Tallinn Visitor Survey

Transcription

1 1. Ankeedi number (täidetakse Emoris): Tallinn Visitor Survey Are you spending at least one night away from your normal place of residence? küs Which of the following statements best describes your trip? (LUGEGE ETTE. VÕIMALIK AINULT ÜKS VASTUS) TALLINN is the only destination I am visiting during my trip... 1 TALLINN is the main destination of my trip but I am visiting other places en route to and/or from TALLINN... 2 TALLINN is one of several destinations I am visiting during my trip... 3 I am visiting TALLINN en route to and/or from my main destination... 4 other (TÄPSUSTAGE): How many times have you visited Tallinn before this trip? times 5. Which of the following best describes the main purpose of your visit to Tallinn? (NÄIDATA KAARTI! VÕIMALIK AINULT ÜKS VASTUS) holiday lasting several days... 1 küs. 6 day-trip (one-day vacation)... 2 küs. 7 visiting friends or relatives... 3 küs. 6 shopping /using services (for example visiting spa, hair dresser or medical institution) 4 küs. 0 Participating at a conference/ seminar/ training/ fair... 5 küs. 0 Business trip (meeting business partner, attending meeting, product overview... 6 küs. 0 other (SPECIFY) küs. 7 KÜSIDA AINULT JUHUL, KUI VASTAJA ON PUHKUSEL VÕI KÜLASTAB SÕPRU JA SUGULASI PUHKUSE EESMÄRGIL (KÜS. 5=1, 3) 6. Would you describe this vacation as (LUGEDA ETTE. VÕIMALIK AINULT ÜKS VASTUS)... your main vacation this year a secondary/additional vacation this year a short break... 3 other (TÄPSUSTAGE):... 4

2 KÜSIMUSED 7-19 KÜSIDA AINULT SIIS, KUI KÜS. 2=1, TEISTEGA JÄTKAKE KÜS How many nights will you be spending away from home during this trip? How many of those nights will/did you spend in...? 9... Tallinn elsewhere in Estonia 11. other (TÄPSUSTAGE, näiteks laevas) number of nights How many nights, if any, will you spend in other countries/cities during this trip? Country Town Number of nights 11. Finland 12. Helsinki Sweden 15. Stockholm Latvia 18. Riga a. Lithuania 19b. Vilnius 19c. 19d. other (specify) 19e. 19f. other(specify) 19g. KONTROLLIDA, KAS EESTIS VEEDETUD ÖÖBIMISTE ARV (KÜS Q8+Q9) + TEISTES RIIKIDES VEEDETUD ÖÖBIMISTE ARV (KÜS Q13 + Q16+ Q19) + LAEVAS ÖÖBIMINE (KÜS Q10) VÕRDUB KOGUÖÖBIMISTE ARVUGA (KÜS Q7)! KÜSIDA JUHUL, KUI ÖÖBIB TALLINNAS (KÜS Q8>=1); KUI EI, JÄTKA KÜSIMUSEGA At what type of an accommodation establishment did you stay in Tallinn? (VÕIMALIK MITU VASTUSEVARIANTI, VAJADUSEL VÕIB AIDATA) luxury hotel, superior class hotel...1, moderate quality hotel (mid-range hotel)...2, budget/ economy hotel, guesthouse...3, bed-and-breakfast...5, rented apartment or a house...6, university accommodation/ dormitory/ hostel/ guest apartment...7, with friends/ relatives...11, second home...12, other (SPECIFY):...13, KÜSIDA JUHUL, KUI ÖÖBIB MAJUTUSASUTUSES (välja arvatud tuttavad/sugulased ja isiklik elamispind), KÜS Q20= How did you book your ACCOMMODATION in Tallinn? (VÕIMALIK AINULT ÜKS VASTUS. VAJADUSEL VÕIB AIDATA) travel agency/ tour operator... 1 part of an organised group... 2 directly from the accommodation establishment... 3 directly from the Tallinn Tourist Information Centre... 4 through friends or relatives... 5 directly from the airline/ train/ ferry operator... 6 on the Internet... 7 the company booked everything... 8 other (SPECIFY):... 9 did not book KÜSIMUSED 23 JA 24 KÜSIDA AINULT SIIS, KUI ÖÖBIS TALLINNAS (Q8>1,KUI ÖÖBIB MAJUTUSASUTUSES (Q20=1-10) JA KUI ON RESERVEERINUD MAJUTUST (Q21=1-8), TEISTEGA JÄTKAKE KÜS. 25a.

