Texas Trial Lawyers Association

Transcription

1 Texas Trial Lawyers Association 2015 MEDIA KIT Reach the leaders of one of the largest legal industries in the United States! Membership Directory & Desk Reference & the re-designed Experts & Services Connection FOR MORE INFORMATION, PLEASE CONTACT: Jason Hughes Project Leader Toll-free: (800) ext Direct: (770) Fax: (352)

2 Why TTLA? Our members spend nearly $1 billion on products and services every year. We represent Texas' more than $20 billion legal industry, the fourth largest in the United States. Our attorneys work in a variety of fields and need products and services to meet the daily needs of their firms, including: Law Firms for Referral Cases Expert Witnesses and Accident Reconstruction Financial Planning and Banking Services Court Reporters Legal Nurse Consultants Computer Software and Web Development About TTLA We are the only organization in Texas standing up for the rights of plaintiffs and the lawyers who represent them. We work hard to ensure that ordinary citizens always have a voice in the legislative process. As the most innovative, interactive network of trial lawyers in the state we provide products, services, information and continuing education seminars for our members. Position your company in front of the leaders in Texas' $20 billion legal industry. Contact your Naylor representative today! Membership Directory & Desk Reference Annual Print and Digital Directory Experts and Services Connection Online Buyers' Guide Texas Trial Lawyers Association

3 About TTLA's Experts and Services Connection ttla.officialbuyersguide.net TTLA's Experts and Services Connection is a user-friendly online forum designed to bring civil justice professionals together. The interactive Experts and Services Connection makes it easy to locate expert witnesses and professional services geared to the legal industry. With hyperlinks, multiple search capabilities and richer search results, our Experts and Services Connection is designed to drive the purchasing process and bring customers to your site with a few clicks. The Experts and Services Connection is a reference at your fingertips: Optimized to drive traffic from search engines and the TTLA home page Categorical layout allows efficient browsing with fewer clicks Directs visitors to the landing page of your choice to learn more about your business Vertical search capability with Google integration returns richer results Consumers come to you when they are ready to buy Various ad sizes and display options make it easy to customize your listing and enhance content Page Peel $3,000 Display your business uniquely on the pages of the Experts and Services Connection. With the move of a mouse, your company's message sweeps down over the site like the page out of a book, drawing attention and visitors to your website. Exclusive to only one company! Banner Package $3,000 No matter what page of the Experts and Services Connection visitors click on, your message will be prominently displayed! Your ad will be displayed on both Leaderboards, as well as in the Rectangle Ad position. Run-of-site. Only four packages are available! Category Rectangle $1,500 The Category Rectangle appears in the third rectangle position on the right column of the category of your choice, as well as rotating on the homepage, ensuring your message impacts those in the market for your specific products and services. Only one company per category! Featured Companies $500 The Featured Companies section allows four companies to rotate through two rectangle positions. Includes company logo and short description. Run-of-site. Only four positions are available! The purchase of any Experts and Services Connection display ad comes with a COMPLIMENTARY Premier Listing a $ value! Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

4 Maximize the impact of your Premier Listing with these upgrades: Premier Listing Package $ Premier Listings are designed to offer heightened visibility within the TTLA Experts and Services Connection. Premier Listings appear on a first-reserved, first-listed basis on top of all basic listings, ensuring they are seen first. Premier Listings contain all basic information, including company name, address, phone and fax and include one free product/service category listing of your choice. Additional category listings may be purchased for $50 each. Premier Listing Features: Full-color company logo Active website, Facebook, Twitter and LinkedIn links, address and up to five detailed contacts Extended company profile and products and services listing Full-color product image and description can be hyperlinked to any Web page of your choice Google Map It! displays a Google map of your business location Google site search allows users to search your company website directly from your Premier Listing Request for information generates a form through which users can contact a designated representative from your business directly Maximize the impact of your Premier Listing by adding video capabilities! Video Upgrade $200 Bring your Premier Listing to life by adding a video with sound that shows your product or company in real life. Videos may run for up to 5 minutes.

