Media Kit

Transcription

1 Media Kit

2 Our responsibility and commitment to our listeners is to broadcast engaging radio content that adds value and is suitable for the entire family. What Makes 96five Different Listener Loyalty Because of our family friendly content, listeners decision to choose 96five Family Radio is value based. They tune into us and stay. This is demonstrated by our high Time Spent Listening (TSL) figures. 96five s loyal listeners are always keen to support business and organisations that they hear on the station. Better Cut Through Under our community license, our sponsorship time is limited to just five minutes per hour (that s just 10x 30second spots). Your message on 96five stands out! Great cut through to your potential customers. No clutter No long breaks. Value for Money As 96five is a not-for-profit station, using us as a part of your marketing strategy represents great value for money. 96five is a very cost efficient option.

3 Your Target Demographic Our 96five gives you access to the family market. Families are today s biggest consumers and there is a growing trend in the western world today for a return to old fashioned family values. Research studies suggest FAMILY friendly content is more ENGAGING and it gets BETTER results. 171,000 LISTENERS AGED 15+ WHO LISTEN TO 96FIVE AT SOME TIME IN THE WEEK *source McNair Ingenuity Pty Ltd, August 2013 CALOUNDRA 321,000 LISTENERS AGED 15+ WHO LISTEN TO 96FIVE AT SOME TIME IN THE MONTH 96five Time Spent Listening (TSL) tune into 96five *10.2 hours per week Monday Sunday *source McNair Ingenuity Pty Ltd, August 2013 MORETON IS. *source McNair Ingenuity Pty Ltd, August 2013 REDCLIFFE STRATHPINE GATTON IPSWICH BRISBANE SPRINGFIELD LAKES Broadcast Area WELLINGTON POINT REDLAND NORTH STRADBROKE IS. 96five can be heard right across Brisbane and surrounds BEAUDESERT SOUTHPORT GOLD COAST NERANG

4 Our... *90,000 Are female *81,000 Are male *77,000 Have an income over $60,000 per annum *67,000 Are university educated with a Bachelor or Higher Degree *97,000 Still have children at home *75,000 who are Professional, Business Owners, Self-Employed, Sales Clerical 96five Age Demographics *134,000 Are grocery buyers *34,000 Are aged between years *63,000 Are aged between years *45,000 Are aged between years *29,000 Are 55+ * All figures above are weekly listeners Monday Sunday *Source McNair Ingenuity Pty Ltd, August 2013.

5 The 96five On-Air Team Right across the day 96five has a team of talented industry professionals, both on-air and behind the scenes. They share the station s passion to providing engaging radio content that adds value and is suitable for all ages: Fun, entertaining and always safe for little ears. *93,000 *91,000 *76,000 *52,000 *44,000 *33,000 BREAKFAST MORNINGS AFTERNOON DRIVE NEWS NIGHTS 6am 9am 9am 12pm 12pm 3pm 3pm 6pm 6pm 6.30pm 7pm 10am The Family Show with Liam, Robbie and Ness Ruby Slipperz Ilija Dugandzic Dave Matthews 7 News Simulcast Nite Alive with Zach *Source McNair Ingenuity Pty Ltd, August There are opportunities for specific show sponsorship. Talk to your Account Manager for more details.

6 7News Simulcast 96five has enjoyed a long partnership with Channel 7. You can listen to our 7News Simulcast seven nights a week at 6pm. You catch all the latest news when you re stuck in traffic on the drive home, working back late at the office, or on your evening walk. Connect your business with our 7News Simulcast, where listeners are actively engaged with the content. Reach over *76,000 listeners. *Source McNair Ingenuity Pty Ltd, August 2013

7 96five Online and Social Media In an ever changing world, Web & Social Media need to become a part of your overall marketing strategy. There are options to use our website, podcasts and social media to support your on-air campaign. Reach our loyal listeners and ever-growing online visitors. Talk to one of our Account Managers for current online stats and to find out with is available.

8 National Sales Community media... it s personal, and it s everywhere Across Australia community media connects people; it speaks their language; it knows them and gets them. At the heart of every community, is a media that connects, serves, influences and entertains their community of listeners. It s media by the people, for the people. Media Sales Australia provides this, it s a strategic platform for you to reach a national audience with authenticity and purpose. who we are Metropolitan 5 radio stations dab+ digital 5 radio stations 10 Provincial radio stations Regional 20+ Radio stations 500+ AND 1 stv Channel am/fm relay stations nation Wide capital cities audience** SYDNEY MONTHLY 515,000 MELBOURNE PERTH 148,000 ADELAIDE 94,000 SYDNEY 217,000 MONTHLY 804,000 BRISBANE MONTHLY 353,000 WEEKLY CAPITAL CITY AUDIENCE PERTH MONTHLY 266,000 BRISBANE 173,000 ADELAIDE MONTHLY 189,000 MELBOURNE 334,000 vision radio network The Vision Radio Network broadcasts in 500+ locations across Australia and can be heard 24/7 in major metros, provincial cities and regional towns across every state. opportunities with acc tv We all love good TV and the Australian Christian Channel provides it! The Australian Christian Channel is broadcast on all the major subscription TV (STV) providers. **Source: McNair Ingenuity Christian Community Radio Survey: Sydney; Melbourne; Brisbane; Perth & Adelaide (2010, 2011, 2012). McNair Ingenuity Community Broadcasting Association of Australia Survey (2010). Cumulative Audiences, Monday to Sunday, 5am to midnight. All people 15+.

9 Connecting to our Community At 96five we are more than just about playing music. Through our station events we are out and about meeting people in the community. Our various care projects make a difference to our listeners on a daily basis. The Family Show School Excursions Throughout the school term, the Family Show at 96five broadcasts live from schools on selected Thursdays. Nite Alive Road Show Zach and the Nite Alive team regularly broadcast live from youth group venues around Brisbane. 96five Street Machines Weekdays at 11am and 3pm, you will find the team out in our 96five Street Machines handing out freebies. On weekends they can be spotted at local school fetes and community events. Romeo Stage Show It s an all singing, all dancing, high energy stage show that goes into shopping centres during the school holidays. The star of the show is 96five s Romeo the Radio Dog. Your business or organisation can be aligned with all of these initiatives in some capacity. At 96five we Care Family Show SOS SOS requests are one way 96five helps listeners who are at the end of their rope, struggling with financial pressures, illness etc. This is an opportunity to bring true Hope into lives across Brisbane. Hampers of Hope Every year before Christmas, 96five delivers numerous Hampers of Hope to people across Brisbane. Mummy Moments / Life Moments Across the day 96five regularly broadcasts tips and thoughts to help encourage and inspire people throughout Brisbane. This is all part of our vision to have a positive influence in people s lives Community Events Calendar 96five lets Brisbane know what s going on for families in and around this city. Helping people connect with their community.

10 Our clients love us... Exodus Pest Control Tim We started advertising with 96five in It took a while to get traction, but we stuck with it. I m glad we did as we started getting calls. It s the best form of advertising we have. We ve tried all the other stations and there is no comparison at all. We just love it. We find the 96five customers are just the greatest. The people are so trusting and loyal and come back year after year. Our retention rate is 90% of 96five customers. Its great bang for your buck. Solar Green Robert We ve been promoting our company on-air on 96five for the last 3 years. We ve found the 96five audience engage in our ads. Everybody knows our jingle and we find we get a lot of results from our ads. I find the 96five team fantastic to deal. It s a fantastic radio station to be involved with and we will continue this into the future. Brisbane Rendering Ashton We are a relatively new company and have just started advertising with 96five. We ve tried other marketing attempts, like yellow pages and newspapers with limited success. We ve taken the plunge and bought an annual campaign on 96five and we ve seen the rewards from this. People are recognising our business. We ve had builders contact us and acknowledge they ve heard us on the radio. We can certainly see the benefits.

11 PO Box 965, Milton QLD, 4064, Australia Ph: (07) Fax: (07) twitter.com/96five facebook.com/96five