Index. The fly the flag for football toolkit. Introduction. Activation ideas. Football Fridays. Fly the flag for football.

Transcription

1 The fly the flag for football toolkit.

2 For the first time in history, the biggest soccer tournament on the planet will be hosted in Africa. This is a unique chance to welcome the world and show how proud we are to be South African. Assemble your team and FLY! Now is the time to stand united and support not only our national team, but all five African teams competing for glory. That is the name of the game. Here s how we can do it... # 1 Show your support for team South Africa by wearing your football shirts to work every Friday. It is an opportunity to get the company excited about all things soccer. Friday will become synonymous with soccer, and provide the inspiration to become phenomenal hosts for the world s biggest soccer tournament. # 2 Our national flag is a recognisable symbol of unity and hope to all South Africans and the international face of South Africa around the world. Encouraging everyone in your company to fly the flag for football will create a lasting spirit of unity and pride. Your organisation can help to create a more united South Africa. # 3 Learn South Africa s own diski dance; a series of some of soccer s simple moves translated into dance. Use your moves to give 2010 FIFA World Cup visitors a uniquely South African welcome. Here are a few activities that will encourage your company to fly the flag: November 200 day countdown Express your anticipation by doing all things football within your organisation. 4 December World cup draw Make sure everyone in your organisation gets to catch this live at work 4 December Football Friday Declare this day and every Friday thereafter Football Friday until the 2010 FIFA World Cup kicks off March 100 day countdown Learn the diski dance. 27 April Freedom Day # 4 Our national anthem Our national anthem gives voice to our pride in South Africa and allows us to celebrate our nationhood. Learning the words and singing it together is something that unites us all. 12 May 30 day countdown 11 June Official 2010 FIFA World Cup kickoff!

3 The fly the flag campaign is designed to involve all South Africans in preparation for the 2010 FIFA World Cup, by getting them involved in four inspiring initiatives.

4 There are precious few Fridays until kickoff. So starting now, make every Friday a Football Friday. This is the day we celebrate all things football. The day we all discover our passion for the beautiful game. Wearing football shirts to work every Friday is the first step on the road to becoming true football enthusiasts. Join forces with other corporate companies to mobilise employees around the 2010 FIFA World Cup and to get them excited about the biggest sporting show on earth. This is a rare opportunity to ignite the flame of good sportsmanship by building local support and enthusiasm. It is vital that we take advantage of every possible opportunity to encourage all South Africans to make a positive contribution to this event. It is also an opportunity to celebrate African unity and support all the African teams representing the continent. Here are some other ideas to build excitement, we are sure you will have quite a few of your own too. Start inter-departmental or inter-company soccer leagues on Friday afternoons. Invite local soccer enthusiasts to give vuvuzela lessons to the many people who don t know how to blow one. Host face painting lessons, to inspire individuals to create their own football and flag designs. Bring in a makarapa expert to show the staff how to make their own unique makarapas. There are many ways in which you can get people excited about the 2010 FIFA World Cup. Go ahead - live football, on and off the pitch, at work and at home. Football FRIDAYS.

5 The South African flag is the most graphic and recognisable symbol of our nation and deserves to be the centre piece of this campaign. It has to be big, bright and in-your-space. The flag should fly everywhere. Your organisation s building is only one of the opportunities waiting to be seized. It is also the biggest. So arrange for a flag wrap right now. Possibilities also worth looking into include: branding the wall or fence of your building decorating the reception areas and/or the boardrooms with large flags Giveaways and prizes for the staff: hand-held flags flag-branded mugs fly the flag bumper stickers fly the flag screen savers See the prizes and giveaways section for more ideas.

6 Gone are the days of the Macarena and the moon walk, it s time for you and your colleagues to familiarise yourselves with South Africa s very own diski dance. Learn the soccer-based moves of South Africa s diski, translated into dance. Feel the rhythm of African football along with the energy and passion in store for soccer fans around the world at the 2010 FIFA World Cup. Dance for the world. Because you re South African we know you can. For your first lesson click on the buttons to play or download the full dance. You can also download any of five instructional moves. PLAY THE FULL DANCE #1 THE JUGGLE #2 THE HEADER #3 TABLE MOUNTAIN Visit to book the diski dancers to perform for your organisation and have them show you how it is done. Alternatively, download the instructional video clips and screen them for staff THE FULL DANCE #4 TREPA as part of a Football Friday activity. Visit #5 THE BRIDGE

7 The people you work with are proud to sing the national anthem but do they know the words and understand them? Quite a few of them need a little encouragement and education. So why not stimulate interaction by inviting a local celebrity/musician (or a colleague who can sing really well) to teach the anthem to your co-workers. Let s learn the anthem and sing it loud the world will be listening. Nkosi sikelel iafrika Maluphakanyisw uphondo lwayo, Yizwa imithandazo yethu, Nkosi sikelela, thina lusapho lwayo. Morena boloka setjhaba sa heso, O fedise dintwa le matshwenyeho, O se boloke, O se boloke setjhaba sa heso, Setjhaba sa South Afrika - South Afrika. Uit die blou van onse hemel, Uit die diepte van ons see, Oor ons ewige gebergtes, Waar die kranse antwoord gee. Sounds the call to come together, And united we shall stand, Let us live and strive for freedom, In South Africa our land. PLAY MP3 BROADCAST QUALITY There are various opportunities within your working environment waiting to be explored. Why not the anthem to the staff and your clients, play it over the PA system during lunch/social hours or use it as the background tune on your phone holds? The possibilities are endless. PLAY MP3 BROADCAST QUALITY To get a head start, click on the buttons to play or download an MP3 or broadcast quality track. Visit for the words of the anthem online.

8 These are items that you can give away as gifts or prizes to your staff.

9 Staff personalised Bafana Bafana football jerseys Vuvuzelas Makarapas Keyrings Earrings Bandanas Wrist bands Caps T shirts Ties Coasters in the form of soccer balls Soccer stress balls Soccer ball USBs Welcome mats made of atsro turf To order any of the following promotional items, please contact: Blackfuse Branding - tel: or info@blackfuse.co.za Ikamva Contract Publishing - tel: or ikamva@telkomsa.net Essay Gifts - Johannesburg - tel: or rial@essaygifts.co.za Essay Gifts - Cape Town - tel: or info@essaygifts.co.za Blueprint - tel: or info@blueprintsa.co.za Or better yet, support a local supplier in and around your community.

10 The national flag is one of the country s most important symbols and therefore must, at all times, be treated with dignity and respect. Do: stand respectfully when the flag is officially hoisted take off your hat as a sign of respect place your right hand over your heart in salute fly the flag the right side up (ensure that the black triangle of the flag is to your left and the red band uppermost) fly a clean and smart flag Don t: allow the flag to touch the ground use the flag as a table cloth or drape it in front of a platrorm use the flag to cover a statue or the likes make use of the flag as a bath or floor mat use the flag for commercial advertising in a manner that will distort or show disrespect to the flag This toolkit is also available online at