The new graphic design for Tekniseri Group embodies a modern, international business

Transcription

1 Graphic Guidelines

2 The new graphic design for Tekniseri Group embodies a modern, international business The visual appearances of Tekniseri Group and its subsidiaries Tekniseri Oy, PS-Print Oy and Tarraserif Oy were harmonised and revised in autumn The result is a credible, international and modern look for Tekniseri. The new visual design reflects the expanded and diverse range of products and services offered by Tekniseri Group with timeless clarity. The graphic design is derived from the earlier Tekniseri logotype, which was used as the template for the new Tarraserif and PS-Print logos. The key symbol in the new graphic design is an image consisting of three superimposed colour foils, known as the Tekniseri colour foil. The new colour range for Tekniseri Group consists of an impressive dark violet for Tekniseri, an eye-catching orange for Tarraserif and a distinguished burgundy for PS-Print. The foils illustrate the diversity of the products and services of Tekniseri Group and how they merge into a full range of printing services.

3 Contents Sisällysluettelo Basic graphic elements and colour palette... 4 Logos... 4 Logo proportions and inviolability... 8 Logo minimum size... 9 Logo clear area... 9 Using the logo Principal colours...11 Using the colour foil symbol Examples Stationery A4 sheet and envelope Business cards Contact information Company management Marketing Typography Typefaces and fonts...16

4 Basic graphic elements and colour palette > Logos: Tekniseri Group Oy 4 Pantone Violet C CMYK: 88, 100, 0, 0 RGB: 102, 51, 153 # logo

5 Basic graphic elements and colour palette > Logos: Tekniseri Oy 5 Pantone Violet C CMYK: 88, 100, 0, 0 RGB: 102, 51, 153 # logo

6 Basic graphic elements and colour palette > Logos: Tarraserif Oy 6 Pantone 151 C CMYK: 0, 66, 100, 0 RGB: 255, 153, 51 # ff9933 logo

7 Basic graphic elements and colour palette > Logos: PS-Print Oy 7 Pantone 220 C CMYK: 5, 100, 22, 24 RGB: 204, 0, 102 # cc0066 logo

8 Basic graphic elements and colour palette > Logo proportions and inviolability 8 1/10 2/10 3/10 4/10 5/10 6/10 7/10 8/10 9/10 10/10 1/2 2/2 The Tekniseri logo is about 9.6 units wide. The logo is always used horizontally. Never stretch, rotate or distort the Tekniseri logo! 1/10 2/10 3/10 4/10 5/10 6/10 7/10 8/10 9/10 10/10 1/2 2/2 The Tarraserif logo is 10 units wide. The logo is always used horizontally. Never stretch, rotate or distort the Tarraserif logo! 1/10 2/10 3/10 4/10 5/10 6/10 7/10 8/10 9/10 10/10 1/2 2/2 The PS-Print logo is 7.1 units wide. The logo is always used horizontally. Never stretch, rotate or distort the PS-Print logo! 1/18 2/18 3/18 4/18 5/18 6/18 7/18 8/18 9/18 10/18 11/18 12/18 13/18 14/18 15/18 16/18 17/18 18/18 1/2 2/2 The Tekniseri Group logo is 18.2 units wide. The logo is always used horizontally. Never stretch, rotate or distort the Tekniseri Group logo!

9 Basic graphic elements and colour palette > Logo minimum size and clear area 9 18 mm The minimum width of the Tekniseri logo is 18 mm. 20 mm The minimum width of the Tarraserif logo is 20 mm. 16 mm The minimum width of the PS-Print logo is 16 mm. 35 mm The minimum width of the Tekniseri Group logo is 35 mm. Personalize Your Product Personalize Your Product Personalize Your Product The clear area is the height of the letter i in the logos (without the dot). The purpose of the clear area is to provide enough space around the logo, ensuring that it stands out from all other text and images. Personalize Your Product

10 Basic graphic elements and colour palette > Using the logo 10 The Tekniseri, Tarraserif or PS-Print logo must sometimes be superimposed on a picture or other graphic element. The following is a checklist for using the logo correctly: the logo is superimposed on a light-coloured or otherwise clean area of the picture or graphic, preferably towards the top right the logo minimum size is observed the logo is not distorted or rotated on a dark background, the negative version of the logo is used (if the background is black or dark, use a white logo) A black-and-white version of the logo may be used for ads in newspapers and magazines.

11 Basic graphic elements and colour palette > Principal colours 11 The principal colour of Tekniseri Group and Tekniseri is dark violet. A lot of white should be used in connection with this colour. Grey can be used for emphasis or as a font colour. Pantone Violet C CMYK: 88, 100, 0, 0 RGB: 102, 51, 153 # PMS 877 C CMYK: 5, 0, 0, 50 RGB: 153, 153, 153 # The principal colour of Tarraserif is orange. A lot of white should be used in connection with this colour. Grey can be used for emphasis or as a font colour. Pantone 151 C CMYK: 0, 66, 100, 0 RGB: 255, 153, 51 # ff9933 PMS 877 C CMYK: 5, 0, 0, 50 RGB: 153, 153, 153 # The principal colour of PS-Print is burgundy. A lot of white should be used in connection with this colour. Grey can be used for emphasis or as a font colour. Pantone 220 C CMYK: 5, 100, 22, 24 RGB: 204, 0, 102 # cc0066 PMS 877 C CMYK: 5, 0, 0, 50 RGB: 153, 153, 153 #

12 Basic graphic elements and colour palette > Using the colour foil symbol 12 Pantone 151 C CMYK: 0, 66, 100,0 RGB: 255, 153, 51 # ff9933 Pantone 2577 C CMYK: 48, 56, 0, 0 RGB: 153, 102, 204 # 9966CC Pantone Violet C CMYK: 88, 100, 0, 0 RGB: 102, 51, 153 # Pantone 2425 C CMYK: 50, 98, 33, 20 RGB: 102, 51, 102 # Pantone 220 C CMYK: 5, 100, 22, 24 RGB: 204, 0, 102 # cc0066 A graphic consisting of three overlapping colour foils is used in the marketing materials for Tekniseri Group, Tekniseri, Tarraserif and PS-Print. Each of the three foils has a specific colour (see the specs above). The use of the colour foil graphic in marketing materials should be considered on a case-by-case basis. The three elements of the colour foil graphic are inseparable; they must never be used separately. The colour foil graphic is always placed on the top edge of the medium or sheet, and always bled. There must never be an area of white or background visible above the colour foil graphic.

13 Basic graphic elements and colour palette > Using the colour foil symbol 13 Specimen usages of logos and the colour foil graphic: These are unacceptable: Tekniseri Oy Tarraserif Oy Ps-Print Oy Tekniseri Oy Tarraserif Oy Ps-Print Oy

14 Basic graphic elements and colour palette > Using the colour foil symbol 14 NOTE If the colour foil graphic is used for instance at the top edges of pages in a printed product, the graphics on either side of each sheet must be mirror images of each other and aligned horizontally. With a mirror-image colour foil graphic, the Tekniseri Group, Tekniseri, Tarraserif or PS-Print logo must be placed to the left under the graphic. An example is this business card, where the colour foils wrap over the top of the card. On the side with the contact information, the logo is flush with the left edge of the graphic.

15 Basic graphic elements and colour palette > Using the colour foil symbol 15 Tekniseri Oy Tarraserif Oy Ps-Print Oy Ismo Meriläinen Liiketoiminnan johtaja Director, Business Unit If the Tekniseri Group, Tekniseri, Tarraserif or PS-Print logo is used with the colour foil graphic, the logo must be placed flush with the right edge of the graphic and separated from it by the clear area. The only exception to this is the contact-information side of the business card. tel ismo.merilainen@tarraserif.fi Zatelliitintie 16, Kempele, Finland

16 Typography > Typefaces and fonts 16 Tekniseri Group uses two typefaces in its marketing communications: 1 Printed materials Chaparral Pro Light abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ Chaparral Pro Regular abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ Chaparral Pro Bold abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ Office materials (Word & PowerPoint) Tahoma Regular abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ Tahoma Bold abcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ

17 Basic graphic elements and colour palette > Stationery 17 Zatelliitintie Kempele FINLAND These illustrations show what the Group stationery looks like. On the following page there are detailed instructions on how to apply the Graphic Guidelines to the stationery. Zatelliitintie Kempele FINLAND Tekniseri Oy Tarraserif Oy Ps-Print Oy Veli Torvinen Toimitusjohtaja CEO tel , fax Zatelliitintie 16, Kempele, Finland

18 Basic graphic elements and colour palette > A4 sheet and envelope 17 Zatelliitintie Kempele FINLAND Zatelliitintie Kempele FINLAND Soluptur sent volorem Mus mollat evelece rferchit pa plia qui blaccum doloritat. Imus ventiat aspersp ientem quatqui atiunt. Cilla veleseces illecea parciis doluptae occaborem. Pid quis ellaboratat ea velit, conse cusdanis qui delesed quiatur? Word and PowerPoint documents heading font: 14 pt grey or black Tahoma Bold. A4 sheet and envelope address block font: Chaparral Pro Light. Maio. Itasitatem. Obit, nat. Perestiatur arumque explationsed quid ut rerunt exerfer epreruptat eos quia sincid quibus, ut lautecates unt magnimp erferiones pe porro qui dis aditat quis doluptaspis velitas corrum id que vid eicti ditio quiantur, qui solores aut ut autaest explitio excerum fugiae nonet et rerit fugiatiis asi volorepero et, aut pere pa ad ut quistrum voloria dolorist ut ea nam venis soluptur sent volorem ea eos alitis pero eum et est optis non perum rerro tem ex et quide peliae dem eseque doloribus molore is sum quo blaborepudis andis sitia delibuscius, sus elendignia volor reperspienim utempelisquo quiam laccull umetur? Quaspel laudicto idebit aces esti necusament. Ribusame volor si commolla volo bea porpostis as dolo volorati doluptam voluptur atasped quo ene venduciis Word and PowerPoint documents body text font: 10 pt black Tahoma Regular.

19 Basic graphic elements and colour palette > Business card 19 Business cards are two-sided: on the front is the person s contact information in Finnish and English. On the reverse is the Tekniseri Group logo, the colour foil graphic and the texts Tekniseri Oy, Tarraserif and PS-Print in the Chaparral Pro Light font. The business card is 90 x 50 mm in size. Ismo Meriläinen Liiketoiminnan johtaja Director, Business Unit tel ismo.merilainen@tarraserif.fi Zatelliitintie 16, Kempele, Finland The person s name is in 12 pt grey Chaparral Pro Semibold. The person s title and contact information are in 9 pt grey Chaparral Pro Light. Grey: PMS 877 C CMYK: 5, 0, 0, 50 RGB: 153, 153, 153 # Tekniseri Oy Tarraserif Oy Ps-Print Oy The company names on the reverse are in 9 pt grey Chaparral Pro Light. Veli Torvinen Toimitusjohtaja CEO veli.torvinen@tekniseri.fi tel , fax Zatelliitintie 16, Kempele, Finland Juha Juntunen Tehtaan johtaja Mill Manager juha.juntunen@psprint.fi tel , fax Sairaalakatu 2, Kemi, Finland

20 Contact information > Company management and marketing 20 Tekniseri Group Oy, Tekniseri Oy Veli Torvinen, CEO tel , , fax Zatelliitintie 16, FI Kempele, Finland Tarraserif Oy Ismo Meriläinen, Business Manager ismo.merilainen@tarraserif.fi tel Zatelliitintie 16, FI Kempele, Finland PS-Print Oy Juha Juntunen, Factory Manager juha.juntunen@psprint.fi tel Sairaalakatu 2, FI Kemi, Finland Advertising Agency Pakkahuone Oy info@pakkahuone.com tel Isokatu 16 b 18, FI Oulu, Finland