Build Better Social Relationships and Realize Better Results

Transcription

1 SAP Brief Adobe Marketing s from SAP Adobe Social from SAP Objectives Build Better Social Relationships and Realize Better Results

2 Develop relationships that work for you and your customers Develop relationships that work for you and your customers For generations, consumers have trusted individuals for reliable information about products and services. Today, businesses must scale these relationships to millions of consumers who engage with brand content across digital devices. Despite the anonymity of the digital world, relationships remain a critical factor in how people discover and evaluate potential purchases. Marketers are also part of consumer relationship networks, but they must build trust and create interactions that deliver value to the customer and your company by: Reaching the right customers with the right message by continually creating, distributing, and optimizing content to increase reach and relevance Connecting social to business results by aligning social activity with key performance indicators and reporting on the impact of each channel Managing customer relationships across all digital experiences by connecting branded activity across earned, owned, and paid environments The Adobe Social solution from SAP helps you do all this and more. Integrated with Adobe Marketing Cloud, it enables you to track the performance of social content across the customer lifecycle, identify the messages and behaviors that drive engagement, and track impacts on brands. With these insights, you can optimize content strategies to improve social relationships and marketing results. 2 / 8

3 Manage and monitor social accounts and consumer behavior Manage and monitor social accounts and consumer behavior Publish targeted content and create relevant experiences Analyze, predict, and assess social ROI With Adobe Social from SAP, you can scale your social marketing efforts across any number of stakeholders and social properties. Use the solution to define, assign, and control access to functionality so that practitioners always see the right tools and data. You can also consolidate multiple tools, workflows, and data sets into one place for a holistic view of social media activities and performance. At the same time, you can help ensure compliance with internal guidelines and regulatory bodies and standardize operations across your organization. The solution also provides tools to monitor the pulse of social conversations for trends, opportunities, and potential business threats. This visibility helps you gauge the health of your brand, track customer sentiment, and measure your share of voice compared to competitors. A deep integration with the SAP Customer Relationship Management application allows the escalation of mentions to a service agent. The service agent has the insight into the customer relationship required for further processing the escalation and can even reply directly to the social mention in the current environment. This integrated workflow across organizations brings together the marketing department with the service organization to better serve the customer. 3 / 8

4 Publish targeted content and create relevant experiences Manage and monitor social accounts and consumer behavior Publish targeted content and create relevant experiences Analyze, predict, and assess social ROI Adobe Social from SAP enables you to create rich social content and instantly publish it to multiple social networks through a sophisticated content calendar and publishing tool. Armed with consumer insights gained from analyzing social interactions, you can effectively target social audiences by demographic, geographic, and social-profile parameters. And using the solution s built-in application builder, you can create and deploy custom engagement experiences like contests, galleries, polls, and coupons for Facebook, Web sites, and mobile platforms. You can even deliver localized versions to targeted audiences while helping ensure brand consistency and compliance. Use the application builder to create software that collects social-profile data, which you can use in other marketing programs and business channels. 4 / 8

5 Analyze, predict, and assess social ROI Manage and monitor social accounts and consumer behavior Publish targeted content and create relevant experiences Analyze, predict, and assess social ROI Using Adobe Social from SAP, you can autogenerate and append unique tracking codes to social posts and applications and use them to attribute social interactions to business results. It takes just one click from within the publisher or application-builder functionality of the software to attach these tracking codes. And once this is done, you can analyze social engagement and attribution data, which combined can help you understand which social media channel, social page, specific post, or external influencer drove the most conversion in a given campaign. These insights help optimize content strategy, amplify marketing campaigns, and deliver social ROI. In addition, you can use social analytics and predictive insights to: Monitor over 100 engagement metrics across your entire social presence Drill down for performance at the property, audience, or post level Identify content types, social networks, and key influencers that drive engagement, conversion, and tangible business results Predict post performance based on historical data and receive recommendations to improve engagement Now you can connect the dots between what your online visitors do on social networks to what sells across your various channels. 5 / 8

6 Manage and monitor social accounts and consumer behavior Publish targeted content and create relevant experiences Analyze, predict, and assess social ROI Need to amplify the impact of your social marketing efforts? Then take advantage of the experience and expertise of consultants from Adobe. From in-depth discovery through enablement, Adobe Social from SAP offers services to meet your specific needs, including: Implementation support: Consultants can configure the solution according to your unique business goals and enable social stakeholders to maximize business benefits more effectively. Workshops: Engage in an in-depth discovery process to assess the scale, maturity, and objectives of your business, and then formulate a plan of action and enablement through customized functional training on business-specific processes. Enablement expertise: With advanced enablement expertise, consultants provide recommendations based on the discovery process and then perform the solution configuration. They follow up with custom training on business-specific processes to provide all the knowledge and skills needed to build expertise within your organization. Together, these services can help you jumpstart your social media presence. Benefit from best-practice recommendations, one-on-one training, and a committed team to help you demonstrate and deliver social success. 6 / 8

7 Realize the benefits of smart social data Realize the benefits of smart social data By delivering smarter data, Adobe Social from SAP helps marketers optimize content strategies to improve social relationships through more-effective reach, engagement, and influence. Better relationships lead to better business results. Now you can: Manage all social activity with a single, mobile-friendly solution: Monitor and moderate social conversations, publish and promote content, and analyze social engagement and conversion data. Streamline content development and delivery: Use listening data to identify trending content and topics, leverage predictive insights to optimize posts, and create and publish content anywhere. Understand the impact of social efforts: Append tracking codes to owned social content and correlate earned social media to Web site activity to identify which social conversations drive results. Build relationships with key influencers: Identify individuals and audiences most likely to drive conversion and determine which types of content engage influencers. Integrate social with other digital marketing efforts: Integrate with Adobe Marketing Cloud to contextualize social media. Track social media conversions, improve targeting, and optimize on-site experiences. Exceed your goals with support from savvy social marketers: Leverage related consulting services to boost your social media presence. 7 / 8

8 Objectives Summary Integrated with Adobe Marketing Cloud, the Adobe Social solution from SAP enables marketers to track the performance of social content across the customer lifecycle. You can identify both the messages and behaviors that drive engagement, as well as assess measurable brand impact. By delivering smarter data, Adobe Social helps you optimize content strategies to improve social relationships through more-effective reach, engagement, and influence. And better relationships lead to better business results. Objectives Build consumer trust and create interactions that deliver maximum value Influence customer purchase decisions and drive brand loyalty Create the right message and stay on top of the social fray Social account management Buzz monitoring and moderation tools Integrated publishing and calendaring tools Custom application builder Automated campaign tracking to measure behavior Social analytics and predictive insights Quick access to services from Adobe Centralize audience and activity monitoring, reporting, and analysis Improve social relationships by optimizing content strategy Reach the right customers with the right message Connect social activity and channels to results Manage customer relationships across all digital experiences Learn more Call your SAP representative, or visit /software/adobe-marketing/index.html. 8 / 8 Studio SAP 33611enUS (14/12)

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