BUSINESS MARKETING PROGRAM (B120)

Transcription

1 BUSINESS MARKETING PROGRAM (B120) PROGRAM NAME COURSE CODE SCHOOL CENTRE LOCATION DURATION Business - Marketing B120 School of Marketing Business St. James Campus 2 years (4 semesters) TUITION $3,467.00* ADDITIONAL COST * Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall Fees are subject to change for programs starting in fall 2015 and at later dates. STARTING MONTH September, January CERTIFICATION Ontario College Diploma YEAR OF STUDY METHOD OF FT STUDY APPLY TO Ontario Colleges 1 International students: Visit the International Fees and Related Costs 2 page for more information. For those who want to fast-track into the exciting marketing world, this program will open the door to a variety of marketing career opportunities. In this two-year (4 semester) Marketing program, you will learn to: Describe the core concepts of marketing through lecture, case studies, group interaction and marketing situations. Use the building blocks of a marketing plan to analyze the market, the customers and the competition. Describe the purpose and value of effective market research and design. Identify and develop integrated marketing communications solutions available to today's companies including sales promotion, direct and digital marketing, public relations, television, radio and web-based solutions. Embedded in all of the above will be the development of communication, presentation, analytical and team-building skills. MARKETING IS DIFFERENT AT GEORGE BROWN COLLEGE Marketing at George Brown College is not just about books and lectures. Our learning is hands-on and project-based, incorporating case studies and projects that involve industry partners. Our curriculum is current and reflects the needs and trends of today s market. George Brown College actively works with industry partners in order to: Align the curriculum to industry needs. Provide students with hands-on learning through class projects. Offer students field education opportunities. Equip students with the skills, knowledge and abilities they need to enter the industry with confidence. Students also have various extracurricular opportunities to build on their knowledge and skills, and to network. These include: Ontario College Marketing Competition Canadian Marketing Association competition Enactus George Brown 3 organization Job opportunities within George Brown College Speed Mentoring Various clubs and teams PART TIME STUDY OPTIONS George Brown Continuing Education offers course and part-time certificate programs. See the course guide at coned.georgebrown.ca PROGRAM STANDARDS AND LEARNING OUTCOMES Program standards apply to all similar programs of instruction offered by colleges across the province. Each program standard for a postsecondary program of instruction includes the following elements: Vocational standard (the vocationally specific learning outcomes which apply to the program in question), Essential employability skills (the essential employability skills learning outcomes which apply to all programs of instruction), and General education requirement (the requirement for general education in postsecondary programs of instruction). The vocational and essential employability skills 4 components of program standards are expressed in terms of learning outcomes. Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved and verified. View standards and outcomes 5 by program. Source: Ministry of Training, Colleges and Universities website 6 REQUIRED COURSES In order to graduate from the B120 program, you need to complete 27 courses: 23 Mandatory courses, 1 Business Elective or Field Education Course and 3 General Education Electives. SEMESTER 1 BUS1038 Business Concepts I None COMM1007 College English None COMP1010 Business Computer Applications I None MARK1020 Principles of Marketing I None MATH1008 Math for Business & Management None GHUM 1087 Successful Social Relations None

2 SEMESTER 2 ACCT 1036 Principles of Accounting None BUS 1040 Project Management None COMM 1034 Professional Communication COMM 1007 COMP 1115 Business Computer Applications II COMP 1010 MARK 2049 Principle of Marketing II MARK 1020 MATH 1131 Mathematical Analysis for Marketers MATH 1008 Select 1 General Education Elective SEMESTER 3 COMM 2034 Communication for Marketers COMM 1034 ECON 1034 Introduction to Economics None MARK 1055 Integrated Marketing Communication (IMC 1) MARK 2049 MARK 2007 Marketing Research MARK 2049 & Co-requisite STAT 1012 STAT 1012 Business Statistics MATH 1131 STS 1037 Career Planning and Development None SEMESTER 4 BUS 1056 Business Presentation Skills COMM 1007 MARK 1002 Professional Selling MARK 1020 MARK 2033 Database Marketing I MARK 2049 MARK 2063 Advertising and Media Campaign Development (IMC 2) MARK 1055 PSY 1129 Organizational Behaviour None Select One General Education Elective Business Elective or Field Education Course YOUR CAREER Graduates of this program will have the opportunity to work in a broad range of settings in all sectors of business and industry, both domestic and international. These settings include retailers, banks and other financial institutions, marketing consulting firms, advertising agencies and small businesses. Potential positions may include: advertising account co-ordinator marketing research assistant marketing assistant assistant product manager marketing and sales co-ordinator account manager event planning co-ordinator FUTURE STUDY OPTIONS This program has a pathway to the Business Administration - Marketing B108 7 /B year advanced diploma program. For information on future study options, see ADMISSION REQUIREMENTS Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below. Ontario Secondary School Diploma or equivalent** Grade 12 English (C or U) Grade 11 Math (M or U) or Grade 12 (C or U) ** Mature Student status (19 years of age or older) COURSE EXEMPTIONS Some college and university credits may qualify you for exemptions. Please visit for more information. ENGLISH PROFICIENCY Proficiency in English communications is necessary for success in these programs. Applicants may be required to complete English testing to demonstrate proficiency. Please visit for more details

3 INTERNATIONAL STUDENTS Visit the International Admissions 9 page for more information. CONTACT US Centre for Business Phone: , ext business@georgebrown.ca Our office hours are 9 a.m. 4 p.m. For more information, you may also visit georgebrown.ca/cfb or call the George Brown College Contact Centre at (TTY ) or long distance VISIT OUR CAMPUS On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options. Meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign up 10 for an upcoming session. LINKS REFERENCE George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.

