Growing your business with Internet Marketing. Follow our expert tips and watch your brand flourish

Transcription

1 Growing your business with Internet Marketing Follow our expert tips and watch your brand flourish

2 Turning Great Ideas into Great Applications 2

3 Internet Marketing 3

4 Internet marketing refers to the placement of media along different stages of the customer engagement cycle through Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Bookmarking, Banner Ads on specific websites, Marketing, and other internet marketing strategies. Internet Marketing Services: Why Do We Need? The very presence of internet markets has revolutionized marketing strategies. It is essential for a business or e-commerce website to employ specialized marketing strategies for better Visibility, Brand Creation, Return on Investment (ROI) and Performance. Texel Graphics offers various internet marketing services across various verticals which include professional SEO services. Hiring an Internet Marketing Agency: What are the Benefits? Texel Graphics has grasped the key fundamentals and working of the Internet Market scene targeting customers across different geographic locations. As an innovative internet marketing agency, it is in a position to offer result oriented SEO plans and strategies which will achieve ROI and high page ranking in the smoothest manner. By implementing our internet marketing services businesses can Enjoy increase in sales - Attract more and more business by using latest online marketing strategies which make decision making a quicker process Provide better service - By ways of instant and effective communication, the speed at which service is offered is greatly enhanced thus ensuring better customer rapport and satisfaction. 4

5 Reduce operational and advertising cost - Information technology has made it feasible to minimize overheads to a great extent. Instant communication and immediate data transfer has made it possible to cross time barriers and offer better and timely services across the domestic as well as international market. What Internet Marketing Services does Texel Graphics offers? As an internet marketing company, Texel Graphics offers to undertake varied Texel Graphicscesses which would be of great benefit to the website. These processes include - Search Engine Optimization (SEO) Services Search Engine Marketing (SEM) Services Social Media Marketing (SMM) Services Video Marketing Services Internet based Banner Advertising Pay Per Click (PPC) Management Services Marketing Services Search Engine Optimization (SEO) Services: Texel Graphics employs time tried and trusted ethical SEO techniques though which your websites enjoys quantity as well as quality of web traffic. SEO is optimizing your ecommerce website in a manner suitable to Search Engine algorithms. The SEO process is very crucial, as your ecommerce website will be checked by more than single search engine, over and above Google, Yahoo and Bing. Hence your website would require suitability on multiple counts as well. Through Search Engine Optimization, relevant keywords will be placed at the right places say in your title, Meta tags, Heading tags and even in your URLs which accelerate the process of indexing undertaken by search engines ensuring better visibility. At times, your content will be modified or even HTML coding changed in order to provide a search engine friendly website. 5

6 Social Media Marketing Services: The internet market is buzzing with the word "Social media marketing". Growing enormously hour by hour, social media marketing has attained boundless proportions. Inevitable and must for almost every ecommerce website, Social Media Marketing involves planning and coordinating a varied set of activities such as blog creation, social bookmarking, Twitter account, Facebook profile to mention some of them. These activities have to be carefully planned as well as executed as they are going to be your brand identity on the internet market scene. Texel Graphics offers social media marketing packages which are cost effective as well result oriented. Pay Per Click Management Services: Texel Graphics offers expert PPC Management services. Right from setting up a PPC campaign, research and use of relevant keywords in text ads, bidding and regular monitoring of the entire campaign will be entrusted to a PPC expert. The PPC campaign will deliver positive results along with monitoring and analytics reports on regular basis. Marketing Services: Texel Graphics offers marketing at affordable rates. The entire marketing right from planning an promotion event, online surveys, newsletters, managing, analysis and reporting of marketing is carried out in a highly professional manner. 6

7 What to aim for as a player in the Internet Market? The Search engines have been known to play a vital role in internet marketing. Dominant search engines which have been preferred across the world are Google, Yahoo and Bing. Thus, most websites have to be designed and built as per basic search engine guidelines. The priority aims of a website in context with the internet would be: To enjoy a better search engine visibility To enjoy a higher page rank To attract potential and relevant customers To enjoy higher conversion rates 7

