SEO How to Get Top Search Engine Rankings in Local Markets

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1 SEO How to Get Top Search Engine Rankings in Local Markets By Brian Offenberger, CeM, CSMA March 20,

2 Today s Objectives 2

3 My Discussion Points Discover what local search is all about Learn the factors search engines use for local rankings Give you an action plan you can follow to get top rankings in your local market Discuss common local search marketing mistakes and how you can avoid them 3

action plan you can follow to get top rankings in your local market

4 About Brian Offenberger 4

5 Certified By 5

6 Trusted By 6

7 The World Has Changed 7

8 Search Engine Use 9 out of 10 people look for things via search engines 91% of search engine users find what they want 66% say search engines are fair and unbiased Google has about 68% of US Search market (comscore) Source: Pew Internet 8

want 66% say search engines are fair and unbiased Google

9 Search with Local Intent 9

10 About Search Engines 10

11 3 Main Goals of Search Engines Relevancy Location Personalization 11

12 Personalized Search Considers a person s search history and social connections to provide search results personalized to the user. Key concept behind Facebook becoming a search engine 12

13 More About Search Engines 78% of Google search answers change DAILY Google updates its ranking formulas times per year Position 1 on Google gets about 43.2% of the clicks, position 2 gets 30.7% and position 3 gets 23.3% 13

times per year Position 1 on Google gets about 43.

14 Mobile Search Expected to be the most popular way people search Local results more likely in mobile People use shorter queries 14

15 What is Local SEO? Optimizing what you do online to generate high search engine rankings and to attract a localized, targeted prospect base 15

16 Local vs. Regular SEO Local Optimization built around local markets Keyword focus with geographic references Local linking and citations very important Different display by search engines Regular Optimization for national or international markets Keyword focus with nongeographical references Industry relevant linking and citations very important 16

references Local linking and citations very important Different display by search

17 Local Search Engine Ranking Factors 17

18 Top 10 Local Ranking Factors Claiming your Google My Business page and other local listings Business address in city being searched Associate Google My Business page with proper categories Address relationship to centroid Product/service keyword in Places page business title Product/service keywords in Google My Business descriptions Associating photos and videos with your Google My Business page Local area code with your Primary Google My Business phone number Associating Google My Business page with marginally related categories Location keyword in Google My Business title 18

Product/service keywords in Google My Business descriptions Associating photos and videos with your Google My Business page Local area code with

19 Other Important Ranking Factors 19

20 N.A.P. Consistency Establish NAP you will promote and use it consistently in all online channels, including local listings 5530 E. Beck Lane -vs East Beck Ln. -vs E. Beck Ln. 20

21 21

22 Volume of Citations 22

23 Quality of Local Links 23

24 Find Your Links 24

25 Types of Links You Need From local directories From local community organizations From local news sources From established local businesses 25

26 How to Get Links Ask your friends and organization members Ask your vendors Remarkable content Guest blog posts and articles 26

27 Localized Social Connections 27

28 Hyper Transfer Protocol Secure 28

29 29

30 # 1 - Know Your Keywords Goal 30 terms Discovery using research tools Evaluate keywords (volume, competition, relevance, stage of buying cycle) Localize your keywords 30

31 Keyword Research Tools 31

32 # 2 - Update Page Titles 32

33 How to Find Your Page Titles Right click on any webpage. Select View page source. Look for the <title> HTML tag in the source file. 33

34 Unique Titles for Every Page Do a basic search to find duplicates: site:yoursite.com intitle the words in the title Add location to the title Webpage text that uses the terms you are targeting Make sure meta description tags are unique and apply these same concepts as well 34

35 Business Address on Every Page Same format all pages Should have phone number, including local area code Ideal is separate page for each location Can also put all locations on one page, although this is less than optimal List as many practical location names on the home page 35

36 # 3 - Eliminate Site Technical Issues 36

37 Common Site Difficulties Flash Audio Video Sliders Cloaking Broken links Bad URL redirects 37

38 # 4 Claim Your Profiles 38

39 Make a Video/Post Photos 39

40 YouTube 40

41 Google Videos 41

42 Add a Blog 42

43 # 5 - Get Inbound Links 43

44 # 5.1 Encourage Citations 44

45 # 6 - Followers to Social Media 45

46 Your Action Plan 1. Know your keywords 2. Optimize your meta titles 3. Eliminate any site technical issues 4. Get listed properly in online directories 5. Get inbound links from others in your community 6. Cultivate online citations 7. Connect and engage on social media 8. Mobile compatible website 46

47 Win One Hour With Me Leave your business card We ll do a one hour marketing review covering anything you like you set the agenda Winner will be announced on our blog at on Tuesday, October 13! 47

48 Connect with Me On LinkedIn 48

49 Questions and Answers Let s review our learning guide What are your questions about getting high search engine rankings 49

50 Contact Information Toll Free: (877) Fax: (602) Local: (602) Website: Facebook: Address: 5530 East Beck Lane Scottsdale, AZ

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking