ADVERTISER BEGINNER S GUIDE GETTING STARTED IN THE ZANOX MARKETPLACE

Transcription

1 ADVERTISER BEGINNER S GUIDE GETTING STARTED IN THE ZANOX MARKETPLACE

2 Dear advertiser, Welcome to the zanox Advertiser Beginner s Guide. The following pages will give you an overview of your zanox advertiser account and familiarise you with the main features of the zanox marketplace. Your zanox contact is at your disposal should you have further questions regarding your zanox advertiser account. Copyright 2014, ZANOX AG, Berlin, Germany

3 TABLE OF CONTENTS Getting started 5 Access your account 6 Login... 6 Multiple programmes... 6 marketplace dashboard overview... 7 Create a profile 8 Encourage publishers to work with you... 8 Components of a high-quality profile... 8 Overview tab... 9 Program Terms tab...10 Performance Tab Manage your publishers 12 Find attractive publishers...12 Invite publishers to your programme...13 Manage publishers that have already applied to your programme...14 Manage publisher groups...14 Assign publishers to groups...15 Send s to your publishers...15 Check your Performance 17 Standard Reports...17 Beta Reports...17 Report by Time / Report by Publishers...17 Real-time Reports...19 Top statistics...20 Approve sales and leads 21 zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 3

4 TABLE OF CONTENTS Approve sales...21 Approve leads...22 What is auto confirmation?...22 Advertiser liability for approved leads and sales...22 Manage your ad media 23 Ad media types...23 Upload and configure ad media...24 Release ad media...25 Deactivate ad media...25 Manage your commissions 26 What are static commissions?...26 What are dynamic commissions?...27 Which dynamic rules exist?...27 Creating a new commission model...28 Assigning publishers to commission models...29 Changing an existing commission model...30 Deleting a commission model...30 Duplicating a commission model...30 Find more help 31 Help & learning resources...31 zanox network & social media...31 Policies & privacy...31 Glossary of terms 32 zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 4

5 GETTING STARTED Welcome to the zanox marketplace! Congratulations, you have successfully launched your advertiser programme. This guide will help you get started in the zanox marketplace by introducing you to the most important advertiser features and tasks. DAILY ONCE DAILY DAILY DAILY REGU- LARLY REGU- LARLY Access your account Your zanox marketplace account lets you manage and monitor your programmes. This section shows you how to log in and gives you an overview of the marketplace dashboard. Create a profile Create a compelling profile to attract quality publishers to your programme and to increase your visibility in the programme directory. Manage your publishers Managing your publishers is one of the most important tasks for an advertiser. We will show you how to search for publishers, invite publishers into your programme and accept application requests. Check your performance The advertiser performance statistics and reports is an important tool to analyse your programme performance and to make informed decisions about your publishers, promotions, and ad media. Approve sales and leads Approving sales and leads is a central task in the work of an advertiser. Make sure your publishers get rewarded for the sales and leads they generate. Manage your ad media Quality ad media give publishers the tools to drive customers to your website and increase conversion. In this section we will show you how to update your inventory of banners and links. Manage your commissions Your commercial goals should be reflected in adequate commission models. Use the commission manager to set up static or dynamic relationship-level commissions with your publishers. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 5

6 Login ACCESS YOUR ACCOUNT DAILY To access your account, visit and use the login menu located in the upper right corner of the screen. Please enter your login credentials and click Login. After login, the first thing you see is the zanox marketplace dashboard. Multiple programmes If you run multiple programmes in the zanox network, the zanox marketplace provides an easy way to manage all programmes with just one login. To link another programme to your marketplace login, go to Settings > Manage Accounts in the upper right bar. Enter the user name and password for this programme and click Add Account. Feel free to skip this section if you only operate one programme. You can switch between different programmes by using the account switcher in the upper right corner of the screen. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 6

