Team based Innovation in multidisciplinary Teams. Prof. Ulrich Weinberg, Nov. 2008

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1 Team based Innovation in multidisciplinary Teams Prof. Ulrich Weinberg, Nov. 2008

2 Prof. Ulrich Weinberg 3 Art and design diploma Specialized in 3D computer animation since 1986 Mental Images, Art & Com, etc. Projects for ARD, BMW, Daimler, Telekom, ZDF, etc. Founder of TERRATOOLS and CYPARADE: 3D interaction, visualization, simulation, computer games Professor for computer animation since 1994 at HFF Film & Television University, Babelsberg Dean of Animation Department ( ) Vice President of HFF ( & ) Director of DMI Digital Media Institute at HFF Programme Director of INSIGHT OUT on Digital Cinema and HDTV Director of Chinese-German Summer Academy on short film production Visiting Professor at CUC Communication University of China, Beijing Director of HPI School of Design Thinking since June 2007

3 HPI Hasso Plattner Institute 4 Private University Cooperation with Potsdam University Founded in 1998 Focus: Software Syst. Engineering ~500 students

4 Hasso Plattner Institute of Design Stanford - d.school 5 Founded 2005 at Stanford University, California Driven by Mechanical Engineering-, Computer Science-, Industrial Design- and Business-Department One year course Innovation driven Open to all disciplines Stanford, Entrance d.school, Sweet Hall Prof. David Kelley (Industrial Design) Prof. Larry Leifer (Mechanical Engineering) Prof. Terry Winograd (Computer Science)

5 SAP DST Design Services Team 6 Drive companywide adoption of design-led innovation in all products and services

6 HPI School of Design Thinking 7 Founded May 2007 at HPI, Potsdam Two semester course Innovation driven Open to all disciplines No student fees School of Design Thinking, Potsdam Prof. Hasso Plattner Prof. Christoph Meinel Prof. Ulrich Weinberg

7 Departments at HPI 8 HPI - School of Design Thinking User Interfaces Enterprise Platforms Internet-Technologies Computer Graphics Operating Systems Business Processes Communication Systems Software-Architectures Information Systems Departments of other Univ.

8 The first year 9 40 Students from 30 disciplines 6 Professors und 6 Assistents from Berliner / Brandenburg Universities

9 The first year 10 Multidisciplinary Design-Thinking-Classes: American studies Environmental Design Architecture European Media Sciences Art History Fine Arts Audio Engineering Gender Studies AV Media Sciences Indian Philology Biology / Chemistry Industrial Design Business Innovation IT-Systems Engineering Computer Science Journalism Cultural Sciences Legal Studies Economics Medical Studies Modern history Philosophy Physics Political Sciences Social Sciences Production Design Micro Economics Macro Economics

10 Three Core Elements 11 Multidisciplinary Teams Design Thinking Process Variable Space

11 Designing Innovation 12

12 DESIGN THINKING The Process 13 Through iteration to innovation DEFINE

13 Open to all Disciplines 14 Diploma / MA / PhD + D-School Certificate Diploma / MA / PhD + D-School Certificate Diploma / MA / PhD + D-School Certificate ENGINEERING DESIGN INDUSTRY Diploma / MA / PhD + D-School Certificate FILM / TV HPI - School of Design Thinking Potsdam MEDICINE / BIOLOGY Diploma / MA / PhD + D-School Certificate EDUCATION BUSINESS SOCIAL SCIENCE Diploma / MA / PhD + D-School Certificate Diploma / MA / PhD + D-School Certificate Diploma / MA / PhD + D-School Certificate

14 T-Shaped People 15 DESIGN THINKING ANALYTICAL THINKING

15 Team D-School 16 Core team: Director Secretary 3 Assistants 2 Student Assistants Teaching Team: 7 Professors (HPI and other Universities) 6 Teaching Assistants 2 Consultants Guest Teachers / Experts

16 Teaching Team 2008/09 17

17 Timetable today DST-Workshop Workshop on Design Thinking Train the Trainers Semester Presentation Final Presentation CeBIT D-Camp 3-week 6-week 12-week 2009 Winter Semester Summer Semester

18 Classes 2007/08 19 Bridging Generations Innovating for the base of the social pyramid Media reconsidered

19 Team work 20

20 CeBIT 2008 Design Challenges 21 Live design challenges at CeBIT 2008

21 12-Weeks Classes ENABLE! TRANSFORM! RECONSIDER!

22 12-Weeks Project partners ENABLE! TRANSFORM! RECONSIDER! 9 Projects with 13 external Partners

23 Class ENABLE! 24 Special Olympics Germany, Lernmobil E1 How might we provide a higher level of autonomy to mentally disabled people within areas of public life? METRO Group E2 How might we enhance personal supply chains for retail customers regarding convenience, cost effectiveness and sustainability? betterplace.org E3 How might we help people to turn their social empathy into individual action?

24 Class TRANSFORM! 25 T1 How might we enable spontaneous & secure interactions between people who don t know each other? Bundesdruckerei/D-Trust / T-Mobile Siemens / Vattenfall T2 How might we, regarding the scarcity of global resources, enable consumers to make use of the many energy saving solutions in their private households? T3 How might a congress look like, which motivates decision makers to act sustainably in their organization? B.A.U.M. e.v.

25 Class RECONSIDER! 26 R1 How might we generate new revenues with alternative usage models of existings fairgrounds? Deutsche Messe AG Bundesagentur für Arbeit / Immobilienscout24 R2 How might we enable individuals to find things that matter like a unique living space or an appropriate apprenticeship in their respective social context? R3 How might we enhance the authoring process for TV-series? Grundy UFA

26 TV Series Authoring 27

27 Grundy/UFA adapts Design Thinking 28

28 Don t Wait. I n n o v a t e. Hasso-Plattner-Institut School of Design Thinking Campus Griebnitzsee, PO-Box Potsdam, Germany Phone: Fax: office-d-school@hpi.uni-potsdam.de http: