Dell Blue as a spot color, reference the custom swatches to ensure a correct match. For swatches please contact brand@dell.com. See offset formula below. Technology Partner Dell Dark Gray PMS Cool Gray 11 - Spot RGB # He Dell Blue solid ink formula: Etender - 51% (transparent) Phthalo - 25% Refle blue - 18% Opaque white - 2% Additives - 4% (wa) 2
3 Clear space Clear space is the area that is required around the outside of the Dell Technology Partner logo and must be kept free of other graphic elements such as headlines, tet, images and the outside edge of materials. The minimum required clear space for the logo is defined by the measurement X as shown. This measurement is equal to the height of the capital letter D in the word Dell. 3
4 Alternate logos The Dell Blue Technology Partner logo most strongly supports our brand position strategy and should be the first choice when an all-white background is present. These alternate logos should be used only in the defined instances below. White Technology Partner logo RGB #FFFFFF- He The white logo is used on solid color or imagery-based backgrounds and only secondarily after an introduction of the blue logo has occurred. Dell Gray Technology Partner logo PMS CG5 - Spot C15 M9 Y8 K22 - Process RGB #AAAAAA - He The gray logo is used only secondarily after an introduction of the blue logo has occurred. Dell Dark Gray Technology Partner logo PMS CG11 - Spot C48 M36 Y24 K66 - Process RGB # He The dark gray logo is for limited use only on one- or two-color applications such as newspaper advertising or one-color forms. 4
5 Minimum size The Dell Technology Partner logo is restricted to 2.35 for print and 235p minimum size for digital applications. Violating this standard compromises the integrity and legibility of the logo. Print Digital 2.35 width (59.6 mm) 235p width.58 height (14.7 mm) 58p height 5
6 Application usage The application of the Dell Technology Partner logo should always serve as the first impression. Once that brand impression has been made, it is acceptable to use either the white or Dell Gray version of the Dell Technology Partner logo. The eamples below illustrate use case scenarios for logo application: Packaging Bo vs. documentation Advertising Single page Collateral Cover vs. interior Note: Placement on each application is for illustrative purposes only. 6
7 Terms and conditions of logo use by Certified Technology Partners Certified Technology Partners in good standing in the Dell PartnerDirect Technology Partner program (each a Licensee ) are granted a limited, non-transferable, non-eclusive and revocable license to use the Dell Technology Partner logo or such other logo later designated by Dell that supersedes the Dell Technology Partner logo ( logo ), subject to the following rules, terms and conditions. The Standard Dell logo and PartnerDirect logo are not approved for use. In accordance with the terms and conditions set forth below, a Certified Technology Partner may use the logo on all the deliverables listed below. This logo may only be used in connection with marketing activities that are directly related to or include the product/solution for which the Technology Partner logo was certified, subject to the terms set forth herein: Advertising Brochures Event collateral Press releases Direct mail Merchandise Case studies Technology Partner website templates The logo will be made available to Certified Technology Partners after validation that the product/solution has met all requirements for certification. Use of the logo is conditioned upon the following: 1. Licensee may not use a logo obtained from any source other than Dell, and shall not modify or alter the logo in any way. 2. Licensee shall not to use the logo in connection with any activity that is unlawful, libelous, defamatory, obscene, disparages Dell or Dell s products or services, or that in any way infringes the intellectual property or other rights of any person or entity. 3. Licensee shall not to use the logo in any manner that is likely to create the impression that Licensee is a legal partner, affiliate or franchisee of Dell, or is otherwise related to Dell. Licensee will clearly and prominently identify itself in its offers, advertising, marketing and promotional materials. 4. Licensee agrees to use the logo only in connection with the product/solution certified by the Dell Technology Partner program. Licensee shall not use or display the logo on its invoices, bills or shipping memos. 5. Licensee acknowledges that Dell owns all rights in the logo, and agrees that it will not contest the validity of Dell s rights, either during or after the license term. Licensee will indemnify and hold Dell harmless against any claims, actions or demands relating to its business activities or the use of the logo in connection with such activities or otherwise. 7
8 Terms and conditions of logo use by Certified Technology Partners (cont.) 6. Dell may immediately terminate Licensee s right to use the logo for violation of any of these terms and conditions, or any terms and conditions governing Licensee s participation in the PartnerDirect Technology Partner program, or for any other reason that Dell deems appropriate. Upon such termination, Licensee shall immediately cease use of the logo or any similar mark, name or logo, including any name or mark containing the term Dell. 7. Dell may immediately terminate Licensee s right to use the logo for violation of any of these terms and conditions or any terms and conditions governing Licensee s participation in the PartnerDirect Technology Partner program, or for any other reason that Dell deems appropriate. Upon such termination, Licensee shall immediately cease use of the Logo or any similar mark, name or logo, including any name or mark containing the term Dell. 10. Licensee recognizes and acknowledges that its breach of these terms and conditions will cause Dell irreparable harm for which monetary damages will be inadequate. 11. Licensee agrees that Dell shall be entitled to an injunction to restrain Licensee from such breach or threatened breach. Nothing in this section shall be construed as preventing Dell from pursuing any remedy at law or in equity for any breach or threatened breach of these terms and conditions. 12. Dell reserves the right to modify these terms and conditions at any time without prior notice. 8. Licensee agrees not to use any Dell logo, trademark or intellectual property other than the specified logo. 9. Dell grants Licensee no other rights ecept those set forth epressly herein. 8
9 Dell Global Creative One Dell Way Round Rock, TX
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