7 marketplace dashboard overview The marketplace dashboard gives you a brief overview of the performance of your partner programme. It provides you with at-a-glance performance previews of your open leads, sales and your account balance. The performance statistics give you an overview of how your performance has developed over the last 30 days. ZANOX.de AG Advertiser Beginner s Guide Last updated 01/2013 Page 7

8 CREATE A PROFILE Encourage publishers to work with you ONCE The zanox marketplace is all about transparency and communcation. Therefore, the programme profile is an ideal tool to present your business to all partners on the network and to encourage publishers to work with you. Each programme with a complete profile will be visible to publishers in the programme directory, a listing of all available programmes. To access your profile, click on Profile in the main navigation bar. Components of a high-quality profile Left-hand panel The left-hand panel gives a short overview of your programme so that publishers can see the following information at a glance: Use the icon to edit your profile or click into the text box. Logo of your company The logo width should be 168 pixels. Short summary of your programme The short summary should describe your advertiser activities, your products, type of business and programme in one or two sentences. Example: XYCOMPANY is a world leader in car hire. We offer a sliding scale of commissions and a huge set of state-of-the-art banners, widgets, and links. Links Links to your website, blog, or Twitter account. Contact details Use the icon to edit your privacy settings. Move the mouse pointer over the icon to get additional information on how to fill in your profile. Leave contact details of a person your publishers can contact. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 8

9 Overview tab The Overview tab is where you enter your programme description. It should include a programme introduction, a detailed programme description, facts and figures about your business as well as a short company description. For non-english programme descriptions we also recommend a short English programme summary. Use the icon to edit your profile or click into the text box. Programme introduction Introduce the kinds of services and products you offer in your online shop. Also include your unique selling points and added value for publishers. For instance, you could state the average basket value so publishers get an impression of how well the programme is performing. Detailed programme description Give a detailed description of your programme including your standard commission models, the types of ad media you offer and the default cookie length. You may also want to include the type of publishers you would like to have on your programme and the kind of traffic they should be generating. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 9

10 Key figures Add a section where you outline additional key performance indicators (KPIs) of your programme. These KPIs could include your target audience, your average basket value, special offers and promotions for publishers, etc. Publishers use KPIs to find programmes that best match their needs. Please note that a selection of KPIs is also displayed on the Performance tab. Company description Give a short description of your company and its key figures. Program Terms tab A separate Program Terms tab allows you to clearly define your Terms & Conditions for your partner programme. It gives you some guidelines on how to share information about your programme with your publishers to promote greater transparency to all partners on the zanox network. We strongly recommend you to fill out this area in order to clear any questions from publishers about what activity is allowed on your programme and how you process certain points that affect the profitability of your programme for publishers. A strong partnership begins where the terms of the agreement are clear! Use the icon to edit your profile or click into the text box. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 10

11 The Program Terms tab covers a variety of areas that consolidate to make up the Terms & Conditions of your programme, e.g.: Declined sales The types of publishers you work with De-duplication policy Notice periods A revision history will allow you to view any previously saved versions of your Terms & Conditions. Click on General in the sub-navigation bar to find a text field where you can enter you programme terms. Enter any details and use this space to clarify the terms of your programme publishers must comply to. Performance Tab The Performance tab provides you with an overview of your programme s performance. It lists a selection of key performance indicators (KPI) that show you how well your programme is doing. These KPI are also visible to publishers in the programme directory. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 11