4 BUSINESS ADMINISTRATION - MARKETING PROGRAM (B108) PROGRAM NAME COURSE CODE SCHOOL CENTRE LOCATION DURATION Business Administration - Marketing B108 School of Marketing Business St. James Campus 3 years (6 Semesters) TUITION $3, * ADDITIONAL COST *Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall Fees are subject to change for programs starting in fall 2015 and at later dates. STARTING MONTH September, January CERTIFICATION Ontario College Advanced Diploma YEAR OF STUDY METHOD OF FT STUDY APPLY TO Ontario Colleges 1 International students: Visit the International Fees and Related Costs 2 page for more information. THE PATH TO A GREAT CAREER IN MARKETING STARTS AT GEORGE BROWN COLLEGE The Business Administration - Marketing program will open doors to opportunities in the exciting and fast-moving field of business. In six semesters, students will learn to: Understand the core concepts of marketing through lectures, case studies, group interaction and marketing situations. Use the building blocks of a marketing plan by analyzing the market, the customers and the competitors. Design a marketing research program and understand the elements of effective research. Identify and develop various marketing communications elements available to a company including sales promotion, direct marketing, public relations, television, radio and webbased solutions. Develop effective marketing solutions to business problems. Integrate digital media into a marketing plan with a thorough knowledge of various platforms and technologies. Understand the internal process and external influences that affect consumers, in order to attempt to influence consumer behaviour. Become familiar with contemporary international marketing theory, practice and trends in order to better understand the global marketplace. Embedded in all of the above will be the development of communication, presentation, analytical and team-building skills. This program (B108) is also offered with field education and students wishing to apply for Business Administration - Marketing with Field Education 3 should apply to B MARKETING IS DIFFERENT AT GEORGE BROWN COLLEGE Marketing at George Brown College is not just about books and lectures. Our learning is hands-on and project-based, incorporating case studies and projects that involve industry partners. Our curriculum is current and reflects the needs and trends of today s market. George Brown College actively works with industry partners in order to: Equip students with the skills, knowledge and abilities they need to enter the industry with confidence. Students also have various extracurricular opportunities to build on their knowledge and skills, and to network. These include: Ontario College Marketing Competition Canadian Marketing Association competition Enactus George Brown 5 organization Job opportunities within George Brown College Speed Mentoring Clubs and other campus organizations PART TIME STUDY OPTIONS George Brown Continuing Education offers courses and a part-time certificate program in Marketing Management. See the Course Guide at coned.georgebrown.ca FIELD STUDY OPTIONS Employers have told us that they are more likely to hire a student with work experience than a student without experience. Field Education gives you the real-life experience that employers demand. For detailed Field Education information, visit georgebrown.ca/cfb/learning_environment PROGRAM STANDARDS AND LEARNING OUTCOMES Program standards apply to all similar programs of instruction offered by colleges across the province. Each program standard for a postsecondary program of instruction includes the following elements: Vocational standard (the vocationally specific learning outcomes which apply to the program in question), Essential employability skills (the essential employability skills learning outcomes which apply to all programs of instruction), and General education requirement (the requirement for general education in postsecondary programs of instruction). Align the curriculum to industry needs. Provide students with hands-on learning through class projects. Offer students field education opportunities.

5 The vocational and essential employability skills 6 components of program standards are expressed in terms of learning outcomes. Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved and verified. View standards and outcomes 7 by program. Source: Ministry of Training, Colleges and Universities website 8 REQUIRED COURSES In order to graduate from the B108 program, you need a total of 38 courses: 31 Mandatory courses, 3 General Education, and 4 Business Electives. To maintain your status as a full time student, you must take a minimum of 67% of the required course load per semester. SEMESTER 1 Course Code Courses (Mandatory) Pre-requisite BUS 1038 Business Concepts I None COMM 1007 College English None COMP 1010 Business Computer Applications I None HRM 1008 Fundamentals of Human Resources None MARK 1020 Principles of Marketing I None MATH 1008 Math for Business & Management None SEMESTER 2 BUS 1040 Project Management None BUS 1056 Business Presentation Skills COMM 1007 COMM 1034 Professional Communication COMM 1007 COMP 1115 Business Computer Applications II COMP 1010 MARK 2049 Principle of Marketing II MARK 1020 MATH 1131 Mathematical Analysis for Marketers MATH 1008 ACCT 1036 Principles of Accounting None SEMESTER 4 STS 1037 Career Planning & Development None MARK 2033 Database Marketing I MARK 2049 MARK 1002 Professional Selling MARK 1020 MARK 2063 Advertising and Media Campaign Development (IMC 2) MARK 1055 MARK 2061 Applied Marketing Research MARK 2007 & STAT 1012 PSY 1129 Organizational Behaviour None Select One General Education Elective SEMESTER 5 ACCT 2031 Managerial Accounting ACCT 1036 MARK 3030 MARK 2033, Strategic Marketing Emerging Media MARK 1003, & Innovation Technologies MARK 2007 MARK 2054 Consumer Behaviour for Marketing MARK 2049 Select Two Business Electives Select One General Education Elective SEMESTER 6 BUS 1044 Business Law None MARK 3017 Strategic Marketing Management MARK 2033, MARK 1003, MARK 2061 MARK 2020 International Marketing MARK 2049 Select Two Business Electives Select One General Education Elective SEMESTER 3 COMM 2034 Communication for Marketers COMM 1034 ECON 1034 Introduction to Economics None MARK 1055 Integrated Marketing Communication (IMC 1) MARK 2049 MARK 2007 Marketing Research MARK 2049 & Co-requisite STAT 1012 STAT 1012 Business Statistics MATH 1131 GHUM 1087 Successful Social Relations None

6 ELECTIVES Below are Business Elective courses for Business Administration Marketing Course Code Courses Pre-requisite BUS 1041 Small Business Management BUS 1038 MARK 3020 Retail Management MARK 2049 MARK 2053 Negotiation Skills MARK 1020 MARK 3007 Services Marketing MARK 2049 MARK 3016 Marketing for Not-for-Profit Sector MARK 2049 MARK 3024 Event Management MARK 2049 COMP 1113 Principles of E-Business COMP 1010 MARK 3027 Arts & Entertainment Marketing GPA 3.0 & MARK 2049 COMM 1127 The Business Media in Canada COMM 1034 MARK 2056 Brand Management MARK 2049 BUS 3015 Applied Business Planning MARK 1020, ACCT 2031, MATH 1021 & HRM 1008 ECON 1021 Environmental Economics ECON 1031 or ECON 1032 or ECON 1034 COMM 1156 Talking Business COMM 1034 MGMT 2034 Field-Based Consulting Theory Successful Completion of Semester 3, by interview only MGMT 2035 Field-Based Consulting Field Work Successful Completion of Semester 3, by interview only YOUR CAREER Your education is complemented with courses focusing on the professional skills required by today s employers, which encompass teamwork, communication, leadership, decision-making, strategic marketing management, emerging media and innovation technologies, and problem-solving. Upon graduation, potential positions may include: advertising account co-ordinator marketing research assistant marketing assistant assistant product manager marketing and sales co-ordinator account manager event planning co-ordinator social media coordinator digital media marketing coordinator junior media planner assistant media executive brand coordinator community and brand development manager digital advertising account executive research analyst client support executive FUTURE STUDY OPTIONS For information on additional future study options, see ADMISSION REQUIREMENTS Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below. Ontario Secondary School Diploma or equivalent** Grade 12 English (C or U) Grade 11 Math (M or U) or Grade 12 (C or U) ** Mature Student status (19 years of age or older) COURSE EXEMPTIONS Some college and university credits may qualify you for exemptions. Please visit for more information. ENGLISH PROFICIENCY Proficiency in English communications is necessary for success in these programs. Applicants may be required to complete English testing to demonstrate proficiency. Please visit for more details INTERNATIONAL STUDENTS Visit the International Admissions 9 page for more information.

7 "The projects at George Brown were not just theoretical; they gave us a sense of the reality of the working world. I was able to bring that knowledge and apply it immediately to real-life experiences." Jerry Jarosinski (2000 graduate, Business Administration Marketing) CONTACT US Centre for Business Phone: , ext business@georgebrown.ca Our office hours are 9 a.m. 4 p.m. For more information, you may also visit georgebrown.ca/cfb or call the George Brown College Contact Centre at (TTY ) or long distance On-campus info sessions 10 are offered on a regular basis. LINKS REFERENCE George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.

