Faculty of Management. Degree level, full-time/part-time programme: L - 15 C - 15 LC- P- SW- S-

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1 Study programme: Politology Faculty of Management Degree level, full-time/part-time programme: Bachelor's degree, ful-time programme Specialization Module name: - Diploma path: - Political marketing obligatory Semester: ETS Module ID: Module type: 1 5 PS03396 No. of hrs in semester: L L- P- SW- S- Prerequisites: omplete with prerequisites or "-" - Assessment: Psychology, Sociology, Political Thought Teaching methods: lecture, class The examination based on questions delivered in syllabus. Practice lessons: written test, with the possibility of rise of the grade for active participation in classes during the semester. Aims and objectives: Delivering ability to analyze electoral campaigns and tools used in them; ability to prepare promotional strategies; organize marketing campaigns and manage projects Module content: Definitions and concepts of political marketing. Historical development of MP. Political market, electoral market. reating image of politicians, parties and political programs. Types of political campaignes. Strategic planning in campaigns. Tools used in the campaigns and their systematization. Political marketing and political culture. The effect of political marketing on voting behavior. Efficiency and critique of marketing in a modern democracy. Learning outcomes Write min. 4, max. 8 learning outcomes in the following order: knowledge - skills - competences. Each learning outcome must be verifiable. Relevance to the programme learning outcomes LO1 LO2 LO3 LO4 Student defines the concept of political marketing, market, political and electoral and the product of the political Student explains the reasons for the development of political marketing and the regularity associated with the development of the image of politicians, parties and political programs Student can reach the sources of knowledge and use of primary sources for the analysis of political thought. Student identifies and analyzes the major problems concerning the place of marketing in politics and its impact on political support P_W07,P_W13, W_W14, P_W15 P_W07,P_W13, W_W14, P_W15 P_W07,P_W13, W_W14, P_W15 P_U19 LO5 LO6 Student properly plans political promotional campaigns using appropriate tools Student properly organizes campaigns using appropriate tools P_U19 P_U19

2 LO7 LO8 student workload quantitative indicators Student applies the principles and ethical standards in political marketing Student is able to work in a team in the planning of marketing activities lecture attendance participation in classes, laboratory classes, etc. preparation for classes preparation for and participation in exams/tests participation in student-teacher sessions homework Student workload - activities that require direct teacher participation: =35 (h) Student workload - practical skills activities: =95 P_K09 15x1h=15h 15 15x1h=15h 15 15x3h=45h 45 20h 20 5h 5 30h 30 TOTAL: P_K03, P_K04 ETS 1,5 95 3,5 basic references: W. walina A. Falkowski, Marketing polityczny. Perspektywa Psychologiczna, Gdańsk M. Mazur, Marketing polityczny. Studium porównawcze prezydenckich kampanii wyborczych w USA i w Polsce, Wydaw. Naukowe PWN, Warszawa Marketing polityczny: szansa czy zagrożenia dla współczenej demokracji, P. Pawełczyk (red,), Poznań supplementary references: M. Kolczyński, M. Mazur, Broń masowego wrażenia, Wydawnictwo Sejmowe, Warszawa Media w wyborach. Kampanie wyborcze. Media w polityce, T. Sasińska-Klas (red.), Toruń learning outcomes LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8 Department: exam exam exam methods of assessing learning outcomes participation in conversatory classes, class work with source texts project implementation - Planning of elements of political campaign project implementation - Planning of elements of political campaign project implementation - Planning of elements of political campaign participation in conversatory classes, class work with source texts Ecenomy and Social Science Department Group instructors: type of class (if more than one) where the outcomes are assessed L L L dr J. Zalejski, mgr T. Madras Date: oordinator: mgr T. Madras L - lecture - class L - laboratory class P-project SW - specialization workshop S - seminar

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