Guide For Using The Good MPF Employer Award Logo
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1 Guide For Using The Good MPF Employer Award Logo
2 Contents 1. Preface 2. General Guidelines P.2 P.3 3. Logo Usage a. Minimum Size and Clear Space b. Full Colour Logo c. Black, Reversed, Single Colour and 2-colour Logos d. Background e. Hot Stamping and Silkscreen f. Proportion of Award and Awardee Logos 4. Incorrect Logo Usage 5. Examples of Logo Usage P.4 P.5 P.6 P.7 P.8 P.9 P.10 P Guide For Using The Good MPF Employer Award Logo 1
3 1. Preface Introduction Congratulations on receiving the Good MPF Employer Award 2014/15 ( the Award )! Being an awardee means that your company or organization has made exemplary efforts in enhancing the retirement benefits of employees, and deserves recognition. As an awardee, your company or organization is authorized to display the Award logo on your website and add it to your promotional materials, stationery, advertisements, etc., demonstrating your status as a good and responsible MPF employer. The Award Logo The Award logo represents two hands forming the shape of a heart. It symbolizes big-hearted employers who sincerely care about their employees retirement needs, and who have gone the extra mile to provide additional retirement benefits for their staff. The Award logo also resembles the logo of the Mandatory Provident Fund Schemes Authority ( MPFA ), which represents a fruit made up of two partially overlapping ovals in the form of two rolling coins accruing benefits on the basis of the joint contributions from employers and employees to the MPF schemes. Guide For Good Using MPF The Employer Good MPF Award Employer Logo Award Application Logo Guide 22
4 2. General Guidelines Awardees for 2014/15 may use the Award logo for a year, up until 30 September This Guide provides detailed information on the Award logo together with guidelines on using the key graphic elements of the logo (including the colours, size, proportion, and spacing), and its applications on different materials. The Award logo must never be distorted, altered, redrawn or modified in any way. Awardees can obtain the Award logo in AI, jpg, gif and png formats from the MPFA via its website. The links to the files will be separately provided to awardees by the MPFA. Some common marketing items/media on which awardees may wish to display the Award logo include: Letterheads and envelopes Business cards Print advertisements, posters and leaflets Newsletters Websites Electronic direct mails and s If you have any enquiries about how to use the Award logo on other media or applications, please feel free to contact the MPFA for clarification. Notwithstanding the requirements laid out in this Guide, the MPFA reserves the right to determine whether an awardee has made proper use of the Award logo. In case of any dispute, the MPFA reserves the right of final decision. Once the validity of the Award logo lapses (i.e. on 30 September 2016 for the 2014/15 Award), awardees must immediately cease displaying the Award logo on marketing items/media. Enquiries Phone: Fax: goodmpfemployer@mpfa.org.hk Guide Good For MPF Using Employer The Good Award MPF Logo Employer Application Award Guide Logo 3
5 3. Logo Usage a. Minimum Size and Clear Space 1 1 Minimum Size Print applications 8mm To ensure legibility, the width of the logo in printing must not be smaller than 18mm (w) x 8mm (h), on screen must not be smaller than 130 pixel (w) x 58 pixel (h). 18mm Screen applications 58pixel 130pixel 2 2 Clear Space h h To give the logo the respect it deserves, use generous space around it. The logo should always be freestanding and separate from all copy and graphics. h h h Clear Space = 1h Guide Good For MPF Using Employer The Good Award MPF Logo Employer Application Award Guide Logo 4
6 3. Logo Usage b. Full Colour Logo CMYK Gradient C 50 M 0 Y 100 K 0 C 0 M 0 Y 0 K 0 C 85 M 20 Y 100 K 5 C 75 M 0 Y 100 K 0 C 0 M 50 Y 100 K 0 Gradient C 0 M 80 Y 95 K 0 C 0 M 35 Y 100 K 0 C 10 M 100 Y 90 K 5 RGB Gradient R 141 G 198 B 63 R 255 G 255 B 255 R 28 G 143 B 69 Gradient R 57 G 181 B 74 R 241 G 90 B 41 R 0 G 50 B 100 R 252 G 175 B 23 R 207 G 30 B 47 Pantone Pantone 369C White Pantone 369C Pantone 138C Pantone 138C Pantone 1805C Guide For Using The Good MPF Employer Award Logo 5