8 BUSINESS ADMINISTRATION - MARKETING PROGRAM (WITH WORK EXPERIENCE) (B158) PROGRAM NAME Business Administration - Marketing COURSE CODE B158 SCHOOL School of Marketing CENTRE Business LOCATION St. James Campus DURATION 3 years (6 semesters in-class, 2 semesters work experience) CO-OP Required STARTING MONTH September, January CERTIFICATION Ontario College Advanced Diploma YEAR OF STUDY METHOD OF FT STUDY APPLY TO Ontario Colleges 1 TUITION $3, * ADDITIONAL COST This program includes 2 Work Experience semesters. The tuition fee for this program does NOT include the cost of Work Experience semesters. The first Work Experience fee of $450 covers the cost of the Work Experience Preparation course and the first Work Experience semester. There is an additional fee of $450 for the second Work Experience semester. *Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall Fees are subject to change for programs starting in fall 2015 and at later dates. International students: Visit the International Fees and Related Costs 2 page for more information. THE PATH TO A GREAT CAREER IN MARKETING STARTS AT GEORGE BROWN COLLEGE The Business Administration - Marketing (with work experience) program will open doors to opportunities in the exciting and fast-moving field of business. In six semesters (plus 2 work experience semesters), students will learn to: Understand the core concepts of marketing through lectures, case studies, group interaction and marketing situations. Use the building blocks of a marketing plan by analyzing the market, the customers and the competitors. Design a marketing research program and understand the elements of effective research. Identify and develop various marketing communications elements available to a company including sales promotion, direct marketing, public relations, television, radio and webbased solutions. Develop effective marketing solutions to business problems. Integrate digital media into a marketing plan with a thorough knowledge of various platforms and technologies. Understand the internal process and external influences that affect consumers, in order to attempt to influence consumer behaviour. Become familiar with contemporary international marketing theory, practice and trends in order to better understand the global marketplace. Embedded in all of the above will be the development of communication, presentation, analytical and team-building skills. This program (B158) is offered with work experience. Students wishing to apply for Business Administration - Marketing without work experience 3 should apply tob MARKETING IS DIFFERENT AT GEORGE BROWN COLLEGE Marketing at George Brown College is not just about books and lectures. Our learning is hands-on and project-based, incorporating case studies and projects that involve industry partners. Our curriculum is current and reflects the needs and trends of today s market. Align the curriculum to industry needs. Provide students with hands-on learning through class projects. Offer students field education opportunities. Equip students with the skills, knowledge, and abilities they need to enter the industry with confidence. Students also have various extracurricular opportunities to build on their knowledge and skills, and to network. These include: Ontario College Marketing Competition Canadian Marketing Association competition Enactus George Brown 5 organization Job opportunities within George Brown College Speed Mentoring Clubs and other campus organizations PART TIME STUDY OPTIONS George Brown Continuing Education offers courses and a part-time certificate program in Marketing Management. See the Course Guide at coned.georgebrown.ca. FIELD STUDY OPTIONS WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM) This program requires the successful completion of two semesters of work experience to graduate. This work experience is either Co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume. For more detailed Field Education information, visit georgebrown.ca/cfb/learning_environment/ George Brown College actively works with industry partners in order to:

9 PROGRAM STANDARDS AND LEARNING OUTCOMES Program standards apply to all similar programs of instruction offered by colleges across the province. Each program standard for a postsecondary program of instruction includes the following elements: Vocational standard (the vocationally specific learning outcomes which apply to the program in question), Essential employability skills (the essential employability skills learning outcomes which apply to all programs of instruction), and General education requirement (the requirement for general education in postsecondary programs of instruction). The vocational and essential employability skills 6 components of program standards are expressed in terms of learning outcomes. Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved and verified. View standards and outcomes 7 by program. Source: Ministry of Training, Colleges and Universities website 8 REQUIRED COURSES In order to graduate from the B158 program, you need a total of 38 courses: 31 Mandatory courses, 3 General Education and 4 Business Electives. To maintain your status as a full time student, you must take a minimum of 67% of the required course load per semester. You also need to take an additional course, Co-op Prep Course, (Coop 1000) in semester 3. SEMESTER 1 BUS 1038 Business Concepts I None COMM 1007 College English None COMP 1010 Business Computer Applications I None HRM 1008 Fundamentals of Human Resources None MARK 1020 Principles of Marketing I None MATH 1008 Math for Business & Management None SEMESTER 2 BUS 1040 Project Management None BUS 1056 Business Presentation Skills COMM 1007 COMM 1034 Professional Communication COMM 1007 COMP 1115 Business Computer Applications II COMP 1010 MARK 2049 Principle of Marketing II MARK 1020 MATH 1131 Mathematical Analysis for Marketers MATH 1008 ACCT 1036 Principles of Accounting None SEMESTER 3 COMM 2034 Communication for Marketers COMM 1034 ECON 1034 Introduction to Economics None MARK 1055 Integrated Marketing Communication (IMC 1) MARK 2049 MARK 2007 Marketing Research MARK 2049 & Co-requisite STAT 1012 STAT 1012 Business Statistics MATH 1131 GHUM 1087 Successful Social Relations None BUS 1000 Work Experience Preparation* COMM 1007 *This course is mandatory only for students taking the Work Experience Option (B158) SEMESTER 4 STS 1037 Career Planning & Development None MARK 2033 Database Marketing I MARK 2049 MARK 1002 Professional Selling MARK 1020 MARK 2061 Applied Marketing Research MARK 2007 & STAT 1012 PSY 1129 Organizational Behaviour None MARK 2063 Advertising and Media Campaign Development (IMC 2) MARK 1055 Select One General Education Elective SEMESTER 5 ACCT 2031 Managerial Accounting ACCT 1036 MARK 3030 MARK 2033, Strategic Marketing Emerging Media MARK 1003, & Innovation Technologies MARK 2007 MARK 2054 Consumer Behaviour for Marketing MARK 2049 Select Two Business Electives Select One General Education Elective SEMESTER 6 BUS 1044 Business Law None MARK 3017 Strategic Marketing Management MARK 2033, MARK 1003, MARK 2061 MARK 2020 International Marketing MARK 2049 Select Two Business Electives Select One General Education Elective

