STRATEGY & OUTLOOK HIGHCO'S OFFER

Transcription

1 2 part STRATEGY & OUTLOOK HIGHCO'S OFFER

2 DIGITAl TECHNOlOGIES ARE CHANGING BUSINESS AND AlTERING THE CONSUMER GOODS landscape. IN REACTION TO THIS UPHEAVAl, CONSUMERS, HAVE CHANGED TOO. HIGHCO FOCUSES ITS APPROACH ON ONE IMPORTANT MISSION AND HAS STRUCTURED ITS OFFER INTO TwO SOlID DIVISIONS: CONNECT SHOPPER & PROCESS DATA. HIGHCO S OFFER 42

3 NOTRE OFFRE WEB COUPONS CHEQUEBOOK COUPONS SELF SCaNNING SHELF COUPONING LOaD to CaRD CHECKOUt DIGIPOINt COUPONING CLEARING traditional ELECtRONIC MONEY-BaCK OFFERS WEB & MOBILE CONtEStS CONSULtING PROMO FULFILMENT MONEY-BaCK MaNaGEMENt CONtEStS PRINt DIGItaL RaDIO IN-STORE MEDIA MONITORING IN-StORE FOLDER EFFECtIVENESS MEaSUREMENt SaMPLING EVENtS MERCHaNDISING SERVICES LOGISTICS PROMOtIONaL E-COMMERCE HIGHCO S OFFER 43

4 COUPONING HighCo offers different coupon issuing options throughout the customer path: at home (Web coupons, f-coupons), outside (load to card) and in the store (chequebooks, self scanning, shelf couponing, checkout). In 2011, over 800 million Internet users worldwide had a Facebook account, IN and 78% of consumers follow the opinions of their peers. HighCo is adapting coupon solutions to social networks with the launch of the f-coupon. PROMO > Either paper or digital, coupons are the ideal tool for creating traffic (24% of purchases are on impulse), selling (86% of purchases are influenced by an in-store coupon), attracting shoppers (38% use a coupon to buy a new product), promoting loyalty and establishing ties with consumers (61% buy the product again after a coupon campaign).* > 5 billion coupons are issued by the 1,000 largest brands that believe that coupons help increase a) average weekly sales by 19%, b) brand revenue by 16%, c) market share in terms of volume by 27% and d) market share in terms of value by 18%.** SHOPPERS > Coupons meet shoppers needs in terms of purchasing power (82%), immediate availability (74%) and ease of use (57%).* 86% of French consumers state that they use electronic coupons. Looking for discount coupons has become the second most common reason for visiting brand sites.* * Source: Highco survey of checkout and online receipts, 4,000 people, ** Source: 13 in-store campaigns. HIGHCO S OFFER 44

5 CLEARING FULFILMENT > All electronic (load to card, self scanning, etc.) and physical (paper coupons) flows between retailers and manufacturers are processed by a single international, multi-lingual and multi-currency platform. It ensures both clearing and, using the My Data Stats solution, reporting. HighCo developed a set of back office solutions used to clear all coupon transactions. Reporting solutions are then used to monitor promotional offers in real time and analyse their impact and performance. ADVANTAGES MONITORING FOR SHOPPERS > The credibility and reliability of the clearing eco-system guarantee acceptance of discount coupons across the entire retail network. HIGHCO S OFFER 45

6 Remboursement par virement bancaire du prix d achat de votre Blédilait 2 ème âge 900g (standard, Confort Premium ou Relais) indiqué sur votre ticket de caisse original sous 6 semaines environ. Offre valable en France Métropolitaine, Corse comprise jusqu au 31/12/2011 et limitée à un seul remboursement par foyer (même nom, même adresse, même IBAN-BIC). Timbre remboursé sur demande écrite conjointe au tarif lent en vigueur (20g). Toute demande illisible, incomplète, erronée, manifestement frauduleuse ou ne respectant pas les modalités énoncées ci-dessus sera considérée comme nulle. Loi Informatique et Libertés (06/01/1978) : droit d accès, de rectification et de retrait des données personnelles vous concernant en écrivant à l adresse de l opération. Les données collectées sont destinées à Blédina et seront utilisées pour la gestion de l opération uniquement. Une question sur cette opération? Appelez le 09 Offre valable jusqu au (appel non 30 surtaxé) novembre 2011 RCS Villefranche Tarare PROMO Pour bénéficier de cette offre, achetez 1 produit de la gamme Blédilait 2 ème âge 900g (Standard, Confort Premium ou Relais), au plus tard le 31/12/2011 Comment obtenir votre remboursement? Renvoyez au plus tard le 15/01/2012 (cachet de la poste faisant foi) sous pli suffisamment affranchi : Ce coupon original personnalisé avec vos coordonnées complètes (nom, prénom, adresse) Le ticket de caisse original (date, libellé et prix entourés) Le code-barres à 13 chiffres du produit recopié Votre relevé d identité bancaire (IBAN-BIC) à l adresse suivante : Blédilait 2 100% remboursé - Opération N Aix-en-Provence Civilité : Mme Mlle Mr * NOM : * Prénom : * Adresse : * CP : * Ville : * Code-barres du produit : *Champs obligatoires INHighCo offers brands and retailers guidance in their operational communication strategies and a broad selection of promotional solutions adapted to each marketing objective, such as immediate cash-back offers, money-back offers and promotional games and contests. 70% of manufacturers use promotions to forge a competitive edge, maintain and sustain their market share (75%) or launch new products. Popular with shoppers, promotions are used by brands to manage their marketing strategies, attract new consumers, foster their loyalty, challenge competition and boost sales. > Launching products: 51% of shoppers agree that a promotion encourages them to discover and test new products. > Boost sales: 46% of shoppers give in to unplanned purchases through the incentive of a promotion. > Challenge competition: 53% add that they choose a competitor s product if it is on promotion.* SERVICES SHOPPERS > Shoppers, impacted by the crisis, use promotional offers more than ever: 95% of them look before buying, 66% feel that they increase their purchasing power. For 54% of shoppers, it makes national brands more affordable.* * HighCo survey of checkout and online receipts, 4,000 people, HIGHCO S OFFER 46

