KWIKEE HOME PAGE DOWNLOADING IMAGES INSTANTLY DOWNLOADING THE CORRECT FILE FORMAT

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1 KWIKEE USER GUIDE ABOUT KWIKEE Kwikee is an online database containing package renderings, data, and logos all available in a variety of formats. It is an open site accessible to Purina employees, agencies, and retailers. The content on Kwikee is updated regularly and should be utilized first when looking for current data content or package renderings. ACCESSING KWIKEE You can access the Kwikee site directly at: Or through links located on: The Nest: The Nest Home page > Corporate Info > Libraries > Kwikee Product/Packaging Images The CDG site: CDG Home page > Brands > Multi-Brand Resources > Related Links > Kwikee Image System PAWS (Purina Asset WebSite): The PAWS Site requires you to register for a login and password. The link to the Kwikee site is located in the scrolling Welcome Message on the PAWS home page. SUPPORT WITH KWIKEE For Kwikee training, Kwikee support and other questions about available assets contact the Digital Content Management team. Amy Dewey, Assistant Digital Asset Manager [email protected], Lindsay Coleman, Assistant Digital Asset Manager [email protected], Stacy Breihan, Digital Asset Manager [email protected], Diana Hartmann, Director Digital Content Management Team [email protected], PERSONAL SETTINGS Once you have logged into Kwikee for the first time, you ll need to adjust your settings. Your personal settings will help streamline your Kwikee experience. The settings may be updated at any time. Users can set up alerts for updated package renderings (daily, weekly, or monthly), set image view and format preferences, etc. Users can specify alpha, 10, 12, or 14 digit filenames and establish the way search results are displayed (list vs. gallery). Purina users are defaulted to only see NPPC content; you can choose to see other manufacturers by clicking I want to see content from all manufacturers in the Limited Manufacturer Search box.

2 HOME PAGE Upon login, the user will see any assets previously downloaded that have been updated since their last login. The user has the option to add them all to their cart for immediate download. FINDING THE RIGHT CONTENT You can search for assets a number of ways. Option 1 : Search Bar Option 2 : My Products Search

3 Option 3 : Advanced Search Options Click on Advanced Search Options under the general search bar for a more precise search. This option allows the user to filter search results to a specific manufacturer, brand, size, or container type. If experiencing frequent 0 results from the Advanced Search, try using the Refine Search function after an initial search. This dynamically narrows search results selections based on available content in the database. Option 4 : Upload UPC List To extract multiple images and data, the user may upload a UPC text file, eliminating the need to search for individual UPC. This is utilized best for large image requests. Create an excel spreadsheet with only UPCs (no dashes or spaces) in the first column, save as a.txt file On the home page of the Kwikee site, click on Upload List in the upper right hand corner. A popup window will appear. There are two options for uploading a list: a. Copy and Paste the GTINs (Consumer UPCs) into the Paste GTINs box. Follow the directions that pop up Place ONE UPC per line, do not use spaces, dashes or underscores. OR b. Upload an excel document. Click Browse to find the text file document and upload the list by clicking on the Submit GTINs button. The system will display how many items matched the list and how many did not. Click Search Matched GTINs to pull the items that matched. Results from the match are immediately displayed. Add All Matched to the Cart. The system will provide an option to choose which file formats are preferable, if a data file is needed, and the preferred file name convention. Add the address to receive files. A link will be sent. Multiple s may be entered with a comma and no spaces. This link will expire after 7 working days.

4 DOWNLOADING IMAGES INSTANTLY Results will show one image per UPC. Click that image to see additional views and information. Once you have found what you are looking for, click the down arrow icon next to or below the desired product to instantly save the individual file to your computer. Kwikee will pull the file type you have set as your default for this option. See the section on Personal Settings for more information. DOWNLOADING IMAGES AND CONTENT WITH THE CART You can download multiple images, different file formats, and product data by adding items to your cart. To do so, click the cart icon next to the desired product. Once you view your cart, click on Download All in the top right to select your file options for the download, and enter the address to which you d like the cart sent. Note: Link expires after 14 days. To send to multiple recipients, place a comma between each address without spaces.

5 DOWNLOADING THE CORRECT FILE FORMAT Kwikee assets include the color high-resolution right, left, front facing, and the black and white front facing package rendering files, as well as logos. There are also low resolution planogram images which require a special application to open. The images can be downloaded as one of the formats below: EPS = High resolution file for print use (special application needed to open this file format) JPG = Medium to Low resolution file for use in presentations, internal communications, or web (recommended for non-agency users) TIF = High resolution file for print use (special application needed to open this file format) PNG = Low resolution file with transparent background, for use in presentations, internal communications, or web GIF = A compressed file used to reduce the file size without degrading the visual quality GS1 JPG = High resolution file, 5 on the longest dimension DOWNLOADING PRODUCT DATA INSTANTLY Each product UPC will have a Product Data tab along with the package rendering images. When the image is downloaded from your cart, the popup window will ask if you d like to include the Data File in your download. The Data File will include information about the product and its packaging and is supplied as an Excel spreadsheet. Information includes ingredients, romance copy, guaranteed analysis, product dimensions and much more.