3 23. Did you book or was your accommodation booked before or after your arrival in Tallinn? (VÕIMALIK AINULT ÜKS VASTUS) before arrival... 1 on arrival... 2 KÜSIDA AINULT JUHUL, KUI RESERVEERIS MAJUTUSE ENNE REISI (KÜS 23=1). 24. When exactly did you book/was your accommodation booked in Tallinn? Was it...? (LUGEGE ETTE. VÕIMALIK AINULT ÜKS VASTUS)...less than one week before arrival weeks before arrival weeks before arrival more than 9 weeks before arrival From which of the listed sources did you obtain information about Tallinn before and during the trip? (VÕIMALIK MITU VASTUSEVARIANTI, NÄIDATA VASTUSTE KAARTI) Please tell me, using one of the phrases on this card, how much or how little did the following factors influence your decision to visit Tallinn? (LUGEDA ETTE) 25a. No No significant Some Major don t influence influence influence influence know A previous visit to Tallinn... 1, 12. (a) Advice from friends/relatives... 2, 13. (b) Articles in magazines/ newspapers (incl. online)... 3, 14. (c) Advertisements in mass media and Internet... 4, 15. (d) Brochures or information materials on Tallinn... 7, 16. (g) Guidebook... 8, 17. (h) Radio and television programmes, introductions... 9, 18. (i) Social media (Facebook, twitter etc)... 12a, Travel portals and/or forums on the Internet (TripAdvisor etc) 12b, (j) Tallinn tourism website ( 11, 20a Other home page on the Internet... 12, 36. (k) Advice by a travel agent... 13, 21. (l) Tallinn City Tourist Office / Tallinn Tourist Information Centre... 14, 22. (m) Travel fair... 15, Interesting (cultural)event or happening in Tallinn. 15a, Discounted offer for short break... 23a. (n) Wish to visit friends and relatives... 24b. (n) Work related tasks 25c. (n) Other (TÄPSUSTAGE):.. 16, 26. (o) Which form of transportation did you use to reach Tallinn? (VÕIMALIK MITU VASTUSEVARIANTI. VAJADUSEL VÕIB AIDATA) car...1, train...2, plane...3, boat / ferry...4, bus...5, other (TÄPSUSTAGE):...10, 42. Which forms of transportation have you used during your visit to get around in Tallinn? (VÕIMALIK MITU VASTUSEVARIANTI) car...1, taxi... 2, public transport (bus, tram, trolleybus)... 3, sightseeing bus (on a regular route, e.g. Hop on Hop off)...4,