10 ELECTIVES BELOW ARE BUSINESS ELECTIVE COURSES FOR BUSINESS ADMINISTRATION MARKETING Course Code Courses Pre-requisite BUS 1041 Small Business Management BUS 1038 MARK 3020 Retail Management MARK 2049 MARK 2053 Negotiation Skills MARK 1020 MARK 3007 Services Marketing MARK 2049 MARK 3016 Marketing for Not-for-Profit Sector MARK 2049 MARK 3024 Event Management MARK 2049 COMP 1113 Principles of E-Business COMP 1010 MARK 3027 Arts & Entertainment Marketing GPA 3.0 & MARK 2049 COMM 1127 The Business Media in Canada COMM 1034 MARK 2056 Brand Management MARK 2049 BUS 3015 Applied Business Planning MARK 1020, ACCT 2031, MATH 1021 & HRM 1008 ECON 1021 Environmental Economics ECON 1031 or ECON 1032 or ECON 1034 COMM 1156 Talking Business COMM 1034 MGMT 2034 Field-Based Consulting Theory Successful Completion of Semester 3, by interview only MGMT 2035 Field-Based Consulting Field Work Successful Completion of Semester 3, by interview only YOUR CAREER Your education is complemented with courses focusing on the professional skills required by today s employers, which encompass teamwork, communication, leadership, decision-making, strategic marketing management, emerging media and innovation technologies, and problem solving. Upon graduation, potential positions may include: advertising account co-ordinator marketing research assistant marketing assistant assistant product manager marketing and sales co-ordinator account manager event planning co-ordinator social media coordinator digital media marketing coordinator junior media planner assistant media executive brand coordinator community and brand development manager digital advertising account executive research analyst client support executive FUTURE STUDY OPTIONS For information on additional future study options, see ADMISSION REQUIREMENTS Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below. Ontario Secondary School Diploma or equivalent** Grade 12 English (C or U) Grade 11 Math (M or U) or Grade 12 (C or U) ** Mature Student status (19 years of age or older) COURSE EXEMPTIONS Some college and university credits may qualify you for exemptions. Please visit for more information. ENGLISH PROFICIENCY Proficiency in English communications is necessary for success in these programs. Applicants may be required to complete English testing to demonstrate proficiency. Please visit for more details INTERNATIONAL STUDENTS Visit the International Admissions 9 page for more information. CONTACT US "The projects at George Brown were not just theoretical; they gave us a sense of the reality of the working world. I was able to bring that knowledge and apply it immediately to reallife experiences." Jerry Jarosinski(2000 graduate, Business Administration Marketing) Centre for Business Phone: , ext business@georgebrown.ca Our office hours are 9 a.m. 4 p.m. For more information, you may also visit georgebrown.ca/cfb or call the George Brown College Contact Centre at (TTY ) or long distance VISIT OUR CAMPUS On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options. Meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign up 10 for an upcoming session.

11 LINKS REFERENCE George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.

12 DIGITAL MEDIA MARKETING PROGRAM (POSTGRADUATE) (B413) PROGRAM NAME Digital Media Marketing COURSE CODE B413 SCHOOL School of Marketing CENTRE Business LOCATION St. James Campus DURATION 12 months (2 semesters in-class, 1 semester work experience) CO-OP Available STARTING MONTH September, January CERTIFICATION Ontario College Graduate Certificate YEAR OF STUDY METHOD OF FT STUDY APPLY TO Ontario Colleges 1 TUITION $3, * ADDITIONAL COST This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester. * Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall Fees are subject to change for programs starting in fall 2015 and at later dates. International students: Visit the International Fees and Related Costs 2 page for more information. In this 12-month Digital Media Marketing graduate certificate program, students will develop the foundational knowledge and applied skills that employers value the most in the era of digital media marketing. Central to the program are digital-age marketing strategies in the areas of social media, mobile, search engine optimization (SEO) and emerging platforms. As a key element of the program, students create and maintain a professional online presence, which will enable graduates to stand out in competitive job markets. The Digital Media Marketing program is offered through a combination of in-class, online and hybrid courses, with approximately 65% of teaching delivered online, thus students will require a laptop computer. The minimum computing requirements are: A PC running Windows 7 or higher with 4MB RAM and a i3 processor Microsoft Windows 7, 8 or Server bit or 64-bit versions of Windows Minimum of a Pentium 4 or AMD Opteron processor 32-bit color depth (recommended) Web Camera and Microphone Microsoft Office including Access For students who prefer Apple/Mac environments, it is necessary to have the following: Bootcamp/Parallels A copy of Windows 7, 8 or 8.1 Microsoft Office including Access (preferred that students have a PC version of this software as Mac versions sometimes do not have the same depth in capability) THIS LEARNING EXPERIENCE WILL ENABLE YOU TO: Formulate integrated digital marketing strategies for products and services Integrate project management, marketing research, database marketing and digital media to plan, execute and evaluate digital marketing plans that build brands and drive profits Describe new and emerging digital marketing platforms FIELD STUDY OPTIONS WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM) This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume. In addition to more formal on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education 3 at the Centre for Business.;

