Business Communication Strategies inCroats and Their Meanings

Transcription

1 University of Split Department of Professional Studies BUSINESS COMMUNICATION COURSE SYLLABUS 1

2 COURSE DETAILS Type of study programme Study programme Course title Course code ECTS (Number of credits allocated) Course status Year of study Semester Course Web site Specialist graduate professional study programme of Mechanical Engineering-12O ECTS Mechanical Engineering Business Communication DST001 Core First First (fall) Total lesson hours per semester Prerequisite(s) Lectures Seminars None Smiljana Bezić, senior lecturer, Lectures Seminars Lecturer(s) Margita Malešević, senior lecturer, Ljubomir Malešević, Ph.D., College professor. Language of instruction Croatian, English 2

3 COURSE DESCRIPTION Course objectives: Learning outcomes On successful completion of this course, student should be able to: Course content Acquiring generic knowledge and skills related to verbal and nonverbal communication. Applying principles and strategies of business communication in everyday practice, both at home and abroad. Developing knowledge and skills for building relationships and doing business with people successfully, establishing efficient written communication in Croatian and English as well as preparing and delivering presentations and public speeches. 1. define basic concepts and principles in the area of business communication (knowledge) 2. describe how to apply principles and positive regulations of business communication (understanding) 3. write standardized letters, memos, reports, etc. (application) 4. choose standardized letters, memos, reports, etc. (assessment). deliver oral presentation, submit written report and demonstrate the results of the project in Croatian and English Basic concepts of communication. Forms, culture and ethics of business communication. Teamwork: delegating tasks, monitoring and teamwork verification. Relationship with the co-workers. Chairing a meeting. Reporting on taken and completed duties along with the realization dynamics Negotiating and interviewing. Presentation related communication: preparation, writing and delivery of presentations and public speeches. Presentation methods and techniques. Written business communication- business letter, letter of intent, cover letter, written notification, and memorandum. Technical aids in communication. Communication technologies usage. Multimedia in communication. Electronic communication: , telefax, web and chat. European curriculum vitae format. Note: The course is instructed in English (1hours) and Croatian (30) 3

4 CONSTRUCTIVE ALIGNMENT Learning outcomes, teaching and assessment methods Activity Alignment of students activities with learning outcomes Student workload ECTS credits Learning outcomes Lectures in Croatian 1 hours / 0. ECTS 1,2 Seminar paper in Croatian 1 hours / 0. ECTS 3,4 Seminar paper in English 1 hours / 0. ECTS 4, Mid-term exams(preparation and delivery) 30 hours / 1.0 ECTS 1,2,3,4, Seminar CV, CL 12 hours / 0.4 ECTS 3,4 Presentation 9 hours / 0.3 ECTS Self-study 4 hours / 1. ECTS 1,2,3,4, Office hours and final exam 9 hours / 0.3 ECTS 1,2,3,4, TOTAL: 10 hours / ECTS 1,2,3,4, Continuous testing indicators CONTINUOUS ASSESSMENT Class attendance and participation (lectures and exercises) Performance A i (%) (parttime students) Grade ratio k i (%) First mid-term exam Second mid-term exam Business letter writing Seminar paper and presentation Final exam

5 PERFORMANCE AND GRADE Percentage Criteria Grade 0% - 62,4% basic criteria met sufficient (2) 62,% - 74,9% average performance with some errors good (3) 7% - 87,4% above average performance with minor errors very good (4) 87,% - 100% outstanding performance outstanding () ADDITIONAL INFORMATION Teaching materials for students (scripts, exercise collections, examples of solved exercises), teaching record, detailed course syllabus, application of e-learning, current information and all other data are available by MOODLE system to all students.