4 private bus (company, travel agency bus etc. charter for this particular trip)... 5, motorbike... 6, bicycle... 7, on foot... 8, other (SPECIFY):...9, 273. Which areas of Tallinn did you visit during your trip? (NÄIDATA VASTUSTE KAARTI. VÕIMALIK MITU VASTUSEVARIANTI) Old Town (Toompea, St. Olav s church, St. Nicolas Museum, Town Hall)...1, Downtown (Viru Centre, Estonia Opera house, Kaarli church, Museum of Occupations, Stockmann centre) , Kadriorg (Kumu, Kadriorg park and palace, Russalka, Song Celebration ground)...3, Pirita (beach, Maarjamäe palace, Pirita monastery ruins, TV tower)...4, Rocca al Mare (Zoo, Open Air Museum, Saku Suurhall, Rocca al Mare shopping centre)...5, Kalamaja (Seaplane Harbour, Patarei prison, Salme Cultural centre) other (SPECIFY)... 6, 44. Which of the following activities did you do during your stay in Tallinn? (NÄIDATA VASTUSTE KAARTI. VÕIMALIK MITU VASTUSEVARIANTI) shopping...1, visiting sights/attractions...2, visiting museums/ exhibitions...3, going to the theatre/ concerts...5, attending festivals/ cultural events (for example Old Town days, Medieval Days, Song and Dance Celebration) walking around the city...7, going on an excursion...8, going out to cafés/ restaurants...10, going out to pubs/ clubs...11, attending or participating on sporting events...12, visiting spa or healt centre...14, visiting beauty salons...15, attending a conference, seminar, training, trade fair...16, dealing with work matters (meetings with business partners)...18, other (SPECIFY):...19, none of the above...20 Next I d like to ask a few questions about your impressions of your stay in Tallinn. 45. How would you evaluate the general impression of your trip to Tallinn on a scale of 10, where 1 is the lowest and 10 the highest score? KIRJUTAGE (VAJADUSEL VÕIB KASUTADA KA POOLIKUID PALLE, NÄIT. 4,5): very bad very good don t know I will read you a number of statements and phrases about Tallinn and would like to ask you to express your opinion, to what extent do you agree with each statement based on your experiences. disagree rather do rather agree don t strongly not agree agree completely know 46. (a) The town is safe enough (b) Friendly and hospitable people (c) The town is clean and tidy (d) Attractive nightlife

5 50. (e) Rich cultural life (f) Favourable prices (g) Prices correspond to the quality of products/services (h) Nice weather for sightseeing (i) Easy to get around, enough signs posted (j) Plenty of good restaurants (k) Plenty of sights (l) Plenty of interesting museums (m) Tourist information about Tallinn easily accessible (n) Good international transport connections (o) Public transport is easily accessible To what extent do you agree with each of the following statements and phrases about the customer service quality in Tallinn? disagree rather do rather agree don t strongly not agree agree completely know 61. (a) Customer service quality is generally good (b) Friendly and helpful customer service personnel (c) Professional customer service personnel (d) Customer service personnel speak foreign languages well enough (e) Fast customer service Are there any comments you d like to add about something that you are extremely satisfied with or what was the most positive experience you had in Tallinn? 67. Are there any comments you d like to add about something that you were not satisfied with or what could be better in Tallinn? 68. How likely are you to visit Tallinn again during the next 5 years? (VÕIMALIK AINULT ÜKS VASTUS) very likely... 1 quite likely... 2 not very likely... 3 will definitely not visit... 4 don t know If your friends/relatives asked your advice about a holiday destination, how likely would you recommend Tallinn? (VÕIMALIK AINULT ÜKS VASTUS) very likely to recommend... 1 quite likely to recommend... 2 not very likely to recommend... 3 would definitely not recommend... 4 don t know Do you know or have you heard anything about the Tallinn Card? (VAJADUSEL VÕIB AIDATA, ET TALLINN CARD ON LINNAKÜLALISELE MÕELDUD SOODUSKAART (ingl keeles All inclusive citycard))

6 KÜSIDA AINULT SIIS, KUI VASTAJA ON KUULNUD TALLINN CARD ST (KÜS Q70=1) 72. Have you used the Tallinn Card? 106. Have you heard that every year at least one European city owns a title European Culture Capital? KÜSIDA, KUI Q106=1 (JAH) 107. Can you name which city or cities are the European Culture Capital(s) in 2011? 1 2 no... 3 KÜSIDA, KUI 107=3 (EI) VÕI KUI Q106=2 (EI) 108. Do you know or have you heard that Tallinn is European Culture Capital in 2011? NÄIDATA TALLINN 2011 EUROOPA KULTUURIPEALINNA LOGO 109. Have you seen this logo? 110. Did you visit any events part of a Tallinn 2011 European Culture Capital program?

7 To evaluate the economic aspect of tourism on Tallinn, we would like to know approximately how much money you spent during your stay in Tallinn. Please tell me, approximately how much did you spend in Tallinn? Take into account what you spent in Tallinn as well as the expenses you made prior to the trip on accommodation, tours etc. in Tallinn (excluding TRANSPORT TO AND FROM TALLINN). Please ALSO take into account THE EXPENSES ON PEOPLE ACCOMPANYING YOU ON THIS TRIP (spouse, children etc.)! CURRENCY VALUE TOTAL This card shows different categories. Please tell me approximately how much you spent in those different categories? (NÄIDATA KATEGOORIATE KAARTI. JUHUL KUI MÕNES KATEGOORIAS EI KULUTANUD MIDAGI, SIIS KIRJUTAGE VÄÄRTUSE LAHTRISSE «0». JUHUL KUI VASTAJA EI TEA, KUI PALJU MÕNES KATEGOORIAS KULUTATI, SIIS KIRJUTAGE VÄÄRTUSE LAHTRISSE «DK»; VASTAMISEST KEELDUMISE KORRAL MÄRKIGE «NA». CURRENCY VALUE Accommodation (including food and drinks at accommodation establishment included in package) Food, drinks etc. (incl. food at accommodation establishment not included in the package) Purchases (gifts, souvenirs etc.) Entertainment (including admission to sights, theatre and cinema tickets etc.) Public transport 38.a 39.b Other (PLEASE INCLUDE EXAMPLES) How many people s expenses do these sums cover? (people) JÄRGMISED KOLM KÜSIMUST KÜSIDA AINULT JUHUL, KUI EI OSKA VASTATA ERINEVATE KATEGOORIATE KAUPA: If your visit to Tallinn was part of an inclusive package (for example, a package which included your travel, accommodation etc.) and you do not know how much you have spent on some of the categories above, please tell me the price of the package per person and how many days/nights did this price include. CURRENCY VALUE Package price Number of nights/ days included in the package:

8 Finally a few questions about you. 45. How old are you? (MÄRKIDA VASTAV VAHEMIK) years old years old years old years old years old years or older Mark the sex of the respondent: male... 1 female What s your work status, are you? (ÜKS VASTUS) self-employed, freelance, farmer... 1 top manager, head specialist, civil servant in managerial position... 2 white-collar worker, specialist... 3 skilled worker... 4 other worker... 5 pensioner... 6 housewife/house husband (full time)... 7 student, pupil... 8 unemployed... 9 other (SPECIFY): Who are you travelling with? (VÕIMALIK MITU VASTUSEVARIANTI) I m travelling alone... 1, Travelling with a partner/spouse... 2, Travelling with other adults... 3, Travelling with children (aged up to 15)... 4, Travelling with a tourism group, with group of friends KÜSIDA KUI Q94=2-5 94a. How many people are travelling with you? Please count in all the people you arrived to Tallin with and with who you are leaving from Tallinn? Up to and more Country of residence: TNS Emor follows quality standards, according to which some respondents are contacted after a certain period of time to ask if the interview took place and how it was conducted. In case you happen to be this respondent, we would like to ask you for your contact information your address or phone number. NÕUSTUMISE KORRAL KIRJUTAGE VASTAJA KONTAKTANDMED ERALDI LEHELE! That was our last question. Thank you for your time! Have a nice trip!

9 KINNITUS Kinnitan, et olen nimetatud isikuga läbi viinud intervjuu mulle antud instruktsioonide kohaselt. Küsitleja: Kuupäev:

10 TÄIDAB KÜSITLEJA: 50. Number of respondent: 51. Location of interview: airport... 1 accommodation establishment... 2 tourist attraction... 3 street, square... 4 harbour... 5 Narva... 6 Ikla... 7 bus station... 8 train station... 9 other (SPECIFY): Day of the week: Monday... 1 Tuesday... 2 Wednesday... 3 Thursday... 4 Friday... 5 Saturday... 6 Sunday Number of the week: 54. Month: January... 1 February... 2 March... 3 April... 4 May... 5 June... 6 July... 7 August... 8 September... 9 October November December Time: before after Weather: (VÕIMALIK MITU VARIANTI) windy... 1, cold... 2, sunny... 3, rainy... 4, cloudy, dry... 5, 57. No of the interviewer s licence: TÄIDETAKSE EMORIS: 58. Coder s code 59. Data puncher s code