SEO Services. Work Strategy Brochure. Search Engine Optimisation Business Branding Web Development

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1 total SEO Services Work Strategy Brochure Search Engine Optimisation Business Branding Web Development Total SEO Services Limited - Registered Company No Registered in England and Wales. Registered Office Address: 310 School Road, Crookes, Sheffield, S10 1GR

2 Welcome The Online Evolution is forever moving and growing. The resulting world of Online Business needs to constantly Adapt and Change to provide a more Efficient and Profitable Future. Total SEO Services provide all the necessary tools to guarantee that your Business Grows and remains Competitive Online. Total SEO Services Our Main Areas of Expertise focus on: Search Engine Optimisation Business Branding Web Development Within this Work Strategy Brochure the following topics will be outlined in more detail to help Illustrate the core basics of the services we provide and how we can be of benefit to your future business. Internet Marketing Market Research - Customer Feedback & Interaction, Conversion Tracking, Industry News, Social Media, Competitors, Analytics & Marketing Alternatives. Branding & Online Exposure - Online Digital Asset Management, Logos, Websites, Business Promotion, Online Reputation, Brand Values and Advertising On Site Marketing - Search Engine Optimisation, Search Engine Marketing, Link Campaigns, Content creation & distribution, Ad campaigns and Site Architecture

3 Introduction The full scope and entirety of Search Engine Optimisation and Internet Marketing is vast. The best method to explain all the Services that Total SEO Services offer is to map out a Full Work Strategy from Start to Finish. If you already know about the basics of SEO please feel free to skip some of the earlier sections. If You Build It, They Will Come.. or Will They? Some of the Best Designed Websites out there suffer a common problem in that the desired audience can t be found. Search Engine Optimisation will ensure that your Business CAN be found easily online by all the major search engines by improving the volume and quantity of traffic to your website. SEO will transform any doubts you had before about taking your business online. Total SEO Services offer a wide selection of SEO Packages to suit all Businesses

4 Research - Creating New Knowledge We value the importance or Knowledge and make sure the first stage of our research is a meeting with you. It is important to learn as much as possible about the workings of your business and the specific market sector you work in to help maximise the service we provide. A clear understanding of your Business Goals and your Work Ethos will help us tailor make an efficient Internet marketing programme. Industry Specific Research The following areas will be researched: Size of Market Market Trends Planning & Forecasting Opportunities & Gaps in Market YOUR BUSINESS INDUSTRY Identifying Market Sectors Identifying Consumer needs Reducing Risk Identifying Competition Market Specific Keyword Research Online Keyword Research

5 Keyword Research As Search Engine Optimisation comes of age the core foundations of SEO remain the same. An understanding of website structure, keyword density and the ever changing Search Engine s algorithms is essential. One factor is certain though, SEO will be here for the long haul. As long as search engines exist and internet users keep using keywords and phrases to find what they re looking for, SEO will be needed. Keywords are very Important and form the Backbone of ALL Search Engine Optimisation Campaigns. Our in depth SEO Research will provide a Full Analysis of potential areas of growth for your business and within your market sector. A comprehensive report will be provided to establish which keywords and phrases should be targeted to ensure maximise online growth. We have three Stages of our Keyword Research which include: Keyword Discovery - This stage concentrates on finding terms relating to your business, its products and services. This will involve search engine analysis and researching your main competitors. Keyword Effectiveness - is about balancing demand for chosen key words against the number of competing sites. This process will gauge the potential effectiveness for each keyword. Keyword Deployment - This stage looks at when and where your keywords should be placed for maximum effect. The following page will demonstrate these Stages in Action

6 Keyword Research - In Action By Adhering to these work stages throughout our Research we can ensure that we will provide your business with firm foundations for your Online Campaign

7 Verbal Carpentry - Copywriting A key aspect of a successful Search Engine Optimisation campaign is quality content. Keyword rich content is a valuable asset to help promote a website. On site Content Articles, Press releases, Blog posts, Special offers, Latest news updates All the above are significant contributors to an effective SEO campaign. Each piece of content will act as link back to your website. When an article is correctly distributed online, the value of just one article can be multiplied tenfold. At Total SEO Services we understand that time is precious when running your business and it can be difficult to set aside time dedicated to writing business literature. Let us provide a professional and cost effective answer to your copy needs. Our Copy Writing Service will: Get more high-quality traffic driven back to your website. Grow your customer base. Develop a reputation of quality by sharing your unique expertise with in your industry

8 Content Working for You Our Content Distribution Service will guarantee your Business maximum online exposure. Article directories trade content for inlinks. The process of acquiring links is a key part of SEO and will help improve your website s status. Extensive research has been carried out by Total SEO Services to conceive a viable and realistic measuring tool for this dilemma. This concept will calculate the quality and potential benefit your business will receive from the top article directories on offer. Best Article Directories

