Broadband Directions and Innovations. The consumer driven broadband world
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1 Broadband Directions and Innovations The consumer driven broadband world
2 Discussion Points Consumer Broadband Dynamics Driving Media Mobility Broadband Innovations
3 Consumer Broadband Dynamics NBC Direct High-Definition and High-Definition On-Demand Digital Cinema Ultra-HD ABC Full Episode Player 50Mb+ Service Packages Streaming Content (DS and US) Multi-Player Gaming Key Driver: Increased Concurrency Rates (VOD and Internet)
4 Nielsen s Law Jakob Nielsen s Focus: Usability of the web Led to development of Neilsons law BW expands 7.5x after 5 years or 57x after 10 Years Neilsen understands: Moore s law cannot be applied to bandwidth Mass market bandwidth usage lags high-end [users] by 2-3 years CAGR Compound over 10 Years Neilsen Bandwidth 50% 57x Moore Computing 60% 100X Source:
5 Nielsen s Law Applying Nielsen s Law To Broadband Usage Forecasts Historical UK broadband Availability Rate Samples Map Directly to Nielsen's law 1Gig 100Mb 10Mb 1Mb Kb 10 Kb Actual Trend 1 Kb Source:
6 Market and Technology Convergence At Home Mobile / Wireless Internet Video DBS MSOs Consumer CE Services Data Muni WiFi Voice Telcos Cellular Providers VoIP
7 Media Mobility Mainstream Cutting Edge Tomorrow Bundles Services Blended Services Personalized Content on Demand Converged Platform Content as a Service Fixed Mobile Ian s Media Fixed Voice Internet Internet on TV Social TV Susan s Media Mobile TV Peter s Media Video Wireless Julia s Media
8 Broadband Innovations (Transition slide. Will be removed)
9 Broadband Innovations Extending Technology Value A Reference Regional Operations Center Access Network Communities Served Amplified PON IP STB 60+ km s planned communities Services EMS/NMS s IP STB GPON OLT planned communities Network Cable PON planned communities IP STB BSS / OSS Mgmt. Access N N + X PON s residential rebuild RF STB Purpose Built Solutions Sharing Common Foundations Remote Node
10 Conclusion (Transition slide. Will be removed)
11 Summary Considerations When do I invest? Considerations: Legacy architectures, service mix, competition, opportunity cost Am I positioned to compete in a world of converging markets and services? Considerations: Maintaining differentiation, rapid introduction of new services, offensive vs. defensive positions and strategies How will my technology investments allow for flexibility as my business model evolves Considerations: New service opportunities, emerging competition, evolving consumer behaviors
12 Thank You
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