FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS

Transcription

1 FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS Password LOGIN JUNE 2016

2 WHAT IS ADMIXER.PUBLISHER? ONE SOLUTION TO FIT ALL PUBLISHER NEEDS INVENTORY MANAGEMENT Unlimited number of sites and ad units, ability to target audience on all sites and monetize inventory more effectively. AD CAMPAIGNS MANAGEMENT Run and monitor ad campaigns efficiency with library of different ad formats and yield reports. SELLING RULES Possibility to connect external monetization sources through Admixer.AdExchange or add own one.

3 ДЕСКТОП, DESKTOP, TABLETS, ПЛАНШЕТЫ, TOUCH ТАЧ SCREEN СКРИН

4 INTERFACE - MODERN AND USER-FRIENDLY Horizontal navigation No pop-ups Context-sensitive help Notifications system Report data visualization

5 INTERFACE: DESKTOP Customizable desktop with widgets for quick launch and key processes monitoring.

6 ONE-CLICK HELP Have troubles? - Just click on HELP button to go to detailed guide. Need technical requirements for creatives? Open our manual on formats!

7 ADVERTISING INVENTORY Support all the existing ad formats: banners, rich-media, video, teasers, and mobile ads Top-down structure of sites and ad units Flexible limitations on ad delivery Audience segmentation Estimation and forecasting of used inventory FILL RATE BY COMMERCIAL IMPRESSIONS FOR EVERY AD UNIT

8 SELLING RULES CHOOSE MONETIZATION SOURCE FROM THE LIST OR ADD YOURS Integration with Admixer Display, Video, Mobile and Teaser networks Manual and automated rules for ad delivery with the max benefit MONETIZE RESIDUAL INVENTORY Bid floor for every monetization source Admixer.AdExchange: connect to external monetization sources, RTB and partner programs ADJUST TARGETING TO MONETIZE SPECIFIC AUDIENCE REVENUE AND ECPM FOR BETTER SOURCE CHOICE

9 SELLING RULES You can group unique users from all sites within one account in Audience by such parameters: Ad units and ad formats Geographic attributes Platforms Devices HOW TO SINGLE OUT AUDIENCE AND TARGET SELLING RULE ON IT CPM Direct sale Repurchase by agency ecpm: 6.15 Ad networks and RTB ecpm: 3.35 ecpm: 1.25 Residual traffic monetization: partners programs, teaser ad or ad exchanges, contextual ad ecpm: 0.48 ecpm: 6.75 Metropolitans with ipad Residual traffic monetization on usual terms Iphone users Visitors from North America Visitors interested in «SPORT» news 1 SINGLE OUT NECESSARY AUDIENCES 2 3 ecpm: 4.25 SET UP SELLING RULES ecpm: 5.12 ecpm: 5.97 SELL EFFECTIVELY AND HIGH-PRICED. START TO EARN MORE!

10 ADVERTISING CAMPAIGNS Support all the existing ad formats: banners, richmedia, video, teasers, and mobile ads STATUS SHOWS PROFILE FULFILMENT BY DAYS. SO WE CAN FORECAST AND SEND A NOTICE ABOUT PROFILE UNDERDELIVERY Built-in template library for easy creatives creation of any complexity CAMPAIGN PRICE CALCULATOR PRIORITIES OF AD DELIVERY QUICK ACCESS TO CREATIVES Various pricing models (CPM, CPC, Flat Fee)

11 TARGETING SETTINGS GEO TARGETING Include and Exclude cities, regions, countries. URL- TARGETING Deliver ad on pages meeting URL rules. Estimation, forecasting and analysis of campaign performance according to defined targeting options and ad delivery SET TIME Set limits on frequency capping and delivery distribution of the profile. AUDIENCE TARGETING Deliver ad using DMP (data about visitors and their devices). PLATFORMS AND DEVICES Targeting on defined operational systems and devices. BLACK LISTS Block undesirable advertisers or creatives.

12 EVEN THE MOST DIFFICULT CREATIVES EASY TO SET UP z Library with default formats Customizable creatives Upload creatives in oneclick Event tracking

13 REAL-TIME REPORTS CHOOSE REPORT TO DISPLAY More than hundred of different metrics and data slices Any report can be saved in one of such formats PDF, CSV or XLSX Frequency distribution analysis of ad delivery Confirmed views VISUAL DATA PRESENTATION Event tracking for each creative Post-click analysis UNLIMITED PERIOD OF DATA STORAGE Choose reports to provide advertiser with access to them.

14 USERS AND CLIENTS FLEXIBLE ACCOUNT ADMINISTRATION TRANSPARENT PARTNERSHIP Built-in user roles: administrator, manager and client CRM for publishers: clients and advertisers contact details Unlimited number of account users Customizable user roles for each site Customizable access rights for agencies and direct clients Yield reports on ad campaigns

15 ADMIXER platform is initially developed to take the advantage of modern tenant cloud technologies based on WE WILL HELP WITH MIGRATION AND ADAPTATION TO THE SYSTEM FULL CLIENTS SUPPORT Windows Azure CDN for quick and reliable content delivery around the world. «Quick start» and contextsensitive help Globally available, fault tolerance and reliability (99,97% uptime). Standard support by and extended support for PRO plans Dedicated account manager for enterprise level clients

16 Contact us ADS DELIVERED. Dmitriy Sheremetiev Head of sales