9 Building Strong Foundations At Total SEO we always spend a good amount of time, planning your On-page optimisation. See your On-page optimisation as the laying of the foundations for a Successful SEO campaign. It doesn t matter if you require a brand new website design and build or you just need your current site updated to be SEO friendly. These are the first steps to ensuring the firm basics are in place. We have good knowledge and experience in setting your business in the right direction for future online success and notoriety. Page Titles This is an important aspect of on-page SEO. Quite often the page title will be used within the Search Engine Results Page (SERP) The page title holds the most weight because search engines will use this as a description of what a page contains. Meta Description and Keywords Some website directories and certain search engines may use this meta description as a little bit of descriptive blurb when showing a link to your website. Keywords make up the backbone of any Search Engine Optimisation Campaign and shouldn t be under estimated. Breadcrumb Trails & Heading tags The breadcrumb trail is a useful tool for Search Engine Optimisation, not only does it create more internal links but improves user navigation. The trail will act as separate markers on a line of direction into the website. This is a good method for laying out information dependant on importance and will benefit company branding. Body Text + Alt tags The body text makes up the majority of any website. Un-surprisingly this is where keywords come into play. Well structured prose will allow for a healthy amount of important keywords to be used. Alt tags are image descriptions. These descriptions are often left blank, or the description bears no resemblance to the image. Alt tags are another important SEO factor to take advantage of. Links Internal and Outbound Links are what makes the internet so accessible. Internal links include all connections within a website. The more keyword rich internal links there are, the better for SEO. Outbound links are links from your website to another website or web-page. The visitor generally has to leave your website to follow an outbound link.

10 Online Promotion Internet Marketing is slowly becoming an integral part of any 21st Century business. Back in the 1990 s many businesses could prosper without having any online presence. Times have certainly changed and the rapid rate of technology evolution means that a business of today can absolutely not afford to have an online presence. A clear and well defined Internet Marketing Strategy is crucial for business success. We encourage the following to supplement Internet Promotion and to help build your Online Reputation. Community Social Media Blogging & Creating Copy Visibility Relevant Content User Engagement Online Advertising SEO

11 Social Media With so much choice available within the Social Media arena it is easy to understand how some of us can seem daunted and confused about starting to use social media for the first time. At Total SEO Services we ll advice you about the most suitable social platforms you may want to consider to help promote your online business. We mainly focus on the following applications to deliver our online marketing Blogger a very powerful tool, a blog is becoming the perfect partner for any modern website. Easy to update, post comments, fully interactive, looks professional, minimal fuss and so simple to link back to and help promote you and your business. Facebook The biggest and probably most effective social networking site for both personal and business benefit. A great platform on which to reach a wide audience and to promote events, products and services Like blogs, a facebook page is becoming the norm for most businesses. Twitter is a very beneficial business tool. A simple yet highly popular format of posts, no more than 140 characters. Share thoughts, interesting information and links. A great opportunity for businesses to re-connect with customers on a more personal level and very easy to use. You Tube With faster internet connections being a thing of the norm, videos are a great way to get a message across. You Tube is the second largest search engine! And it s just for videos. Short videos can be a great marketing tool for businesses, more effective than a screen full of text. Picasa/ Flickr Both sites are used for uploading and sharing pictures. These sites are good for any business that requires artwork or photography. A great social feel to the sharing of creative wares. LinkedIn A business only site that requires you to load your education and work details and is a high quality business network of vast proportions with high-value business contact to be made. A must for all business ventures and professional individuals..

12 Believe in Blogging Blogs are the perfect extension for a business website. Your blog should be seen as a marketing tool but it s a big mistake to see your blog as only that. A visitor to your blog is soon going to lose interest if the only articles to read are promoting your latest products, telling of discounts this month and so on. A Blog must engage the audience through user interaction, comments, questions, polls, views, interests, how to guides, trivia, interesting facts, links, videos, likes, dislikes and many other factors that make up human emotions. This is the personal touch and when we take a step back, that s what social media networks are all about. Everyone has a voice within the world of blogs, the trick is to coax out people s Total SEO Services will set you up with your Business Blog and help with the general maintenance and upkeep. We will give training on how best to take advantage of the keyword and link power blogs have.

13 Facebook Fan More and more these days businesses are finding out about the benefits of setting up your business brand through Facebook. It has taken a good while for most modern day companies to come round to the thinking that social media network sites aren t just a fad but will definitely help promote online business. At Total SEO we will build you a fully interactive facebook page. This is basically a mini-site within the facebook platform.