8 Search Engine Marketing 8

9 Texel Graphics has proven themselves as Search Engine Marketing (SEM) specialists with very selective and intimate team of consultants with extensive experience in all facets of the web. They have expertise in offering cost effective and result oriented quality search engine marketing services. Coupled with expertise and experience, Texel Graphics has carved a niche for itself in the highly developed Internet Market in India. In an endeavor to provide quality and up to the mark search engine marketing services, the search engine marketing team offers a high degree of interaction, discussion and understanding of key aspects of the customer and their requirements. Each step of search engine marketing process involves great depth, analysis, research and consultation with the client which provides a greater degree of success. SEM Services offered by Texel Graphics: Search Engine Optimization (SEO) Services Pay Per Click (PPC) Management Services Video Marketing Services Social Media Marketing Services 9

10 Why opt for SEO services offered by Texel Graphics? Texel Graphics offers fortified SEO services which employ special techniques to identify keywords and phrases. Optimizing the client websites with keyword rich meta tags, title descriptions and image tags, the search engine simply has to refer a high page rank to the website. Does Texel Graphics offer result oriented Pay Per Click Services? Yes, Texel Graphics is an accomplished player in the field. Each PPC account is entrusted to a PPC expert who zeroes down upon relevant keywords, optimizing PPC landing page, prepare related text ads and effectively bid through the PPC campaign, ensuring a high conversion rate through lowest bids possible. With regular monitoring and analytical reporting, the PPC client does get positive with the PPC campaign. 10

11 How effective are Video Marketing services from Texel Graphics? Texel Graphics advises clients to promote their website through Video Marketing services. Video Marketing as an offshoot audio video marketing strategy is a strong marketing tool. Short and compact videos when uploaded on various websites accompanied by website details do a leave a lasting effect in the viewers. This lasting effect could then culminate into a potential viewer visiting the website and getting converted into a real sale. At times you could even witness a massive surge in your website traffic within 48 hours of uploading your Video. Why go for Social Media Optimization services offered by Texel Graphics? Texel Graphics offers to popularize your website through online communities and community websites. At Texel Graphics, your website will have a viable presence on the Internet through social bookmarking, photo sharing and video. With loads of information relating to your business offered to potential customers through websites such as Digg, Furl, Stumble Upon, Technorati and Propeller, they are surely going to evince interest in your business. 11

12 Search Engine Optimization 12

13 Texel Graphics is equipped with a team of Search Engine Optimization (SEO) experts who have gained considerable expertise in optimization of websites across all verticals. At Texel Graphics, we believe in using genuine SEO techniques which are acceptable across most search engines. At almost each step of the SEO process, the clients will be aware of the steps taken to optimize the ecommerce website in the optimal manner. Our SEO expert services include in depth analysis of the website before the actual SEO process in comparison with the search engines, competitor websites and also in context with usability factor in general. Keeping into consideration, the outcome of these key findings, a SEO strategy is then planned. Only after mutual understanding an agreement of the SEO strategy, the SEO process is implemented in a phased out manner. Texel Graphics offers SEO ON Page Optimization and SEO OFF Page Optimization. The execution of these two processes surely rewards your website with a high degree of optimization which attracts relevant web traffic and a high search engine visibility. 13

14 SEO ON Page Optimization include Competitor Analysis The initial and the key process which provides great and valuable insights into what your website should aim for. The competitor analysis involves a study of the competitor s website in relation to Degree of User Interface Techniques of SEO implemented Performance of the website in the search engine Keyword research and analysis The Search Engine optimizer begins his task with keyword research for he or she needs to know the search terms which potential clients use on the search engines in order to locate a particular set of services or products offered by website. On conducting the research, a list of primary keywords, secondary keywords and key phrases is prepared. This keyword list takes the on the process of search optimization in the right direction. 14