13 PROGRAM STANDARDS AND LEARNING OUTCOMES Each George Brown College certificate, diploma, advanced diploma and graduate certificate program is expected to deliver specific program learning outcomes. Program learning outcomes are statements that describe the knowledge and skills that students are expected to demonstrate by the end of their program of study. Programs are designed to deliver both vocation or discipline-specific learning outcomes and more generic essential employability skills (including communication, numeracy, critical thinking and problem solving, information management, interpersonal and personal skills). In addition to the aforementioned learning outcome requirements, College programs are required to provide students with exposure to a breadth of learning beyond their vocational field, to increase their awareness of the society and culture in which they live and work. This breadth requirement is addressed through additional mandatory General Education courses in the program curriculum. To see the relevant program learning outcomes for your specific program of study, please visit georgebrown.ca/programs/learningstandards-and-outcomes REQUIRED COURSES PROGRAM REQUIREMENTS The Digital Media Marketing Program is offered in a combination of inclass, online and hybrid courses with about 50-75% online teaching. Thus students will require a laptop computer. The minimum computing requirements of the computer are: A PC running Windows 7 or higher with 4MB RAM and a i3 processor Microsoft Windows 7, 8 or Server bit or 64-bit versions of Windows Minimum of a Pentium 4 or AMD Opteron processor 32-bit color depth (recommended) Web Camera and Microphone Microsoft Office including Access For students who prefer Apple/Mac environments, it is necessary to have the following: Bootcamp/Parallels A copy of Windows 7, 8 or 8.1 Microsoft Office including Access (preferred that students have a PC version of this software as MAC versions sometimes do not have the same depth in capability.) In order to graduate, you need to complete the following 13 Mandatory courses and 1 Work Experience Semester. SEMESTER 1 Code Course Name (Mandatory) Pre-requisite MARK 1027 Marketing Management NONE MARK 2037 Database Marketing Strategies NONE BUS 4017 Project Management NONE MARK 1043 Web and Content Marketing NONE MARK 1051 Social Media Marketing NONE MARK 2044 Marketing Research NONE BUS 4000 Work Experience Preparation NONE SEMESTER 2 Code Course Name (Mandatory) Pre-requisite MARK 1044 Search Marketing MARK 1027 COMP 4007 Computer Applications Involving Analytics MARK 2037 COMP 4020 Principles of ebusiness NONE MARK 1052 Mobile Marketing MARK 1051 MARK 1053 Emerging Platforms MARK 1051 & MARK 1043 MARK 1054 Strategic Marketing Project MARK 1027, MARK 1043 & MARK 1051 YOUR CAREER You will be prepared to succeed in a variety of industries including: digital promotional/advertising agencies, corporations, government and not-for-profit organizations. Potential positions may include: SEO specialist community relations manager web marketing co-ordinator content marketing specialist response marketing specialist mobile marketing specialist FUTURE STUDY OPTIONS For information on future study options, see ADMISSION REQUIREMENTS College Advanced Diploma (3-year) or University Degree or demonstrated experience. ENGLISH PROFICIENCY Applicants with international transcripts where English proficiency results are not supplied must test at the College level in the George Brown College English admissions assessment to be considered. Please visit for more details. COURSE EXEMPTIONS Some college and university credits may qualify you for exemptions. Please visit for more information. INTERNATIONAL STUDENTS Visit the International Admissions 4 page for more information. WORK EXPERIENCE SEMESTER Code Course Name (Mandatory) Pre-requisite COOP 4005 OR Work Experience Semester BUS 4000 INTN 4005

14 "In university I wrote papers about social mediaand now I'm participating in creating social media campaigns." Read more about Anja's story 5. Anja Moore-Heighington, Student, Digital Media Marketing "The Digital Media Marketing program is a one-of-a-kind program that is extremely relevant to the future of marketing. Coming straight from university, I knew I wanted to further my education in a way that would give me practical experience. This program helped me land an amazing co-op experience that has contributed to my learning significantly. I highly recommend this program to anyone interested in learning from amazing professors who have the industry experience to take your education to the next level. Jennifer Nugent, Student, Digital Media Marketing CONTACT US Centre for Business Phone: , ext business@georgebrown.ca Our office hours are 9 a.m. 4 p.m. For more information, you may also visit georgebrown.ca/cfb or call the George Brown College Contact Centre at (TTY ) or long distance VISIT OUR CAMPUS On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options. Meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign up 6 for an upcoming session. LINKS REFERENCE George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.

15 MARKETING MANAGEMENT - FINANCIAL SERVICES PROGRAM (POSTGRADUATE) (B406) PROGRAM NAME Marketing Management - Financial Services COURSE CODE B406 SCHOOL School of Marketing CENTRE Business LOCATION St. James Campus DURATION 12 months (2 semesters in-class, 1 semester work experience) CO-OP Required STARTING MONTH September, January CERTIFICATION Ontario College Graduate Certificate YEAR OF STUDY METHOD OF FT STUDY APPLY TO Ontario Colleges 1 TUITION $3,783.00* ADDITIONAL COST This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester. *Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall Fees are subject to change for programs starting in fall 2015 and at later dates. International students: Visit the International Fees and Related Costs 2 page for more information. FAST-TRACK TO A GREAT CAREER IN MARKETING AT GEORGE BROWN COLLEGE There is demand for marketers within the financial industry who understand the special needs of financial services customers and possess strong marketing acumen. The Marketing Management - Financial Services program teaches you how to use technology to capture and harness vast amounts of data to transform customer and market information into insights that can generate strategic marketing programs and communication campaigns for financial products and services. It provides the skills and knowledge to successfully market to different customers and build long-term profitable relationships with them. The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities exams of the Canadian Securities Institute. See csi.ca for details of requirements and costs. Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you. INDUSTRY-READY CAREER SKILLS Apply marketing concepts and principles to the financial services sector in Canada and globally. Develop and implement effective strategic marketing plans for financial products and services. Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations. Create strategic customer relationship-building marketing, communications and loyalty-building programs. FIELD STUDY OPTIONS WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM) This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume. For more detailed Field Education information, visit georgebrown.ca/cfb/learning_environment/ PROGRAM STANDARDS AND LEARNING OUTCOMES Program standards apply to all similar programs of instruction offered by colleges across the province. Each program standard for a postsecondary program of instruction includes the following elements: Vocational standard (the vocationally specific learning outcomes which apply to the program in question),

16 Essential employability skills (the essential employability skills learning outcomes which apply to all programs of instruction), and General education requirement (the requirement for general education in postsecondary programs of instruction). The vocational and components of program standards are expressed in terms of learning outcomes. Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved and verified. View standards and outcomes 3 by program. Source: Ministry of Training, Colleges and Universities website 4 REQUIRED COURSES In order to graduate from this program, you must successfully complete 13 courses and a co-op work term. SEMESTER 1 Code Courses (Mandatory) Pre-requisite COMP 1192 Computer Applications for Database Marketing None FIN 4024 Canadian Investments I None MARK 1024 Marketing Seminar Series None MARK 1027 Marketing Management None MARK 4005 Applied Business Communications None MARK 2037 Database Marketing Strategies None BUS 4000 Work Experience Preparation None WORK EXPERIENCE SEMESTER Code Courses (Mandatory) Pre-requisite COOP 4002 ORINTN 4002 Work Experience Semester BUS 4000 SEMESTER 2 Code Courses (Mandatory) Pre-requisite FIN 4025 Canadian Investments II None MARK 1031 Principles of Marketing Financial Services MARK 1027 MARK 1107 Direct and Interactive Marketing MARK 2037 MARK 1109 Data Analytics & Data Mining MARK 2037 MARK 2044 Principles of Marketing Research None MARK4012 Marketing Metrics MARK 1027 Please note that not all courses will be offered every semester. Contact the Centre for Business office for further information. YOUR CAREER You will be prepared to succeed in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the industry. Marketing positions include titles such as: advertising or promotion co-ordinator marketing co-ordinator assistant customer segment marketer assistant account director (direct and interactive agencies) brand or product assistant marketing analyst FUTURE STUDY OPTIONS Our Centre for Business has several programs aligned with wellrecognized and valued industry certifications and designations. Refer to to find out more about this program and its linkages with the Canadian Securities Institute ( For information on additional future study options, see ADMISSION REQUIREMENTS College Advanced Diploma (3-year) or University Degree or demonstrated experience ENGLISH PROFICIENCY Applicants with international transcripts where English proficiency results are not supplied must test at the College level in the George Brown College English admissions assessment to be considered. Please visit for more details. COURSE EXEMPTIONS Some college and university credits may qualify you for exemptions. Please visit for more information. Please visit for more details. INTERNATIONAL STUDENTS Visit the International Admissions 5 page for more information. CONTACT US Centre for Business Phone: , ext business@georgebrown.ca Our office hours are 9 a.m. 4 p.m. For more information, you may also visit georgebrown.ca/cfb or call the George Brown College Contact Centre at (TTY ) or long distance VISIT OUR CAMPUS On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content, career options, meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign-up 6 for an upcoming session.

17 LINKS REFERENCE George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.

18 SPORT AND EVENT MARKETING PROGRAM (POSTGRADUATE) (B400) PROGRAM NAME Sport and Event Marketing COURSE CODE B400 SCHOOL School of Marketing CENTRE Business LOCATION St. James Campus DURATION 12 months (2 semesters in-class, 1 semester work experience) CO-OP Required STARTING MONTH September, January, May CERTIFICATION Ontario College Graduate Certificate YEAR OF STUDY METHOD OF FT STUDY APPLY TO Ontario Colleges 1 TUITION $3,781.00* ADDITIONAL COST This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester. *Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall Fees are subject to change for programs starting in fall 2015 and at later dates. International students: Visit the International Fees and Related Costs 2 page for more information. FAST-TRACK TO A GREAT CAREER IN SPORT AND EVENT MARKETING This 12-month (three-semester) Sport and Event Marketing program graduate certificate program teaches students to leverage sports, entertainment and cause-related marketing to provide innovative marketing solutions. Students gain an understanding of the building blocks of a marketing plan by analyzing markets, competitors and consumers to build solid promotional marketing plans. INDUSTRY-READY CAREER SKILLS Formulate integrated marketing plans for arts, entertainment, cause-related marketing and the sports industry using the most innovative promotional methods. Integrate project management, marketing and interpersonal skills to plan, execute and evaluate events that build brands and create profits. Develop and implement effective strategic marketing and promotional plans that fit a company s overall goals. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume. For more detailed Field Education information, visit georgebrown.ca/cfb/learning_environment/ PROGRAM STANDARDS AND LEARNING OUTCOMES The Ministry of Training, Colleges and Universities has established Program Descriptions for college programs of instruction which do not operate under a specific provincial Program Standard. The Program Description typically describes the program purpose (a brief description of the program, potential employment opportunities and general admission requirements) and program goals (similar to program-level learning outcomes, which guide the curriculum). View Program Descriptions 3 by program. Source: Colleges of Applied Arts and Technology (CAAT) website 4 REQUIRED COURSES In order to graduate, you must successfully complete 13 courses and 1 work experience semester. FIELD STUDY OPTIONS Work Experience (Co-op or Internship Work Term) This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. SEMESTER 1 Course Code Courses (Mandatory) Pre-requisite COMP 1110 Computer Applications for Marketing None MARK 1024 Marketing Seminar Series None MARK 1027 Marketing Management None MARK 4005 Applied Business Communications None SPMK 4014 Principles of Sport & Event Marketing None I SPMK 4002 Event Planning & Management I None BUS 4000 Work Experience Preparation None