14 Tweeting to Success Twitter is an effective and useful business tool. It s a great way to communicate with current and potential customers on a very personal level. In the past businesses would speak to their customers through large marketing campaigns using mediums such as billboards and tv advertisements. These techniques rely on the more direct hard sell. This non-personal approach is slowly dying out and making way for the age of social media and web branding. Courtesy of IQmatrix.com As with all social network platforms we will provide assistance, training and if necessary help set up your Twitter campaign to synchronise with all your online digital assets. Twitter is able to offer your business many opportunities that aren t available elsewhere. Business press-releases and company announcements have immediacy and will reach a wide audience if your Twitter campaign is correctly implemented.

15 Video SEO Predictions forecast that within three years time, an impressive 90% of all bandwidth used will be for the use of online videos. Video SEO is a relatively new concept but we will see a noticeable increase in popularity within the coming years. At Total SEO Services we will help your videos get noticed 1 Billion YouTube Videos are viewed per day on YouTube 82% of Internet users watch videos online Video search results have a considerably higher click through rate than their equivalent text result. These statistics are taken from Comescore.Inc and highlight the recent surge in popularity of online videos. Since these statistics were published, this upward trend has showed no signs up slowing down. We understand the importance of this emerging market and will ensure you video marketing success.

16 Link Building A good method of improving your website s reputation and search engine standing is to invest some time into building links to your site. The most important type of links are those which link to your website but do not require a link back. Search engine s look upon these type of links favourably and attribute a higher status to the quantity of these links your website has. When your website is crawled by search engine bots, they will calculate how much worth is attributed to each link. If the link in question is from a highly reputable website with a decent page rank it will carry more weight. A key point to remember when trying to gain links back to your site is that quality far out performs quantity. Total SEO Services will help provide a comprehensive link building campaign to ensure your Business Ranks high in Search Enginess

17 SEM - Search Engine Marketing Algorithm Spider Browser Search Engine Results Page Search Engine Optimisation Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimisation, paid placement, contextual advertising, and also paid inclusion Index Keywords Ranking Pay Per Click A successful SEM campaign will boost the amount of traffic your website receives. SEM is inherently a more focused form of internet marketing that increase websites visibility within the SERP (Search Engine Results Pages). Total SEO Services will provide: Advert Creation Testing Ads SEO Landing Pages Keyword Research Customer Incentive Schemes Budget Guidelines Conversion Tracking SEO Marketing

18 Company Branding A brand is much more than just a logo and a chosen type font; just as our web marketing team use Search Engine Optimisation tools to play on Google s algorithm, our brand designers play on the brain s algorithm making sure your brand is at the top of your customers minds at the moment they choose which brand. Adverts Flyers Promotion Business Print Content Logo Consistent Brand Design Image BRANDING Online Digital Assets Pictures Videos Podcasts Face to Face Meeting Events Trust & Reputation Offline Web Site Biz/ Customer Relationships Blog Social Media Facebook Twitter Seminars Word of Mouth Training Talks

19 Total SEO Services - Packages The Total SEO Services guarantee: Our SEO guarantee will ensure complete client dedication, a superb work rate and assured results. Great Customer service is at the forefront of our ethos and we will attempt to ensure face to face appointments. Whatever your budget we will use all our expertises and skills to go that extra mile. Many SEO services companies are happy to take your money with promises that they are working behind the scenes or that you will have to be patient to see the success of their work. Usually these companies are very secretive about their supposed techniques. Total SEO Services offer a completely open book service and our philosophy has always been that ALL of our expertise is shared with ALL of our clients. Our monthly reports will demonstrate the logic behind the systematic methods that we deploy in the various stages of a well structured campaign. You will be allocated a personal account manager who will be on hand at any time to explain the benefits of the work that our team is carrying on your behalf or to provide advice as to areas where you can help us to help you.

20 New Starter Package SEO Services - New Starter/Small Business SEO Package The Perfect Accompaniment for a new business, Just 65 p/m At Total SEO Services, we understand that starting a new business can sometimes feel like a daunting prospect. A common misconception for new businesses starting out is that they cannot compete with established firms. Well we have news for you, this is not the case. The power of a simple and effective search engine optimisation campaign must not be underestimated. Your business can rival and beat well established and large companies online by taking advantage of the best seo services that we can provide. Your new brand will receive the exposure you deserve and therefore the new customers you need to prosper. Our brand design, web development and Search Engine Optimisation services will make sure your business launch is a success. The Total SEO Business Starter Package includes: Keyword Research - an in depth analysis will be carried out using our Keyword Effectiveness formula to find the specific keywords that will be of the most benefit for a successful seo campaign. Deployment of unique, keyword rich page titles, H1 tags and page descriptions we will distribute your keywords throughout all your online media using the best seo systems to ensure maximum coverage for your business. Social Media Introduction business generation and social media go hand in hand, we will teach you the skills of correctly implementing this tool to aid business growth. Article section of website created Industry focused articles, press releases and product & service updates are an integral part of creating a reputable and trusted brand online.