15 CSS and HTML Validation It is imperative for the website to check whether the Cascading Style Sheets comply with the CSS standards set up by the W3 Consortium. A check can be done through the website by implementing a CSS validation check. Website Optimization In this activity, the SEO undertakes to design your website s pages according search engine preferences. This activity includes modifying website link structure, making website URLs SEO friendly by using appropriate re-writing methods, Inserting Title Tags, Meta Description Tags, Meta Keywords Tags, Image Alt Tags and interlinking pages within the content. Our work also includes optimizing static sitemap, robots.txt file and Google sitemap. SEO OFF Page Optimization include Article Writing & Submission Writing articles and submitting them to various directories is good way to promote your website. By article submission, Texel Graphics enables your website to enjoy quality links and hence increase the popularity of your website. Our Database comprises of only the Top 100 search engine friendly article submission directories on internet which we keep updating regularly. 15

16 Video Marketing The most in-thing in Internet Marketing, reiterating audio-video as the most powerful marketing tool against all times. Texel Graphics offers video marketing services which work wonderfully in increasing conversions and ensures more sales of your products and services online. Directory Submissions We, at Texel Graphics undertake to do directory submission of gaining quality oneway back links. When a website enjoys a large number of quality incoming links, it enjoys better search engine ranking and hence enhanced visibility. Our Database comprises of only the Top 1500 search engine friendly web directories on internet which we keep updating regularly. Press Release Submission Press Releases inform the world about new happenings, new products and service being offered by companies. By releasing your website related press releases to press release website, Texel Graphics ensures your website is promoted in the right fashion amongst the search engines. Large number of Press Release submissions ensures your website is highly visible while attracting quality traffic. 16

17 Blog creation and Optimization An online journal is called a blog. By running a corporate blog for your website, you can post regular information about your company and its general trends of your business. Texel Graphics offers to create a blog and post blog entries on a regular basis. Optimizing your blog ensures you get quality back link and enjoy traffic through search engines. Texel Graphics offers to submit blog entries into blog directories for higher visibility. Forum Posting As one of the most reliable SEO techniques to receive one way quality links, Forum posting is carried out in a phased manner. Texel Graphics creates a link of your website with target anchor text in the signature line of your forum posting. Forum posting could be beginning a new thread or reply to an existing thread. Here, the thread is relevant to your business profile and activities and hence your website enjoys potential traffic. Classified Ads submission Texel Graphics undertakes to submit classified ads to various classified ad submission websites. Well developed classified ads with suitable tag lines are further optimized ensuring high visibility and high conversion rate. Classified Ads can also be used to enjoy good back links to your website. 17

18 Advantages of availing SEO Packages from Texel Graphics Strategic search engine optimization which effectively sends the message across to clients Creation of a striking brand identity here the Brand Recall factor works in the right fashion Increase in web site traffic and better ranking of the website Fast ROI and dominate in competition with mirror sites Provide strategic competition amongst your competitors and broaden your internet market horizons The cheapest and time tried marketing tool across the Internet 18

19 The most common issues companies face trying to have high ranking keywords have been solved. Do these issues describe your website? 1. Are you tired of wondering where your web site is on the internet? 2. Are you frustrated knowing that inquiries are being given and sales are being made with companies/firms who outrank your site for the best keyword terms? 3. Are you exhausted from trying to figure out for yourself how to get your site to rank at the top of the major search engines for certain keywords? 4. Are you looking to find a way to have the search engines work for you organically and not by paying a small fortune through PPC (Pay Per Click)? Keyword Ranking - Some Simple Facts 1. 98% of web sites cannot be found by search engines for the search terms that people use to identify the product or service they are seeking 2. Being #10 on Google for a specific search term will result in 200% more clicks than being #20. Being #5 doubles the clicks from being #10. Being #3 doubles from being #5 and being #1 doubles from being #3. 3. Conversion rates for listings in the top 10 of search engine rankings are 65% greater than from positions With the right keywords in the right positions of natural (organic) search, your business can soar. 19

20 Who This Service Fits Best? Companies who have a high return per sale/engagement or inquiry Companies who may have tried to rank well for a keyword before and received mixed results Companies that have a well designed web site that is easy to navigate and delivers a consistent message Companies whose web presence is seen as a strategic part of their business model Companies focused on results who would like to outsource keyword marketing to experts Companies who can afford the investment Who This Service Does Not Fit? Companies relying on their next internet sale to make payroll Adult Oriented sites, or any site that is offensive to anyone. If we would not be proud telling our families about you, we won't work with you. Companies looking to get results in 2 weeks. Sometimes it does happen but most often we are into month 2 before we start to see significant movement in the search engine rankings. We do not use spam techniques that can quickly boost rankings in the short term only to lose those rankings over the longer term. 20