7 3. Logo Usage c. Black, Reversed, Single Colour and 2-colour Logos The following examples show the proper applications of single color, spot color (e.g. Pantone) & 2-color logo (Magenta + Black) on marketing publicity. Black Logo Reversed Logo Should only be used on a background that provides strong contrast Single Colour Logo 2-colour Logo (Magenta+Black) Should only be used for 2-colour newspaper print advertisements C 0 M 50 Y 100 K 0 C 0 M 100 Y 0 K 0 C 0 M 100 Y 0 K 35 Guide For Using The Good MPF Employer Award Logo 6
8 3. Logo Usage d. Background The Award logo must be applied on a background which should not hinder the clarity of the logo and which offers sufficient contrast to show the entire logo clearly. If backgrounds do not offer sufficient contrast, awardees may use a pre-designed Award logo with a white border to enhance legibility. The white border of the logo should not be altered. 1 1 Incorrect Logo Wrapping the logo with white border in any form is not allowed. Incorrect logo with irregular border 2 2 Correct Logo The Award logo with white border will be provided by the MPFA to awardees separately. Correct logo with smooth border Guide Good For MPF Using Employer The Good Award MPF Logo Employer Application Award Guide Logo 7
9 3. Logo Usage e. Hot Stamping and Silkscreen Hot Stamping Usage Should only be used with single colour logo Silkscreen Usage Should only be used in pantone colours with white border Guide For Using The Good MPF Employer Award Logo 8
10 3. Logo Usage f. Proportion of Award and Awardee Logos 100% 60% The size of the Award logo should not be smaller than 60% of the awardee s logo. Guide For Using The Good MPF Employer Award Logo 9
11 4. Incorrect Logo Usage Do not distort the logo Do not rotate the angle of the logo Do not alter the placement of logo elements Do not alter the colour of the logo Do not outline the logo Do not alter the size relationship of the logo elements Do not change the proportions of the logo elements Do not use any pattern or texture in the logo Do not add a drop shadow or any graphic effects Do not change the transparency 2014/15 Guide For Using The Good MPF Employer Award Logo 10
12 5. Examples of Logo Usage As stated in Section 3a of this Guide, awardees should observe the minimum size requirements and allow sufficient space around the Award logo. The following examples show the proper application of the Award logo in some common marketing items/media. Letterhead Business Card Envelope Guide For Using The Good MPF Employer Award Logo 11
13 5. Examples of Logo Usage Print Ad & Poster The Award logo can be used in conjunction with other company/recognition/award logos. Content Be sure to provide enough clear space around the Award logo. For more information about clear space, please refer to Section 3a of this Guide. Newsletter Leaflet 2015 JULY ISSUE XXXX XXXX XXXX Content XXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXX XXXXXXXXX XXXXXXXXXXXXXXXXX XXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXX Guide For Using The Good MPF Employer Award Logo 12
14 5. Examples of Logo Usage Website When the Award logo is shown on the awardee s website, the logo should carry the following alternative text and URL: English: Alt text: Good MPF Employer Award URL: Traditional Chinese: Alt text: 積 金 好 僱 主 URL: Simplified Chinese: Alt text: 積 金 好 僱 主 URL: Electronic Direct Mail Logo Signature Dear xxxxxx, xxxxxxxx xxx xxxxxxxxx x xx xxxxxxxx xxx xxxxxxxxx x xx xxxxxxxx xxx xxxxxxxxx x xx xxxxxxxx xxx xxxxxxxxx x xx xxxxxxxx xxx xxxxxxxxx x xx xxxxxxxx xxx xxxxxxxxx x xx xxxxxxxx xxx xxxxxxxxx x xx xxxxxxxx xxx xxxxxxxxx x xx xxxxxxxx xxx xxxxxxxxx xxxxxxxx xxxxx xxxxx xxxxx xxxxxxxxxxxxxxx xxxxx xxxxxx xxxxxxxxxxxxxxx Best Regards, Chan Tai Man Senior Manager ABC Company Tel: xxxx xxx Mobile: xxxx xxxx chantaiman@abccompany.com.hk Guide For Using The Good MPF Employer Award Logo 13
15 Hotline : Fax : Website :
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ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online