Organization Profile. Sapience Consultancy & Research Pvt. Ltd.

Transcription

1 Organization Profile Sapience Consultancy & Research Pvt. Ltd. Sapience Consultancy & Research Pvt. Ltd. 5 th Floor Regency House, Somajiguda Hyderabad (A.P.) Tel: , , [email protected], Web:

2 Table of Contents 1. Introduction 2. Organization 3. Core Competency 4. Sector Assignments 5. Infrastructure 6. Strategic Alliance 7. Range of Services 8. Sapience Differentiators

3 Introduction SRAC- [Sapience Research Analytics Consulting] offers management consultancy and marketing research services, headquartered in Hyderabad India. SRAC aims to provide quality service setting up new benchmarks in customer satisfaction leading to the building of healthy and long-term client relationships. SRAC has trained market researchers and trained investigators across the country with a rich blend of youth and industry experience. SRAC believes that market research needs to be followed through with execution and implementation modules on the findings of the research. To achieve this objective the Company has a roster of experts in various fields, who would be associated with assignments, thereby ensuring that up to date domain knowledge is available to its client. SRAC has the competency for rapid re-sourcing and scaling up, well-defined process and methodologies for Research & Analysis, and the access to latest tools and techniques at reasonable costs. The staff at SRAC have experience spanning diversified sectors, in Agriculture, Media Research, Social Research, Education, Telecom, Pharmaceuticals, Retail, Financial Services including Banking & Insurance, Hotel and Tourism, IT & IT Enabled services, Infrastructure, Consumer Electronics & Office Automation Products, Logistics & Transportation, Automobiles / Auto-components, B2B/Industrial Products Research, Bio-technology and Bio-Informatics. Organization The Firm is headed by a CEO with five functional heads in the areas of: Marketing Consultancy and Research Design Field Supervision Analysis Support functions HR, Accounts

4 Core Competency The core competency of the Firm covers: Management Consultancy and Marketing Research Reach in nearly 100 towns of India Analytical Skills Rapid re-sourcing and scaling up capability Well-defined process and methodologies Availability of latest Statistical Tools. Sector Assignments in Recent Months In the recent past SRAC and its associates has provided Market Research and consulting services across diversified sectors, such as Agriculture Automobiles and components Education Financial Services (Banking & Insurance) FMCG Health and Fitness Hospitality and Tourism Infrastructure Media Research Oil and Gas Pharmaceuticals Real Estate Retail Rural Development Social and Development IT and ITES Telecom

5 Infrastructure State of the art facilities and statistical packages like SPSS, SAS and other software packages for Qualitative and Quantitative research. OMR Scanner 24 hours dedicated lease line Extensive databank Access to various databases Strategic Alliances Data live A leading database covering nearly all the sectors which are into retailing. The company has an access to nearly 600 towns in India News Vision A company coming out with a monthly retail newsletter. This company is pioneer in its domain CREED The company focuses on development sector and undertakes research projects on same ADEPT Technologies A specialized infrastructure advisory firm focusing on Government projects.

6 Range of Services SRAC designs, develops, and delivers marketing research, public opinion polling, and customized consulting services. Our solutions range from cost-effective multi-client syndicated surveys to highly customized assessments for individual clients. Many of our services can be unbundled and matched with existing in-house client capabilities for maximum speed, efficiency and economy. Consulting: Market Entry Strategies Corporate Restructuring and Financial Advisory Development of Corporate/Business plan Strategic Management Management advisory across all functions Research: Customer Satisfaction Studies Advertisement Effectiveness Baseline Survey Social Surveys Forecasting Surveys Tracking studies Retail Store Audit Consumer Panels Location and Catchments area studies Dip Stick Studies Monitoring, Evaluation and Impact Assessment of various activities Market Potential/Feasibility/Assessment studies Consumer Perception and Expectations studies Brand effectiveness and perception

7 Primary Survey Tools Quantitative Telephone surveys Internet surveys In-person: mall intercepts to interviews in customer offices Mail surveys Multi-mode product assessments (CD-ROM, conjoint attribute studies, simulations & user groups) Conjoint Studies Qualitative Focus Groups In-Depth Interviews On-Line Focus and Chat Groups Desk side Executive Interviews Project Deliverables Newsletter-style executive summary Complete test and graphic reports Actionable recommendations Personal presentations Workshops and clinics All data in electronic and hard copy format

8 Sapience Differentiators Strong Field Network Our network in more than 100 towns in India makes us stronger to carry out market surveys. Our Field executives are having enough experience and have knowledge of local language. Domain Expertise Sapience has network with experts in each domain area, to add value to its research findings. These experts will be both from Public & Private sectors, would be well known and respected in their individual areas of expertise. Time Management Most Strategic Initiative loose out on 2 factors namely, Lack of adherence to Time Schedule Lack of Monitoring Sapience recognizes the criticality of Focused Approach and consciously restricts the number of assignments it takes up at any time. This also requires the high degree of maturity and understanding of the client s organization structure and ethos. Coverage Sapience has client servicing offices in cities such as New Delhi, Jaipur, Chandigarh, Dehradun, Indore and Bhubaneswar. These offices are manned by business development officials which creates awareness for Sapience in their territories