5 Premier Listing Categories The TTLA Experts and Services Connection allows visitors to locate your business quickly and easily. Your Premier Listing will appear under the categories of your choice, ensuring that your company is seen by those in the market for your products and services. One free category is included with your Premier Listing and additional categories are only $50 each. Accessibility Issues Accident Reconstruction Accounting Addiction - Alcohol & Drugs Agriculture AIDS Airbags/Restraints Air Quality - Pollution Aircraft Alcohol & Drugs Anesthesiology Animal Behavior Appraisers Aquatic Safety Aquatic Safety - Water Rescue Architects Art/Antiques Asbestos Athletics & Sports Attorney Negligence Audio/Video Tape Analysis Auto Fraud Automotive Automotive - Reconstruction Automotive - Safety Design Automotive Safety Autopsies Aviation Bad Faith Bakery/Food Machinery Banking - Financial Institutions Bicycles Biomedical Engineering Boating Safety Brain Damage Brain & Head Injuries Building Codes & Standards Burn Wounds Business Interruption Business Valuation Cardiology Cardiothoracic Surgery Catastrophic Injuries Cerebral Palsy Chemical - Toxicology Analysis Chemist Chiropractic Medicine Claim Disputes Computers Construction Construction Materials Crime Victims Criminalistics Criminology Damage Analysis Demolition Dental Disability Assessment Dispute Resolution Document Examiners Drainage Economic Analysis Electrical Accidents Electrical Construction & Code Compliance Emergency Medicine Employment Employment Discrimination Employment Equity Engineering Financial Analysis Financial Services Family Practice Firearms Fire Investigation Fires and Explosions Foot, Ankle Diseases Forensic Accounting Forensic Engineering Forensic Physics Forensic Psychiatry/Medicine Forensic Science Foundation Engineering Fraud Investigations Gastroenterology General Surgery Geriatrics, Gerontology Hand Surgery Handwriting Examiners Hazardous Substances Health Administration Hematology and Oncology Hepatitis B & C Jails/Prisons Jail/Prison Incidents Jury Consultants Kinesiology Laboratory Services Labor & Delivery Landlord/Tenant Disputes Legal Nurse Consultants Life Care Needs Life Care Plans Lighting, Illumination Managed Care Manufacturing Defects Marine Consultants Maritime Mediation Medical Consultants Medical Devices Medical Ethics Medical Expert Testimony Medical Negligence Medicare/Medicaid Mental Health Malpractice Metallurgy Meteorologists Mining & Mineral Resources Natural Gas Neonatology Nurse Liability Nephrology Neurosurgery Nursing Continued...

6 Premier Listing Categories Continued Nursing Homes Obstetrics & Gynecology Odontology Oil & Gas Operations Oil Field Equipment Oral, Maxillofacial Surgery Orthopedic Surgery Otorhinolaryngology Packaging OSHA Regulations Paints and Coatings Paramedic Liability Parks & Playgrounds Pathology Pediatrics Petroleum Pharmacies Physical Medicine & Rehabilitation Pipeline Ruptures - Oil and Gas Pipelines Plastic Surgery Plastics Playgrounds Podiatry Police Pregnancy Complications Premises Liability Products Liability Psychiatry Psychology Psychotherapy Public Transportation Pulmonary Quality Assurance Radiation Radiology Railroad Crossing Accidents Real Estate Analysis Real Estate Consultants Real Estate - Management Recreation Safety & Health Securities Arbitration Securities Fraud Security and Investigations Security and Protection Security Lighting Sexual Issues Specialists Site Engineering Slips, Trips, Falls Standard of Care (Oil & Gas Operations) Statistics Structural Engineering Suicide Tape-Recorded Evidence Tanks - Storage Tire Forensics Toxicology Toxic Torts Traffic Engineering Trauma Trial Consultants Trucks, Buses and Safety Truck and Bus Accidents Truck Design & Safety Trucks/Truck Driver Safety & Training Urology Utilization Review Vascular Surgery Vocational Rehabilitation Waste Minimization Weather Experts Wheelchair Injuries Wood Science Wood Utility Poles Workers' Compensation Wrongful Death One free category with any Premier Listing. Additional listings are $50 each. No limit. Additional Categories X $50 = $ Initial: Date:

7 Experts and Services Connection Display Ad Opportunities To reserve your space on the Experts and Services Connection, please select from the options below, then return this completed form to your Naylor account executive. All ads will be posted for one year. Advertisers will receive campaign performance reports that detail ad impressions and click-throughs on an as-requested basis. Advertisers may change their artwork up to once a month at no additional charge. All advertisers who purchase any display ad will receive a FREE Premier Listing. Page Peel $3,000 Leaderboard Package $3,000 Category Rectangle $1,500 Featured Company $500 All advertisers will receive an invoice for the total amount, due upon activation. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (TTL-O0015) Please sign and return to: Jason Hughes Project Leader Toll-free: (800) ext Direct: (770) Fax: (352) jhughes@naylor.com Protecting Texas Families, Fighting for You

8 Premier Listing Package Premier Listings are designed to offer heightened visibility within the Experts and Services Connection by appearing on top of all basic listings. Premier Listings will appear in the order in which they are reserved first come, first listed. Premier Listings include all basic contact information, extended company profile, product/service description with full-color image, additional contact information, Google TM Map It and Site Search and links to Facebook, Twitter and LinkedIn. Listings will be active for one year. Premier Listing $ Includes one product/service category listing of your choice. Additional category listings are $50 each. Premier Listing Features: Full-color company logo Active website, Facebook, Twitter and LinkedIn links, address and up to five detailed contacts Extended company profile and products and services listing Full-color product image and description can be hyperlinked to any Web page of your choice Google Map It! displays a Google map of your business location Google site search allows users to search your company website directly from your Premier Listing Request for information generates a form through which users can contact a designated representative from your business directly Video Upgrade $200 Bring your Premier Listing to life by adding a video with sound that shows your product or company in real life. Videos may run for up to 5 minutes. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (TTL-O0015) Please sign and return to: Jason Hughes Project Leader Toll-free: (800) ext Direct: (770) Fax: (352) jhughes@naylor.com Protecting Texas Families, Fighting for You

9 Online Specifications For more information, visit: Online Buyers' Guide Page Peel 2 files required. Live area is only the top right diagonal corner. Small peel teaser: 75 x 75 pixels Large peel ad: 500 x 500 pixels Creative accepted: JPG only (no animation) Rectangle Ads 300 x 250 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB *Online Buyers Guide Flash Guidelines Publish or export.swf file for Flash Player 9 and ActionScript 3.0 Bitmaps should have smoothing enabled for best presentation All fonts, images, and support animations files should be embedded within the file Do not use flash stage color as background; Create a bottom layer and draw a solid filled box Animation time limit is approximately 25 seconds (including multiple loops); A stop action is needed at the end of the animation Leaderboard 728 x 90 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB Featured Companies 300 x 180 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB Create an invisible button using Action Script Open your.fla file. 2. Lock all your layers 3. Create a new layer on top and select the first frame. 4. Draw a large rectangle or shape that will cover the whole banner. 5. Then convert your shape to a `Symbol' and track it as a button. 6. In the PROPERTIES panel set the `Color Effect' as `Alpha' and set it to 0%. 7. Then change the instance name to 'naylornet_btn' 8. Create a new layer on top of the button and select the first frame. 9. Go to the ACTIONS panel, copy and paste this snippet below naylornet_btn.addeventlistener(mouseevent.click,function(event: MouseEvent) : void { flash.net.navigatetourl(new URLRequest (root.loaderinfo.parameters.url), "_blank"); } ); NOTE: Do not type your intended url in the code. Leave the word url as-is. The purpose of setting up your Flash creative like this is so that we can control the landing page. Please supply the desired URL to your Naylor account executive. 10. Publish or export.swf file for Flash Player 10 or higher and ActionScript 3.0