Cable operators in Poland 25 years industry development

Transcription

1 Cable operators in Poland 25 years industry development Jerzy Straszewski President of the Board Polish Chamber for Electronic Communication TELCO TRENDS Riga, August 2015

2 Poland macroeconomic data Number of households 13,8 m Average person for household 2,8 Average monthly salary US$ Unemployment rate 9% Households with computer 82% Households with internet 58% Average time of TV watch 3.53 h (daily) 2

3 We started 25 years ago with the regaining of freedom 1980 The beginning of our path to freedom years later, the complete freedom: - the free market - free media - the birth of cable television in Poland 3

4 Polish CATV branch history CATV NETWORKS building begun of cable networks: the first is Gosat Wroclaw), TVSat (Warsaw), PTK (on the Baltic coast) FIXED INTERNET Poland's first launch of broadband Internet access Aster DTV First in Poland providing digital TV SPRAY in Warsaw FIXED TELEPHONY = Triple Play first offer - Multimedia HD VOD first HD channels-spray, first VOD - Multimedia MOBILE TELEPHONY the first GSM service Aster MOBILE INTERNET the first mvno service Vectra and Multimedia

5 2010 Lech Walesa opens XXXVII PIKE Conference in Sopot 5

6 2015 development of the total number of Polish catv subscribers (in thousand) 2015

7 2015 Polish CATV current market sharing 100% 50% total 4,6 million subscribers ,5 m several hundred other (an average of several thousand subscribers) 7 medium-sized businesses ( subscribers) 5 largest firms - 75% market share (over subscribers) UPC, Vectra, Multimedia, Toya, Inea 0%

8 TV programs ways for accessing Structure of households with TV (%) 37,9 36,7 32,6 33,1 29,5 30, satellite cable without satellite ether only satelita kabel bez satelity tylko eter Source: Nielsen Audience Measurement

9 History of TV digitization SATELLITE OPERATORS CABLE OPERATORS TERRESTIAL BROADCAST Created a digital platform Wizja TV in 1998 Since then, the digitization of satellite households reached 100% Cable operators have started digitization in 2005 Today 60% their subscribers use digital access The first DVB-T tests in 2001, but the regular emission starts in 2011 Analog emissions ended in July

10 Pay TV - providers 3 satellite platforms 7,2 m subscribers Cyfrowy Polsat- 4,5 m (62% market share) nc+ - 2,16 m (30%) Orange TV (8%) 400 CATV operators 4,6 m subscribers Najwięksi: UPC Polska - 1,44 m (32% market) Vectra - 0,89 m (19%) Multimedia - 0,82 m (17%) Toya (4%) Inea (3,5%) others 20% market share 80% market share 27 IPTV operators hundreds of thousands of subscribers Internet - 9,7% of households with Internet access used it to watch TV content 10

11 Digital TV number of channels Number of TV channels offered by digital: FTA 36 channels (including 6 in HD format) Currently in Poland digital terrestrial TV programs emission is done by: 3 multiplexes nationwide 4 local multiplexes Pay TV (all forms of access) 320 channels (including 75 HD) Percentage of households with access to digital television signal: ,8 16,4 27,3 33,2 39,5 43,6 57,9 85, Gospodarstwa z telewizorem households with TV 11

12 Digital TV viewers of channels The structure of the digital TV audience On average, 45% of the audience of digital TV viewers are Big 4 (TVP1, TVP 2, Polsat, TVN) Source: Nielsen, August

13 Mobile TV Availability: from June 2012 through a wholesale distributor INFO-TV-FM Technology: DVB-T. The ability to reception in any mobile device. Range size: 31 cities. Estimated reach 30% of households Offer: (4.5 vs million). Availability throughout the country will be provided to December free - all television channels available under digital terrestrial television (FTA) pay - 8 TV channels and 12 radio channels Offer providers: INFO-TV-FM, Cyfrowy Polsat (largest satellite operator), Plus (GSM operator) Users: total estimated number of subscribers - several thousand 13

14 PIKE development The number of TV service recipients of Polish operators - 1Q15 in thousands 14

15 PIKE development PIKE participation in offering various services (3Q14) 15

16 The Digital Agenda for Europe (DAE) aims to reboot Europe's economy and help Europe's citizens and businesses to get the most out of digital technologies. The DAE contains specific goals which encapsulate the change we want to achieve. e.g: the entire EU to be covered by broadband above 30 Mbps by % of the EU to subscribe to broadband above100 Mbps by % of the population to buy online by % of the population to buy online cross-border by 2015

17 Polish CATV operators and DAE 100% 50% total of 14 million households 7,4 million within range More than half of Polish households are within range the CATV. Easy expansion of coverage: all the larger catv operators operate and develop core networks largest operators offer speed internet access: UPC 500 Mb/s Vectra 320 Mb/s others an average of 30 Mb/s and strive to increase that speed core networks closer and closer to buildings 0% 4,6 mln served largest operators are testing Fiber to Home technologies (eg. GPON) that allow the bit rate to 10Gb/s 17

18 Polish Chamber for Electronic Communication 100 companies: broadband electronic communications operators and the manufacturers and distributors of the equipment and service for catv the largest and oldest organisation in this sector PIKE members reach over 3,9 million subscribers thus representing 85% of the Polish cable market TASKS: to ensure proper legal conditions for the development of the sector and market represents the sector vis-a-vis its most important business partners, e.g. broadcasters and collective copyright management organisations represents the Polish telecommunications market on an international level, including via its membership of Cable Europe education

19 PIKE PIKE is committed to supporting the development of vocational education and specialized education in Poland (EU project implemented in collaboration with SCTE and ANGA)

20 PIKE Lech Walesa during XXXXI PIKE Conference in Lodz in 2014

21 Thank you for your attention