21 Pay Per Click 21

22 Texel Graphics offers Pay Per Click (PPC) consulting services along with other Internet Marketing services. PPC is a much more systematic form of advertising as it measureable and quantifiable. The PPC campaign can be continuously monitored giving it the winning edge over traditional and ambiguous form of advertising which has no concrete figures to state its claims. PPC Advertising Benefits Texel Graphics does realize the powerful combination of SEO and an effective PPC campaign. The best part of the PPC campaign lies in its ability monitor and alter the campaigns in tune with market dynamics. Through this feature you can keep track on each and every bid and also on the ROI, benefits offered by PPC advertising are: 22

23 Keyword Rich Advertisements target relevant traffic Control the ad budgets as frequently as you wish Keep track of site visitors and advertising expenditure Ads are published immediately and hence you enjoy an immediate web presence How does PPC work? Pay per Click works in a slightly different manner. You need to insert keyword targeted advertisements which are displayed on the search engines when someone searches for the relevant keyword. If at all, someone clicks on your advertisement, you need to pay the search engine for that click. Google, Yahoo and Bing active search engines which allow PPC campaigns. Setting up a PPC Campaign & its Management Texel Graphics offers to set up a PPC campaign along with its bid management activities. This entire process is highly technical and complex which is best handled by a qualified Google Adwords Professional. At Texel Graphics, expert and well experienced Google Adwords Professional 23

24 are given the task of setting up a Prior to setting up a PPC Campaign & its Management which includes bid management and constant evaluation. PPC Consultant from Texel Graphics will undertake the following processes: Website analysis Setting up of PPC accounts on major PPC search engines Optimization of Keywords and Ad Copy Optimization of Landing Page Daily monitoring of the PPC account and Bid management Local Business advertisements Brand Management Submission of Daily, Weekly or Monthly Reports as desired by the client Special Efforts taken for Optimizing the Landing Page We realize the crucial aspect of Optimization of Landing Page. Hence, the landing page of the website will be worked upon to offer a high degree of usability relevance. To put it in simple terms, the landing page will offer just what the visitors wish to see on it the just right combination of images, information and their placement. The landing page of the client s website will enjoy a subtle infusion of keywords which work their way in the search engine rankings as well. 24

25 PPC Bid Management We employ PPC Bid Management Tools which allow you to manage PPC bids very effectively. PPC Bid Management Tools can be used to optimize your PPC Campaign in all aspects viz. quality score, bid prices, times, gaps and even bid targets ensuring a better ROI at all times. 25

26 26

27 Social Media Marketing 27

28 Social Media Marketing Services includes a varied range of services which can effectively market and promote your company leading to increase in leads, traffic and sales. In today s world of complex consumer behavior, you need to target and reach the right audience. Texel Graphics can always be approached for a customized social media marketing package which could contain all or a combination of any of the marketing services required by you Video Marketing Services Linkedin Profile Creation Blogging Twitter Account Social Bookmarking RSS Feeds 2.0 Press Releases Article Creation & Submission Facebook Profile Creation Local Search Engine Submissions Brand Management 28

29 Your website will be tackled by a dedicated Social media expert. The social media expert will in consultation with you take up desired activities of the social media campaign and promote your website accordingly within a specified time frame. Video Marketing Texel Graphics offers to develop and promote videos about your products and services. When uploaded and optimized in a suitable ways, these very videos enjoy quality links and better rankings than content rich web pages. Blog Creation and Blogging Blogs are online form of journal and journal entries. They have made an impressive niche in the web space which is why they are immensely popular. Blogging for a website involves writing catchy and interesting blogs which attract a wider audience while promoting your website as well. Texel Graphics offers blog creation and blogging activities of your online business. Through blog creation, Texel Graphics will offer you a blog with suitable look and feel. While with regular posting of quality blog posts, your blog will definitely enjoy a wider audience and quality back links. Social Bookmarking Texel Graphics offers social bookmarking services which are very much preferred by search engines. Social Bookmarking aids in enhancing your web presence, attracting quality backlinks and finally generating web 29

