Grupo Cortefiel is one of Europe s top fashion names operating in the specialised chain sector.
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1 press dossier spring - summer 2014
2 Grupo Cortefiel is one of Europe s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present in 70* countries and has 1,969* points of sale. Cortefiel, Pedro del Hierro, Springfield and Women secret are the four brands that make up Grupo Cortefiel, which also owns Fifty Factory, a chain of outlet stores. Each one has its own design team and a customer-oriented sales and management network. In order to guarantee maximum efficiency in the management of this multi-format business model, the Group s head offices centralise the administrative, financial, technological, expansion, sourcing and human resource services, as well as other major corporate executive functions. Distribution is organised around a network of logistics centres centralised at the Aranjuez platform in Madrid, which opened in August The company also has international buying offices in Spain, Hong Kong and India. Grupo Cortefiel s consolidated expansion policy includes the opening of direct operated stores and franchises. The direct management system is implemented mainly in Europe, whilst the franchise system is the primary vehicle for international expansion. Skilled professionals of more than 20 nationalities work to ensure excellence in all the Company s products and services, obtaining a turnover of million euros in *Data as of February 2014
3 HISTORY Launch of Pedro del Hierro Madrid Grupo Cortefiel operates 100% on line Launch of new line PdH Sport Springfield launches on line store Change of ownership 2000 International expansion is created is acquired is created 1988 First International Stores Suits Factory 1945 brand is created 1933 Shirt Factory opening 1880 Small Family Business
4 Points of sale location maps Asia & Oceania 107 Europe 1,524 America 149 Middle East & Africa 184 1,964 POINTS of SALE in 70 COUNTRIES Data as of February 2014
5 Points of sale EUROPE 1,524 points of sale in 34 countries Fifty Points of sale CTF PdH* SPF WS Factory Total Spain Albania Andorra Armenia 1 1 Austria 3 3 Belarus Belgium Bosnia Croatia Cyprus Czech Republic Estonia France Georgia 1 1 Germany Gibraltar 1 1 Hungary Italy Latvia Lithuania Luxembourg Macedonia Malta 3 3 Montenegro Poland Portugal Romania Russia Serbia Slovakia Slovenia 2 2 Switzerland 1 1 The Netherlands Ukraine Fifty TOTAL Direct operated + Franchise CTF PdH* SPF WS Factory Total ,524 *Stand alone (PdH woman) Data as of February 2014
6 Points of sale MIDDLE EAST & AFRICA Points of sale CTF PdH* SPF WS Total Algeria 1 1 Bahrain 1 1 Dubai 4 4 Egypt Iran Iraq 2 2 Israel Jordan Kuwait Lebanon Libya 1 1 Morocco Qatar Saudi Arabia Syria Tanzania UAE Total points of sale in 17 countries *Stand alone (PdH woman) Data as of February 2014
7 Points of sale AMERICA 149 points of sale in 11 countries Points of sale CTF SPF WS Total Bermuda 1 1 Chile Colombia 7 7 Costa Rica Dominican Republic Mexico Panama 1 1 Peru Saint Maarten United States 6 6 Venezuela Total *Data as of February 2014
8 Points of sale ASIA & OCEANIA 107 points of sale in 8 countries Points of sale CTF PdH* SPF WS Total China Kazakhstan Malaysia 9 9 Myanmar 2 2 Singapore South Korea The Philippines Vietnam 1 1 Total *New concept PdH store Data as of February 2014
9 CORTEFIEL Cortefiel is the Group s original brand. Created in 1945, it targets men and women aged between 35 and 45 with a youthful outlook on life and an open, enquiring mind. Through its collections, the Cortefiel brand enjoys a loyal customer base, built up over fifty years, who trust a fashion alternative offering quality and fabulous styles. Cortefiel offers the latest fashion combined with comfort for those who see the world through today s eyes. Steady growth over the years has turned Cortefiel into a consolidated brand and a major fashion reference. Today Cortefiel is present in 34 countries with 436 direct operated stores and franchises. Key information Established Points of sale Countries
10 Presence and points of sale Cortefi el Points of sale CTF Spain 290 Albania 1 Andorra 2 Belgium 6 Chile 1 Costa Rica 2 Cyprus 6 Czech Republic 2 Dominican Republic 1 Dubai 4 Egypt 3 Estonia 1 Georgia 1 Jordan 2 Data as of February 2014 Kazakhstan 2 Kuwait 2 Latvia 2 Lebanon 2 Lithuania 1 Mexico 22 Montenegro 2 Morocco 6 Peru 3 Portugal 44 Qatar 1 Saint Maarten 1 Saudi Arabia 9 Serbia 2 Slovakia 2 Syria 1 Tanzania 1 The Philippines 2 United States 6 Venezuela 3 Total CTF 436
11 Cortefi el stores
12 PEDRO DEL HIERRO Grupo Cortefiel acquired the brand Pedro del Hierro in 1992, rapidly turning it into a top name with a natural, and a unique sense of urban style inspired in today s contemporary self-confident men and women. Personality and a unique sense of style The design of the Pedro del Hierro brand is always in constant evolution, harmoniously combining the essences of fashion and the visionary aspect of trends, dressing for pret-a-porter, haute couture, or urban style. Pedro del Hierro embarked on its international expansion strategy in Today it is present in 35* countries and 456* points of sale. In 2012 the arrival of the designer Carmen March as the new creative director and the launch of Pedro del Hierro Madrid marks the start of a new phase for the brand. Key information Acquisition of the brand by the Group Points of sale Countries * 35* * Stand alone (PdH woman) + Cortefiel stores.
13 Pedro del Hierro stores
14 SPRINGFIELD Grupo Cortefiel s most youthful and urban brand was first created in 1988 as an alternative to traditional men s fashion stores. Based on the philosophy of basics at unbeatable prices. The positive response to the launch led Grupo Cortefiel to expand its basic range, introducing collections in keeping with the latest trends. Since then, Springfield has enjoyed a steady and sustained growth. The launch of the women s collection in 2006 is another milestone in the label s development. Springfield Man & Woman target young men and women between 20 and 30 with a relaxed outlook on life and fashion. Each season the label s designers observe, combine and adapt the latest trends to create a style ideal for any time of day. The unique use of colour, combining a meticulous attention to pattern, the wash and design process is the unmistakable hallmark of a relaxed casual style on all its creations. Four years after its creation, Springfield embarked on an international expansion, opening its first stores in Portugal, and is now present in 57 countries with 883 sale points, under franchise or as stores. Key information Established Points of sale Countries
15 Presence and points of sale Springfi eld Points of sale SPF Spain 338 Albania 2 Algeria 1 Andorra 4 Austria 3 Belarus 2 Belgium 23 Bosnia 6 Chile 1 China 16 Costa Rica 2 Croatia 5 Cyprus 17 Czech Republic 2 Dominican Republic 2 Egypt 12 Estonia 2 France 47 Germany 13 Hungary 12 Iran 5 Iraq 2 Israel 16 Italy 40 Jordan 2 Kazakhstan 6 Kuwait 2 Latvia 1 Lebanon 9 Data as of February 2014 Libya 1 Lithuania 1 Luxembourg 5 Macedonia 5 Malaysia 9 Malta 3 Mexico 29 Montenegro 1 Morocco 6 Myanmar 2 Peru 8 Poland 11 Portugal 57 Qatar 3 Romania 2 Russia 35 Saudi Arabia 4 Serbia 12 Singapore 10 Slovakia 3 Switzerland 1 Tanzania 1 The Netherlands 36 The Philippines 14 UAE 21 Ukraine 4 Venezuela 5 Vietnam 1 Total SPF 883
16 Springfi eld stores
17 WOMEN SECRET Women secret sells lingerie, sleepwear, accessories and swimwear for the modern women between 25 and 40. The design team develop new ideas to make women s lives easier and happier, on occasions generating emotions and at other times offering solutions. Women secret is proud of being a specialist in the world of women. Women secret was created by and for women, with the objective of creating a global brand capable of combining prestige, femininity, contemporary looks and excellent value for money. Women secret was founded in 1993, and its first store opened in the centre of Madrid. Since the early days, Women secret is committed to being a leader in creativity, efficiency and awareness in the underwear and lingerie sector. In 2001, Women secret embarked on an international expansion strategy and today has 592 stores in 49 countries. The Women secret online store sells throughout the metropolitan euro zone. Key information Established 1993 Points of sale 592 Countries 49
18 Presence and points of sale Women secret Points of sale WS Spain 257 Andorra 1 Armenia 1 Bahrain 1 Belarus 4 Belgium 16 Bermuda 1 Bosnia 1 Chile 8 China 21 Colombia 7 Costa Rica 2 Croatia 5 Czech Republic 2 Dominican Republic 2 Egypt 8 Estonia 1 France 3 Gibraltar 1 Hungary 9 Iran 3 Jordan 3 Kazajstan 3 Kuwait 7 Latvia 2 Lebanon 3 Lithuania 1 Luxembourg 1 Macedonia 1 Mexico 34 Montenegro 1 Panama 1 Portugal 40 Qatar 3 Romania 1 Russia 39 Saint Maarten 1 Saudi Arabia 27 Serbia 13 Slovakia 1 Slovenia 2 South Korea 14 Syria 2 Tanzania 1 The Netherlands 3 The Philippines 5 UAE 9 Ukraine 13 Venezuela 7 Total WS 592 Data as of February 2014
19 Women secret stores
20 Grupo Cortefi el s on line stores cortefiel.com pedrodelhierro.com womensecret.com spf.com
21 el.com
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