12 MANAGE YOUR PUBLISHERS There are two ways to manage publishers in the zanox marketplace. You can either search for attractive publishers and invite them to your programme, or you can manage publishers that have already applied to your programme. DAILY Find attractive publishers With the publisher directory, the zanox marketplace offers a powerful new tool that allows you to browse existing publishers on the network and invite publishers you want to work with to your programme: Go to Account Management > Publisher Management > Find Publishers to access the publisher directory. What is an AdRank? zanox measure for the commercial potential of publishers, advertisers, ad media, and many other business objects. The AdRank is dynamically calculated based on parameters such as turnover, conversion rate, confirmed leads/ sales, traffic, etc. The AdRank is calculated on a regular basis and can range between 0 (lowest AdRank) and 10 (highest AdRank). You can use the Search Publishers search box on the left hand side to search publishers by name or keyword. The keyword search also searches the publishers URLs. Below the search box you will find various filters that allow you to filter by partnership status, recently joined publishers, publishers with incomplete profiles, publisher verticals, and sales regions. The table in the main area of the Publisher Directory lists all publishers that match your search query. For each publisher you can see the publisher name, promotional type, AdRank, and number of accepted memberships. The main promotional types are Content, Display, and Search. The AdRank allows you to compare performance across publishers. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 12

13 Invite publishers to your programme If you want to learn more about a publisher, click on the icon in the Actions column inside the publisher directory to get an overview of their available ad spaces and visit their websites. The number next to the icon indicates how many ad spaces the publisher operates. If you want to find out more about a publisher s business model, click on the Actions column to access their publisher profile. icon in the Here, you can get detailed information about the publisher s marketing activities and find an overview of other advertisers the publisher works with. This will help you understand the publisher s relevance for your business. To invite the publisher to your programme, simply click the Invite Publisher button. If the publisher operates more than one ad space, you need to select the ad space with which you want to invite them to your programme. You may also enter a short message introducing yourself and outlining why joining your programme will benefit the publisher. zanox will notify the publisher about your programme invitation via and include a link to the programme application form where the publisher can join your programme. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 13

14 Manage publishers that have already applied to your programme Navigate to Account Management > Manage Publishers to manage publishers that have already applied to your programme. Here you can filter publishers by status and perform certain actions such as accepting pending join requests, terminate relationships, assign commission models or reward publishers with bonus payments. Please make sure you regularly check open programme applications and be responsive so that publishers receive quick feedback on the success of their application. Manage publisher groups Publisher groups offer you an easy way to assign selected publishers to groups you create and you name according to your requirements. For example you could create a group and assign all your top publishers to this group. Publisher groups can be used to create reports based on specific publisher groups, to send s to selected groups, to assign specific commissions or bonus payments, and more. Navigate to Account Management > Manage Publisher Groups to add new groups and edit or delete existing groups. You can set a group to active or inactive. Note that you can assign publishers only to active groups. Furthermore, inactive groups won t be listed in the Group selection drop-down list (Account Management > Manage Publishers > Search for specific partners). zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 14

15 Assign publishers to groups To assign a publisher to a group go to Account Management > Manage Publishers. Select a publisher from the Applications / Partner list and assign them to a group by selecting the desired group in the Assign to group dropdown list under Selected affiliates / applicants. Click on the Execute button to complete the assignment. Send s to your publishers Click on the link Account Management > Send to Publishers to send bulk s to a defined list of target publishers in the zanox affiliate network. Use this feature for instance to inform your publishers about promotions, any changes or information they need to know. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 15

16 In the section Define Target Publisher List you can define which publishers on your programme are going to receive the . For instance, you could send an to all publishers who have applied but have not yet been accepted onto your programme. If you use groups to manage your publishers (Account Management > Publisher Management > Manage Publisher Groups), you could also decide to send an to all publishers who are part of a specific group. In the section Content you can edit the contents of the you want to send to your publishers. If you want to send HTML s, use the field HTML content. Click on the Preview button below to preview what your contents look like. Then click on Save if you want to keep on working on your or reuse it at a later time. If you want to send your straight away, click on Request approval to notify your zanox account manager about the new bulk you have just created. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 16

