Name: Amanda Callahan Strategic Planner Name: Carla Hollingsworth Production Manager

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1 Name: Carla Hollingsworth Production Manager Carla was born in Trinidad and raised in Kingston, Jamaica. She holds a Bachelors in Communication and Dance from Randolph-Macon Woman s College in Lynchburg, Virginia. She has interned in various marketing departments and worked on a variety of brands, including Western Union. In Carla s free time she enjoys playing water polo, swimming, dancing, exercising, listening to music and working toward Caribbean development. Name: Amanda Callahan Strategic Planner Amanda was born in Pittsburgh, Pennsylvania, but grew up in Texas and considers herself a Texan. She holds a Bachelors of Science in Advertising with a Minor in Business from the University of Texas at Austin. She worked in advertising for four years before deciding to return to school to receive her Masters in Global Marketing Communication and Advertising from Emerson College. Some of the clients Amanda worked on in her advertising career are Zales, TXU, PowerBar and Merrill Lynch. In her free time she likes to run, practice yoga, read interesting books and knit.

2 Name: Sébastien Klein Senior Art Director Sébastien was born in Biel, Switzerland, grew up in Munich, Germany, and is of French nationality. He earned a Masters in Communications, Sociology and Psychology at the Ludwig- Maximilians-University in Munich and studied a semester abroad in Australia. Sébastien decided to combine a second Masters degree with a second experience oversees and joined Emerson College s GMCA program. He interned for Siemens and worked as a freelance interviewer at the Institute for Youth Research. In his free time Sébastien likes to play soccer, snowboard, read and listen to music. He also enjoys traveling and the great outdoors. Name: Mandy Yan Liu Media Planner Mandy was born and raised in Beijing, China. With her Bachelors of Arts in Communication from the international University of Colorado campus at Beijing. Mandy is pursuing her Masters in Global Marketing, Communication and Advertising from Emerson College. Before that, she worked for MindShare, Ogilvy China in Media Planning for the IBM team. Her language proficiency in both Chinese and English will help her bridge the marketing gap between English speaking countries and China. Swimming and traveling are among her favorite hobbies.

3 Name: Talli Pinhasi Creative Director Talli is a woman of the world, though Israel will always be considered her first home. She holds a BA Cum-Laude in Liberal Arts and Social Sciences from the Open University in Tel-Aviv, focusing on Media and Communications. Talli enjoyed a number of years working as a Web Planner and Project Manager for global companies such as HP, Schachter & Namdar and Finex Communications in Israel, London and Singapore. When not working, Talli can be found reading short stories, drawing, making jewelry and occasionally circling the globe. Name: Sanam Petri Senior Copywriter A native Californian, Sanam spent her college years at the University of California, Santa Barbara studying Art History and English. After trying her hand at gallery work, oil painting conservation and journalism, she moved to Boston to pursue a degree that would allow her to combine her many passions. When she gets a moment, she enjoys writing, visiting museums and antiquing.

4 Name: Jessica Perrone Marketing Research Specialist Jessica has lived in Boston, Massachusetts for the majority of her life. She went to Merrimack College and majored in English. After receiving her undergraduate degree she worked in finance for a year before deciding to go back to graduate school. She is currently working toward a Masters in Global Marketing Communications and Advertising. She has traveled extensively throughout Europe and studied abroad for a semester in Sydney, Australia. Jessica enjoys running, reading, taking two month vacations, and eating Italian food. Name: Shondra Temple Account Director Shondra prides herself on her homegrown Wyoming ways, yet is very eager to gain new perspectives. A graduate of the University of Wyoming, with a B.A. in Communication and a minor in Marketing Communication, Shondra found herself in the GMCA program at Emerson in an attempt to bring some of the world closer to home. Her goal is take advantage of her public relations experience and incorporate this big city opportunity and her semester abroad in London into a lasting profession in the marketing communications industry. In her limited spare time she is known to enjoy the company of family and friends, listen to music, and explore new placesbe it newly discovered side streets or foreign countries.

5 AFNet, Internethon: Apple s Environnemental Protection: Association Découverte, Initiation, Insertion et Informatique: Baby Boomers, Xers Each Require Different Marketing Strategies: Call2Recycle: Collective Good; Mobile Phone Recycling: Computer Aid International: Computer Takeback Campaign: Dell Auction: Dell Recycling Showcase: E-Waste Guide: E-Waste Sculpture in London: Earth 911: Electronic Industries Alliance, Consumer Education Initiative: Electronics Recycle Pledge:

6 erecycle Public Information Campaign: Exporting Harm: ewaste Incorportated: Generation X: Generation X Marks the Spot on Ford Marketing Wish List Generational Marketing: Getting Rid of IT: Georgia Tech Project: Reversing Production; Researchers Develop System to Recover and Reuse Electronic Wastes: Griffith University, Environmental Engineering Electronic Waste: Hazardous Technical Information Services; HTIS: Hewlett-Packard Hardware Recycling Services: Hewlett-Packard Trade-In Program: Houston-Galveston Area Council, E-Waste Media Campaign: Material/Media_Campaign.htm How to Sell to the Younger Set, Immerse Yourself in their World:

7 IBM s Corporate Environment Initiative: International Activities on E-waste and Guidelines for Future Work: Making Generational Marketing Come of Age; Does the Music in that Ad Ring a Bell? Sellers are Finally Learning to Exploit the Life Experiences that Define Each Generation. What Took them so Long?: Maxus Technology; Intelligent ecycling solutions: More Over Gen X, Gen Y Arrives with $100 Billion: Municipal Solid Waste The United States; 2000 Facts and Figures: National Cristina Foundation; Dell Recycling through Donations: National Safety Council, Environmental Health Center; EPR2 Project: PC-Recycling: New Synergies for Recycling Information Technology Equipment: Poison PCs and Toxic TVs: Rechargeable Battery Recycling Corporation: Recycle my Cell Phone Campaign:

8 Recycling of Electronic Wastes in China and India: Resell, Recycle or Donate Your Used Electronics: RMD Technologies; E-Waste Solutions: Secretariat of the Basel Convention - United Nations Environment Programme: See ya Later, Refrigerator: Take It Back 2003: Texas Campaign for the Environment: The U.S. Youth Market: Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds. Packaged Facts: Unesco s PC Refurbishment: URL_ID=12090&URL_DO=DO_TOPIC&URL_SECTION=201.html US: Deleting Hazardous Waste: Where do all the old models go?: