CORPORATE DESIGN GUIDELINE
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1 CORPORATE DESIGN GUIDELINE Version 01 Dezember 2015
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3 VORWORT Vorwort SpinLab - The HHL Accelerator is an integrated part of the overall CEIM concept of HHL. Located on the creative and inspiring area of the Leipzig s cotton mill (Leipziger Baumwollspinnerei) it will be established at the beginning of It is financed by investors and its use for established companies. Corporate Design Guideline 3
4 INHALT Inhalt 1.0 LOGO S Logo - Spinlab S Logo - Farbvarianten S FARBEN S Farbdefinitionen (HHL Haus-Farben) S TYPOGRAFIE S Schrift (HHL Haus-Schriften) S Digitale Schrift S Digitale Schrift - Anwendungen S Formen / Icons S Formen / Icons - Anwendungen S. 16 Corporate Design Guideline 4
5 ABOUT SPINLAB About Besides access to required infrastructure (co-working offices) founding and innovation teams benefit from intensive coaching and consulting as well as mentoring, from HHL s excellent networks of investors and entrepreneurs, from supporting service providers and from the opportunities to exchange experiences internationally. The unique idea of SpinLab The HHL Accelerator is that this platform can not only be used by startups but also by established companies. The focus is on innovative, internationally scalable business ideas. The program is limited to a maximum of 6 months at no charge and with no equity holding. Moreover, there is the opportunity of using additional other office spaces on Leipzig s cotton mill to foster the further growth of the company. Corporate Design Guideline 5
6 1.0 LOGO 1.0 LOGO Corporate Design Guideline 6
7 1.1 LOGO - SPINLAB 1.1 Logo - Spinlab Der Gedanke dahinter ist die Synergie zwischen Spinnerei und HHL durch die Elemente der Hausfarben und Piktogramm darzustellen. Das abstrakte Baumwoll-Symbol erinnert dezent an den Ort, ohne sich aufzudrängen, da viel Interpretationsspielraum auch in Richtung Dynamik und Vernetztheit offen bleibt. Large Medium Small Corporate Design Guideline 7
8 1.2 LOGO - FARBVARIANTEN 1.2 Logo - Farbvarianten Corporate Design Guideline 8
9 2.0 FARBEN 2.0 FARBEN Corporate Design Guideline 9
10 2.1 FARBDEFINITION (HHL HAUS-FARBEN) 2.1 Farbdefinition (HHL Haus-Farben) Hex #009ee0 CMYK RGB Hex #faba00 CMYK RGB Hex #1a171b CMYK RGB Hex # CMYK RGB Hex #ffffff CMYK RGB Corporate Design Guideline 10
11 3.0 TYPOGRAFIE 3.0 TYPOGRAFIE Corporate Design Guideline 11
12 3.1 SCHRIFTEN (HHL HAUS-SCHRIFTEN) 3.1 Schriften (HHL Haus-Schriften) Schriftart: Gotham Gotham Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Gotham Book abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Gotham Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Gotham Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Corporate Design Guideline 12
13 3.2 DIGITALE SCHRIFTEN 3.2 Digitale Schriften Schriftart: Raleway Raleway is an elegant sans-serif typeface family. Initially designed by Matt McInerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and ikerned by Igino Marini. It is a display face and the download features both old style and lining numerals, standard and discretionary ligatures, a pretty complete set of diacritics, as well as a stylistic alternate inspired by more geometric sans-serif typefaces than its neo-grotesque inspired default character set. Raleway Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Raleway Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Raleway Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Corporate Design Guideline 13
14 3.3 DIGITALE SCHRIFT - ANWENDUNGEN 3.3 Digitale Schrift - Anwendungen Headline Subheadline Font: Raleway 24 pt. Color: RGB LS*: 40 Font: Raleway 17 pt. Color: RGB LS*: 40 Margin Font: Raleway 13 pt. Color: RGB LS*: 20 Fließtext Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore sed magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea lorem ipsum dolor sit amet consetur. Font: Raleway 15 pt. Color: RGB LH*: 23 LS*: 20 Link Typ 1 Link Typ 2 BUTTON Font: Raleway 13 pt. Arrow: Wingdings 3 (12pt.) Color: RGB LS*: 40 Font: Raleway 13 pt. Arrow: Wingdings 3 (12pt.) Color: RGB LS*: 40 Font: Raleway 13 pt. Color: RGB LS*: 40 Corporate Design Guideline 14
15 4.0 FORMEN / ICONS 4.0 FORMEN / ICONS Corporate Design Guideline 15
16 4.1 FORMEN / ICONS - ANWENDUNGEN 4.1 Formen / Icons - Anwendungen ICONS Co-Working Spinlab Bildmarke Beratung & Mentoring Link to Portfolio Website Netzwerk acceleration time Finanzierung Social Media Location FORMEN Slide Arrows Slide Dots thin Line (1 pt. / Color: RGB ) fat Line (2 pt. / Color: RGB ) Corporate Design Guideline 16
17 ADRESSE KONTAKT KONZEPTION / GESTALTUNG Spinlab - The HHL Accelerator Spinnereistrasse Leipzig Telefon: [email protected] Mucona Media GbR Brühl 52 / Leipzig
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