17 CHECK YOUR PERFORMANCE With the Performance Statistics for advertisers, the zanox marketplace offers a powerful tool for evaluating and optimising your programme performance. Check your statistics on a daily basis to gauge the performance of your programme and recognise at an early stage where to optimise. DAILY Standard Reports The Standard Reports (Statistics) can be accessed via the Reports menu. Go to Reports > Standard > Report to create a report in your defined report period and make use of the various option to fine-tune your report. Beta Reports Access the Beta Reports via Reports > Beta. You can choose between three different predefined report types: Report by Time, Report by Publishers and Real-time Report. Report by Time / Report by Publishers Use the report type Report by Time to generate a report the results of which are grouped by day (default). Use the report type Report by Publishers to generate a report that displays the results per publisher. You can also use these two report type to create individual reports according to your own requirements.. Want to know more about Statistics? Read the marketplace tip or the FAQ. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 17

18 Both report types Report by Time and Report by Publishers contain various report elements that also help you generate exactly the report you need. Available report elements: Chart Report results Saved reports Grouping levels Filters Other options including save, export and select columns Select your own report period, access saved reports, or for further fine-tuning, use the filters on the left-hand side to filter your report results by publisher groups, ad media or tracking category. You can also use different grouping levels to summarise your report results and highlight the desired information. On the first grouping level you can group your report results by Day, Month, Segment, Publisher, Ad media, and Tracking category. In addition to the first grouping level, there are two more grouping levels (called Drill down I and Drill down II) that allow you to further group the results. You may also wish to customise the report columns. To do so, click Options > Select columns, and select from over 40 different values to display as report columns. If you wish to save your report settings (filters, grouping levels and columns), click on Options > Save report. You will find the report in the My reports pull-down menu on the left-hand side. Background Information: The maximum number of results displayed is 100 results for these report types. If your filter settings result in more than 100 data sets, you will find an export link at the bottom of the results table. This export link lets you export the total number of result to Excel or CSV format. All results are displayed in the programme currency. For instance, if the programme is operated in US dollar, the turnover and commissions are also displayed in US dollar. The maximum report period is two years. The statistical information that is used for the reports are updated every 24 hours. Please note that the Beta Advertiser Reports also include rejected leads and sales into the results whereas the Standard Reports only report on open, approved and confirmed leads and sales. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 18

19 Real-time Reports The Real-Time Reports show you the most recent performance of your programme over a period of 48 hours. Access the Real-time Reports via Report > Beta > Real-Time Report. The Real-Time Reports offer you two different ways to look at your programme performance in real-time: Report by overall transactions per hour (via the Transactions tab) Report by transactions per publisher (via the Publishers tab) Real-time Report by overall transactions per hour: Select the Transactions tab to see a real-time report of all transactions per hour, over the last 48 hours. The results are listed in a clearly structured table, starting from the actual minute you access the real-time reports. The results are listed in full-hour intervals (except for the first hour which might not be a full hour depending on the time you actually access the real-time reports). For each hour the report lists the following information: Leads Count Leads Commission zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 19

20 Sales Count Sales Commission Sum Commission Additionally, the report shows you the sum of all transactions for each calendar day within the 48 hour period. Real-time Report by transactions per publisher Select the Publishers tab to see a real-time report of all transactions per publisher, over the last 48 hours. The results are listed in a clearly structured table, showing a separate row for each of your publishers. For each publisher, the report lists the following information: Publisher s user name Leads Count Leads Commission Sales Count Sales Commission Sum Commission Background Information: The real-time report by publishers lists only those publishers who have generated transactions during the last 48 hours. The default sorting is based on the number of generated sales. All results are displayed in the programme currency. For instance, if the programme is operated in US dollar, the turnover and commissions are also displayed in US dollar. Top statistics Apart from the Reports menu, the dashboard also gives you a quick overview on the performance of your programme over the last 30 days. Right below the diagram shown on the dashboard, you can see your top statistics: your programme performance, your Top 5 publishers and your Top 5 tracking categories. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 20