7 FULFILMENT MONITORING > HighCo handles all back office functions and offers a comprehensive and intuitive reporting tool, My Data Stats, used to monitor all promotional offers in real time and extract, compile and analyse data. LOGISTICS SHOPPERS > Thanks to the reliability of the fulfilment tool, shoppers receive their bonus in just a few days. Through data processing, they can also receive personalised offers. From collecting consumer data to refunding or shipping prizes, HighCo has set up an international platform to manage all promotional campaigns: > games; > money-back offers; > purchase of bonuses; > logistics and shipping prizes; > reporting statistics; > data collection. HIGHCO S OFFER 47

8 IN Our goal is for shoppers to be aware of HighCo s offers throughout all contact points, from the car park to the product on the shelf. HighCo offers a variety of in-store media carriers to meet the different objectives in the last metres of the race : car park posters, trolley posters, entrance displays, radio, floor graphics, aisle displays, checkout banners, digital screens, etc. HighCo delivers turnkey services for all of these media carriers, covering the entire chain from design to installation in the store and including the development of media and recording advertising messages, etc. SERVICES > Every form of in-store media addresses a different marketing objective, depending on its position along the shopping path: customer awareness, steering towards a store section, brand selection, product information or securing the sale. The wide array of media carriers covers the entire store. SHOPPERS > 95% of shoppers look at promotions. 24% of purchases are category impulse buys and 27% are brand decisions made in the aisle!* * Source: HighCo survey of checkout and online receipts, 4,000 people, HIGHCO S OFFER 48

9 MONITORING LOGISTICS > Simple, intuitive tools that can be used at any time to understand and analyse the performance of a promotional campaign by placing it in a global competitive context, drawing conclusions and readjusting operational strategy accordingly. SHOPPERS > Studying promotional campaigns helps brands adjust their strategy and provide shoppers with offers that meet their expectations. HighCo offers brands and retailers promotional watch and measurement tools that they can use to manage their marketing strategy: exhaustive benchmark of in-store promotions (Alert in Store), assessment of promotional literature and action plans (promotional watch), performance and ROI reviews. HIGHCO S OFFER 49

10 SERVICES For the in-store set-up of a media carrier, advertising campaign or store section merchandising, the human element is crucial and guarantees operational excellence. HighCo provides sales teams and merchandisers selected based on: > their expertise; > their knowledge; > the store; > the category or product. > The role of hostesses in a campaign boosts both performance and relations with shoppers. Merchandisers cover different tasks: > installation and delivery of media displays; > reorganisation of departments; > statistics reports. SHOPPERS > In product tastings, goodies, discount coupons, games or events, hostesses offer a relaxing break along the shopper s path. They form a relationship between the brand, store and shopper by offering an enjoyable experience. > Merchandisers ensure that shoppers find products consistently across retail networks. HIGHCO S OFFER 50

11 LOGISTICS Maintenance of high standards and real-time reporting: > quality and quantity check on delivery depending on type of product; > traceable package labelling using bar codes; > storage adapted to package size and type, computerised stock management and secure web interface; > order preparation: complete and adapted solution, from packing to palletising; > monitoring and reporting with real-time traceability and personalised statistics. SHOPPERS The performance of the order and management system ensures traceability and rapid processing and delivery of their order. Highco features centralised logistics platforms that send, monitor and provide detailed reporting in real time. HighCo offers two forms of logistics: > marketing and promotional logistics (games, online shopping and loyalty programme websites, POS, stands, etc.); > e-logistics (retailer websites, product order platform). HIGHCO S OFFER 51