Mobile broadband. Trends and future evolution. LUIS MUCHACHO MBB Customer Solutions
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1 Mobile broadband Trends and future evolution LUIS MUCHACHO MBB Customer Solutions Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 1
2 Working with customers in >180 countries >110k people ~15% of our Net Sales are reinvested in R&D yearly >40% world s mobile traffic passes through Ericsson equipment 5 th >2.5B subscribers served by the networks we support >950M subscribers served by the networks we manage Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 2 largest SW supplier in the world
3 GREATER DEMAND THAN EVER 2013 ECO SYSTEM HIGHLIGHTS 1B Smartphones shipped in 2013, 38% YoY 1B mobile facebook users 100B APP downloads in 2013 >40% of YouTube traffic is mobile (up from 6% only 2 years ago) Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 3
4 LARGER SCREENS ACROSS all segments 5.6 HD 4k 5 HD 1080p 5 HD 720p LTE Carrier aggregation Will grow in capability not volumes $600-$1000 LTE, several bands From $350 Mediatek-based Lenovo, Coolpad... HSPA 42 $100-$300 Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 4
5 9.3b Mobile subscriptions 2019 LTE ~175 million» 2.6B HSPA ~1.6 billion» 4,8B Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 5 M2M subscriptions not included
6 7.4B HSPA/LTE SUBS B 2.6B LTE, 4.8B HSPA MBB coverage! Accelerate LTE & Expand HSPA Re-farm GSM spectrum Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 6 Source: Ericsson mobility report
7 mobile PCs, tablets and mobile router subscriptions smartphone subscriptions 5.6 billion smartphones in GB 1 GB GB 4.5 GB 0.6 GB 2.2 GB Source: Ericsson mobility report
8 Mobile application traffic outlook >50% TRAFFIC in 2019 will be video Social networks on Smartphones Video on tablets & smarpthones Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 8
9 Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 9
10 Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 10
11 TIME TO CONTENT CRITICAL FOR USER EXPERIeNCE After 4 seconds 10 % of users ABANDON online videos After 10 seconds 40% of users have given up. On The Line: Defining user experience Commercial in confidence, Ericsson AB 2013 Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 11 Just a second please For Web browsing: 25% of users abandon after 4 seconds 50% of users give up after 10 seconds
12 App coverage It s an app centric world User want reliable access for their apps wherever they go in the network App coverage requires a true end-toend approach to design, build and run mobile networks App Coverage the area where my app works as I expect Music streaming needs >160 Kbps, Video streaming >720 Kbps Every app has its own coverage map Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 12 Please refer to Ericsson web site: Real Performance White paper
13 FACEBOOK COLLABORATion Joint innovation lab 3-5 db gain proven in field Joint application and network 30% reduction in uplink packet loss analytics rates Over 50% improvement in average uplink data rates Optimized network & apps for best experience Reaching out for the next 5B users Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 13 Internet.org
14 SECURE APP COVERAGE Recommended Grade of Service <1% 0.1 >95% 1 >50% 10 MBPS DOWNLINK SPEED Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 14 If I hardly ever experience 0.1 Mbps, always get at least 1 Mbps and typically around 10 Mbps, I am a happy customer
15 Improving app coverage: Typical / Cell edge speed x6 NW & DEVICE LTE x4 CAPABILITIES HSPA x2 x2 x CA 10 x6 CA CA 40 CA 60 MHz LTE Advanced Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 15
16 REAL TIME TRAFFIC STEERING 3-5 db gain proven in field Bringing WiFi & cellular together 30% reduction in uplink packet loss rates Network controlled, clientless Over 50% improvement in average uplink data rates Superior user experience Data rate [Mbps] 3GPP Distance to cell Smart Phone Wi-Fi Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 16
![average uplink data rates Superior user experience Data rate [Mbps] 3GPP Distance to cell Smart](/docs-images/44/15905506/images/page_16.jpg "Phone Wi-Fi Mobile Broadband - Trends and Future Evolution Commercial in confidence 2014-05-29")
17 ADD SMALL CELLS User experience driven Addressing site acquisition, spectrum shortage & indoor coverage Superior user experience & lowest TCO through coordination Heterogeneous Networks Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 17
18 Indoor Technology Breakthrough 2 years of research, 14 patents Elegant, dot-shaped design antenna element Ultra-compact with flexible mounting. Minimalist small cell radio fully integrated with macro mobile networks Leverages on existing indoor wiring and outdoor cellular infrastructure. Addresses a wide range of in-building environments Provide high-quality access to mobile broadband and voice services indoors, effectively addressing current coverage challenges. Radio Dot System 1st Ultra-compact indoor radio solution Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 18
19 App 10 Mbps 1 Mbps SMS >10 Mbps 0.1 Mbps Performance relevant to the end user everywhere Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 19
20 in 2020 there will be 50 Billion connections
21 Key Challenges for >2020 Massive growth in Traffic Volume Massive growth in Connected Devices Wide range of Requirements & Characteristics MBB and New Use Cases 1000x 50 billion devices Data rates Latency Reliability Device energy consumption Device cost... Affordable and sustainable Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 21
22 LTE Major Evolution Trends Rel-10 Rel-11 Rel-12 New scenarios Device-to-Device Communication, MTC, Broadcast, Device Enhancements Receiver improvements, Densification Local-area access, Heterogeneous deployments, LTE Rel-8/9 Multi-antenna techniques MIMO, CoMP, Spectrum Flexibility Carrier Aggregation, New Frequency Bands, Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 22 Multi-RAT coordination WiFi interworking, inter-rat RRM,
23 The networked society beyond smartphones => 5g Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 23 See Ericsson White Paper for more info
24 Driving the future Traffic, Devices Reliability Speed SEAMLESS EXPERIENCE Latency Energy Efficiency Low Cost Network Society vision: When one person connects, their life changes. With everything connected, our world changes Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 24
25 Mobile Broadband - Trends and Future Evolution Commercial in confidence Page 25
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