19 WORK EXPERIENCE SEMESTER Course Code Courses (Mandatory) Pre-requisite COOP4001 OR Work Experience Semester INTN4001 BUS 4000 SEMESTER 2 Course Code Courses (Mandatory) Pre-requisite MARK 4012 Marketing Metrics MARK 1027 SPMK 4018 Principles of Sport & Event Marketing SPMK 4014 II SPMK 4007 Event Planning & Management II SPMK 4002 MARK 4006 Integrated Digital Marketing MARK 1027 SPMK 4016 Advertising and Media Fundamentals MARK 1027 SPMK 4017 Non-Profit and Cause Related Marketing MARK 1027 YOUR CAREER You will be prepared to succeed in a variety of corporations, not-forprofit organizations, the sports and entertainment industry, and promotional/advertising agencies in marketing positions such as: conference services co-ordinator sales account executive event co-ordinator promotions co-ordinator marketing co-ordinator assistant brand manager FUTURE STUDY OPTIONS For information on additional future study options, see ADMISSION REQUIREMENTS College Advanced Diploma (3-year) or University Degree or demonstrated experience. ENGLISH PROFICIENCY Applicants with international transcripts where English proficiency results are not supplied must test at the College level in the George Brown College English assessment to be considered. Please visit for more details COURSE EXEMPTIONS Some college and university credits may qualify you for exemptions. Please visit for more information. INTERNATIONAL STUDENTS Visit the International Admissions 5 page for more information. "While completing my Bachelor of Arts at Western University, I decided to consider a career in event marketing. George Brown offered the perfect one-year program for me. My co-op placement as a sponsorship assistant at the City of Toronto Special Events was the ideal setting to apply the theory I had learned in class. I was given special projects to work on immediately and was able to adapt quickly and contribute to the fast-paced workplace, thanks to George Brown." Alexis Levenson (2008 graduate, Sport and Event Marketing) The insights students gained from the George Brown Sport and Event Marketing program have helped them provide valuable support for our Sponsorship programs. Their experience has allowed them to become important and trusted members of Scotiabank s Marketing team. Matthew Coorsh Director, Marketing Sponsorships Sponsorships & Brand Management, Scotiabank CONTACT US Centre for Business Phone: , ext business@georgebrown.ca Our office hours are 9 a.m. 4 p.m. For more information, you may also visit georgebrown.ca/cfb or call the George Brown College Contact Centre at (TTY ) or long distance VISIT OUR CAMPUS On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options. Meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign up 6 for an upcoming session. LINKS REFERENCE George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.

20 STRATEGIC RELATIONSHIP MARKETING PROGRAM (POSTGRADUATE) (B409) PROGRAM NAME Strategic Relationship Marketing COURSE CODE B409 SCHOOL School of Marketing CENTRE Business LOCATION St. James Campus DURATION 12 months (2 semesters in-class, 1 semester work experience) CO-OP Required STARTING MONTH September, January CERTIFICATION Ontario College Graduate Certificate YEAR OF STUDY METHOD OF FT STUDY APPLY TO Ontario Colleges 1 TUITION $3,783.00* ADDITIONAL COST This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester. *Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall Fees are subject to change for programs starting in fall 2015 and at later dates. International students: Visit the International Fees and Related Costs 2 page for more information. FAST-TRACK TO A GREAT CAREER There is a strong demand for marketers who can combine marketing acumen with analytics and turn insights into leading strategic marketing communication campaigns. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications. This is the exciting, challenging and growing area of marketing today and the Strategic Relationship Marketing program will give you the skills you need to join it. INDUSTRY-READY CAREER SKILLS Create strategic customer relationship-building marketing, communications and loyalty-building programs. Understand the power of data mining software to extract customer insights that will provide the basis of effective marketing programs. Capture, analyze and interpret consumer and market data. Develop and implement effective strategic marketing plans that fit a company s overall goals. Use industry standard software and develop analytical skills to create professional marketing analysis reports and presentations. FIELD STUDY OPTIONS WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM) This program requires the successful completion of a one-semester work experience to graduate This work experience is either co-op (paid) or internship (unpaid) Either one will give you the practical experience employers value George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume. For more detailed Field Education information, visit georgebrown.ca/cfb/learning_environment/ PROGRAM STANDARDS AND LEARNING OUTCOMES The Ministry of Training, Colleges and Universities has established Program Descriptions for college programs of instruction which do not operate under a specific provincial Program Standard. The Program Description typically describes the program purpose (a brief description of the program, potential employment opportunities and general admission requirements) and program goals (similar to program-level learning outcomes, which guide the curriculum). View Program Descriptions 3. Source: Colleges of Applied Arts and Technology (CAAT) website 4 REQUIRED COURSES In order to graduate, you need to complete the following 13 Mandatory courses and 1 Work Experience Term.