Driving Mobility in Chinese Enterprises. Ian Song Research Manager, Client Virtualization, Enterprise Mobility IDC Asia/Pacific
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1 Driving Mobility in Chinese Enterprises Ian Song Research Manager, Client Virtualization, Enterprise Mobility IDC Asia/Pacific iansong
2 Executive Summary It started with BYOD, and there is no going back Customers are concerned about security Few can tie together hw+sw in holistic fashion MDM is core, but it cannot solve everything Companies need to approach mobility strategically Find partners that share mobility vision IDC Visit us at IDC.com and follow us on 2
3 Agenda Industry Analysis Customer Analysis Essential Guidance IDC Visit us at IDC.com and follow us on 3
4 Mobility in China 25% 20% 15% 10% 5% N = 300 0% Banking/ Financial Markets/ Insurance Manufacturing/ Constructions/ Resources Comms/ Media & Transport Wholesale/ Retail Services/ Utilities Healthcare Public Sector Source: IDC Asia/Pacific Future Workspace Study, May 2013 IDC Visit us at IDC.com and follow us on 4
5 BYOD in China IDC Standard Def Lenient Def BYOD = use min 3x/day 2013 Device Shipments BYOD = Any usage 2013 Device Shipments Smartphone 30% 98M 47% 157M BYOD increased 20% from 2012 Tablet 11% 2.4M 19% 4.2M BYOD increased 9.1% from 2012 Notebook PC 23% 4.3M 43% 8.1M BYOD decreased 8.7% from 2012 Source: IDC Asia/Pacific BYOD forecast, Nov 2012 (Based on APeJ BYOD Survey & Client Device Shipment Forecast from Q2 2013) % Refers to BYOD as a % of Total Device Shipments; Value Refers to APeJ Shipments for 2013 IDC Visit us at IDC.com and follow us on 5
6 百 万 百 万 百 万 China Smart Connected Devices Forecast Smartphone Tablets Notebook PC Shipment BYOD Shipment BYOD Shipment BYOD - Shipment CAGR: 9% - Shipment CAGR: 18% - Shipment CAGR: 8% - BYOD CAGR: 6% - BYOD CAGR: 29% - BYOD CAGR: -0.1% Source: IDC Asia/Pacific BYOD forecast, Nov 2012 (Based on APeJ BYOD Survey & Client Device Shipment Forecast from Q2 2013) IDC Visit us at IDC.com and follow us on 6
7 China Customer Concern about Mobility Security and compliance Cost Management complexities Concern about ROI Low interest 20% 17% 30% 29% 61% Security concerns for mobility usually lead customers to adopt MDM Lack of infrastructure 14% Implementation difficulties 13% Lack of support Changing goals Mobile applications Satisfied with existing solutions 9% 8% 6% 5% However, lack of clear understanding of mobility will mislead customers to believe MDM will solve all their issues N = 277 Source: IDC Asia/Pacific Future Workspace Study, May 2013 IDC Visit us at IDC.com and follow us on 7
8 The Complex Mobility Ecosystem Security is more than just MDM 1 Device and App management 2 3 Access control, ID and gateway Management, data security End point security 4 Services security 5 End user policies Are your existing infrastructure and security solutions ready for mobility? Source: IDC Telecom Practice, January 2013 IDC Visit us at IDC.com and follow us on 8
9 Section Summary BYOD is the catalyst for enterprise mobility, which is the new normal Customers are concerned about security but it s not all about MDM Mobility ecosystem is complex and few can offer holistic solutions IDC Visit us at IDC.com and follow us on 9
10 Agenda Industry Analysis Customer Analysis Essential Guidance IDC Visit us at IDC.com and follow us on 10
11 China BYOD Policy and Support Smartphone N=200 Tablet N=80 41% 61% 32% 23% 11% 23% Companies allow users to bring their own devices, however, few properly manage Notebook PC N=193 60% 17% 19% and support those devices Don't allow it, but I use it anyway Allow it with policy, but provide no support Don't know Allow it, but no policy Allow it with policy, and provide Source: IDC APeJ 2012 IDC APeJ Enduser BYOD Survey, October 2012 IDC Visit us at IDC.com and follow us on 11
12 Customer Mobility Requirement China 50.0% 40.0% Security Mobile Application Virtualization Appstore MDM Strategy Expense management 30.0% 20.0% 10.0% 0.0% Security Mobile Application Virtualization Appstore MDM Strategy Expense management Source: IDC APeJ 2012 UC Survey Results, October 2012, N=38 IDC Visit us at IDC.com and follow us on 12
13 Mobility Impact on Business Process China 80.0% 70.0% 60.0% CRM Call Center ERP Marketing Sales Research Supply Chain HR 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% CRM Call Center ERP Marketing Sales Research Supply Chain HR Source: IDC APeJ 2012 UC Survey Results, October 2012, N=38 IDC Visit us at IDC.com and follow us on 13
14 Mobility Solution Implementation What is or will be your preferred method for deploying and supporting enterprise mobility solution? (China) 6.6% 18.4% 3.9% 71.1% With majority of customers prefer to host and manage mobility themselves, having the right infrastructure pieces become extremely important N = 76 On premise solution, managed internally Hosted solution, managed internally On premise solution, managed by 3rd party Hosted solution, managed by 3rd party Source: IDC Asia/Pacific Future Workspace Study, May 2013 IDC Visit us at IDC.com and follow us on 14
15 Section Summary BYOD happens in most companies in China, but few actively manage it Customers are most focused on security and believe mobility will affect CRM most Most customers prefer to own and run their own mobility, infrastructure become very important IDC Visit us at IDC.com and follow us on 15
16 Agenda Industry Analysis Customer Analysis Essential Guidance IDC Visit us at IDC.com and follow us on 16
17 Enterprise Mobility Journey: Phase Approach 1. Mobilize the Person 2. Mobilize the Business Process 3. Mobilize the Channel BYOD Security Access UC&C Networking Infrastructure Services Sales BI/MI CRM ERP HR Call Center Supply chain Manufacturing Healthcare Financial Education Retail Low ROI Measureable ROI IDC Visit us at IDC.com and follow us on 17
18 Enterprise Mobility Journey: Stakeholder Involvement 1. Mobilize the Person IT 2. Mobilize the Business Process End Users Lines of Business Strategy Finance Legal/Risk HR Management 3. Mobilize the Channel Suppliers Distributors Channel Partners Platform Partners Hosters High Technical Challenges High Organizational Challenges IDC Visit us at IDC.com and follow us on 18
19 Enterprise Mobility Journey: High Value = High Complexity Value Mobilize the Person Mobilize the Process Mobilize the Channel Cost & Complexity Mobility to become Core to your business Your Mobility Strategy must support your IT and Business Strategy IDC Visit us at IDC.com and follow us on 19
20 Conclusion IDC s Essential Guidance Be Strategic Be Selective Be Secure Be Prepared IDC Visit us at IDC.com and follow us on 20
21 Driving Mobility in Chinese Enterprises Ian Song Research Manager, Client Virtualization, Enterprise Mobility IDC Asia/Pacific iansong
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