ELECTRONIC COMMERCE IN TOURISM

Transcription

1 ELECTRONIC COMMERCE IN TOURISM Astrakhan State University Brief Description Degree Level Objective ECTS Study types Master Specialized The objectives of this course is to familiarize students with concepts, ideas and technology of electronic commerce and to develop the skills of effective strategies implementation for electronic commerce in tourist business. The student must know the technological principles of the functioning of e- commerce systems, various types of business models of e-commerce systems, various forms of payment services in e-commerce, internet-based marketing. The student should be able to select and implement an effective strategy of e-commerce for its tourism business. 4 (12h / credit) Lectures 18 h Practice 30 h Individual work 24 h Author Denis Zholobov Guest University Universidade Lusófona de Humanidades e Tecnologias Co-Author none Guest University Assessment Class participation 10% Group work 20% Individual work 40% Exam 30% Requirements Knowledge of tourism and hospitality Basic knowledge of IT Office applications skills Internet usage skills Connected courses The student must previously complete the following courses: - Management Of Information In The Tourism Industry - Tourism Industry Information support Actuality Rapid development of the Internet and telecommunications produced significant impact on the hospitality industry and tourism. Number of users who use the Internet for planning and purchasing travel services increases annually. In 2008, the online travel services market grew by 19% and has reached Euro 58.4 billion. According to the study by Eurostat, in the first quarter of % of EU population aged used the Internet to purchase travel services. Given these trends, a modern tourist manager should be able to effectively use the Internet Reasons for course selection and e-commerce in business. At the Astrakhan State University in the previous Tempus project the course "Electronic " was developed. We expect to modernize the course,

2 Course content Teaching methods Literature Proposal for organization of training in EU universities by making it focused on the managers, rather than on technical expertise, and to expand it with the specifics of e-commerce in the tourism industry. Introduction to Electronic Business Strategies for Electronic Web Marketing Business-to-Business Online Strategies The Environment of Electronic Payment Systems for Electronic Planning for Electronic for Tourism and Hospitality Organizations The Impact of the Internet on the Hospitality and Tourism Industry Lectures using multimedia presentations (PowerPoint) Group work using case studies Individual work 1. Gary Schneider. Electronic, 8th Edition. Course Technology; 8 edition (August 11, 2008) 2. Roman Egger, Dimitrios Buhalis. etourism case studies: management and marketing issues in etourism. Butterworth-Heinemann (November 6, 2008). 3. Zongqing Zhou. E- and Information Technology in Hospitality and Tourism. Delmar Cengage Learning; 1 edition, Dana V. Tesone. Hospitality Information Systems and E-. Wiley; 1 edition, Kenneth Laudon, Carol Guercio Traver. E (5th Edition). Prentice Hall; 5 edition (November 15, 2008) 6. Annie Becker. Electronic : Concepts, Methodologies, Tools and Applications (Premier Reference Source). Information Science Reference; illustrated edition, Dimitrios Buhalis. etourism: Information technology for strategic tourism management. Prentice Hall; Int edition (December 27, 2003) Universidade Lusófona de Humanidades e Tecnologias 1. Visit Social and Human Sciences Department, take an overview of the postgraduate Tourism course 2. Meet with the professor teaching the Electronic in Tourism course 3. Take a look at the curriculum and teaching materials of the Electronic in Tourism course 4. Visit several classes on Electronic in Tourism course 5. See the usage of the Moodle platform for teaching

3 Description Lectures Topic Introduction to Electronic Business Strategies for Electronic Web Marketing Business-to-Business Online Strategies The Environment of Electronic Payment Systems for Electronic Planning for Electronic for Tourism and Hospitality Organizations The Impact of the Internet on the Hospitality and Tourism Industry Description History of Electronic. Business Processes of Electronic. Advantages and Disadvantages of Electronic. International Issues in Electronic. E- Applications for Tourism Business. Revenue Strategy Issues. Business Models for Electronic in Tourism and Hospitality. Creating an Effective Web Presence. Web Marketing Strategies. Communicating with Different Marketing Segments. Web Advertisement. E- Mail Marketing. Customer Relationship Management over Internet. Internet Marketing of Tourism Services Purchasing, Logistics and Support Activities. Electronic Data Interchange. Supply Chain Management Using Internet. Global Reservations Systems. The Legal Issues of Electronic. Online Crime. Ethical Issues. Taxation and Electronic. Security of Electronic Payment Cards. Electronic Cash. Internet Banking. Payment Models for Tourism Business. Managing Objectives and Costs. Strategies for Development Electronic Web Sites. Managing Electronic Implementation The Impact on Suppliers and Travel Agents. New Methods of Information Distribution. The Travel E- Marketplace. The Future Perspectives for Tourism and Hospitality E- Services Practice Practical exercises will focus on the analysis of real-world examples of business (case studies). Practical sessions will generally coincide with the topics of the lecture course. For each topic there will be one or two case studies demonstrating both successful and unsuccessful implementations of e-commerce services in various fields of tourism and hospitality. The students will also work in small teams on micro-projects and exercises (two three on each topic). They will need to prepare small reports in specific topics using the information they can get from the Internet. Practice for individual work Topic Report form Content requirements Local (regional) market of tourism e- Report The student should analyze the commerce services proposals of local (municipal,

4 regional) companies implementing the tourism services using e-commerce marketing Short paper The student should write an essay about the possibilities, advantages and disadvantages of marketing through Payment systems Short paper The student should write an essay about one of the types of payment methods in e-commerce and its application in the tourism business Project of e-commerce services implementation for tourism organization Project paper, presentation The student should choose a tourism organization and to develop proposals for the implementation of e-commerce services for that organization

5 Literature 1. Gary Schneider. Electronic, 8th Edition. Course Technology; 8 edition (August 11, 2008) 2. Roman Egger, Dimitrios Buhalis. etourism case studies: management and marketing issues in etourism. Butterworth-Heinemann (November 6, 2008). 3. Zongqing Zhou. E- and Information Technology in Hospitality and Tourism. Delmar Cengage Learning; 1 edition, David Mercer. Building Online Stores with os: Beginner Edition: A step by step introduction to os. Packt Publishing (January 25, 2006) 5. Dana V. Tesone. Hospitality Information Systems and E-. Wiley; 1 edition, Dave Chaffey. E-Business and E- Management. Prentice Hall; 3 edition (April 22, 2007) 7. Kenneth Laudon (Author), Carol Guercio Traver. E (5th Edition). Prentice Hall; 5 edition (November 15, 2008) 8. Dimitrios Buhalis. etourism: Information technology for strategic tourism management. Prentice Hall; Int edition (December 27, 2003)