COMPANY OVERVIEW. Feb Fast Company Brazil All rights reserved

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2 Summary What we do? Performance Areas Our services Differentiated approach Compensation Models Why Brazil? Brazil in Brief Information and Communications Technology Consumer Market Electronics World Events Hosting Success Cases Executive Team Contact Info 2 Fast Company Brazil All rights reserved

3 What we do? Fast Company Brazil is a Business Agency, created in the beginning of 2009, targeting to support companies to succeed in Brazilian market Areas of development Companies evaluating operations feasibility in Brazil. Companies planning to invest in Brazil and needing a solid Go To Market Plan reducing time to market Companies already in country needing to increase results and to take operation to the next level Support for startup companies or new product launching 3 Fast Company Brazil All rights reserved

4 Performance Areas Feasibility Study Subsidiary Incubation" Business Development Bus. Representation Doing Business in Brazil Innovation Business Planning Government Relationship Government Programs & Innovation Laws Business Advisoring Startup Board member representation Strategic direction & Planning GoTo Market Matchmaking Angel investment Introduction 4 Fast Company Brazil All rights reserved

5 Our services Business incubation, development and commercial representation Develop Brazilian Business Plan Feasibility Studies Market reports (findings and opportunities) Business Advisory Start relationship with new partners and customers Trade Commissions organization and special meetings with Brazilian key authorities, executives and specialists Government engagement and special programs for Innovation and Technology 5 Fast Company Brazil All rights reserved

6 Differentiated approach THE WAY WE THINK 100% Business oriented Full engagement with customer We care about execution Client s culture is respected Our previous executive experience reduce risks Ethical commitment Fair investment to the customer for a one stop shop solution THE WAY WE DO We accelerate learning curve & time to market results through our previous experience with international companies inside Brazil complex business environment By means of our high level networking contacts, we introduce our customer to authorities, executives and specialists to get valuable market information Business Planning development & execution experience and Project Management tools We have the right set of associates & partners to support HR, Legal, Regulatory, Accounting, Fiscal, Financing & PR aspects of the project 6 Fast Company Brazil All rights reserved

7 Compensation Models Retainer fee + Success fee: When plan and execute are part of the solution, the Success Fee criteria are accorded case by case. Recommended for long term projects with exclusive professionals allocation and activities such as business development, business incubation, trade representation, board representation and startups Per Job: Upon a fully understanding of client s requests and expectations, we estimate the quantity of hours needed to the specific job, validated scope and amount involved Recommended for short term projects, for specific actions and also for reports and analysis demands 7 Fast Company Brazil All rights reserved

8 Why Brazil? The 6 th economy in the World (2011) Largest economy and population in Latin America, offering considerable export opportunities. World s fifth largest in population and in area, occupying over half of the South America continent. Foreign trade opening-up markets and multilateralism Gateway to Mercosur, sharing common borders with every South American country, except Chile and Ecuador. Politically and economically stable democracy. Lowest interest rate in more than a decade. One of the first countries to recover from the global crisis of Investment grade rate by Standard & Poor s, Moody s and Fitch agencies. 8 Fast Company Brazil All rights reserved

9 Brazil in Brief Territory: 8.5 mi square km (3.3 mi square miles) Population: 192,3 million (2011) Population Growth Rate: 1.29% per yer (2011) Official Language: Portuguese Local Currency: Real GDP: US$ 2.51 trillion (2011) GDP Growth Rate: 3.2% (2011) Inflation: 6.5% (2011) 9 Fast Company Brazil All rights reserved

10 Information and Communications Technology (ICT) Fifth largest cellular phone market with 242 millions subscriptions as of Dec Fifth biggest Internet market in the world, after China, United States, Japan, India The number of Internet users reached 81.7 million in Dec Third largest market for PCs in 2011, behind the U.S. and China, with 15.4 million units sold. One of the fast growing Social Media markets. Second country in number of users of Twitter (33 million), after USA. The fourth country in number of users of Facebook (37.9 million). 10 Fast Company Brazil All rights reserved

11 Consumer Market Brazil is the world s eighth largest consumer market, behind the United States, China, India, Japan, Germany, U.K. and France. In 2030, it is expected to occupy the fifth position in the rank, with a projected GDP of US$ 2.4 trillion. More Brazilians will join the middle class. As a result, consumption will grow 135% between 2007 and The study was carried out by Brazilian think tank Getúlio Vargas Foundation and consulting company Ernst & Young. 11 Fast Company Brazil All rights reserved

12 Electronics Brazil is the third most attractive consumer electronics market from investment point of view among the E7 countries (China, India, Brazil, Russia, Indonesia, Mexico and Turkey). According to the RNCOS report Consumer Electronics Market In Brazil ( ), there is a large room for growth in sales of washing machines, freezers, and personal computers in the medium-term. Refrigerators will have the highest sales followed by washing machines in the forecasted period. 12 Fast Company Brazil All rights reserved

13 World Events Hosting 13 Fast Company Brazil All rights reserved Brazil will host the 2014 FIFA World Cup and the 2016 Summer Olympic Games, definitely boosting the market for sports, health and fitness products in the coming years.