21 APPROVE SALES AND LEADS In order for publishers to be paid their commissions you will first need to approve the sales and leads they generated. Publishers rely on fast payment so please check your sales and leads on a regular basis and demonstrate to your publishers that you are a reliable payer. The average time it takes you to approve your sales and leads is shown to publishers as a key performance indicator (KPI) in the programme directory. DAILY Approve sales Navigate to Validation > Approve Sales to start approving your sales. Both the approval time and confirmation rate are visible to publishers as KPIs in the programme directory. Use the search bar on the left to find a specific sale. You can filter your search results by status, date and tracking category. The overview bar on the top of the page gives you a general overview of your sales and your account balance. The table of sales in the centre of the screen displays the sales matching your search criteria. Click on the plus sign in front of each row to display further information about the sales: zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 21

22 The row expands and displays further information about the selected sales: To approve, reopen or reject a sale please use the check box to select the sale, then use the Approve, Reopen or Reject button located on the top of the screen. Which status can a sale have? Open: Newly tracked sale Approve leads To approve, reopen or reject a lead, navigate to Validation > Approve Leads and proceed just as described in the section above. What to keep in mind when approving sales and leads? 1. You can only approve transactions with the status Open. 2. Approved and confirmed transactions cannot be revoked! 3. You can undo the status Rejected and set the transaction back to Open only once. You then have 72 hours to modify the transaction before it will be set to Approved. Approved: Genuine sale for which you want to reward your publisher Confirmed: If your zanox account is covered, the approved status will switch to confirmed and your publisher will be paid out. Rejected: Invalid sale. You may wish to reject sales because the order has been cancelled or the sale has already been tracked through a different channel. What is auto confirmation? Auto confirmation is a feature of the zanox User Interface which will automatically confirm leads/sales once they reach a certain age. The benefit of auto confirmation is that you will not need to manually confirm every single lead/sale. Instead, you only need to reject invalid leads/sales and leave the rest to be auto-confirmed automatically. The zanox standard auto confirmation period is 14 days for leads and 28 days for sales. Please note that the standard auto confirmation period can be changed or disabled. If you would like to change the period or disable auto confirmation please contact your zanox account manager. For automatic processing of leads and sales by your back-end system you can use the zanox ERP Client or the zanox ERP Web Services. Advertiser liability for approved leads and sales It is important to know that once a lead or sale has been approved/confirmed it cannot be rejected and you will be charged! zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 22

23 MANAGE YOUR AD MEDIA Quality ad media give publishers the tools to drive customers to your website, so be sure to provide compelling banners and links to drive increased conversion and higher sales. Advertisers with a diverse selection of current, updated ad media and promotions may be seen as more attractive than advertisers with a small or rarely updated link inventory. As a prerequisite, every advertiser in the zanox network needs to provide at least one text link to their homepage and a logo with a size of 120 x 60 pixels. REGULARLY To access Ad Media Management, navigate to Account Management > Manage Ad Media. Ad media types zanox supports the following types of ad media: For more information on managing ad media please refer to the zanox Ad Media Guide. Text Used to enter text links. Image Used for standard JPEG or GIF images. Image with text As above but with an option to have text displayed around the image. HTML Used to enter any HTML ad media (e.g. ad media, search forms, etc.) Script Used to enter any script ad media (e.g. Flash banners) zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 23

24 Upload and configure ad media To add new ad media click the Add new AdMedia button. This will bring you to a screen with several options which need to be completed to ensure that the ad media works correctly. The following compulsory configuration options (in bold) must be filled in: Link format Defines the size of your ad media. You can select any of the available standard banner sizes from the drop-down menu. However, if your ad media does not fit into this standard, you can select the option freestyle and manually add the dimensions in the Width and Height boxes. Link status Defines the status of your ad media. Available ad media statuses are Active, Inactive or Configure. Please note that the link status cannot be changed until the ad media has been added by pressing the Save button. Once the ad media is on the zanox system you can select Edit and change the link status. Link name Defines the name of the ad media. The name must be unique for the programme, i.e. you cannot have two ad media with the same name even if they are in different sub-categories. The link name is displayed to your publishers when they access the list of available ad media for your programme. Link category Defines the ad media category. Using this drop-down menu, you can move the ad media to different categories. Link target address (URL) Defines the target URL of the ad media. When an Internet user clicks on the banner they will be taken to the location outlined in this field, e.g. Image source (URL) Defines where the image is hosted, for example zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 24

