Ericsson Executive Summit on Broadband Mobility. Cypress Hotel December 11, 2008 Cupertino, CA
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1 Ericsson Executive Summit on Broadband Mobility Cypress Hotel December 11, 2008 Cupertino, CA
2 Safe Harbor Statement This presentation contains forward looking statements. Such statements are based on our current expectations and are subject to certain risks and uncertainties that could negatively affect our business. Please read our earnings reports and our most recent annual report for a better understanding of these risks and uncertainties.
3 Mobile Broadband Infrastructure Technology Ulf Ewaldsson VP & Head of Product Area Radio, BU Networks, Ericsson
4 Mobile Broadband Tremendous subscriber growth Fast growth of traffic based on HSPA Impressive network take-up LTE global commitment
5 HSPA is mass market today 239 WCDMA operators in 101 countries 221 HSPA operators in 96 countries 280 million WCDMA/HSPA subscribers Over 1000 HSPA devices, 139 suppliers Sources: GSA Global mobile Suppliers Association: November, 2008 Informa: October, 2008
6 Mobile Broadband subscriptions All technologies Subscriptions (million) Subscriptions (million) Mobile Broadband subscriptions HSPA, LTE, CDMA2000 EV-DO, Mobile WiMAX, others HSPA LTE ericsson.com/mobilebroadband
7 Consumer demand is there Jan 07 Relative Network Load Mar 07 May 07 Jul 07 Sep 07 Nov 07 Jan 08 Packet data Mar 08 Voice May 08 July 08 Sep 08 Source: Ericsson Enormous data traffic growth
8 Ericsson The leader in HSPA Launched networks Ericsson World HSPA % 221 HSPA 7.2 Mbps 38 64% 59 HSPA on uplink 37 67% 55 All continents Frequency bands N. America Europe Asia /2100 S. America Africa Australia /1800 Source: GSA Global mobile Suppliers Association and Ericsson: October, 2008
9 HSPA with even higher data rates Network deployment of 21/6 Mbps ongoing Large scale supply of devices in early 2009 Dec. 5, 2008 Deployment of 28/6 Mbps to start in Q209 Dec. 5, 2008 Dec Ericsson-supplied networks are first with HSPA Evolution
10 AT&T: Strong data revenue growth HSPA fully deployed in 3G network Source: AT&T
11 99% population coverage HSPA nation-wide, up to 125 miles cell range Data traffic volume, cdma vs HSPA Next G network published Coverage footprint Source: Telstra Investor Day, Nov Strong uptake with superior coverage and speed
12 Over 960 HSPA enabled devices 139 suppliers Devices Economies of scale Mobile Broadband Modules Integrated Integrated Mobile Broadband access access in notebooks, in netbooks, and and MIDs MIDs Mobile Broadband Router Fixed Fixed Wireless Access Ethernet / WLAN / // POTS / FAX/ FAX Enormous Economies of Scale Sources: GSA Global mobile Suppliers Association: November, 2008
13 Lowering cost per GigaByte Terminals Economies of scale Handsets, Mobile Broadband Modules and Routers Radio Efficient handling voice and data Higher spectrum efficiency & extended coverage Transport Flexible migration to Ethernet Mix of IP and ATM RNC & Core Service differentiation Flat architecture incl. Direct Tunnel High capacity nodes, small foot print Control traffic with Priority Handling Ericsson, leading Mobile Broadband
14 LTE Global commitment GSM GPRS EDGE EDGE Evolution WCDMA HSPA HSPA Evolution Vodafone TD-SCDMA TD-SCDMA HSPA TD-SCDMA Evolution 3GPP technologies LTE CDMA EV-DO 3GPP2 technologies LTE the Global standard for Next Generation
15 LTE Basic Performance 3GPP requirements High data rates Downlink: >100 Mbps Uplink: >50 Mbps Improved cell-edge data rates Low delay/latency User plane RTT: <10 ms Channel set-up: <100 ms Very high spectral efficiency High Performance Broadcast services Cost-effective migration
16 Reduced total cost of ownership Wider pipe advantage Flat architecture Self configuration/ self-optimization
17 LTE Achievements 144 Mbps FDD and TDD on same base station platform Standard approved by 3GPP End-to-end call on handheld devices Commercial platform for mobile devices Ericsson the leading LTE driver
18 LTE drive demo Measurement results Data rate Max: 154 Mbps Average: 78 Mbps Driving speed Max: 28 mph Average:10 mph Building heights ft Bandwidth 20 MHz, 2x2 MIMO Base station >60% of samples non line-of-sight High LTE user rates in the field
19 LTE Introduction Technology validation Vendor selections Commercial deployments
20 Introducing LTE Into today s radio access networks Installed base GSM / WCDMA GSM / WCDMA / LTE Modules New generation base station RBS 6000 Fast and seamless LTE roll-out
21 Conclusion Mobile Broadband Today - tremendous growth HSPA leading technology here and now LTE global commitment and fast roll-out Mobile Broadband the mobile internet machine
22
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