15 Semiconductors Decisive sales & marketing strategies were able to transform AMD subsidiary the worldwide market share leader for the PC microprocessor market in Brazil in AMD took advantage of the local manufacturers sales to boost its business, since these makers had a vast distribution network, besides offering consumers a very competitive price. The company supplied its chips to approximately 42% of the Brazilian PC market in 2004, a worldwide record for AMD. At the time, José Antônio Scodiero served as the company s President for Brazil and South Cone. 15 Fast Company Brazil All rights reserved

16 Printers Vision and well-defined marketing strategies led the deal and Oki Data became Bradesco s prefered printer maker. In return, the financial institution was OKI s best corporate client for three years in a roll, period in which José Antonio Scodiero was on the command of the business printing solution specialist 16 Fast Company Brazil All rights reserved

17 Apple Brazil Subsidiary As of July 1995, APPLE COMPUTER arrived in Brazil, opening their operations in country. As part of the start up team in Brazil Jose Scodiero, was the Director of Sales & Channel team and responsible for the design of the strategy and restructuring of channels in Brazil. Apple came from a shy presence in the Brazilian computer market to start its important role as a leader in this market. 17

18 IBM PC IBM s alliance with Microsoft and Unibanco, in 1995, resulted on one of the most successful projects in the Brazilian PC sales history. The idea was to create a new channel and sell IBM PCs on more than 500 Unibanco branches, which proved to be a very creative and auspicious strategy. Having Bill Gates as of of the bank s spokesperson in the marketing campaign, the initiative was awarded the Top of Marketing by the Brazilian Sales and Marketing Leaders Association (ADVB). The man behind the execution of the strategy was Jose Scodiero, who worked as IBM s consumer goods unit manager at the time. 18

19 19 EXECUTIVE TEAM

20 Executive Team José Antônio Scodiero CEO, Fast Company Brazil With over 25 years of experience in the Technology, Personal Computing, Semiconductors and Electronics sectors, José Antônio Scodiero turned his drive and creative flair towards the developing of his own company in the beginning of Fast Company Brazil was born focused on helping foreign organizations either install their subsidiaries or start a trading relationship with the country. Throughout his career, Mr. Scodiero has been a leader in several corporations, such as IBM, Apple, Oki Data and most recently AMD, where assumed the role of Latin America Vice-President. With a keen eye for results, he has created three startups and managed successful turnarounds in Brazil. The executive has countless experience in strategic planning, execution and operation of multinationals, besides a notable knowledge of the distribution channels, retail chains and Value Add Resellers in the Brazilian PC market. He also brings to the business his vast relationships with the executives of large companies and Brazilian, Argentine and Mexican government employees. Mr. Scodiero holds a bachelor's degree in Electric Engineering and a graduate degree in Business Administration from Armando Álvares Penteado Foundation. He has recently obtained a certificate of Corporate Governance and become a board member of the Brazilian Institute of Corporate Governance (IBGC). 20 Fast Company Brazil All rights reserved

21 Executive Team Mário Tampellini Senior Associate and Director Fast Company Brazil With over 18 years acting in international companies from Information Technology, Internet, Telecommunications, Networks, and Electronic Components sectors, Mario Tampellini has living experience in the process of doing business in Brazil, business development and strategic marketing. Throughout his carrier he has assumed the role of senior executive and director in leading multinational companies such as Brightstar Corporation, Diveo do Brasil Telecom (current UOL Host), AMP (current Tyco Electronics), SED International and Siemens, in the business development, product and strategic marketing, channels, alliances and commercial areas. From 2004 to 2008, the professional has been acting in the segment of wireless communications, being responsible, as part of Brightstar Corp. executive team, for introducing important business to Brazil, such as HTC, RIM (smartphones) and Giant Electronics (3G Modems). Also developed channels for Motorola and Redline Communications (wireless broadband segment). After a successful executive and independent consultant carrier, in 2011 Mario has joined Fast Company Brazil, putting his business background and professional networking to support companies interested in new ventures in Brazilian market. Mario Tampellini has title of Master in Business Administration from Insper Business School, holds bachelor s degree in Electronic Engineering from Escola de Engenharia Mauá and also bachelor s degree in Business Administration from Mackenzie University. 21 Fast Company Brazil All rights reserved