25 Release ad media Newly created ad media must be released to make them visible to your publishers. Go to the list of your available ad media at the bottom of the Manage Ad Media page and find the ad media you want to release. Click Edit to edit the ad media configuration. Change the Link status option from Configure to Active. The traffic light displayed in the ad media list will change from yellow to green. HTML and script ad media including Flash banners, iframes and page peels must obtain clearance from the zanox Banner Team before they can be released to your publishers. To attain clearance, please send a list with ad media IDs for the relevant ad media to banner@ zanox.com. Clearance will take place within two working days. Deactivate ad media You can deactivate ad media at any time by setting the link status from Active to Configure or Inactive. The traffic light will change from green to yellow (for Configure ) or red (for Inactive ). Please inform your publishers about the deactivation of the ad media approximately three weeks in advance so they can remove the ad media from their websites. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 25

26 MANAGE YOUR COMMISSIONS To access the Commission Management, navigate to Account Management > Manage Commission Models. The Commission Management is a powerful tool to manage commissions for different groups of publishers, campaigns, and promotions. REGULARLY The zanox Commission Management is based on the concept of Commission Models. A commission model defines specific static or dynamic commissions for views, clicks, leads and sales as well as for your user-defined leads and sales tracking categories. Each commission model can be assigned to different groups of publishers (e.g. standard publishers and premium publishers) and is allocated one or several validity periods. You can also assign partner-specific conditions to individual publishers. We recommend, however, that you set up commission models to be able to easily manage and administer your programme s commissions. What are static commissions? Static commission models allow you to define fixed commission rates for each sale, lead, click, and/or view a publisher generates. In addition, you can set different commission rates depending on the type of product that is purchased (via tracking categories that can be used for certain product groups for instance). Static commission models do not allow you to dynamically reward publishers for a higher performance. This means, each publisher receives the same commission for a sale regard- zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 26

27 less of whether a publisher generates 10 sales or 100 sales per month. To be able to dynamically reward high performance, use dynamic commission models. You can also easily turn a static commission model into a dynamic model with just a few clicks. Example for Static Commissions: Commission Model View Click Lead Sale Description Default website % Default for every publisher website. Default % Default for every publisher with e- mail advertising. No payment per click, but higher lead bonus. Bonus model % For high performance publishers. CPC model 0.15 Conditions for CPC publishers. CPM model For portals that want to calculate earnings using CPM. What are dynamic commissions? Dynamic commission models work just like static commissions, but in addition, they allow you to automatically reward publishers for a higher performance. Within a dynamic commission model you can define up to four performance levels. Every time a publisher reaches a new performance level, the publisher is automatically assigned higher commissions. The four available performance levels are called Level 0 (Base Value), Level 1, Level 2 and Level 3. Please note that you don t have to define all four levels when using a dynamic commission model if you don t need them. Which dynamic rules exist? Dynamic rules define the conditions by which publisher performance is measured. Currently, the following dynamic rule exists: Total number of sales This rule defines performance by the total number of sales a publisher generates within 30 days. The dynamic rule also includes rejected sales. Example of dynamic commissions based on the four available performance levels: For less than 50 sales within the last 30 days the commission is 10% (Level 0) For >= sales within the last 30 days the commission is 15% (Level 1) For >= sales within the last 30 days the commission is 20% (Level 2) For >= 120 sales within the last 30 days the commission is 25% (Level 3) The current dynamic rule refers to the total number of sales only. It is up to you whether you only want to define different commission levels for the sales, or whether you also want to define dynamic commissions for views, clicks and/or leads. I.e. when a publisher reaches the next commission level based on their total number of sales, you can also decide to reward them with higher commissions for their clicks or leads. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 27

28 You can also assign partner-specific conditions to individual publishers. We recommend, however, that you set up commission models to be able to easily manage and administer your programme s commissions. Creating a new commission model 1. Click Create new commission model. You will be directed to a new screen where you can create your new commission model: 2. Enter a name for the commission model; decide whether the model should be visible to all publishers or not by activating / deactivating the public checkbox, and set the model to active if you want to activate it straight away. Optionally, you can enter Your own notes. Your notes will be displayed on the commission models overview page right below the name of each model. 3. Click Create. The Create New Commissions dialog opens. Here, you can select the commission model type (dynamic or static). 4. Again, click on Create. The Edit mode opens. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 28

29 5. Enter a start and end date for your new commissions. By doing so you are creating a commission validity period within your new commission model. Be careful! If you don t already have valid commissions in place at the current date, you can set the start date to today (pre-set). This means the commissions will be valid immediately after saving and cannot be changed on the same day! Be careful not to accidently activate your new commissions by selecting today as a start date! 6. Assign commission values to the transaction types and product categories you want to use. Uncheck those product categories for which you don t want to define specific commissions. Depending on the commission model type, enter dynamic commissions for different performance levels or assign standard commissions. If you want to assign dynamic commissions, you need to define the different performance levels (Level 1, 2, and 3). The current rule that applies to dynamic commission is the total number of sales for the last 30 days, including rejected sales). For each level, enter the number of sales a publisher must generate or exceed (during the last 30 days) to be assigned to that level. 7. Click on Save. You have successfully created you new commission model. Your new commission model is now displayed in the list of available commission models and can be assigned to individual publishers and/or groups. Assigning publishers to commission models In order to assign publishers to your commission model(s), go to Account Management in the main navigation bar and select Manage Publishers. Batch-assigning several publishers to a commission model: 1. In the Applications / Partner table, select the publishers you want to assign to a commission model by activating the check box in the Selection column. 2. Scroll to the very bottom to batch-assign several publishers to a commission model. Under Assign to commission model select the desired commission model and click on Execute. Assign individual publishers to a commission model: 1. In the Applications / Partner table, select the publisher you want to assign to a commission model and click on the publisher s name next to the little screen icon. The Partner information page of the selected publisher opens. 2. Under New commission model you can select the commission model you want to assign and enter a start date for the assignment. 3. Click on Save at the very bottom. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 29

30 Changing an existing commission model Select a commission model from the list of available commission models and click Edit. If you want to change the commissions but have an active Commission Model in place, click on New Commissions to define a set of new commissions. The Create New Commissions dialog opens. Select whether you want to create static or dynamic commissions and click on Create. Define a start date for the new commissions which must lie at least three days in the future. Assign new commission values to the transaction types and product categories you want to use. Uncheck those product categories for which you don t want to define specific commissions. Depending on the commission model type, enter dynamic commissions for different performance levels or assign standard commissions. Deleting a commission model Please note: A changed commission model will become active at 0:00 a.m. on the third day after submitting the changes. You will not be allowed to select an earlier date. Please keep in mind to notify your publishers of the changes. Example: An advertiser wants to change a commission model on 27 August. The earliest end date the advertiser can define is 30 August. The new commission model will become active at 0:00 a.m. on 30 August. Commission Models with a future start date can be deleted. To delete a Commission Model, go to the respective Commission Model on the overview page and click Delete. Please note that currently active commission models (i.e. models with a start date that already lies in the past or is today) cannot be deleted! They can be set to inactive though. And you can change the end-date (and define new commissions for the following validity period). Duplicating a commission model If you want to create a new commission model based on an already existing model, you can use the Duplicate option. To duplicate a Commission Model, go to the respective Commission Model on the overview page and click Duplicate. A copy of your existing model will be created. You can still change the name, settings and commission values of this newly created model according to your needs. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 30