21 Intermediate Package SEO Services - Intermediate SEO Package A Robust and Effective SEO Package at just 165 p/m Our Intermediate SEO Package delivers the strong principles of a sustainable and thriving seo campaign. With our Intermediate SEO Package, we will carry out a full analysis of your current website and provide a comprehensive report. For a new business, the initial focus will be getting your brand name out there, getting noticed and helping grow your customer base. The Total SEO Services Intermediate package puts more emphasis on additional tools to complement your main website. The Creation of a business blog is an important extra facility for your website just as getting the most out of a varied group of Social media platforms. We will provide a summary of the facilities that would most benefit search engine optimisation within your particular niche. After a consultation, we will then proceed to build your specific social media campaign. All social platforms will be fully integrated with one another and to your main website. At Total SEO Services we strongly believe that staying connected to your customers and your industry is vital to sustained growth. The Intermediate Business Package includes: Social Media Integration twitter site, facebook, youtube accounts: much of social media is still seen as a new technology but has the power to revolutionise business and therefore is an important tool to get to grips with now. Blog site creation & submission of blog & website to directories - The perfect addition for your website for up to date news, special offers and a forum for your customers to interact with your business. Plus all the great features of our New Starter package: Keyword Research Deployment of unique, keyword rich page titles Social Media Introduction Article section of website created

22 Full Package SEO Services - Full Business SEO Package The Full SEO package will ensure No.1 results - just 450 The Total SEO Service Full business package is not only our most popular service but an extremely effective method of utilising all the aspects of a broad and far-reaching Search Engine Optimisation campaign. Our full seo package is specifically designed to provide your business with a large amount of online exposure via an extensive range of different social media and the latest and most effective seo techniques. Our in depth reports and detailed analyses will help guide your online business development to success. Total SEO Services will help you reach out to a wider audience. The ability to spread latest business news, product releases, special pricing initiatives and business promotions will be vastly enhanced through our seo internet marketing service. The key features of our Full SEO Package are: Managed link building campaigns (Submission to over 1000 directories per month): news, product releases, special pricing initiatives and business promotions will be vastly enhanced Online & Offline Launch of new services / products: news, product releases, special pricing initiatives and business promotions will be vastly enhanced through our seo internet marketing service. Keyword specific online marketing: news, product releases, special pricing initiatives and business promotions will be vastly enhanced through strategic seo campaigns. Plus all the great features of our New Starter AND Intermediate packages: Keyword Research Deployment of unique, keyword rich page titles Social Media Introduction Article section of website created Social Media Integration Blog site creation & submission of blog & website to directories

23 Advanced Package SEO Services - Advanced SEO Package Advanced SEO Package, Ultimate Online Exposure The Advanced SEO Package delivers a truly commanding approach to SEO and Social Media. Ultimate online exposure is guaranteed with the Advanced SEO Services Package. Total SEO Services will help your business expand through an increased presence on the web directed purely at your target audience. A highly detailed analysis of your current website will be undertaken, designed around an extensive analysis of your key competitors. From this, we will form a strategic campaign to best move your business forward. You will be provided with periodic reports to show how we have arrived at any recommendations along with instructions for their implementation. Ideally suited for large corporations, our Advanced SEO Package is the perfect platform for businesses in a position to service a nationwide or international client base. The key features of our Advanced SEO Package are: Extensive link building campaigns mass submission of articles & website to directories in addition to a structured scheme to acquire high quality links to your site. Generating goo quality, inbound links to your website and blog is still the best long term strategy to ensure your site ranks highly in the Search Engine Results Pages. Managed marketing campaigns through the creation of a database of users / customers. Where necessary, Total SEO Services will provide advice relating to the correct methods of storing client data while ensuring that you are providing clients with a useful source of infomation rather than annoying spam that clogs up their inbox. Keyword specific link building through the use of forums, blogs etc: Total SEO Services will make all of our expertise available to you so you can present a personal representation of your business in areas that are proven to improve Search Engine listings. Plus all the great features of New Starter, Intermediate AND Full SEO packages: Keyword Research Deployment of unique, keyword rich page titles Social Media Introduction Article section of website created Social Media Integration Blog site creation & submission of blog & website to directories Managed link building campaign (submission to over 1000 directories per month) Online & Offline Launch of new services / products Keyword specific link building through the use of forums, blogs etc

24 Search Engine Optimisation Results Guaranteed Search Engine Optimisation Business Branding Web Development Total SEO Services Limited - Registered Company No Registered in England and Wales. Registered Office Address: 310 School Road, Crookes, Sheffield, S10 1GR