30 site traffic. Social bookmarking enables people to tag relevant and related information for future use or sharing. Social bookmarking provides direct access to suitable information instead of making the visitor browse through loads of web pages. Facebook Profile Creation Texel Graphics offers to create a corporate Facebook account and profile creation. Facebook is an extremely active and popular social networking site which enjoys a large amount of potential traffic. We, at Texel Graphics offer to maintain an active Facebook profile which includes monitoring and managing the same as well as providing monthly reports regarding the activity enjoyed over it. Twitter Account Following the tune of Facebook profile, your business could equally enjoy a Twitter profile. Twitter is an equally popular social networking site which allows you to post brief messages and information relating to your activities be them personal or business related. Texel Graphics offer to handle your Twitter account right from its creation, customization as per your business profile, posting and managing daily tweets and even providing you with related reports over Twitter activities and its performance. Local Search Engine Submissions Local search engine submission is an important part of Social Media optimization. If your website is not featured in any of the top local search engines, then it will never come up in 30

31 local business. So, if you intend to make your business popular and the best, Texel Graphics can help you do so by making local search engine submissions. Press Releases Press releases are also an equally important method of online publicity. There is plenty of online PR posting websites, wherein you can upload the latest news about your business to attract the attention of the existing and potential buyers. Through these press releases you can make your customers aware of the new products or services and the latest developments of your business. Texel Graphics helps in creating effective Press releases and also post them to the relevant websites in order to popularize your brand name. When PRs are submitted to different websites, they are indexed easily and get noticed by the various search engines. This results in boosting the rank of your website. Moreover PR also helps in driving targeted traffic. They are considered as best valid back-links of your site. Article Creation & Submission The importance of article creation and submission can never be denied in SMO. The articles created for SMO purpose are submitted to hub sites like Wet paint, Squidoo and Hub. GBIM offers excellent content writers who are experienced in creating keyword rich articles which attracts the target audience easily. Article submissions to different online directories prove effective in the long run. 31

32 RSS Feed 2.0 Inserting RSS feed for your website is a good tactics of web marketing. The best thing about RSS is that it helps you in attracting the targeted traffic. It s a mechanism by using which you can distribute links of your website content to others. In other words it s a process of syndicating your content. RSS feed is not a process which will make you rich. But it can attract good traffic provided if the information is true and interesting. Texel Graphics can help you implement RSS Feed 2.0 in your website at a very affordable price. Brand Management Texel Graphics offers to cover each and every aspect of your online business presence. Your website, your business profile, your professional identity along with the portrayal of your products and services on the internet requires in depth study, research and planning. We, at Texel Graphics offer to extensively and intensively guide you through these activities, thus ensuring you and your business enjoy A Unique selling proposition which is well defined Your Logo and tag lines deliver right on the bang Blogs and social media services are well on track Deep link submissions A well managed off line Identity status Your business reaches and satisfies its marketing objectives all throughout the online marketing campaign. On the overall, your online business, its presence, its growth and its regular monitoring 32

33 and management is well look after with the passage of time. With quantifiable parameters and in depth reports of each and every activity, you can stay abreast of your online business and related activities at all times. When you entrust the online business and brand management task to Texel Graphics, you can rest assured or quality internet marketing services and great results at affordable prices. So, begin on the right note and stay tuned with the latest in online marketing by entrusting the right people to do the right job for you. 33

34 Viral Video And PPT Marketing 34

35 Today, Video and PPT Marketing services form the outer shell of the Internet Marketing services. The process of Social Media Marketing gains further ground when most customers go for an online video marketing service as well viral marketing. Multimedia is a just combination of more two or more media which has a high degree of impact on the viewers. Video marketing involves uploading of videos and PPTs which promote your business online. Considering the increasing number of people seeking the Internet to stay in tune with the world and its happenings, websites like Scribd, YouTube and MySpace have become flooded with visitors. Texel Graphics offers to promote your business videos so that you and your business: Elevate your brand profile and company presence to greater heights Enjoy a viable web presence and online visibility Enjoy traffic through social media and networking Texel Graphics offers to get your videos watched by the potential viewers at the right place. Texel Graphics submits your websites to special video submission websites which already enjoy high amount of visitor traffic. At Texel Graphics, Viral video marketing is undertaken 35