31 FIND MORE HELP Are you having trouble with your advertiser account, or would you like to learn more? Check out our many help and knowledge resources. Help & learning resources Start Package for Advertisers FAQs and online help Tips Glossary zanox network & social media Website Blog Twitter Facebook Policies & privacy Code of Conduct Data Protection Terms & Conditions User Agreement zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 31

32 GLOSSARY OF TERMS A Ad space Online space used by a publisher for displaying the advertiser s ad media. Ad spaces can be websites, blogs, portals, etc. Ad space verification Process through which publishers verify ownership of an ad space by including a meta tag or uploading a HTML file to the site. Ad space verification is used by advertisers to identify high-quality publishers. Advertiser In performance advertising, advertiser is the term used for an advertising company that advertises its products or services by means of a partner programme through a performance advertising network, such as zanox. The advertiser provides the publishers (sales affiliates) with the required ad media (e.g. banners, product lists) to enable optimum advertising and defines the commissions publishers will earn for each generated sale or lead. Affiliate network An affiliate network provides a third party service to advertisers and publishers. The network provides tracking, reporting and payment services and allows advertiser access to a large publisher base. Networks generate performance based revenue by charging the advertiser a fee on top of the publisher commissions. B Banner ad Advertising message of the advertiser which is delivered to the internet user via the ad space of a publisher. Other types of advertisements can be text links, pop-ups, videos, or product data. They contain tracking links which redirect the visitor to the advertiser s online shop. If a visitor generates a sale in the advertiser s shop, zanox uses the tracking link to identify the publisher that helped generate the transaction and will receive a commission from the advertiser. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 32

33 C Commission If an Internet user registers for an advertiser s newsletter via an ad on a publisher s website, purchases a product in the advertisers s online shop or completes a contract, the publisher receives a commission from the advertiser. As independent network provider, zanox automatically logs, credits and transfers the commission to the publisher s account on a monthly basis. I Industry Industry segment in which an advertiser is predominantly active. In the zanox network, the following four main industries exist: Retail & Shopping, Travel, Telco & Services, Financial Services L Lead A lead is information that may be used to provide a sale later on. This is normally a request for a quote, the ordering of a brochure or registering for a newsletter. In performance advertising, the advertiser pays a commission to the publisher whose website generated the lead. P Performance advertising Form of online advertising which is based on partnerships between advertisers and publishers. Publishers operate websites where they place banners and links that market the products and services of an advertiser. If an internet visitor clicks on a banner or link and purchases a product in the advertiser s online shop, registers for a newsletter or submits a contact form, the publishers receives a commission from the advertiser. Commissions will only be paid in the event of successful performance, i.e. if the publisher helped to generate a sale or lead. zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 33

34 Programme Advertisers use programmes to promote their products and services in the zanox network. Publishers who are affiliated to the programme put the programme s banners and links onto their websites in order to market the programme s products and to redirect consumers to the advertiser s website. The publisher receives a commission by the advertiser for different types of generated transactions, e.g. leads or sales. Programme Directory Directory in the zanox marketplace which lists all available programmes on the network and displays their key performance indicators (KPIs). Publishers can browse the Programme Directory for interesting programmes and can interact with advertisers. Publisher Partner in the zanox performance advertising network. Publishers run ad spaces on which they place banners and links to earn commission. In the zanox network a publisher applies with one or multiple ad spaces to an advertiser s programme. S Sale A customer s purchase on the advertiser s website for which the advertiser pays a commission to the publisher. A sale cam be rewarded with either a fixed amount commission or a percentage of the purchase price. V Vertical Affiliate marketing sector in which a publisher is predominantly active. In the zanox network, the following four main verticals exist: Content, Search, Display, . zanox Ltd Advertiser Beginner s Guide Last updated 10/2014 Page 34

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