Corso Sempione, Milano Italy. tel fax

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2 WE CREATE INNOVATION WE ARE ONE OF THE FEW REALITIES ABLE TO TREAT THE PRODUCT-SERVICE-SYSTEM WITH A 360 APPROACH. THE INDUSTRIAL PRODUCT AND THE BRAND ARE AT THE SAME LEVEL WITH THE SAME RELEVANCE. THE FINAL RESULT IS A COHERENT OUTPUT THAT LEADS THE WHOLE CUSTOMER EXPERIENCE. PRODUCT DESIGN BRAND DESIGN STRATEGY & RESEARCH SERVICE DESIGN UX - UI DESIGN

3 RESEARCH & STRATEGY DESIGN UNIT TRANSPORT UNIT

4 RESEARCH & STRATEGY DEEP QUALITATIVE USER RESEARCH

5 RESEARCH & STRATEGY WHEN IT S NEEDED? THE COMPANY IS VISIONARY, WANTS TO INNOVATE AND HAS NO INTENT OF RESTRICTING THE FIELD OF ACTION WITH A CLOSED BRIEFING USER SMALL AND MEDIUM BUSINESSES DECLARE THEY KNOW THEIR CLIENTS MORE THAN ANYONE ELSE, BUT ARE BARELY SATISFIED WITH THEIR RETURN ON INVESTMENT: 50% HAVE A POSITIVE VIEW OF IT.

6 SHADOWING DIRECT OBSERVATION passive objective spontaneous IT S USED IN ORDER TO GET AN INTIMATE UNDERSTANDING OF REAL TIME INTERACTIONS.

7 KEY PLAYERS WORKSHOPS INNOVATION LAB USER RESEARCH active guided co-creation IT S USED IN ORDER TO EXPLORE POTENTIAL DIRECTIONS AND GATHERS A WIDE RANGE OF PERSPECTIVES

8 WHAT DO COMPANIES INNOVATION LAB USER RESEARCH GET? THE RESULT OF THE LAB IS TO CREATE A DETAILED REPORT OF THE RESEARCH WHICH WILL PROVIDE SCENARIOS AND BUSINESS OPPORTUNITIES WE ACTUALLY BRIEF YOU.

9 DESIGN UNIT PRODUCT SERVICE SYSTEM

10 DESIGN UNIT WHEN IT S NEEDED? THE MOST PRAGMATIC STAGE OF THE DESIGN PROCESS, WHEN THINGS BECOME REAL BRAND DIGITAL PRODUCT THE DESIGN CENTER IS MEANT TO PROVIDE THE REALIZATION OF ALL THE INFINITE TOUCHPOINTS OF THE BRAND. FROM THE COORDINATED IMAGE TO THE INDUSTRIALIZATION FO THE PRODUCT, PASSING BY ITS DIGITAL INTERFACE

11 DESIGN UNIT sketching modelling engineering FROM THE CONCEPT TO THE INDUSTRIAL PRODUCTION MANAGEMENT, THE PHYSICAL PRODUCT COMES TO LIFE

12 DIGITAL DESIGN UX UI wireframes THE DIGITAL INTERFACE BETWEEN USERS AND PRODUCTS IS DESIGNED FROM THE CONCEPT TO THE PROTOTYPING PHASE.

13 VISUAL DESIGN brand design graphic design editorial THE EXPRESSION OF THE BRAND BECOMES TANGIBLE WITH ALL ITS GRAPHICAL TOUCHPOINTS.

14 TRANSPORT UNIT Designer Modeller CAS - B - A Training Center WE OFFER THE BEST CREATIVES AND TECHNICIANS IN THE AUTOMOTIVE FIELD

15 TRANSPORT UNIT WHEN IT S NEEDED? WE SUPPORT YOUR NECESSITIES IN THE DESIGN CENTER BY CREATING A TEAM OF PROFESSIONAL DESIGNERS AND MODELLERS TRANSPORTATION OUR HR DEPARTMENT FINDS THE BEST RESOURCES AVAILABLE ON THE MARKET. OUR TRAINING CENTER SHAPES THE FUTURE DESIGNERTS AND MODELLERS THROUGH A STRONG CONNECTION WITH INTERNATIONAL UNIVERSITIES AND PROFESSIONAL SCHOOLS.

16 WE ARE A DIFFUSED CONSULTANCY Milano User Research Strategy UX UI design User Testing Trento Web Development SEO Digital Marketing E-commerce يبظ وبأ Dhabi Abu overseas sales department Guanzhou User Research hub & Industrial Management Shanghai Communication & Brand Management

17 HOW DO WE DO IT WE CREATE MULTIDISCIPLINAR OR MONODISCIPLINAR TEAMS BASED ON THE PROJECT TYPOLOGY IN ORDER TO OFFER THE BEST GROUP OF CREATIVES POSSIBLE.

18 METHODOLOGY DIVERGENT THINKING CONVERGENT THINKING DIVERGENT THINKING CONVERGENT THINKING CREATE CHOICES MAKE CHOICES CREATE CHOICES MAKE CHOICES DISCOVER DEFINE DEVELOP DELIVER

19 WHAT CAN WE DO FOR YOU STRATEGY & RESEARCH 1- USER RESEARCH 2- PRODUCT DESIGN 3 - SERVICE DESIGN 4- DIGITAL DESIGN PRODUCT DESIGN BRAND DESIGN SERVICE DESIGN UX - UI DESIGN

20 WHAT CAN WE DO FOR YOU RESEARCH REPORT STRATEGY CREATION

21 13th November 2013 OUR AIM IS TO HELP COMPANIES TO SUCCEED AND GO BEYOND THEIR LIMITS. WE HELP THEM TO CREATE PERFECT CUSTOMER EXPERIENCES AND CUSTOMER LOYALTY

22 BIC Pieve di Bono Fraz Strada, Pieve di Bono TN tel P.O. Box 5929 (Damac Building, Abela Market, Khalidiya) Abu Dhabi - UAE tel