36 on behalf of their customers. Viral marketing is a strategy wherein people spread the marketing phenomenon amongst their network and thereby spread the viral around. At this juncture when a particular new product, service or happening is referred to by a friend or a relative or a colleague on whom we have profound trust, the very chances of opting for a product or service increase manifold times. The success of viral video marketing depends upon the pass rate, the higher the pass rate, the greater the chances of success while a low pass rate does imply fizzling out of the viral. Texel Graphics develops a viral which is promoted through your social media network especially Facebook and Twitter profiles. Viral Marketing could be coined at a later stage of your internet marketing plan but rest assured it could very well have had a lasting effect on your social network. People do have a knack of remembering enticing business promotions for quite a long time. Viral video marketing could be a feasible and an affordable marketing strategy as the business owner has to simply decide upon the offer or service which he wishes to promote. The process of promoting can be taken up by its customers and those on it social network under the aegis of the Internet marketing expert who will set up and monitor the entire viral marketing campaign. 36

37 Banner Advertising 37

38 The most popular form of advertising on the Internet's World Wide Web is currently Banner Advertising A banner (graphic image) and link are displayed on a high traffic web site, in which the people visiting that site (the audience) see when the page loads. This banner commonly advertises a product, service, or just another web site. It can also be used to show someone's point of view on a certain topic (for example, a presidential election). Texel Graphics has knowledge and network of the service providers and with the help of the experts, we can offer you the best return on investment on your online banner campaigns. 38

39 39

40 Marketing 40

41 Marketing remains one of the most effective ways to advertise on the Internet. It is probably one of the effective ways to attract new customers by keeping touch with existing ones and minimizing operating cost. Whether you're looking to send an newsletter, a high-impact promotion, an event invitation, an online survey, or build your list then you are at the right place. Most marketing services charge more money for fewer products. Not us. Our sophisticated suite of marketing features lets you grow your list, send campaigns, track your data and even take online polls for an extremely affordable price. Here is a list of features: Lists Create and manage an unlimited number of lists Select from our sample HTML templates or use your own Compose and send s from any computer with an Internet connection Use mail-merge to send personalized HTML or text newsletters Create and use custom mail merge fields 41

42 Built in HTML WYSIWYG Editor 2MB of image hosting included to store commonly used images s Schedule s to be sent in the future Resend archived messages without retyping Send personalized s to each recipient using mail merge fields Send test s to ensure professional, typo-free communications Send to multiple lists at a single time manage Manage Create and manage an unlimited number of lists A complete contact management and follow-up system Track how well your subscriber lists are retaining contacts via detailed reports Complete list add/remove/sent statistics and activity reports Create your own Signup Forms to generate a contact list from visitors to your web site Searchable database allows you to easily find and update subscriber information Easily import subscribers and contacts from any application or database Subscribers manage subscription. No more manual removes and complete opt-out ability ensured Complete list archive and subscriber reports View dates and addresses of user removals Save your s as drafts to send later Complete bounce-back handling 42

43 Reports Complete message reporting including open and click-through tracking. View delivery, bounces, opens, click-throughs, and unsubscribes for each message. See who opened and clicked on which message. Export available of all reporting data. Segment your list based on reporting results. Segments List segmentation - divide your lists into smaller, targeted segments Segment by any field or set of fields you have stored in your lists Easily save segments for future use Segments dynamically update as additional people fit the segment criteria Autoresponders Send automated messages to subscribers based on date or how long they subscribed Create multiple day e-courses to educate your prospects and clients Create your follow-up campaign in advance to put your marketing on auto-pilot Add an autoresponder sign-up form to your web site 43

44 Surveys Create, send, and track the results of surveys sent to your customers and subscribers Add an unlimited number of survey questions Customize your survey with your logo and color scheme Ask multiple choice, yes/no, and open-response questions Real-time tracking data with responses and graphs Export all data for further analysis 44

45 45